This was originally presented as the closing keynote at the APPA National Conference in Chicago on July 27, 2011. For more information, please check out http://www.nickwestergaard.com
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
This was originally presented as the closing keynote at the APPA National Conference in Chicago on July 27, 2011. For more information, please check out http://www.nickwestergaard.com
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
A presentation that looks over some of the recent crop of social engagement sites . It asks the question - do you really need a standard site anyway and what purpose does it serve?
Presentation given at the ALIA Conference (Sept 1st, 2010) http://conferences.alia.org.au/access2010/
NOTE: slide 2 is a screenshot from Mike Wesch's "The Machine is Us/ing Us" (http://www.youtube.com/watch?v=6gmP4nk0EOE) while the last 2 minutes of this video is played.
Digital Natives - Session 4 - Listening to consumersBart Muskala
Online, virtually everything is being measured. Which results in tons of data. Are we doing anything with it? Does it give us any insights that actually make sense? Or should we simply involve our consumers and ask them what we'd like to know? And what if we not only get to know everything about our consumer, but also where he or she physically is at any given time? And what on earth does 'crowdsourcing' mean?
This session will discuss the tools currently at our disposal to help communicate, market, create community and brand awareness. Whether you come from a company, nonprofit organization or campaign perspective, this talk will be relevant in showing how communication has changed and why, more than ever, it is important to be strategic about getting your voice and ideas heard.
Businesses, large and small, are engaging social media for everything from Enterprise Management to Corporate Culture Strategies through Customer Engagement and Integrated Marketing programs.
Collected here are various resources I've oft pointed folks to. Please do follow the links as there is much more depth available.
In this collection I've tried to isolate the key points that address most frequently asked questions and challenge most frequent assumptions made by businesses.
The Rubix Cubes are Woodhead Sydney’s pre-eminent eighties dance company. Constantly in demand for their innovative productions, The Rubix Cubes are Woodhead's most active touring dance company. They are globally renowned for their ingenious approach to dance which frequently incorporates other artistic mediums such as design and architecture. Their work serves as an intelligent and critical progression of how we perceive and comprehend eighties society. For one night only, The Rubix Cubes will be performing at Dance for Life, supporting the Inspire Foundation.
A Presentation About Community, By The CommunityNeil Perkin
A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy.
A presentation that looks over some of the recent crop of social engagement sites . It asks the question - do you really need a standard site anyway and what purpose does it serve?
Presentation given at the ALIA Conference (Sept 1st, 2010) http://conferences.alia.org.au/access2010/
NOTE: slide 2 is a screenshot from Mike Wesch's "The Machine is Us/ing Us" (http://www.youtube.com/watch?v=6gmP4nk0EOE) while the last 2 minutes of this video is played.
Digital Natives - Session 4 - Listening to consumersBart Muskala
Online, virtually everything is being measured. Which results in tons of data. Are we doing anything with it? Does it give us any insights that actually make sense? Or should we simply involve our consumers and ask them what we'd like to know? And what if we not only get to know everything about our consumer, but also where he or she physically is at any given time? And what on earth does 'crowdsourcing' mean?
This session will discuss the tools currently at our disposal to help communicate, market, create community and brand awareness. Whether you come from a company, nonprofit organization or campaign perspective, this talk will be relevant in showing how communication has changed and why, more than ever, it is important to be strategic about getting your voice and ideas heard.
Businesses, large and small, are engaging social media for everything from Enterprise Management to Corporate Culture Strategies through Customer Engagement and Integrated Marketing programs.
Collected here are various resources I've oft pointed folks to. Please do follow the links as there is much more depth available.
In this collection I've tried to isolate the key points that address most frequently asked questions and challenge most frequent assumptions made by businesses.
The Rubix Cubes are Woodhead Sydney’s pre-eminent eighties dance company. Constantly in demand for their innovative productions, The Rubix Cubes are Woodhead's most active touring dance company. They are globally renowned for their ingenious approach to dance which frequently incorporates other artistic mediums such as design and architecture. Their work serves as an intelligent and critical progression of how we perceive and comprehend eighties society. For one night only, The Rubix Cubes will be performing at Dance for Life, supporting the Inspire Foundation.
