The document discusses the importance of imagination, innovation, and improvement (i3) at iAcademy. It outlines exercises and tools to develop these skills, including: 1. Group exercises like creativity puzzles and a marble game to demonstrate lessons like adapting to situations and learning from mistakes. 2. DeBono's 6 Thinking Hats technique to structure problem solving and discussions. The hats represent different perspectives like facts, emotions, risks, and creativity. 3. An opportunity form and 6 Thinking Hats application to evaluate changing an enrollment system, demonstrating how to properly apply the tools to real issues. The document emphasizes that i3 is essential for businesses to satisfy customers, outperform competition, and ensure

1. Imagination,
Innovation and Improvement
@ iAcademy
vCoach Bong De Ungria
www.welcomepo.blogspot.com

2. Outline:
i3 at iAcademy
1. The 3Cs for i3
2. Why i3?
3. Group Exercises
4. Tools

3. The best marketing definition
includes 3Cs: customer, competition & company
System of profitably
Satisfy customer
creating,
communicating and
delivering value to needs, wants and demands
Better than competition

4. Always consider 3 Strategic Cs
when imagining, innovating, improving!
Customers
 The customer is not always right!
Company
 You are in business for the long term
Competition
 Benchmark performance

5. Always consider 3 Strategic Cs
when imagining, innovating, improving!
Customers
 The customer is not always right!
Company
 You are in business for the long term
Competition
 Benchmark performance

6. “Imagination is not only the uniquely human
capacity to envision that which is not,
and therefore the fount of all invention and
innovation.
In its arguably most transformative and
revelatory capacity, it is the power to that
enables us to empathize with humans whose
experiences we have never shared. ”
J. K. Rowling
Best Selling Author (Harry Potter series)
http://www.brainyquote.com/quotes/keywords/innovation_2.html

7. “You can't just ask customers what they
want and then try to give that to them.
By the time you get it built,
they'll want something new. ”
Steve Jobs
Visionary Founder of Apple Computers
http://www.brainyquote.com/quotes/authors/s/steve_jobs.html

8. “The most important thing is to
forecast where customers are moving
and be in front of them.”
Philip Kotler
World’s No. 1 Marketing Guru

9. “Who should ultimately design the product?
The customer of course…”
Philip Kotler
World’s No. 1 Marketing Guru

10. Always consider 3 Strategic Cs
when imagining, innovating, improving!
Customers
 The customer is not always right!
Company
 You are in business for the long term
Competition
 Benchmark performance

11. “Innovation
comes from the producer--
not the customer”
W. Edwards Deming
http://www.brainyquote.com/quotes/keywords/innovation_2.html

12. “Pretty much, Apple and Dell are the only
ones in this (computer) industry making
money.
They (Dell) make it by being Wal-Mart.
We (Apple) make it by innovation.”
Steve Jobs
Fired from Apple. Then came back!
http://www.brainyquote.com/quotes/authors/s/steve_jobs.html

13. “I think we're having fun.
I think our customers really like our products.
And we're always trying to do better.”
Steve Jobs
Often referred to as World’s Best Personal Brand
http://www.brainyquote.com/quotes/authors/s/steve_jobs.html

14. Always consider 3 Strategic Cs
when imagining, innovating, improving!
Customers
 The customer is not always right!
Company
 You are in business for the long term
Competition
 Benchmark performance

15. “Today,
you have to run faster
to stay in place.”
Philip Kotler
World’s No. 1 Marketing Guru

16. “Innovation
distinguishes between
a leader and a follower”
Steve Jobs
Almost singlehandedly lead Apple to
become the World’s Most Valuable Brand in 2011
http://www.brainyquote.com/quotes/keywords/innovation_2.html

17. “ Poor firms ignore their competitors.
Average firms copy.
Winning firms lead their competitors”
Philip Kotler
World’s No. 1 Marketing Guru

18. Outline:
i3 at iAcademy
1. The 3Cs for i3
2. Why i3?
3. Group Exercises
4. Tools

19. i3 is the only Solution!
Imagination, innovation and improvement
are the only solutions to:
1. More demanding customers
2. Cut throat competition
3. Constantly improving companies

20. i3 or die!
Without imagination, innovation and
improvement :
1. Lose customers to competition
2. Lose profitability
3. Downsize
4. Close

21. Outline:
i3 at iAcademy
1. The 3Cs for i3
2. Why i3?
3. Group Exercises
4. Tools

22. Creativity Exercises
1. How many squares?
2. 4i Difference
3. Competing OX
4. Marble Process
5. World’s Most Famous Meat Loaf

23. Creativity Exercise 1:
How many squares do you see?

24. Creativity Exercise 2:
What is the same?
What is different?

25. Creativity Exercises
1. How many squares?
2. 4i Difference
3. Competing OX
4. Marble Process
5. World’s Most Famous Meat Loaf

