The document discusses communication technology and the AIDA model of communication. It begins by defining communication and describing different types of communication technology, including graphic, wave, and electronic technology. It then explains the AIDA model, which states that effective communication moves individuals through the stages of attention, interest, desire, and action. The document provides examples of how to apply the AIDA model in marketing communications to attract attention, build interest, create desire, and encourage action.

2.  PREPARED AND PRESENTED BY:
SHAHID NAZEER
ELECTRICAL ENGINEERING
UCE&T,
BZU MULTAN ,PAKISTAN

3. TOPIC
Communication Technology
&
AIDA Model

4. PRESENTED TO
MISS SADIA KHURSHID

5. COMMUNICATION…….?
 The word „Communication‟ originated from
Latin word „Communis‟ meaning „Common‟.
 “Communication is imparting, conveying
or exchanging of ideas and knowledge
whether by speech, writing or signs” –
Oxford English Dictionary.
 “Communication is the transfer of thoughts
and message as contrasted with transportation
of goods and persons” – Columbia
Encyclopedia of Communication.

6.  When we use technical equipment in communicating, it is
called communication technology.

7. A COMMUNICATIONS MODEL

9. COMMUNIACTION…..
Human to human Human to machine

10. COMMUNICATION
Machine to human Machine to machine

11. Communication
Tecnology
GRAPHIC
WAVE TECHNOLOGY
TECHNOLOGY
ELECTRONIC
TECHNOLOGY

12. COMMUNICATION TECHNOLOGY
 It uses equipment and systems to send and receive
information.
 This technology communicates information using
graphic and wave systems.
 Graphic comes from a word meaning “to draw or
write, as on paper.”
 Wave refers to radio waves, a kind of energy.

13. GRAPHIC
 It may be communicated
by using
drawings, pictures, graph
s, photographs, or words
on flat surfaces.
 These kinds of messages
are called graphic
communication.
 In graphic
communication, paper or
film carries the message.

14. WAVE COMMUNICATION
 This systems depend
on an energy source
called electromagnetic
radiation.
 Electromagnetic
radiation is energy
moving through space
in waves.
 It travels at the speed
of light

15. ELECTRONIC COMMUNICATION
 People can use
light, sound, or electrical
waves to send information.
 The information is coded at
the source.
 It is then transmitted
(sent)to the receiver.
 There, the code must be
changed back to
information.

17. COMMUNICATION SYSTEMS(INTERNET)

18. E-MAIL(ELECTRONIC MAIL)
 FAST and EASY
 TEXT can be sent
through waves .
 ATTACHMENTS can
also be made.
documents , graphics
,videos can be sent.

19. VOICE-MAIL(MESSAGE CAN BE SENT THROUGH
VOICE.)
 Voice is recorded
through mice ,or any
other device .
 Better than talk by call.
A voicemail system in a
business is essential to
keep external and
internal
communications
flowing seamlessly and
efficiently.

20. GROUP-WARE
 programs that help
people work together
collectively while located
remotely from each other.
 include the sharing of
calendars, collective
writing, e-mail
handling, shared
database
access, electronic
meetings with each
person able to see and
display information to
others, and other
activities.

21. GPS(GLOBAL POSITIONING SYSTEM)
 consists of receivers
connected to satellite
systems.
 Determining the
geographical location of the
receiver.
 Used for
cars, advertising, hiking, tra
cking, etc.

24. TELEVISION
 “TELE” means “far
away” and vision
means “sight”.
 Same principle like
Radio but in this video
is also transmitted
through impules.
 Waves received by
antenna and we can
watch different
programmes etc.

25. FAX MACHINE
 small photo sensor with
a lens and a light to
scan document sent.
 Spot is white, the fax
machine would send
one tone; if it were
black, it would send a
different tone.
 These tones are
converted back on
receiving on the paper.

26. CD-ROM
700-800 MB
OPTICALLY

28. CELL-PHONES
 An electronic device used
for mobile voice or data
communication over a
network of specialized
base stations known as
cell sites.
 SMS for text
messaging, email, packet
switching for access to
the
Internet, gaming, Bluetoo
th, infrared, camera with
video recorder and MMS
for sending and receiving
photos and video, MP3
player, radio and GPS

29. TELEPHONE NETWORKS

30. Integration
Networks, Content Management, Technology
30

31. SO WHAT CHANGED?
•Sender-driven
31
•One-to-many
•Controlled
•Receiver-driven
•Many-to-many
•Uncontrolled

33. COMMUNICATION TECHNOLOGY
APPLICATIONS
voice mail Twitter
instant
e-mail chat rooms
messaging
newsgroups telephony videoconferencing
collaboration groupware global positioning
system (GPS)

34. BAD EFFETCS OF COMMUNICATION
TECHNOLOGY

37. ATTENTION
Interest
DESIRE
ACTION

38. ATTENTION

39. ATTENTION(OR ATTRACT)
quick and direct to grab people's attention.
powerful words,
picture that will catch the reader's eye .
latest tools and technologies to show your website.

40. BY POWERFULL WORDS
“special discount for you”
“best quality and 100% pure”
“Modern and have best features”
"Free gift inside!"
"How effective is YOUR feedback?"
"Dear Jim, You have been specially selected."
"Calling all Parents."

42.  . By creating curiosity you will be able to make your
prospects push them know more.
 you must stay focused on their needs.
 For web you should use more animations and tools
to get interest of reader.

43. DESIRE
 you also need to help them understand how
what you're offering can help them in a real way.
 Provide accurate and complete description (esp.
price) of your products with photos or video sales
presentation.
 Publish complete information about your business
and staff with their photos (if possible) on your
website.
 Clearly specify your terms and conditions of sales
and legal disclaimer.

44. EXAMPLES

45. ACTION
 Encourage your visitors to buy your product/service
NOW.
 free gifts, discounts, special offers etc is
common, then you should also provide the same.

46. ATTITUDE BASED DECISION PROCESS:
AIDA (ATTENTION, INTEREST, DESIRE, ACTION)
Cognitive
Awareness, perceptio
Attention
n
Interest
Affective
Desire
Preference, choice
Action
Conative
Purchase
Post-purchase reaction
Yes / No (cognitive dissonance)