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The year 2010 may well be remembered as a
 watershed year when activists and journalists
 used new technology to speak truth to power
and, in so doing, pushed for greater respect for
     human rights. It is also the year when
    repressive governments faced the real
   possibility that their days were numbered.
Scope of our time together
 • Social Change Management
   • It’s all about you!

 • Impact of digital
   • Internet and social media as part of world democratization?

 • The future?
   • and why it matters...
I don’t know better
– but I might know different...
”The future is already here
  — it's just not very evenly distributed”
                                                     40%



                                                     30%



                                                    20%



Innovators                                          10%
      Early adopters
               Early majority
                         Late majority
                                         Laggards   0%
In a nutshell
• Founder of Mindpark and others…
• Senior advisor in all things internet and media
  • Old, new, digital. Some call me a social media therapist. CEO whisperer
    (working with five CEO:s from Swedens top-25 largest corporations). #4
    when Huffington post listed ”The Most Influential Tech CEOs On Twitter”

• Business angel and investor
  • Only in early stage tech startups. #14 when the Telegraph picked ”The
    100 most influential technology investors in Europe”

• Internet pundit, evangelist, advocate
  • Open data, open source, open everything #fxinternet
42% in Sweden

5% in Egypt
M Y T AGL IN E



       Those who say that it cannot be done
should get out of the way of those who are doing it!
We wake up to a new world
      ... everyday
It would still happen, but....
 • Not yet?
   • Discovery...

 • Not so fast?
   • Speed...

 • Not in the ”leaderless” way?
   • Organization

 • Not ___ ?
The Annual report 2011
 • The leaks
   • ”Until Wikileaks, it appeared that governments believed they
     retained the upper hand.”
 • The social networks
   • ”Social networking sites may be new, but they are important
     because they are a powerful tool that can facilitate camaraderie
     and support between disaffected critics living under similarly
     abusive governments around the world.”
 • The unstoppable force
   • ”The Tunisian government sought to enforce a tight media blackout
     and shut down individual access to the internet but news quickly
     spread thanks to new technologies.”
And the ”tech”...
 • Towards zero friction
   • About our new best friend

 • One machine - every window
   • About knowing everything and everyone

 • The Social drug
   • And about the love of it
Towards zero friction
   About our new best friend
Iris
11 months old
4 years old
50% of the swe population is internet users @ age 4
3 years old
50% of the swe population is internet users @ age 3
N OW YOU !




Walk and talk
 • Experiences of zero friction?
 • Do you feel enslaved by tech or...?
 • What defines IRL?
       •   1 min personal reflection
       •   4 min in group (3ppl/group)
       •   Share insights
       •   Discussion
Towards zero friction
One machine - every window
  About knowing everything and everyone
Aristotle was the last person to know everything
      there was to be known in his own time
The only thing we know
   for sure about the
future is that we will be
      wrong!
1 HB (Human brain)
• 1.2 billion PC / 2.7 billion cellphones
• 60 trillion links
• 246 exabytes data
• + 7 additional points...
The One Machine equals 8 billion ”HB”
N OW YOU !




Walk and talk
 • ”the one” / ”the one machine” - scary shit?
 • Are you there?
 • Threat or possibility for individual/business?

      • Lunch - back here 1:30pm
      • Share insights
      • Discussion
The One — in every window
The social drug
And about the love of it
How did this happen?
content isn't king, conversation is
      content is just the stuff we talk about
N OW YOU !




Walk and talk
 • The value of content vs conversation?
 • Personal experinces?
 • Threat or possibility for individual/business?


      • Share insights
      • Discussion
”We aren’t simply projecting identity,
         we’re creating it.”
1. ID E NT I TY
1. ID E NT I TY
1. ID E NT I TY
1. ID E NT I TY
1. ID E NT I TY




Blogs, youtube, flickr, ”old sites” etc...
2 . N E TWO R K




the social graph...
2 . N E TWO R K




... it's people
2 . N E TWO R K




social knots
3 . YO U AR E IN TE R NE T
3 . YO U A RE IN TE R NE T




01:44 am
my time
my place
... in realtime
my activities
my genome
my money
my cookalong
my weight
my weight - on twitter...
3 . YO U A RE I NTE R N E T




”It's not information overload
       it's filter failure”
               Clay Shirky @ Here comes everybody
4 . YO U D ON 'T C ARE




The geeks don't rule
4 . YO U D ON 'T C ARE




Ubiqutuous
4 . YO U D ON 'T C ARE




A new look at knowledge
4 . YO U D ON 'T C ARE




It all comes together
4 . YOU DO N 'T C ARE




It's a new way
4 . YOU DO N 'T C ARE




and they really don't care
FO UR STE P S, FOR R E AL




Four steps towards 100%
 • You are your identity
 • You are your network
 • You are internet
 • You don't care. Kind of.
What 100%?
• Always on - offline merges with online
• Work vs spare time turns boring vs fun
• Personal turns public
• Man | machine and we’re living by numbers...
• Everyone has superpowers and
  - everything is a conversation
N OW YOU !




