The document discusses how social changes are transforming everything. It notes that 50% of Swedish children are internet users by age 4. It emphasizes that the only certain thing about the future is that predictions will be wrong. It outlines four steps toward a 100% human future: (1) identity is defined by blogs, YouTube, etc.; (2) networks and conversations shape identity; (3) sharing and transparency define the internet; (4) technology is ubiquitous and not controlled by "geeks." It stresses embracing change and opportunities. It concludes with six one-liners about keeping things simple, embracing curiosity, and taking collaborative baby steps.

1. Social changes everything

4. I don’t know better
– but I might know different...

6. Chapter [n]
change

8. Iris
11 months old

10. 4 years old
50% of the swe population is internet users @ age 4

13. We wake up to a new world
... everyday

15. The early bird gets the worm
But the second mouse gets the cheese

16. Get Darwin

17. It is not the strongest of the
species that survive
nor the most intelligent
but the one most responsive to
change

18. 300 services / day

22. Biggest trend ever?
– change

23. I NTRO
.me

24. M Y M ISSION
Help businesses make money tomorrow

25. M Y OTH E R M ISSION

27. MY W ORL D

28. M Y R E AL TAG L I N E
Those who say that it cannot be done
should get out of the way of those who are doing it!

29. M Y ATT I TUDE
When I get sad
I stop being sad and be
AWESOME instead

30. M Y F AM IL Y

31. I N TRO

32. Chapter [n]
one machine

33. O N E M AC H IN E
”Predicting the next 5,000 days of the web”

34. TH E V I SION
”One machine”

35. TH E VI SIO N
1 HB (Human brain)
• 1.2 billion PC / 2.7 billion cellphones
• 60 trillion links
• 246 exabytes data

36. TH E V I SION
6 billion ”HB”

37. TH E P ROB LE M
The only thing we know
for sure about the
future is that we will be
wrong!

38. H ISTO R Y
” I’m old enough to know a lot of things
from life experience.
I know that newspapers is where you
get your political news and how you
look for a job. I know that music comes
from stores. I know that complicated
things like software and encyclopedia
have to be created by professionals.
And in the last 15 years, I’ve had to
unlearn every one of those things and
a million other because they stopped
being true.”

39. R E ALT IDSW E BB E N

40. R E ALT IDSW E BB E N

41. SUPE R HE RO

42. E VE R YWH E RE . . .

43. TH E W I ND OWS

44. Biggest trend ever?
– one machine

45. N OW YOU !
Talk on...
• Who’s in control - and how does it feel?
• Biggest fear?
• Favorite opportunity?
• How do we adapt?
• 2 min personal reflection
• 8 min in group (4ppl/group)
• Share top-2 insights (unique)
• Discussion

46. Chapter [n]
the 100% human

47. FO UR STE P S, FOR R E AL
Four steps towards 100%
• You are your identity
• You are your network
• You are internet
• You don't care. Kind of.

48. 1. ID E NT I TY

49. 1. ID E NT I TY

50. 1. ID E NT I TY

51. 1. ID E NT I TY

52. 1. ID E NT I TY
Bloggs, youtube, flickr, ”old sites” etc...

53. 2 . N E TWO R K
the social graph...

54. 2 . N E TWO R K
... it's people

55. 2 . N E TWO R K
social knots

56. 2 . N E TWO R K
and it always has been...

57. M AKE ME N TA L N OTE
content isn't king,
conversation is
content is just the stuff
we talk about

58. 2 . N E TWO R K

59. 2 . N E TWO R K
”We aren’t simply projecting
identity, we’re creating it.”
Renny Gleeson @ TED

60. 3 . YO U A RE I NTE R N E T
Sharing is caring

61. 3 . YO U A RE I NTE R N E T
Creating identity...

62. 3 . YO U A RE IN TE R NE T
The volume...
• 1 billion objects added every day (facebook)
• 2 billion ”likes”
• 50% by phone
• 32 hrs video / every minute (Youtube)
• and so on...

