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![Chapter [n]
and now what?](https://image.slidesharecdn.com/himclondon15dec2010-101215135153-phpapp01/85/Himc-london-15-dec-2010-75-320.jpg)
![It’s not a numbers game
... [n]% is not a waste! if it enables two
people - previously unable to
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You have a new market](https://image.slidesharecdn.com/himclondon15dec2010-101215135153-phpapp01/85/Himc-london-15-dec-2010-82-320.jpg)
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attitude](https://image.slidesharecdn.com/himclondon15dec2010-101215135153-phpapp01/85/Himc-london-15-dec-2010-89-320.jpg)
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Darwin & the two big ones](https://image.slidesharecdn.com/himclondon15dec2010-101215135153-phpapp01/85/Himc-london-15-dec-2010-104-320.jpg)
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six one-liners](https://image.slidesharecdn.com/himclondon15dec2010-101215135153-phpapp01/85/Himc-london-15-dec-2010-115-320.jpg)
Uploaded byJoakim Jardenberg
Himc london 15 dec 2010
This document discusses the impact of digital technologies and social media on identity, relationships, and society. It identifies four trends toward a 100% digital world: 1) You are your identity - People create digital identities through blogs, social media, etc. 2) You are your network - Social networks and relationships are increasingly digital. Content is less important than conversation. 3) You are the Internet - Sharing personal information and content online helps shape one's identity and presence on the internet. Transparency online brings challenges regarding privacy and integrity. 4) You don't care - Most people are indifferent to the technical aspects of digital technologies and just want services to work seamlessly like electricity or water.
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Himc london 15 dec 2010
- 1. Digital changes everything – a social view on digital
- 2.
- 4.
- 6. 4 years old 50%of the swe population is internet users @ age 4
- 8. We wake upto a new world ... everyday
- 10. I don’t knowbetter – but I might know different...
- 11. I NTRO The Chapters •0 - this intro... • 1 - the journey towards 100% • 2 - social media campaigns - from a personal view • 3 - your campaigns - from your personal views
- 12. MY RUL E conversation,please
- 13. M Y COMP A N Y
- 14. M Y MISSION Help businesses make money tomorrow
- 15. M Y OTHE R M ISSION
- 17.
- 18. M Y RE AL TAG L I N E Those who say that it cannot be done should get out of the way of those who are doing it!
- 19. M Y IDE A
- 20. M Y ATTI TUDE When I get sad I stop being sad and be AWESOME instead
- 21. M Y FAM IL Y
- 22.
- 23. Chapter 1 the 100%human
- 24. FOUR TRE NDS, FO R RE AL Four steps towards 100% • You are your identity • You are your network • You are internet • You don't care. Kind of.
- 25. 1. ID ENT I TY
- 26. 1. ID ENT I TY
- 27. 1. ID ENT I TY
- 28. 1. ID ENT I TY
- 29. 1. ID ENT I TY Bloggs, youtube, flickr, ”old sites” etc...
- 30. 2 . NE TWO R K the social graph...
- 31. 2 . NE TWO R K ... it's people
- 32. 2 . NE TWO R K social knots
- 33. 2 . NE TWO R K and it always has been...
- 34. M AKE MEN TA L N OTE content isn't king, conversation is content is just the stuff we talk about
- 35. 2 . NE TWO R K
- 36. 2 . NE TWO R K ”We aren’t simply projecting identity, we’re creating it.” Renny Gleeson @ TED
- 37. 3 . YOU A RE I NTE R N E T Sharing is caring
- 38. 3 . YOU A RE I NTE R N E T Creating identity...
- 39. 3 . YOU A RE IN TE R NE T The volume... • 1 billion objects added every day (facebook) • 2 billion ”likes” • 50% by phone • 32 hrs video / every minute (Youtube) • and so on...
- 40. 3 . YOU A RE IN TE R NE T 01:44 am
- 41. 3 . YOU A RE I NTE R N E T Transparens
- 42. 3 . YOU A RE IN TE R NE T http://jardenberg.se/live
- 43. 3 . YOU A RE I NTE R N E T Transparency vs. integrity
- 44. 3 . YOU A RE I NTE R N E T Transparency vs. integrity
- 45. 3 . YOU A RE I NTE R N E T ”It's not information overload it's filter failure” Clay Shirky @ Here comes everybody
- 46. 3 . YOU A RE I NTE R N E T
- 47. 3 . YOU AR E IN TE R NE T
- 48. 4 . YOU D ON 'T C ARE The geeks don't rule
- 49. 4 . YOUDO N 'T C ARE ”One machine”
- 50.
- 54. 4 . YOU D ON 'T C ARE Ubiqutuous
- 55. 4 . YOU D ON 'T C ARE A new look at knowledge
- 56. 4 . YOU D ON 'T C ARE It all comes together
- 57. 4 . YOUDO N 'T C ARE It's a new way
- 58. 4 . YOUDO N 'T C ARE and we really don't care
- 59. 4 . YOUDO N 'T C ARE
- 60. 4 . YOUDO N 'T C ARE like electricity in the wall or water in the tap
- 61. FOUR TRE NDS, FO R RE AL Four steps towards 100% • You are your identity • You are your network • You are internet • You don't care. Kind of.