26. Learnings from marble exercies
 Respond to different situations
 Cheat the enemy
 Learn from own mistakes and of others
 Communicate with teammates
 Surpass previous accomplishments
 Don’t overanalyze
 Play by the rules, according to the score

27.  Select the right marbles
 Choose the right size
 Know where to put your marbles
 Adapt, accept and overcome
 Manage time
 Bend the rules and don’t get caught
 Anticipate changes

28. Outline:
i3 at iAcademy
1. The 3Cs for i3
2. Why i3?
3. Group Exercises
4. Tools
1. Opportunity for Improvement Form
2. DeBono’s 6 Thinking Hats

29. Tool #1: Welcome Po!
@ iAcademy
W ays
http://www.welcomepo.blogspot.com/
E mployees
L ooking for
O pportunities for
M aking
E veryday
P rocesses
O utstanding

30. 6 Thinking Hats
Use Lateral Thinking
for Effective & Efficient Solutions
By Edward De Bono
Renowned Creative Thinker, Innovator, Inventor
Compiled by Bong De Ungria

31. Outline:
Lateral thinking creates breakthrough
solutions!
1. Why use 6 Hats?
2. Wear these hats:
 White- data
 Red - emotion
 Black – logical negative
 Yellow- logical positive
 Green- creative
 Blue- process
3. Apply in real case! Get Better with Use!

32. 1. Why Use 6 Thinking Hats?
Simple but effective
Put on or take off
For persons or groups
Rapid switches
Not categories, no one is a permanent red or blue
hat
Everyone should be able to put on all hats, even if
prefer other hats

33. 1. Why? 6 Thinking Hats
Problem solving discussions
Design of policies and procedures
Business Planning
Evaluation of business options

34. 2a. White Hat- data &
information
Paper, neutral
Data, information
Without building a case
Ask for info
Get back to basic data
Covers listening, questioning
Defining information you want to have but don’t
have

35. 2b. Red Hat- intuition & feelling
Emotions
Hunches
Feeling
Normally, feelings are twisted in logic
Full permission without any need to justify
Wearing my red hat, I feel that is a good idea… a
bad idea…
Beginning of meeting

36. 2c. Black Hat- Logical Negative
Most important, most often used
Caution
Judgment
Prevents mistakes and doing silly things
Why illegal, what may go wrong, why it may not
work, why not worth doing
Must be logical
Excessive use is inefficient

37. 2d. Yellow Hat- Logical Positive
All reasons why something will work- savings,
benefits, advantages
Usually Looking forward- if we do these, these are
the benefits
Can also be used to look backwards- such and such
thing happened and these are the benefits that
we see (stock market crash and cheap stocks)

38. 2e. Green Hat- Creative
Energy, vegetation, branches, fertility, sprouting
Proposals, Suggestions
Ideas
Alternatives
Provocations
Time and space available for creative thinking
Switches the normal superiority of black hat
(logical, judgmental, not taking risks)

39. 2f. Blue Hat- Process Control
Process Control
Blue sky, overview
Not subject of thinking, but thinking process
Conductor of orchestra which can call for specific
instruments
Assess priorities, need some white hat thinking, let’s follow a
certain sequence
Conclusions- where are we,
Thinking about thinking

40. A Sample Form
Action Being Evaluated
White (Data, Info Wanted)
Yellow (Logical Positive)
Red (Emotion/ Intuition)
Black (Logical Negative)
Green (Creative)
Blue (Process)

41. Should we change the “pila”
system of enrollment
to “on-line”?
Application of 6 Thinking Hats to
a Real, Complex Issue
Discussed during the
I3 Imagination, Innovation, Improvement Workshop
Sep 26, 2011

42. What movie do we watch?
Where do we eat after work
Wrong Applications of 6 Thinking Hats to
Simple Issues
Discussed during the
I3 Imagination, Innovation, Improvement Workshop
Sep 26, 2011

43. Summary:
Thinking Hats can make iAcademy
more efficient and effective
1. Why use 6 Hats?
2. Wear these hats:
 White- data
 Red - emotion
 Black – logical negative
 Yellow- logical positive
 Green- creative
 Blue- process
3. Applied in real case! Get Better with Use!

44. 6 Thinking Hats
Use Lateral Thinking
for Effective & Efficient Solutions
By Edward De Bono
Renowned Creative Thinker, Innovator, Inventor
Compiled by Bong De Ungria

45. A final challenge:
Discover how many cows we are truly worth..

46. Outline:
i3 at iAcademy
1. The 3Cs for i3
2. Why i3?
3. Group Exercises
4. Tools
1. Opportunity for Improvement Form
2. DeBono’s 6 Thinking Hats

47. Imagination,
Innovation and Improvement
@ iAcademy
vCoach Bong De Ungria
www.welcomepo.blogspot.com