This document discusses creativity and innovation. It defines creativity as the generation of new ideas, while innovation is implementing those ideas into action. The document emphasizes that creativity can be learned and developed, not just an innate trait. It provides various techniques to spark creativity, such as brainstorming, reversing perspectives, and designing with intended users. Fostering an environment of freedom, clear goals, and accepting mistakes can encourage creativity. The key is taking time to pause and find new solutions, then following ideas with action through an innovation process.

1. © Capita Business Services Limited 2012
25 July 2013
Creativity and Innovation
for TMP
Linda Harris
Exceptional people delivering exceptional results
Selling your creative talents
Ian Richards

2. Innovation consists of
transforming these ideas
into action through a
selection and an
implementation
“Creativity is seeing what everyone else has seen, and thinking
what no one else has thought.” - Einstein
Creativity is the generation of
ideas while….
So what is Creativity and Innovation
2

3. So why is
Creativity
and Innovation
Important?
Why
3

4. Our brains are built for creative problem solving, and it is easy to
both uncover and enhance our natural inventiveness
Our brains
4

5. Definitions
5

6. Harry M. Warner,
Warner Bros Pictures, 1927
"Who the hell wants to hear
actors talk?"
Charles H. Duell, Director of
US Patent Office 1899
"Everything that can be
invented has been invented."
Definitions
6

7. “you can’t win anything with kids” MOTD 1995
Definitions
7

8. We need to use lateral thinking techniques to break
out of this patterned way of thinking
Pattern Recognition Logic
Definitions
8

9. ► They have the ability to go wrong
► They are inquisitive
► They think innovatively
► They are praised for being creative
► Have they had less time to learn patterns?
“Every Child is an artist. The problem is staying an
artist when you grow up - Pablo Picasso
Who are the most creative people?
9

10. ► Talent
► Training, tools and techniques
Is creativity is a
mysterious trait like
charisma?
You either have
it or you don't!
Can creativity be learned?
10
Intelligence?

11. ► Do we tend to go with the tried, tested and trusted?
► Is it too risky to look for creative alternatives in case
they fail? Are we too afraid of failure?
► Do we think that we don’t have time to be creative?
► Do we think that quirky people are the only ones
allowed to be creative?
So what is stifling our creativity?
11

12. Tools Templates
Methodologies Governance
In an effort to standardise our work, have we lost focus
of the importance of Creativity and Innovation?
The trend towards standardisation…….
12
“
?
“
“
“

13. The Beautiful Game
13

14. The Creative Arts
14

15. ► Unsure of your creative talent?
► Haven't been given opportunities to be creative?
► Convinced that you're simply not a creative person?
► Your creativity is a "work in progress?
► You've had some success
► Interested in how to become more creative?
► Creativity is one of your strengths
Lets take a little look at ourselves…..
15

16. Lets take a little look at ourselves…..
16
Often the only difference between creative and uncreative people is self-perception

17. What makes the perfect creative environment?
17

18. Environment: Google
18

19. Environment: Google
19

20. Freedom to Make Mistakes Clear Goals Stress
Environment: Google
20

21. So how do I go about starting a creativity session?
21

22. Keep the warm-up unrelated to the main topic
Ice breakers
22

23. You shouldn't sell this fossil
very cheaply because it is a
rare specimen
Ice breakers
23

24. You shouldn't sell this fossil
very cheaply because it is a
rare specimen
Ice breakers
24

25. The new law hit everybody's
pocketbook pretty hard
Ice breakers
25

26. The new law hit everybody's
pocketbook pretty hard
Ice breakers
26

27. They were two of a set of triplets (or quadruplets etc.)
A woman had two sons who were born on the same hour of the
same day of the same year.
But they were not twins, and they were not adopted.
How could this be so?
Ice breakers
27

28. ► State and scope the opportunity or
problem that needs solving
► Get the right people together
► Appoint a skilled facilitator
x2
x1.5
x1
Acceptance Criteria 1
Acceptance Criteria 2
Acceptance Criteria 3
Understand the Subject Matter
28

29. Boardstorming
SCAMPER
Reversal
When you're being creative, nothing is
wrong - John Cleese
Creative Pause
Traditional Creativity Techniques
29

30. Being creative may just be a matter of setting aside the time needed to take a step
back and allow yourself to ask yourself if there is a better way of doing something
Technique 1: Creative Pause
30

31. There should be no right or wrong
Ideas at this stage
Quantity, not Quality
Everyone has equal opportunity
“Great ideas often receive violent opposition from
mediocre minds.” - Albert Einstein
Technique: Boardstorming
31

32. To channel your thinking by
initially reversing your
question
lets not make
it very clear to
the customer how
to communicate
with us
lets not make it
clear what our
services deliver
lets not make it
clear what we
need from the
customer to
perform it
efficiently
Formulate the “reversed” question
e.g.: “How can I provide a bad service to my customers?”
Technique: Reversal
32

33. Substitute
Combine
Adapt
Magnify
Put to other use
Eliminate
Rearrange/Reverse
Creativity Technique: Scamper
33

34. What can I substitute to make an improvement to a product or service?
Examples
If I swap this, would it appeal to more people?
Substitute
34

35. What materials, features, processes, people can I combine?
Examples
What can I put together to come up with something more efficient or more appealing?
Combine
35

