This document discusses trends in online consumer behavior and the future of the internet. It notes that identity, networks, and access to information online will define consumers. It also stresses that speed of change and adaptation are major issues, and that companies like Google and Facebook will be key as they provide access to all information and people, respectively. The future will see everything become more integrated and accessible like basic utilities.

1. Konsumentbeteende - online

2. ...förstå den
konsumentfokuserade
kommunikationsstrategiska
processen

3. Säljer man ekologiska ärtor
med färgen grön? En studie av
förpackningsdesignens
betydelse för ekologiska
livsmedel

4. En helt annan vinkel...

5. Den stora bilden, typ

7. O UR M ISSIO N

8. THE TO PIC
”Predicting the next 5,000 days of the web”

9. M AKE M E N TAL N OTE
Watch every movie on ted.com

10. TH E VI SIO N
”One machine”

11. TH E VI SIO N
1 HB (Human brain)
• 1,5 billion PC
• 3 billion cellphones
• 30 million servers
• 60 trillion links

12. TH E VI SIO N
6 billion ”one machine”

13. TH E P ROBLE M
The only thing we know
for sure about the
future is that we will be
wrong!

14. H ISTOR Y
” I’m old enough to know a lot of things
from life experience.
I know that newspapers is where you
get your political news and how you
look for a job. I know that music comes
from stores. I know that complicated
things like software and encyclopedia
have to be created by professionals.
And in the last 15 years, I’ve had to
unlearn every one of those things and
a million other because they stopped
being true.”

15. M AKE M E N TAL N OTE
Clay Shirky : ”Here comes everybody”

16. OK , THE F UTUR E

17. 4 ( +2 ) ” SURE ” B UL L E TS

18. SP E E D
Darwins law

19. SP E E D OF C H AN GE
It is not the strongest of the
species that survive
nor the most intelligent
but the one most responsive to
change

20. THE BIG TWO
Google: ”all the information”
Facebook: ”all the people”

21. M AKE M E N TAL N OTE
Check out mindpark.se

22. A NOTE

23. ” SURE ” BUL LE TS
Four things
• You are your identity
• You are your network
• You are internet
• You don't care. Kind of.

24. 1. ID E NT I TY

25. 1. ID E NT I TY

26. 1. ID E NT I TY

27. 1. ID E NT I TY

28. 1. ID E NT I TY
real soon

29. 2 . N E TWO R K
the blogosphere

30. 2 . N E TWO R K
... it's people

31. 2 . N E TWO R K
and always has been...

32. 2 . N E TWO R K
social knots

33. 2 . N E TWO R K

34. 3 . YO U A RE I NTE R N E T
Sharing is caring

35. 3 . YO U A RE I NTE R N E T

36. 3 . YO U A RE I NTE R N E T
Transparency vs. integrity

37. 3 . YO U A RE I NTE R N E T
Ur Resumé 14/4 2009

38. 3 . YO U A RE I NTE R N E T
then...

39. 3 . YO U AR E IN TE R NE T

40. 3 . D U ÄR IN TE RN E T

41. 4 . YO U D ON 'T C ARE
The geeks don't rule

42. 4 . YO U D ON 'T C ARE
A new solution to an old problem?

43. 4 . YOU DO N 'T C ARE
”One machine”

44. 4 . YO U D ON 'T C ARE
Ubiqutuous

45. 4 . YO U D ON 'T C ARE
A new look at knowledge

46. 4 . YO U D ON 'T C ARE
Convergens

47. 4 . YOU DO N 'T C ARE
It's a new way

48. 4 . YOU DO N 'T C ARE
and we really don't care

49. 4 . YOU DO N 'T C ARE

50. 4 . YOU DO N 'T C ARE
like electricity in the wall or water in the tap

51. CON CLUSIO N
4 abstract +2 direct
• You are your identity
• You are your network
• You are internet
• You don't care. Kind of.
• Eyes on Google och Facebook
• Speed and adaptability is a MAJOR issue

52. N OTE S TO M E DIA
Content isn't king,
conversation is
Content is just the stuff
we talk about

53. N OTE S TO M E DIA
conversation pieces - as always

54. N OTE S TO M E DIA

55. N OTE S TO M E DIA
size matters

56. N OTE S TO M E DIA
Hubert Burda:
”The problem is that we don't understand
that software is what is most important.
People think that a website with 40
editors is better than 20 editors. And
then Google comes and take over the
world with an algorithm. Nobody in my
business vicinity has written an
interesting algorithm.
Google is not too powerful, Google is
opening new markets for us. We have to
be creative everyday to build our brands
for meeting the new markets that Google
bring us”

57. N OTE S TO M E DIA
Google says
• initially ignore
• bandwith
• cpu
• storage
• monetization
• fokus on the user - and the rest will follow

58. N OTE S TO M E DIA
”What would google do”

59. N OTE S TO M E DIA
and what would facebook do

60. N OTE S TO M E DIA
Gray matter matters

61. N OTE S TO ME DIA
Five action points
• Conversation matters
• Size matters
• Pure players matters
• Grey matter matters
• Walk the talk

62. M AKE M E N TAL N OTE
http://mindpark.se
joakim@jardenberg.com
0735 18770