A Presentation About Community, By The CommunityNeil Perkin
A crowdsourced presentation about how online communities work with contributions from 30 planners, strategists, digital specialists and some of the most reknowned thinkers in social media strategy.
The Socializers - A Thousand True Fans - IMH Communications 2011 CyprusThe Socializers
Video of this presentation: http://bit.ly/9thcomcon
More on A Thousand True Fans here: http://bit.ly/a_thoousand_fans
IMH Communications Conference May 2011 in Cyprus. More information here: http://bit.ly/IMH_Cyprus2011
Fanzoom - Analýza zájmu skupiny uživatelů FacebookuPerfect Crowd
FANZOOM je výzkumný nástroj, který popíše skupinu uživatelů na Facebooku z pohledu toho, co tyto uživatele společně zajímá.
Výsledkem je zájmový profil cílové skupiny nebo fanoušků značky poskytující vhled daleko za možnostmi klasického výzkumu nebo statistik ze sociálních sítí.
Výsledky průzkumu důvěryhodnosti českých bank a jejich reklamy
Neil Perkin for London in Prague
1. CONTENT & COMMUNITY HOW A CONNECTED WORLD IS CHANGING THE PRODUCTION, DISTRIBUTION AND CONSUMPTION OF CONTENT neilperkin.typepad.com Image courtesy http://pleaseenjoy.com/
3. WHAT I’M GOING TO TALK TO YOU ABOUT TODAY: THE BIG CHANGES WHAT IS COMMUNITY (& WHAT IS IT NOT) SOME GREAT COMMUNITY BUILDING EXAMPLES COMMUNITY & INNOVATION BUSINESSES WITH COMMUNITY AT THEIR HEART
4. IS THIS REALLY SUCH A BIG DEAL? http://www.flickr.com/photos/marthaburzynski/
5. SOCIAL IS BECOMING A PART OF ALL MEDIA STREAMS Social dimensions are paramount to most people …and most forms of entertainment “The desire to be part of a group that shares, cooperates, or acts in concert is a basic human instinct.” Clay Shirky Source: Future Foundation: Entertainment Futures Image: http://www.flickr.com/photos/kicey/
7. Media brands are increasingly defined less by the platform and more by the community http://www.flickr.com/photos/hankins/
8. TURNING COMMUNICATIONS FUNDAMENTALS ON THEIR HEAD “The other guys think the purpose of communication is to get information.We think the purpose of information is to foster communication.”Mark Zuckerberg, CEO Facebook http://www.flickr.com/photos/danarah/
9. EMPOWERED USERS, UNLIMITED CHOICE Everyone is a media owner The means of production and distribution are shared http://www.flickr.com/photos/esparta/
10. NETWORKED LINEAR Scheduled On demand Sit back Participative Messages Experiences Content we know you like (because you’ve told us) Content we think you’d like We control the way it is delivered We allow you to play with it, pass it on http://www.flickr.com/photos/timothyschenck/
11. WE HAVE TO RELEARN WHAT WE THINK WE KNOW http://www.flickr.com/photos/adviceposters/sets/72157602720078403/
12. THE VALUE EQUATION IS CHANGING = Attention Content = Attention, participation, interaction, content Content, tools, services http://www.flickr.com/photos/wespionage/
13. ATTENTION IS INCREASINGLY EARNED, NOT BOUGHT "The internet is a the great dis-intermediator – it connects everything to everything else…Previously mass media aggregated attention and brands bought it. To earn your own attention you have to do things, create content, that people elect to spend time with.” FarisYakob http://blog.marketing-soc.org.uk/tag/digital/
14. “A business without engaging and nurturing its community is like a village, a town, or a city without a population” Alan Moore http://emptyla.com/
15. AGILITY IS NOT ABOUT VELOCITY, IT’S ABOUT RESPONSIVENESS “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”
17. YOU DON’T ‘MANAGE’ COMMUNITY http://www.flickr.com/photos/ivanovash/ “In the knowledge economy all staff are volunteers, but our managers are trained to manage conscripts” Peter Drucker
25. ATTRIBUTION, AUTHENTICITY, RECOGNITION, SHARING "In the past you were what you owned. Now you are what you share." Charles Leadbeater – We Think “On the web, audiences are more fragmented. People are using personal devices to communicate. That means, what works best is the conversational voice, a personal point of view, and a mindset that says, “I’m sharing,” rather than, “I’m reporting.” Howard Owens http://www.flickr.com/photos/paopix/
26. LISTEN & ACT ON FEEDBACK http://www.flickr.com/photos/twenty_questions/
27. GET STUCK IN Encourage discussion, be a part of it http://slimgoodies.tumblr.com/
28. ADD VALUE "In the past you were what you owned. Now you are what you share." Charles Leadbeater – We Think http://www.flickr.com/photos/artsyt/
