The document discusses how 2010 marked a watershed year in which new technologies empowered activists and journalists to speak out against repressive governments and push for greater respect of human rights. It suggests that repressive governments now face the real possibility that their days are numbered due to technologies that allow information to spread more freely. The summary highlights how new technologies have given voice to critics of authoritarian regimes and represent a threat to governments that try to strictly control information.

1. The year 2010 may well be remembered as a
watershed year when activists and journalists
used new technology to speak truth to power
and, in so doing, pushed for greater respect for
human rights. It is also the year when
repressive governments faced the real
possibility that their days were numbered.

4. Scope of our time together
• Social Change Management
• It’s all about you!
• Impact of digital
• Internet and social media as part of world democratization?
• The future?
• and why it matters...

6. I don’t know better
– but I might know different...

7. ”The future is already here
— it's just not very evenly distributed”
40%
30%
20%
Innovators 10%
Early adopters
Early majority
Late majority
Laggards 0%

8. In a nutshell
• Founder of Mindpark and others…
• Senior advisor in all things internet and media
• Old, new, digital. Some call me a social media therapist. CEO whisperer
(working with five CEO:s from Swedens top-25 largest corporations). #4
when Huffington post listed ”The Most Influential Tech CEOs On Twitter”
• Business angel and investor
• Only in early stage tech startups. #14 when the Telegraph picked ”The
100 most influential technology investors in Europe”
• Internet pundit, evangelist, advocate
• Open data, open source, open everything #fxinternet

9. 42% in Sweden
5% in Egypt

11. M Y T AGL IN E
Those who say that it cannot be done
should get out of the way of those who are doing it!

13. We wake up to a new world
... everyday

14. It would still happen, but....
• Not yet?
• Discovery...
• Not so fast?
• Speed...
• Not in the ”leaderless” way?
• Organization
• Not ___ ?

15. The Annual report 2011
• The leaks
• ”Until Wikileaks, it appeared that governments believed they
retained the upper hand.”
• The social networks
• ”Social networking sites may be new, but they are important
because they are a powerful tool that can facilitate camaraderie
and support between disaffected critics living under similarly
abusive governments around the world.”
• The unstoppable force
• ”The Tunisian government sought to enforce a tight media blackout
and shut down individual access to the internet but news quickly
spread thanks to new technologies.”

16. And the ”tech”...
• Towards zero friction
• About our new best friend
• One machine - every window
• About knowing everything and everyone
• The Social drug
• And about the love of it

17. Towards zero friction
About our new best friend

19. Iris
11 months old

21. 4 years old
50% of the swe population is internet users @ age 4

22. 3 years old
50% of the swe population is internet users @ age 3

33. N OW YOU !
Walk and talk
• Experiences of zero friction?
• Do you feel enslaved by tech or...?
• What defines IRL?
• 1 min personal reflection
• 4 min in group (3ppl/group)
• Share insights
• Discussion

34. Towards zero friction

35. One machine - every window
About knowing everything and everyone

37. Aristotle was the last person to know everything
there was to be known in his own time

39. The only thing we know
for sure about the
future is that we will be
wrong!

41. 1 HB (Human brain)
• 1.2 billion PC / 2.7 billion cellphones
• 60 trillion links
• 246 exabytes data
• + 7 additional points...

42. The One Machine equals 8 billion ”HB”

50. N OW YOU !
Walk and talk
• ”the one” / ”the one machine” - scary shit?
• Are you there?
• Threat or possibility for individual/business?
• Lunch - back here 1:30pm
• Share insights
• Discussion

51. The One — in every window

52. The social drug
And about the love of it

53. How did this happen?

56. content isn't king, conversation is
content is just the stuff we talk about

60. N OW YOU !
Walk and talk
• The value of content vs conversation?
• Personal experinces?
• Threat or possibility for individual/business?
• Share insights
• Discussion

62. ”We aren’t simply projecting identity,
we’re creating it.”