63. 3 . YO U A RE IN TE R NE T
01:44 am

64. 3 . YO U A RE I NTE R N E T
Transparency

65. 3 . YO U A RE IN TE R NE T
http://jardenberg.se/live

66. 3 . YO U A RE I NTE R N E T
Transparency vs. integrity

67. 3 . YO U A RE I NTE R N E T
Transparency vs. integrity

68. 3 . YO U A RE I NTE R N E T
”It's not information overload
it's filter failure”
Clay Shirky @ Here comes everybody

69. 3 . YO U A RE I NTE R N E T

70. 3 . YO U AR E IN TE R NE T

71. 4 . YO U D ON 'T C ARE
The geeks don't rule

72. 4 . YO U D ON 'T C ARE
Ubiqutuous

73. 4 . YOU DO N 'T C ARE
”One machine”

74. 4 . YO U D ON 'T C ARE
A new look at knowledge

75. 4 . YO U D ON 'T C ARE
It all comes together

76. 4 . YOU DO N 'T C ARE
It's a new way

77. 4 . YOU DO N 'T C ARE
and we really don't care

78. 4 . YOU DO N 'T C ARE

79. 4 . YOU DO N 'T C ARE
like electricity in the wall or water in the tap

80. FO UR STE P S, FOR R E AL
Four steps towards 100%
• You are your identity
• You are your network
• You are internet
• You don't care. Kind of.

81. Biggest trend ever?
– 100%

82. N OW YOU !
Talk on...
• Shared vision?
• Fun or fear / friend or foe
• Transparency vs Integrity
• The new persona?
• 2 min personal reflection
• 8 min in group (4ppl/group)
• Share top-2 insights (unique)
• Discussion

83. Chapter [n]
and now what?

84. OK , T HE FUTU RE

85. It's not a lesson to be learned
– it's a life to live
”What we have to learn to do,
we learn by doing.”

86. TH E F UTU RE I S N OW

87. TH E F UTUR E IS YOU M OM

89. TH E F UTURE IS TH E BIG FO UR
Google: ”relevance”
Facebook: ”relations”
Twitter: ”realtime”
Apple: ”stuff;)”
http://jardenberg.se

90. N O E XCUSE .. .

91. O HH , TH E LON DON E XCUSE

94. Avoid the big #FAIL
Go for the ”easy” #WIN

95. Strive to incorporate
online and social media channels
into all everyday operations

96. When I get sad
I stop being sad
and be
AWESOME instead

97. L E T’S CON N ECT
http://jardenberg.se
http://mindpark.se
@jocke
joakim@jardenberg.com
+46 735 187700

98. THE END

99. Chapter [n]
six one-liners

100. 1. It's not a lesson to be learned
– it's a life to live

102. If you don’t enjoy it
– don’t even try

103. Life is your classroom
– have fun in it

104. 2. Use technology
– even for its own sake

105. It used to be
”don’t”

108. Be curious – get inspired!

109. 3. An industry too big to bend
is bound to break

111. Big business don’t get Darwin

113. N OTE S TO M E DI A

115. Embrace change.
It’s full of opportunities.

116. Strive to incorporate online and
social media channels into all
everyday operations

117. 4. Keep it simple.
No, listen!
I mean it
Keep it really simple

118. Strive to incorporate
online and social media channels
into all everyday operations

119. KISS
It’s still true...
... and hard work
It’s often easier to complicate things ;)

120. 5. Babysteps

121. Remember Iris

125. Avoid the big #FAIL
Go for the easy #WIN

126. The three chunks...
• The web of relevance (google) (knowledge)
• The web of relations (facebook) (conscience)
• The web of realtime (twitter) (consciousness)

127. 6. Mobile first

129. 6 miljarder ”HB”

134. Where there is joy, curiosity, a
sense of opportunity,
determination and smart people
taking collaborative babysteps
– things will be good!
#lifeisgood