Walk and talk
 • Impact on brands?
 • Fun or fear / friend or foe?
 • Transparency vs Integrity?
 • The new persona - The new brand?
      •   1 min personal reflection
      •   4 min in group (3ppl/group)
      •   Share insights
      •   Discussion
The social drug
The three keys
 • Towards zero friction
   • About our new best friend

 • One machine - every window
   • About knowing everything and everyone

 • The Social drug
   • And about the love of it
five one-liners to make
     a better world
1. It's not a lesson to be learned
         – it's a life to live
”What we have to learn to do,
    we learn by doing.”
    It's not a lesson to be learned
           – it's a life to live
If you don’t enjoy it
    – don’t do it
2. Use technology
– even for its own sake
It used to be
   ”don’t”
Be curious – get inspired!
3. An old idea too big to bend
      is bound to break
Governments don’t get Darwin
It is not the strongest of the
      species that survive
    nor the most intelligent
but the one most responsive to
             change
Embrace change.
It’s full of opportunities.
Strive to incorporate online and
 social media channels into all
      everyday operations
4. Keep it simple.
     No, listen!
     I mean it
Keep it really simple
Strive to incorporate
online and social media channels
  into all everyday operations
KISS
      It’s still true...
            ... and hard work
It’s often easier to complicate things ;)
5. Babysteps
Avoid the big #FAIL
Go for the easy #WIN
Klydda inte!
[ How we in Skåne say: ”Keep it simple, stupid” ]
Where there is joy, curiosity, a
      sense of opportunity,
determination and smart people
 taking collaborative babysteps
      – things will be good!
           #lifeisgood
• If you can't feel it, it's not there
  • try no less than to be loved

• Everyone is communicating - publicly
  • you have to be talked about, and take part in the conversation

• Everyone is a co-creator
  • ”government”, ”media”, ”activists”, ”the public”...

• Everything is everyones
  • open everything, trust winwin, be confindent

• ... and the internet is everything we need...
The early bird gets the worm
But the second mouse gets the cheese
Be honest and do good shit!
ST AY CON N EC TE D




Be honest and do good shit!

       http://jardenberg.se
              @jocke
     joakim@jardenberg.com
         +46 735 187700
THE END

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Joakim Jardenberg's presentation

