This document discusses the challenges of digital changes and social changes. It covers two upcoming sessions on humans and machines. It then provides biographical information about the author as a senior advisor, investor, and speaker. The document discusses how the future of business involves letting go and various quotes on embracing change. It covers how young children are already internet users and how the world changes daily. The overall message is that the only constant is change.

1. Challenges ahead
Digital changes everything

3. Social changes everything
Two sessions on man and machine

4. Basically me...
• Senior advisor in all things internet and media
• Some call me a social media therapist. CEO whisperer (with five CEO:s,
all from Swedens top-25 largest corporations on my current roster)
• Business angel and investor
• in early stage tech startups likeVideoplaza, Planeto and more. Ranked
#14 when the Telegraph picked ”The 100 most influential technology
investors in Europe”
• I write, lecture, speak, facilitate...
• at least 50% pro bono

6. The future of business is
letting go

8. ”We’ve deleted the rogue tweet but rest
assured the Red Cross is sober and
we’ve confiscated the keys”
”While we’re a 130-year-old humanitarian organization, we’re
also made of up human beings. Thanks for not only getting that
but for turning our faux pas into something good”
”You immediately embraced this mix-up and many of you have
pledged donations to the Red Cross.”

10. 4 years old
50% of the swe population is internet users @ age 4

12. We wake up to a new world
... everyday

16. I don’t know better
– but I might know different...

19. ”What we have to learn to do,
we learn by doing.”
It's not a lesson to be learned
– it's a life to live

20. The only constant is change
and change starts here

21. Chapter [n]
change

28. iTunes - 7 yrs

29. AppStore - 2.5 yrs

30. The universe is probably littered with the one-planet graves of
cultures which made the sensible economic decision that there’s
no good reason to go into space--each discovered, studied, and
remembered by the ones who made the irrational decision.

32. Get Darwin

33. It is not the strongest of the
species that survive
nor the most intelligent
but the one
most responsive to change

34. ”an industry too big to
bend is bound to break”

35. Philip Meyer:
”The last reader recycles the last
printed paper in 2040”
”– April 2040, to be exact”

36. The early bird gets the worm
But the second mouse gets the cheese

39. N OW YOU !
Walk and think
• You’re the green dot on... ?
• think about it
• put a green post-it on your fish
• share

40. Chapter [n]
one machine

41. ”Predicting the next 5,000 days of the web”

42. ”One machine”

43. 1 HB (Human brain)
• 1.2 billion PC / 2.7 billion cellphones
• 60 trillion links
• 246 exabytes data

44. 6 billion ”HB”

45. The only thing we know
for sure about the
future is that we will be
wrong!

46. ” I’m old enough to know a lot of things
from life experience.
I know that newspapers is where you
get your political news and how you
look for a job. I know that music comes
from stores. I know that complicated
things like software and encyclopedia
have to be created by professionals.
And in the last 15 years, I’ve had to
unlearn every one of those things and
a million other because they stopped
being true.”

57. N OW YOU !
Walk and talk
• Are you a part of ”the one”?
• What good comes out of it?
• or is there a problem...?
• 1 min personal (reflection)
• 9 min in group (2-3ppl/group)
• Share insights
• Discussion

58. Chapter [n]
the 100% human

59. 10 0 % HU MAN
What 100%?
• Always on - offline merges with online
• Except when in London...
• Work vs spare time turns boring vs fun
• Personal turns public
• Man | machine and we’re living by numbers...
• Everyone has superpowers and
- everything is a conversation

60. WO R K V S L I FE
boring vs fun

61. FO UR STE P S, FOR R E AL
Four steps towards 100%
• You are your identity
• You are your network
• You are internet
• You don't care. Kind of.

62. 1. ID E NT I TY

63. 1. ID E NT I TY

64. 1. ID E NT I TY

65. 1. ID E NT I TY

66. 1. ID E NT I TY
Bloggs, youtube, flickr, ”old sites” etc...

67. .me

68. M Y M ISSION
Help businesses make money tomorrow

69. M Y OTH E R M ISSION

71. MY W ORL D

72. M Y R E AL TAG L I N E
Those who say that it cannot be done
should get out of the way of those who are doing it!

73. M Y ATT I TUDE
When I get sad
I stop being sad and be
AWESOME instead

74. M Y F AM IL Y

75. My digital hub

76. Traditional media on me

77. Words

78. Images

79. Video

80. Looong videos

81. Live...

82. Presentations

83. 2 . N E TWO R K
the social graph...