- 62. N OW YOU! As an individual... • Shared vision? • Fun or fear / friend or foe • Transparency vs Integrity • The new persona? • 5 min personal reflection • 10 min in group (3ppl/group) • Share top-2 insights (unique) • Discussion
- 63. Chapter 2 what’s socialmedia marketing? (IMHO and in YNSHO)
- 64. TH E DE F IN I T ION
- 65. BIG SO CI A L
- 66. BIG SO CI A L
- 67. BIG SO CI A L
- 68. SM ALL SOC I AL
- 69. SM ALL SOC I AL
- 70. SM ALL SOC I AL
- 71. SM ALL SOC I AL
- 72. SM ALL SOC I AL
- 73. BIG SO CI A L
- 74. N OW YOU! Chapter 3 • Digital social campaigns • How do they feel, on a personal level? • Your campaigns • 5 min personal reflection • 10 min in group • Share top-2 insights (unique) • Discussion
- 75. Chapter [n] andnow what?
- 76. OK , THE FUTU RE
- 77. TH E FUTU RE I S N OW
- 79. N O EXCUSE .. .
- 82. It’s not anumbers game ... [n]% is not a waste! if it enables two people - previously unable to communicate to do so ... You have a new market
- 83. Strive to incorporate onlineand social media channels into all everyday operations
- 84. Avoid the big#FAIL Go for the ”easy” #WIN
- 85. Be curious –get inspired! and just do it...
- 86. When I getsad I stop being sad and be AWESOME instead
- 87. M AKE MEN TA L N OTE http://jardenberg.se http://mindpark.se @jocke joakim@jardenberg.com +46 735 187700
- 88.
- 89. Chapter [n] attitude
- 90. TH E ATTI TUDE Millions of misconceptions • About meatspace vs cyberspace • About ”learning” vs ”doing” • About young vs old • About that it might be to late? • The second mouse gets the cheese - keep the faith;)
- 91.
- 92.
- 93.
- 94. TH E VI SION ”Predicting the next 5,000 days of the web”
- 95. M AKE MEN TA L N OTE Watch every movie on ted.com
- 96. TH E VI SION ”One machine”
- 97. TH E VISIO N 1 HB (Human brain) • 1,5 billion PC • 3 billion cellphones • 30 million servers • 60 trillion links
- 98. TH E VI SION 6 billion ”HB”
- 99. TH E PROB LE M The only thing we know for sure about the future is that we will be wrong!
- 100. H ISTO RY ” I’m old enough to know a lot of things from life experience. I know that newspapers is where you get your political news and how you look for a job. I know that music comes from stores. I know that complicated things like software and encyclopedia have to be created by professionals. And in the last 15 years, I’ve had to unlearn every one of those things and a million other because they stopped being true.”
- 101. M AKE MEN TA L N OTE Clay Shirky : ”Here comes everybody”
- 102. OK , THE FUTU RE
- 103. TH E FUTU RE I S N OW
- 104. Chapter [n] Darwin &the two big ones
- 105. SP E ED Darwins law
- 106. SP E ED OF C H AN GE It is not the strongest of the species that survive nor the most intelligent but the one most responsive to change
- 107. AN D THEMA GN I TUDE 300 services / day
- 108. TH E BIGTWO Google: ”all the information” Facebook: ”all the people”
- 110.
- 111. M AKE MEN TA L N OTE psst. don't buy reports
- 112. M AKE MEN TA L N OTE
- 113.
- 114. N OW YOU! As an individual... • Shared vision? • Fun or fear / friend or foe • Transparency vs Integrity • The new persona? • 5 min personal reflection • 10 min in group • Share top-2 insights (unique) • Discussion
- 115. Chapter [n] six one-liners
- 116. 1. It's nota lesson to be learned – it's a life to live
- 118. If you don’tenjoy it – don’t even try
- 119. Life is yourclassroom – have fun in it
- 120. 2. Use technology –even for its own sake
- 121. It used tobe ”don’t”
- 124. Be curious –get inspired!
- 125. 3. An industrytoo big to bend is bound to break
- 127. Big business don’tget Darwin
- 129. N OTE STO M E DI A
- 131. Embrace change. It’s fullof opportunities.
- 132. Strive to incorporateonline and social media channels into all everyday operations
- 133. 4. Keep itsimple. No, listen! I mean it Keep it really simple
- 134. Strive to incorporate onlineand social media channels into all everyday operations
- 135. KISS It’s still true... ... and hard work It’s often easier to complicate things ;)
- 136.
- 137.
- 141. Avoid the big#FAIL Go for the easy #WIN
- 142. The three chunks... • The web of relevance (google) (knowledge) • The web of relations (facebook) (conscience) • The web of realtime (twitter) (consciousness)
- 143.
- 145.
- 150. Where there isjoy, curiosity, a sense of opportunity, determination and smart people taking collaborative babysteps – things will be good! #lifeisgood
- 151. I NTRO The Chapters •0 - this intro... • 1 - Attitude • 2 - Darwin & the two big ones... • 3 - Four trends, for real • 4 - Six oneliners • 5 - and now?
- 152. N OW YOU! As a business... • Who’s in control - and how does it feel? • Biggest fear? • Favorite opportunity? • What must change? • 5 min personal reflection • 10 min in group • Share top-2 insights (unique) • Discussion