  • 1. The year 2010 may well be remembered as a watershed year when activists and journalists used new technology to speak truth to power and, in so doing, pushed for greater respect for human rights. It is also the year when repressive governments faced the real possibility that their days were numbered.
  • 2.
  • 3.
  • 4. Scope of our time together • Social Change Management • It’s all about you! • Impact of digital • Internet and social media as part of world democratization? • The future? • and why it matters...
  • 5.
  • 6. I don’t know better – but I might know different...
  • 7. ”The future is already here — it's just not very evenly distributed” 40% 30% 20% Innovators 10% Early adopters Early majority Late majority Laggards 0%
  • 8. In a nutshell • Founder of Mindpark and others… • Senior advisor in all things internet and media • Old, new, digital. Some call me a social media therapist. CEO whisperer (working with five CEO:s from Swedens top-25 largest corporations). #4 when Huffington post listed ”The Most Influential Tech CEOs On Twitter” • Business angel and investor • Only in early stage tech startups. #14 when the Telegraph picked ”The 100 most influential technology investors in Europe” • Internet pundit, evangelist, advocate • Open data, open source, open everything #fxinternet
  • 9. 42% in Sweden 5% in Egypt
  • 10.
  • 11. M Y T AGL IN E Those who say that it cannot be done should get out of the way of those who are doing it!
  • 12.
  • 13. We wake up to a new world ... everyday
  • 14. It would still happen, but.... • Not yet? • Discovery... • Not so fast? • Speed... • Not in the ”leaderless” way? • Organization • Not ___ ?
  • 15. The Annual report 2011 • The leaks • ”Until Wikileaks, it appeared that governments believed they retained the upper hand.” • The social networks • ”Social networking sites may be new, but they are important because they are a powerful tool that can facilitate camaraderie and support between disaffected critics living under similarly abusive governments around the world.” • The unstoppable force • ”The Tunisian government sought to enforce a tight media blackout and shut down individual access to the internet but news quickly spread thanks to new technologies.”
  • 16. And the ”tech”... • Towards zero friction • About our new best friend • One machine - every window • About knowing everything and everyone • The Social drug • And about the love of it
  • 17. Towards zero friction About our new best friend
  • 18.
  • 20.
  • 21. 4 years old 50% of the swe population is internet users @ age 4
  • 22. 3 years old 50% of the swe population is internet users @ age 3
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. N OW YOU ! Walk and talk • Experiences of zero friction? • Do you feel enslaved by tech or...? • What defines IRL? • 1 min personal reflection • 4 min in group (3ppl/group) • Share insights • Discussion
  • 35. One machine - every window About knowing everything and everyone
  • 36.
  • 37. Aristotle was the last person to know everything there was to be known in his own time
  • 38.
  • 39. The only thing we know for sure about the future is that we will be wrong!
  • 40.
  • 41. 1 HB (Human brain) • 1.2 billion PC / 2.7 billion cellphones • 60 trillion links • 246 exabytes data • + 7 additional points...
  • 42. The One Machine equals 8 billion ”HB”
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50. N OW YOU ! Walk and talk • ”the one” / ”the one machine” - scary shit? • Are you there? • Threat or possibility for individual/business? • Lunch - back here 1:30pm • Share insights • Discussion
  • 51. The One — in every window
  • 52. The social drug And about the love of it
  • 53. How did this happen?
  • 54.
  • 55.
  • 56. content isn't king, conversation is content is just the stuff we talk about
  • 57.
  • 58.
  • 59.
  • 60. N OW YOU ! Walk and talk • The value of content vs conversation? • Personal experinces? • Threat or possibility for individual/business? • Share insights • Discussion
  • 61.
  • 62. ”We aren’t simply projecting identity, we’re creating it.”
  • 63.
  • 64. 1. ID E NT I TY
  • 65. 1. ID E NT I TY
  • 66. 1. ID E NT I TY
  • 67. 1. ID E NT I TY
  • 68. 1. ID E NT I TY Blogs, youtube, flickr, ”old sites” etc...
  • 69. 2 . N E TWO R K the social graph...
  • 70. 2 . N E TWO R K ... it's people
  • 71. 2 . N E TWO R K social knots
  • 72. 3 . YO U AR E IN TE R NE T
  • 73. 3 . YO U A RE IN TE R NE T 01:44 am
  • 76.
  • 77.
  • 78.
  • 85. my weight - on twitter...
  • 86. 3 . YO U A RE I NTE R N E T ”It's not information overload it's filter failure” Clay Shirky @ Here comes everybody
  • 87. 4 . YO U D ON 'T C ARE The geeks don't rule
  • 88. 4 . YO U D ON 'T C ARE Ubiqutuous
  • 89. 4 . YO U D ON 'T C ARE A new look at knowledge
  • 90. 4 . YO U D ON 'T C ARE It all comes together
  • 91. 4 . YOU DO N 'T C ARE It's a new way
  • 92. 4 . YOU DO N 'T C ARE and they really don't care
  • 93. FO UR STE P S, FOR R E AL Four steps towards 100% • You are your identity • You are your network • You are internet • You don't care. Kind of.
  • 94. What 100%? • Always on - offline merges with online • Work vs spare time turns boring vs fun • Personal turns public • Man | machine and we’re living by numbers... • Everyone has superpowers and - everything is a conversation
  • 95. N OW YOU ! Walk and talk • Impact on brands? • Fun or fear / friend or foe? • Transparency vs Integrity? • The new persona - The new brand? • 1 min personal reflection • 4 min in group (3ppl/group) • Share insights • Discussion
  • 97. The three keys • Towards zero friction • About our new best friend • One machine - every window • About knowing everything and everyone • The Social drug • And about the love of it
  • 98. five one-liners to make a better world
  • 99. 1. It's not a lesson to be learned – it's a life to live
  • 100.
  • 101. ”What we have to learn to do, we learn by doing.” It's not a lesson to be learned – it's a life to live
  • 102.
  • 103. If you don’t enjoy it – don’t do it
  • 104.
  • 105. 2. Use technology – even for its own sake
  • 106. It used to be ”don’t”
  • 107.
  • 108.
  • 109.
  • 110.
  • 111.
  • 112. Be curious – get inspired!
  • 113. 3. An old idea too big to bend is bound to break
  • 115.
  • 116.
  • 117. It is not the strongest of the species that survive nor the most intelligent but the one most responsive to change
  • 118. Embrace change. It’s full of opportunities.
  • 119. Strive to incorporate online and social media channels into all everyday operations
  • 120. 4. Keep it simple. No, listen! I mean it Keep it really simple
  • 121. Strive to incorporate online and social media channels into all everyday operations
  • 122. KISS It’s still true... ... and hard work It’s often easier to complicate things ;)
  • 124. Avoid the big #FAIL Go for the easy #WIN
  • 125. Klydda inte! [ How we in Skåne say: ”Keep it simple, stupid” ]
  • 126. Where there is joy, curiosity, a sense of opportunity, determination and smart people taking collaborative babysteps – things will be good! #lifeisgood
  • 127.
  • 128. • If you can't feel it, it's not there • try no less than to be loved • Everyone is communicating - publicly • you have to be talked about, and take part in the conversation • Everyone is a co-creator • ”government”, ”media”, ”activists”, ”the public”... • Everything is everyones • open everything, trust winwin, be confindent • ... and the internet is everything we need...
  • 129.
  • 130.
  • 131.
  • 132.
  • 133. The early bird gets the worm But the second mouse gets the cheese
  • 134.
  • 135.
  • 136.
  • 137.
  • 138.
  • 139.
  • 140. Be honest and do good shit!
  • 141. ST AY CON N EC TE D Be honest and do good shit! http://jardenberg.se @jocke joakim@jardenberg.com +46 735 187700