This document discusses how digital technology is changing human trends and attitudes. It covers four key trends: 1) digital identity through blogs, YouTube, etc., 2) social networks and how the social graph connects people, 3) how people are increasingly defined by their online presence and sharing, and 4) how most people no longer see technology as something only for experts. It also provides six brief pieces of advice related to embracing change, keeping things simple, thinking mobile first, and focusing on opportunities rather than failures.

1. Digital changes everything
– human trends and attitudes

3. Iris
11 months old

5. 4 years old
50% of the swe population is internet users @ age 4

6. Digital changes everything
– human trends and attitudes

7. I NTRO
The Chapters
• 0 - this intro...
• 1 - Attitude
• 2 - Darwin & the two big ones...
• 3 - Four trends, for real
• 4 - Six oneliners
• 5 - and now?

8. MY RUL E
conversation, please

9. M Y T AGL IN E
I don’t know better
– but I might know different...

10. M Y R E AL TAG L I N E
Those who say that it cannot be done
should get out of the way of those who are doing it!

11. M Y I DE A

12. M Y M ISSION
Help businesses make money tomorrow

13. M Y ATT I TUDE
When I get sad
I stop being sad and be
AWESOME instead

14. MY W ORL D

15. M Y F AM IL Y

16. I N TRO

18. Chapter one
attitude

19. TH E ATT I TUDE
Millions of misconceptions
• About meatspace vs cyberspace
• About ”learning” vs ”doing”
• About young vs old
• About that it might be to late?
• The second mouse gets the cheese - keep the faith;)

20. M IN DSE T

21. M IN DSE T

22. M IN DSE T

23. TH E V I SION
”Predicting the next 5,000 days of the web”

24. M AKE ME N TA L N OTE
Watch every movie on ted.com

25. TH E V I SION
”One machine”

26. TH E VI SIO N
1 HB (Human brain)
• 1,5 billion PC
• 3 billion cellphones
• 30 million servers
• 60 trillion links

27. TH E V I SION
6 billion ”HB”

28. TH E P ROB LE M
The only thing we know
for sure about the
future is that we will be
wrong!

29. H ISTO R Y
” I’m old enough to know a lot of things
from life experience.
I know that newspapers is where you
get your political news and how you
look for a job. I know that music comes
from stores. I know that complicated
things like software and encyclopedia
have to be created by professionals.
And in the last 15 years, I’ve had to
unlearn every one of those things and
a million other because they stopped
being true.”

30. M AKE ME N TA L N OTE
Clay Shirky : ”Here comes everybody”

31. OK , T HE FUTU RE

32. TH E F UTU RE I S N OW

33. Chapter two
Darwin & the two big ones

34. SP E E D
Darwins law

35. SP E E D OF C H AN GE
It is not the strongest of the
species that survive
nor the most intelligent
but the one most responsive to
change

36. AN D THE MA GN I TUDE
300 services / day

37. TH E BIG TWO
Google: ”all the information”
Facebook: ”all the people”

39. STUDY

40. M AKE ME N TA L N OTE
psst. don't buy reports

41. M AKE ME N TA L N OTE

42. A NOTE

43. Chapter three
four trends, for real

44. FOUR TRE N DS, FO R RE AL
Four steps towards 100%
• You are your identity
• You are your network
• You are internet
• You don't care. Kind of.

45. 1. ID E NT I TY

46. 1. ID E NT I TY

47. 1. ID E NT I TY

48. 1. ID E NT I TY

49. 1. ID E NT I TY
Bloggs, youtube, flickr, ”old sites” etc...

50. 2 . N E TWO R K
the social graph...

51. 2 . N E TWO R K
... it's people

52. M AKE ME N TA L N OTE
content isn't king,
conversation is
content is just the stuff
we talk about

53. 2 . N E TWO R K
and it always has been...

54. 2 . N E TWO R K
social knots

55. 2 . N E TWO R K

56. 2 . N E TWO R K
”We aren’t simply projecting
identity, we’re creating it.”
Renny Gleeson @ TED

57. 3 . YO U A RE I NTE R N E T
Sharing is caring

58. 3 . YO U A RE I NTE R N E T
Creating identity...