29. RECOGNITION AND REWARD Small things matter. If someone does something good, give them a reward. They might just do it again
30. BE RESPONSIVE “There is a correlation between the amount of time it takes for information to be transmitted, the amount of time it takes to have an effect, and the corresponding cultural decay rate. The real-time web of twitter and facebook has brought the cultural latency rate down to almost zero. In response, companies must act faster, responding in real time, to keep apace with its customers.” FarisYakob http://www.flickr.com/photos/bright/
31. STICK AROUND Relationships require building, so rather than short-term ROI, you need to take a longer-term view HT http://farisyakob.typepad.com/ http://www.flickr.com/photos/jryle79/
32. “One part anarchy, one part aristocracy, one part democracy, one part monarchy” Jimmy Wales on the Wikipedia Community http://www.flickr.com/photos/vhata/
35. IT’S NOT ABOUT THE TECHNOLOGY "Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.“ Seth Godin Image: http://www.gapingvoid.com/
36. “Our focus should be not on emerging technologies but on emerging cultural practices.” Henry Jenkins, Professor of Comparative Media, MIT and author of Convergence Culture
37. CONTENT PRODUCERS TAKE ON A BROADER ROLE Authenticator: Help the audience figure out what to believe, what can they trust Sense-maker: Help the audience derive meaning from what is happening in the world Navigator: Help the audience find their way around a story or issue and point them to the “good stuff” Forum-leader: Help the audience engage in a discussion in a knowledgeable way Ref: Tim Rosentiel www.journalism.org , Imagehttp://www.flickr.com/photos/patty_colmer/
38. DISTRIBUTED NOT DESTINATION Streams not microsites “As we move beyond Web 2.0 into an ever more interactive network, in which users send as much material as they consume…it becomes obvious that we are progressing from the Internet through the Web to the Stream” Glen Hiemstra, Futurist.com
39. FREE FLOWING NOT STATIC Services, applications and content are scalable and portable Platforms that are seamlessly inter-connectable No barriers to interaction - interfaces that get out of the way Image: img209.imageshack.us/img209/5781/deadlocknajkcomafarialibh3.jpg
40. CREATE CONTENT THAT IS REMARKABLE If the web is a mass of conversations, then get talked about Create content and services that are worth passing on Make it as easy as possible for your fans to find it and spread the word http://www.flickr.com/photos/oldflints/
41. SETH GODIN – ‘FLIPPING THE FUNNEL’ Marketing spend generates traffic Some of that traffic sticks Users are inspired and enabled to talk about your product They spread the message around the network Ref: http://sethgodin.typepad.com/seths_blog/files/flippingfunnelPRO.pdf
42. USERS ARE PEOPLE 1 90 9 Every community has super-users – high authority, highly active Know who they are
55. SOCIAL IDEA NOT SOCIAL MEDIA COMMUNITY AUGMENTATION Status, Notes, Pictures, Videos VIDEO CONTENTBloopers TCVs Fav video content TV PHOTO SHARING Aleks’ visual characterFrom TVCsFamily portraits Community connections Competitions MICRO-BLOGGING 140 characters only Sharing thoughts, links,Participating in chat COMPARISON APPLICATIONViral “comparison” app Compare The Meerkat 80% increase in quotes…600,000+ Facebook Fans CPA reduced by 73%...Brand Awareness from 20% to 59% HT http://ameliatorode.typepad.com/
56. CREATING SPREADABLE CONTENT 4th most viewed film on Nike Football channel 600,000+ views - more than twice the number of views as the Nike Five TV ad “If it doesn’t spread, it’s dead” Henry Jenkins, MIT
58. INVOLVING YOUR CUSTOMERS Walkers ‘Do Us A Flavour’ 1.2 million ideas for flavours 1.1 million votes cast Winner got £50K and 1% of future sales http://www.walkers.co.uk/flavours/#
59. HARPER COLLINS AUTHONOMY “A community site for writers, readers and publishers, conceived and developed by book editors at HarperCollins. We want to flush out the brightest, freshest new literature around” http://www.authonomy.com/
60. NEW WAYS OF FILTERING CONTENT http://www.twittertim.es/
61. NEW WAYS OF REPORTING “Throughout Election Day, NYTimes.com readers submitted the words that best described their moods. This page updated hourly with the most popular choices.” http://vizlab.nytimes.com/
62. …AND SEE WHAT’S GOING ON, RIGHT NOW “Trendsmap.com is a real-time mapping of Twitter trends across the world. See what the global, collective mass of humanity are discussing right now.”
