The document discusses the information superhighway (I-way), which is defined as a high-capacity, interactive electronic pipeline providing integrated services that links everyone at home or office to everything else through a physical network facilitating broadband transmission of digital information. Digitization allows for integrity of information, manipulation, compression, and convergence of all information into 1s and 0s. The I-way is influenced by market forces including user demands, consumer requirements, internet service providers, and value-added information providers forming strategic alliances to build the necessary infrastructure.

1. I-WAY

2. PRESENTATION TOPICS
 Introduction
 Market forces influencing I-way
 Components of I-way
1.Network access equipment
2.The last mile
3.Global information distribution networks
 Public policy issues shaping the i-way

3. INTRODUCTION
 History
• 1994, Al Gore introduced the term.
-"Information Superhighway (will) allow us to share
information, to connect, and to communicate as a
global community".
 Definition
• High-capacity, interactive electronic pipeline
providing integrated services.
• The Information Superhighway is very much a
physical network, an infrastructure of modern high-
speed links.

4. CONTD….
 Links everyone at home or office to everything else.
 The Information Superhighway is a physical
network, facilitating the broadband, two-way
transmission of any type of digital information,
within its own virtual space.
 Digitization
1. Integrity of the information
2. Manipulation
3. Compression
4. Convergence

5. DIGITAL NETWORKS
Digitization
 The major distinction between the traditional transmission of
information and that of the Information Superhighway is that it will
be digital. The term ‘digitization ' refers to the translation of any
typically analogue source into digital format. Examples of such
translation are music to the CD (Compact Disc) format. The
transition from the Internet, which generally operates over the
analogue telephone networks, to the Information Superhighway
requires a shift towards a pervasive digital network. There are
four key advantages to the transmission of information in digital
form:
 1. Integrity of the information
 A digital signal is simply the code (1s and 0s), which represents
the original analogue information. The quality transmission or
replication will be maintained because it is the digital code which
is being copied. If this is inaccurate, the entire process fails. With
digital information, you can only have either a perfect copy or one
that does not work at all.

6.  2. Manipulation
Digital information can be manipulated with relative ease
compared to analogue information. The most standard
form that this takes is using a computer program to alter
the information before it is outputted. Images taken on a
digital camera, for instance, can be manipulated using a
computer before they are printed to produce effects not
captured when the picture was originally taken. The
connotations of manipulating information are usually
negative, however most digital information is manipulated.
This might take the form of airbrushing red eye out of a
photo or even adding the score to the moving images of a
televised football game. Neither of these applications
naturally occur, yet are valued positively.

7.  3. Compression
Information translated to a digital code exists as very
frequent approximations of the analogue source it
seeks to represent. Digital television has the capacity
for more channels than standard analogue TV and
why we can fit 10-15 times more music on a CD using
digital compression than with standard techniques.

8.  4. Convergence
All information in digital form is comprised of the
same bits - 1s and 0s - be it music, image, text, video,
or whatever, and so can be communicated using the
same infrastructure

9. IS INTERNET INFORMATION
SUPERHIGHWAY?
In practicality it is identical to internet provided
-connections are broadband
-they are continuously running.

10. MARKET FORCES INFLUENCING I-WAY.
 Demands and requirements of market participants.
• Users: becoming information publishers.
• Consumers, end users, or businesses:
consuming information products/services.
• ISPs: commercial, government or private.
• Value added information providers:
includes third party brokers, intermediaries,
originators of services who add value to services
provided by others.

11.  Strategic alliances and I-way infrastructure:
• Large resource requirement.
• Alliance between communication, entertainment, and
information sectors.
• Alliance to reduce risks, spread costs and acquire costly
expertise in different area instantly.