4. Basically me...
• Senior advisor in all things internet and media
• Some call me a social media therapist. CEO whisperer (with five CEO:s,
all from Swedens top-25 largest corporations on my current roster)
• Business angel and investor
• in early stage tech startups likeVideoplaza, Planeto and more. Ranked
#14 when the Telegraph picked ”The 100 most influential technology
investors in Europe”
• I write, lecture, speak, facilitate...
• at least 50% pro bono
8. ”We’ve deleted the rogue tweet but rest
assured the Red Cross is sober and
we’ve confiscated the keys”
”While we’re a 130-year-old humanitarian organization, we’re
also made of up human beings. Thanks for not only getting that
but for turning our faux pas into something good”
”You immediately embraced this mix-up and many of you have
pledged donations to the Red Cross.”
9.
10. 4 years old
50% of the swe population is internet users @ age 4
30. The universe is probably littered with the one-planet graves of
cultures which made the sensible economic decision that there’s
no good reason to go into space--each discovered, studied, and
remembered by the ones who made the irrational decision.
45. The only thing we know
for sure about the
future is that we will be
wrong!
46. ” I’m old enough to know a lot of things
from life experience.
I know that newspapers is where you
get your political news and how you
look for a job. I know that music comes
from stores. I know that complicated
things like software and encyclopedia
have to be created by professionals.
And in the last 15 years, I’ve had to
unlearn every one of those things and
a million other because they stopped
being true.”
47.
48.
49.
50.
51.
52.
53.
54.
55.
56.
57. N OW YOU !
Walk and talk
• Are you a part of ”the one”?
• What good comes out of it?
• or is there a problem...?
• 1 min personal (reflection)
• 9 min in group (2-3ppl/group)
• Share insights
• Discussion
59. 10 0 % HU MAN
What 100%?
• Always on - offline merges with online
• Except when in London...
• Work vs spare time turns boring vs fun
• Personal turns public
• Man | machine and we’re living by numbers...
• Everyone has superpowers and
- everything is a conversation
91. 3 . YO U A RE I NTE R N E T
Creating identity...
92. 3 . YO U A RE IN TE R NE T
The volume...
• 1 billion objects added every day (facebook)
• 2 billion ”likes”
• 50% by phone
• 32 hrs video / every minute (Youtube)
• and so on...
120. 4 . YOU DO N 'T C ARE
like electricity in the wall or water in the tap
121. FO UR STE P S, FOR R E AL
Four steps towards 100%
• You are your identity
• You are your network
• You are internet
• You don't care. Kind of.
122. 10 0 % HU MAN
What 100%?
• Always on - offline merges with online
• Work vs spare time turns boring vs fun
• Personal turns public
• Man | machine and we’re living by numbers...
• Everyone has superpowers and
- everything is a conversation
144. Where there is joy, curiosity, a
sense of opportunity,
determination and smart people
taking collaborative babysteps
– things will be good!
#lifeisgood
148. N OW YOU !
Talk on...
• What will YOU do?
• Roadbumps? Babysteps?
• Under your skin...
• 2 min personal reflection
• 8 min in group (3ppl/group)
• Share insights
• Discussion
149. N OW YOU !
Talk on...
• Impact on brands?
• Fun or fear / friend or foe?
• Transparency vs Integrity?
• The new persona - The new brand?
• 2 min personal reflection
• 8 min in group (3ppl/group)
• Share insights
• Discussion