Intra-aortic balloon counterpulsation (IABP) is a mechanical device that augments cardiac output by inflating and deflating a balloon in the aorta, thereby improving systemic and coronary perfusion while reducing myocardial oxygen demand. It is indicated for conditions such as cardiogenic shock and acute myocardial infarction, with insertion typically using the Seldinger technique. Key considerations include contraindications, optimization measures for efficiency, potential complications, and protocols for weaning and removal.