As augmented and virtual reality technologies become more “real” the experiences they create have given us a rich opportunity area to explore. Given the hype and huge implications of AR on the way we experience content, communicate, connect, we need to apply outcome-focused thinking and define the rules of engagement for this exciting and emerging category. Drawing from Artefact’s outcome-focused approach and experiences designing interaction models for emerging technologies, including AR, executive director, John Rousseau will outline a set of universal “laws” or principles for designing AR experiences that ensure we develop experiences that are as meaningful as they are exciting.
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John Rousseau (Artefact) The Rules of Engagement for Augmented Reality
1. The Laws of Mixed Reality
From Plato’s Cave to a
Preferable Future
John Rousseau
Executive Director, Artefact
@john_rousseau / @artefactgroup / #lawsofMR
2. The future of human
consciousness
@john_rousseau / @artefactgroup / #lawsofMR
3. Big data, high fidelity
@john_rousseau / @artefactgroup / #lawsofMR
5. The Laws of Mixed Reality
@john_rousseau / @artefactgroup / #lawsofMR
6. The First Law
MR must enhance our capacity
for mindful attention.
@john_rousseau / @artefactgroup / #lawsofMR
The Laws of Mixed Reality
The Second Law
MR must embody a shared
human experience.
The Third Law
MR must respect boundaries
between commerce and data.
7. From laws to outcomes
@john_rousseau / @artefactgroup / #lawsofMR
13. The really important kind of freedom involves attention and
awareness and discipline… That is real freedom. That is
being educated, and understanding how to think. The
alternative is unconsciousness, the default setting, the rat
race, the constant gnawing sense of having had, and lost,
some infinite thing.
David Foster Wallace, 2005
@john_rousseau / @artefactgroup / #lawsofMR
14. You are what you think.
@john_rousseau / @artefactgroup / #lawsofMR