64. 1. ID E NT I TY

65. 1. ID E NT I TY

66. 1. ID E NT I TY

67. 1. ID E NT I TY

68. 1. ID E NT I TY
Blogs, youtube, flickr, ”old sites” etc...

69. 2 . N E TWO R K
the social graph...

70. 2 . N E TWO R K
... it's people

71. 2 . N E TWO R K
social knots

72. 3 . YO U AR E IN TE R NE T

73. 3 . YO U A RE IN TE R NE T
01:44 am

74. my time

75. my place

79. ... in realtime

80. my activities

81. my genome

82. my money

83. my cookalong

84. my weight

85. my weight - on twitter...

86. 3 . YO U A RE I NTE R N E T
”It's not information overload
it's filter failure”
Clay Shirky @ Here comes everybody

87. 4 . YO U D ON 'T C ARE
The geeks don't rule

88. 4 . YO U D ON 'T C ARE
Ubiqutuous

89. 4 . YO U D ON 'T C ARE
A new look at knowledge

90. 4 . YO U D ON 'T C ARE
It all comes together

91. 4 . YOU DO N 'T C ARE
It's a new way

92. 4 . YOU DO N 'T C ARE
and they really don't care

93. FO UR STE P S, FOR R E AL
Four steps towards 100%
• You are your identity
• You are your network
• You are internet
• You don't care. Kind of.

94. What 100%?
• Always on - offline merges with online
• Work vs spare time turns boring vs fun
• Personal turns public
• Man | machine and we’re living by numbers...
• Everyone has superpowers and
- everything is a conversation

95. N OW YOU !
Walk and talk
• Impact on brands?
• Fun or fear / friend or foe?
• Transparency vs Integrity?
• The new persona - The new brand?
• 1 min personal reflection
• 4 min in group (3ppl/group)
• Share insights
• Discussion

96. The social drug

97. The three keys
• Towards zero friction
• About our new best friend
• One machine - every window
• About knowing everything and everyone
• The Social drug
• And about the love of it

98. five one-liners to make
a better world

99. 1. It's not a lesson to be learned
– it's a life to live

101. ”What we have to learn to do,
we learn by doing.”
It's not a lesson to be learned
– it's a life to live

103. If you don’t enjoy it
– don’t do it

105. 2. Use technology
– even for its own sake

106. It used to be
”don’t”

112. Be curious – get inspired!

113. 3. An old idea too big to bend
is bound to break

114. Governments don’t get Darwin

117. It is not the strongest of the
species that survive
nor the most intelligent
but the one most responsive to
change

118. Embrace change.
It’s full of opportunities.

119. Strive to incorporate online and
social media channels into all
everyday operations

120. 4. Keep it simple.
No, listen!
I mean it
Keep it really simple

121. Strive to incorporate
online and social media channels
into all everyday operations

122. KISS
It’s still true...
... and hard work
It’s often easier to complicate things ;)

123. 5. Babysteps

124. Avoid the big #FAIL
Go for the easy #WIN

125. Klydda inte!
[ How we in Skåne say: ”Keep it simple, stupid” ]

126. Where there is joy, curiosity, a
sense of opportunity,
determination and smart people
taking collaborative babysteps
– things will be good!
#lifeisgood

128. • If you can't feel it, it's not there
• try no less than to be loved
• Everyone is communicating - publicly
• you have to be talked about, and take part in the conversation
• Everyone is a co-creator
• ”government”, ”media”, ”activists”, ”the public”...
• Everything is everyones
• open everything, trust winwin, be confindent
• ... and the internet is everything we need...

133. The early bird gets the worm
But the second mouse gets the cheese

140. Be honest and do good shit!

141. ST AY CON N EC TE D
Be honest and do good shit!
http://jardenberg.se
@jocke
joakim@jardenberg.com
+46 735 187700

142. THE END