59. 3 . YO U A RE IN TE R NE T
The volume...
• 1 billion objects added every day (facebook)
• 200 millions Facebook by phone
• 24 hrs video / every minute (Youtube)
• and so on...

60. 3 . YO U A RE I NTE R N E T
Transparency vs. integrity

61. 3 . YO U A RE I NTE R N E T
Transparency vs. integrity

62. 3 . YO U A RE I NTE R N E T
”It's not information overload
it's filter failure”
Clay Shirky @ Here comes everybody

63. 3 . YO U A RE I NTE R N E T

64. 3 . YO U AR E IN TE R NE T

65. 4 . YO U D ON 'T C ARE
The geeks don't rule

66. 4 . YOU DO N 'T C ARE
”One machine”

67. 4 . YO U D ON 'T C ARE
Ubiqutuous

68. 4 . YO U D ON 'T C ARE
A new look at knowledge

69. 4 . YO U D ON 'T C ARE
It all comes together

70. 4 . YOU DO N 'T C ARE
It's a new way

71. 4 . YOU DO N 'T C ARE
and we really don't care

72. 4 . YOU DO N 'T C ARE

73. 4 . YOU DO N 'T C ARE
like electricity in the wall or water in the tap

74. FOUR TRE N DS, FO R RE AL
Four steps towards 100%
• You are your identity
• You are your network
• You are internet
• You don't care. Kind of.

75. N OW YOU !
As an individual...
• Shared vision?
• Fun or fear / friend or foe
• Transparency vs Integrity
• The new persona?
• 5 min personal reflection
• 10 min in group
• Share top-2 insights (unique)
• Discussion

76. Chapter four
six one-liners

77. 1. It's not a lesson to be learned
– it's a life to live

79. If you don’t enjoy it
– don’t even try

80. Life is your classroom
– have fun in it

81. 2. Use technology
– even for its own sake

82. It used to be
”don’t”

85. Be curious – get inspired!

86. 3. An industry too big to bend
is bound to break

88. Big business don’t get Darwin

90. N OTE S TO M E DI A

92. Embrace change.
It’s full of opportunities.

93. Strive to incorporate online and
social media channels into all
everyday operations

94. 4. Keep it simple.
No, listen!
I mean it
Keep it really simple

95. Strive to incorporate
online and social media channels
into all everyday operations

96. KISS
It’s still true...
... and hard work
It’s often easier to complicate things ;)

97. 5. Babysteps

98. Remember Iris

102. Avoid the big #FAIL
Go for the easy #WIN

103. The three chunks...
• The web of relevance (google) (knowledge)
• The web of relations (facebook) (conscience)
• The web of realtime (twitter) (consciousness)

104. 6. Mobile first

106. 6 miljarder ”HB”

111. Where there is joy, curiosity, a
sense of opportunity,
determination and smart people
taking collaborative babysteps
– things will be good!
#lifeisgood

112. I NTRO
The Chapters
• 0 - this intro...
• 1 - Attitude
• 2 - Darwin & the two big ones...
• 3 - Four trends, for real
• 4 - Six oneliners
• 5 - and now?

113. N OW YOU !
As a business...
• Who’s in control - and how does it feel?
• Biggest fear?
• Favorite opportunity?
• What must change?
• 5 min personal reflection
• 10 min in group
• Share top-2 insights (unique)
• Discussion

114. Chapter five
and now what?

117. Still it’s just a tool
(but an awesome one...)

118. It’s not a numbers game
... [n]% is not a waste! if it enables two
people - previously unable to
communicate to do so ...
They can change the world

119. Avoid the big #FAIL
Go for the ”easy” #WIN

120. Be curious – get inspired!
and just do it...

121. When I get sad
I stop being sad
and be
AWESOME instead

122. M AKE ME N TA L N OTE
http://jardenberg.se
http://mindpark.se
@jocke
joakim@jardenberg.com
+46 735 187700