63. NEW FORMS OF STORYTELLING The NYT is the 2nd most linked to site by bloggers http://www.nytimes.com/packages/html/nyregion/1-in-8-million/
64. NEW FORMS OF STORYTELLING Literature meets gaming
65. NEW WAYS TO DO CREDS The agency without a website
66. ZAPPOS Zappos is a company set up entirely around customer service It uses Twitter for employees to communicate with customers about their shared love of footwear. CEO Tony Hsieh uses his blog and twitter to communicate direct to customers
67. NEW WAYS TO SELL STUFF Let people watch other people buy stuff and then link it through to the store... Zappos was sold to Amazon last year for $1.2BN http://www.zappos.com/map/
68. NEW WAYS TO USE GEOLOCATION BF Goodrich - driver communities around maps using geo-tagged mobile tools http://www.nationofgo.com/#/explore
69. AND REWARD PEOPLE… A new kind of rewards programme using Foursquare http://foursquare.com/businesses/
71. The Gilt Group “Luxury designers and fashion brands at prices up to 70% off retail.” 2 million members disproportionately young and high-income $170 million in 2 years
72. NEW WAYS TO INVOLVE http://designbyme.lego.com/en-us/default.aspx
74. …AND SEE THE INTANGIBLE “US Gross National Happiness” “Every day, millions of people share how they feel with the people who matter the most in their lives through status updates on Facebook. These updates are tiny windows into how people are doing…Grouped together, these updates are indicative of how we are collectively feeling” http://apps.facebook.com/usa_gnh/
80. OPEN EXPERIMENTATION @anywhere PROTOTYPES users can tweet a candidate from within a politics page. sample hovercard for a political candidate Find out who is talking about the story on Twitter and tweet the story from within the page
82. “We are edging away from the binary sterility of the debate between mainstream media and new forms which were supposed to replace us. We feel as if we are edging towards a new world in which we bring important things to the table – editing; reporting; areas of expertise; access; a title, or brand, that people trust; ethical professional standards and an extremely large community of readers.” Alan Rusbridger http://bit.ly/alanrusbridger
87. The gap between the expected level of change and the ability to manage it had almost tripled since the previous study in 2006.http://www-935.ibm.com/services/uk/gbs/html/ceostudy2008.html
89. ACCELERATING CHANGE ACCELERATING CAPABILITY - MOORE’S LAW The capacity of processing doubles every two years The capabilities of many digital electronic devices are strongly linked to Moore's law
90. ACCELERATING CHANGE ACCELERATING ADOPTION Ray Kurzweil - accelerating change is a perceived increase in the rate of technological (and sometimes social and cultural) progress throughout history
91.
92.
93.
94.
95. THIS MEANS INNOVATION HAS NEVER BEEN SO IMPORTANT Participation Value creation Doing things for/with people Tangible value Behavior Interruption Image manipulation Saying things at people Intangible value Perception http://garethkay.typepad.com/
96. SO WHY DO MOST ESTABLISHED ORGANISATIONS FIND IT DIFFICULT TO INNOVATE?
105. …established businesses often use existing cost base assumptions as the start point for innovating product rather than thinking how it might innovate its cost base to enable a totally new form of product…
107. REAL INNOVATION IS DISRUPTIVE “Necessity does not drive invention. Rather, new inventions come along and mess up every one's life. They would, for the most part, prefer that they went away entirely.” Michael Rosenblum http://rosenblumtv.wordpress.com/2007/02/24/the-ice-story/ http://www.savagechickens.com/2007/07
108.