36. What other products or ideas could I use for inspiration to adapt to a different
circumstance or environment?
Examples
How could I adapt this product to serve another purpose or use?
Adapt
36

37. What happens if I make it higher, wider or apply it with greater frequency?
Examples
What happens if I make it smaller, slower, lighter or apply it with less frequency?
Magnify/Minify
37

38. How would this product behave differently in another setting or location?
Examples
Who else could use this product?
Put to another use
38

39. What’s non-essential or unnecessary?
Examples
How could I streamline or simplify this product?
Eliminate
39

40. What would happen if I sequenced things differently?
Examples
What roles could I reverse or swap?
Reverse
40

41. All ideas should be clear and understood by all participants
Any idea can be improved; any idea is open to interpretation
Be open to different perspectives whilst evaluating
the ideas
So now that we have plenty of ideas to analyse….
41

42. Creativity is sterile if action does not follow from it
Innovation – Making ideas a reality
42
How do we martial our thoughts and ideas?
What ideas make the most sense?
How do we make ideas a practical and commercial reality?

43. De Bono’s Thinking
Hats
Evaluation Matrix
Dotoscopy
Traditional Innovation Techniques
43

44. Evaluation Matrix
44
Criteria Idea 1 Idea 2 Idea 3 Idea 4
Criteria 1 8 6 2 10
Criteria 2 3 3 4.6 4.5
Criteria 3 5 2 4 5
Total 16 11 10.5 19.5

45. Process – thinking about thinking. What thinking is needed.
Organising the thinking, planning for action
– What do I know? What do I need to find out? How will I get
the answers I need?
Feelings – Intuition, hunches, gut instinct.
Creativity – Ideas, alternatives, possibilities.
Cautious – Difficulties, weaknesses, dangers.
Benefits – Positives. Why an idea is useful and why do we need it?
6 Thinking Hats
45

46. Idea 1 Idea 2 Idea 3 Idea 4
Selecting the best idea
46

47. “Great ideas pop out of brilliant minds, in feats of
imagination well beyond the abilities of mere
mortals?”
It is often not a lightening strike of genius, but the
result of hard work augmented by a creative
human centred discovery process and followed by
iterative cycles of prototyping, testing and
refinement
Is this what we believe?
Design Thinking – How it Happens!
47

48. Healthier food for children
Food order in a school canteen
Industrial Pollution
Reducing pollution for large companies
Generate more organ donors
Organ donor opt out
Energy Saving in Hotels
Card in the slot in hotel room to save energy.
Stop Smoking
Stop smoking accounts, put cigarette money in a bank, nicotine
test and money back otherwise money goes to opposition team
Nudge
48

49. Human Centred Thinking
49
Coasting Keep the change

50. Creativity is best when participants are focussed, being
physical and having fun
Research and immerse themselves in every possible
aspect of a new product or service
Examine each product or service from the perspective
of clients, consumers and other critical audiences
Design Thinking - IDEO
50

51. Co-Design
51
Thoughts
Activities
Attitudes
Motivations
Dreams
Fears
Frustrations
Relationship
s
Priorities

52. Stakeholder Representation
Perspectives
Personas
User Journeys
Users become
Partners
Visual, creative, expressive
Based on story telling
Playful, embrace ambiguity
Key relationship
building activities
Fun and Productive
Create a shared
understanding using a
shared language
Co-Design
52

53. Lunch and learn Session 1
Take some of my slides and deliver over a lunch and learn session
Lunch and learn Session 2
Take a fun topic and create some fun sessions using the techniques
1. The Wheel has become illegal, what do we do next?
2. Money no longer exists, what do we do next?
Lunch and learn Session 3
Ask the senior leadership team for a business problem that they have that could do
with an injection of creativity and innovation
1. Run through the techniques to solve the business problem
2. Present back to the senior leadership team and ask for feedback
Lunch & Learn Sessions
53

54. Reminder: This is how the funnel should look
54

55. How the funnel looks all too often
55

56. “That is what you asked for, so
that is what you've got?” Where is the added value in that?
Isn’t the bad perception of Business Analysis as a result of an army of diligent and
dedicated BAs doing precisely what they were asked to do?
So what is the fallback?
56

57. Faster Horses?
57

58. “Your idea of doing it like that
was genius!!”
One thing is for sure, without the drive to come up with breakthrough ideas
and the confidence that a creative and innovative solution exists, it is
unlikely that one will be found
Added Value
58

59. ► Look for opportunities
► You'll be surprised by how creative you can be if you give yourself a
chance
► Share your ideas and perspectives with others, and ask them how
they view problems.
► Adopt a collaborative approach to problem finding, and work
actively with others to create and innovate.
► Don't hide your ability!
► Share your creativity process with others and promote creativity in your team
and organisation.
► You can always be more creative
Corrective Action
59

60. Some of you will identify a
need for a slight amendment in
attitude, approach
Take a moment to reflect on the legacy of creativity and innovation that you have left
in your wake personally
……..not only with the products and processes that you have contributed to but with
the culture you have developed within your teams
So what happens now?
60
+
Some of you already have the
right attitude and just haven’t
known how to apply it

61. 25 July 2013
Creativity and Innovation for
TMP
Linda Harris
Exceptional people delivering exceptional results
Selling your creative talents
Ian Richards