84. 2 . N E TWO R K
... it's people

85. 2 . N E TWO R K
social knots

86. 2 . N E TWO R K
and it always has been...

87. M AKE ME N TA L N OTE
content isn't king,
conversation is
content is just the stuff
we talk about

88. 2 . N E TWO R K

89. 2 . N E TWO R K
”We aren’t simply projecting
identity, we’re creating it.”
Renny Gleeson @ TED

90. 3 . YO U A RE I NTE R N E T
Sharing is caring

91. 3 . YO U A RE I NTE R N E T
Creating identity...

92. 3 . YO U A RE IN TE R NE T
The volume...
• 1 billion objects added every day (facebook)
• 2 billion ”likes”
• 50% by phone
• 32 hrs video / every minute (Youtube)
• and so on...

93. 3 . YO U A RE IN TE R NE T
01:44 am

94. 3 . YO U A RE I NTE R N E T

95. .me

96. Sharing is caring

97. Time

98. Place

99. Place in realtime

100. DNA

101. Creditcards

102. The images of me (ouch)

103. You can not control
– but you can dominate ;)
(take part, provide, be generous, discuss)

104. 3 . YO U A RE IN TE R NE T
http://jardenberg.se/live

105. 3 . YO U A RE I NTE R N E T
Transparency vs. integrity

106. 3 . YO U A RE I NTE R N E T
Transparency vs. integrity

107. 3 . YO U A RE I NTE R N E T
”It's not information overload
it's filter failure”
Clay Shirky @ Here comes everybody

108. 3 . YO U A RE I NTE R N E T

109. 3 . YO U A RE I NTE R N E T
transparency by proxy

110. 3 . YO U AR E IN TE R NE T

111. 3 . DU ÄR IN TE R NE T

112. 4 . YO U D ON 'T C ARE
The geeks don't rule

113. 4 . YO U D ON 'T C ARE
Ubiqutuous

114. 4 . YOU DO N 'T C ARE
”One machine”

115. 4 . YO U D ON 'T C ARE
A new look at knowledge

116. 4 . YO U D ON 'T C ARE
It all comes together

117. 4 . YOU DO N 'T C ARE
It's a new way

118. 4 . YOU DO N 'T C ARE
and we really don't care

119. 4 . YOU DO N 'T C ARE

120. 4 . YOU DO N 'T C ARE
like electricity in the wall or water in the tap

121. FO UR STE P S, FOR R E AL
Four steps towards 100%
• You are your identity
• You are your network
• You are internet
• You don't care. Kind of.

122. 10 0 % HU MAN
What 100%?
• Always on - offline merges with online
• Work vs spare time turns boring vs fun
• Personal turns public
• Man | machine and we’re living by numbers...
• Everyone has superpowers and
- everything is a conversation

124. Chapter [n]
and now what?

127. TH E F UTUR E IS YOU M OM

128. Google: ”relevance”
Facebook: ”relations”
Twitter: ”realtime”
Amazon: ”one machine”
Apple: ”many windows;)”

130. No excuse for ignorance - ”lmgtfy”

134. Avoid the big #FAIL
Go for the ”easy” #WIN

135. Klydda inte!
[ How we in Skåne say: ”Keep it simple, stupid” ]

136. Strive to incorporate
online and social media
into all everyday operations

140. Be honest and do good shit!

141. ST AY CON N EC TE D
Be honest and do good shit!
http://jardenberg.se
http://mindpark.se
@jocke
joakim@jardenberg.com
+46 735 187700

142. THE END

143. O HH , TH E LON DON E XCUSE

144. Where there is joy, curiosity, a
sense of opportunity,
determination and smart people
taking collaborative babysteps
– things will be good!
#lifeisgood

147. ”the future of business is
letting go”

148. N OW YOU !
Talk on...
• What will YOU do?
• Roadbumps? Babysteps?
• Under your skin...
• 2 min personal reflection
• 8 min in group (3ppl/group)
• Share insights
• Discussion

149. N OW YOU !
Talk on...
• Impact on brands?
• Fun or fear / friend or foe?
• Transparency vs Integrity?
• The new persona - The new brand?
• 2 min personal reflection
• 8 min in group (3ppl/group)
• Share insights
• Discussion