109. So it is increasingly about business-model innovation as well
111. The majority of business-model innovations end up being introduced by newcomers to the market
112. Many business model innovations do not make economic sense for the business"The issue is not discovery. The real issue is organisational, and the only advice that can prove helpful to established firms is how to overcome the organisational obstacles that hamper the implementation of new business models."
113. SO IN ORDER TO INNOVATE SUCCESSFULLY, WE OFTEN NEED TO CHANGE OUR THINKING
116. INVENTION 'the creation of a new idea or process’ http://www.noahbrier.com/archives/2010/04/thinking_about_innovation.php
117. 'arranging the economic requirements for implementing an invention’ …or the commercialisation of that idea or process http://www.noahbrier.com/archives/2010/04/thinking_about_innovation.php http://www.flickr.com/photos/thomashawk/
118. DIFFUSION 'adoption and imitation’ http://www.noahbrier.com/archives/2010/04/thinking_about_innovation.php http://www.flickr.com/photos/airosan/
119. “Since around 2000, we let engineers spend 20% of their time working on whatever they want, and we trust they’ll build interesting things. After Sept 11, one of our researchers, Krishna Bharat, would go to 10 or 15 news sites each day looking for information about the case. And he thought, why don’t I write a programme to do this? So Krishna, who’s an expert in artificial intelligence, used a Web crawler to cluster articles. He later e-mailed it around the company. My office mate and I got it, and we were like, ‘This isn’t just a cool little tool for Krishna. We could add more sources and build this into a great product. That’s how Google News came about. Krishna did not intend to build a product, but he accidentally gave us the idea for one.” INSPIRATION INVENTION INNOVATION Marissa Mayer, VP of Search Product and User Experience, Google
120. A computer-generated news site that aggregates headlines from more than 4,500 English-language news sources worldwide, groups similar stories together and displays them according to each reader's personalised interests.
123. THE IPOD WASN’T THE FIRST MP3 PLAYER The first commercially released personal music player capable of handling MP3 files was the MPMan F10, manufactured by Korea's Saehan Information Systems and launched in March 1998.
124. ARTFUL IMITATION Whilst it is innovation that brings new things into the world, it is often imitation that spreads them Imitating and reinterpreting the right thing, in the right way at the right time.
127. The entrepreneur who adapts the idea, brings it to market, and commercialises itEach role is a different task, requiring different skills. http://www.flickr.com/photos/paopix/
128. WHAT IF YOUR CUSTOMERS FULFILLED ONE OR MORE OF THOSE ROLES?
129. MYSTARBUCKS IDEA Customers can submit ideas for the company which are then voted on by other users, the best of which will be implemented by the company.
130.
131. They have contributed 12,743 ideas, posted 87,159 comments, promoted ideas 693,670 times
132. And of those ideas 385 have been implementedSuggestions for changes to keyboard layouts to Dell Mini netbooks and launching products for world aids project product #Red have all come via this social avenue. http://www.ideastorm.com/
134. KIVA “Kiva's mission is to connect people, through lending, for the sake of alleviating poverty. Kiva empowers individuals to lend to an entrepreneur across the globe. By combining microfinance with the internet, Kiva is creating a global community of people connected through lending” As of November 2009, Kiva has facilitated over $100 million in loans
135.
136. Community of 3,600 contributors submitted 44,000 designs
137. Build and sell through network of local centres
140. IT’S NOT ABOUT THE TECHNOLOGY "Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.“ Seth Godin Image: http://www.gapingvoid.com/
141. ONE FINAL THOUGHT Channels blur ‘Social’ is everywhere ‘Online’ becomes meaningless As the web expands it disappears If the information revolution succeeds the standalone desktop computer will eventually vanish. Its chips, its lines of connection, even its visual interfaces will submerge into our environment until we are no longer conscious of their presence (except when they fail) Kevin Kelly http://www.flickr.com/photos/sulamith/