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Everyone's a Winner
Kontrapunkt is a leading Scandinavian design agency that focuses on developing brands and creating meaningful brand experiences through various mediums, including strategic communication and games. The document emphasizes the shift in communication from merely conveying messages to creating empathetic and emotional experiences for users, highlighting the role of games in achieving effective communication. By aligning brand promise with user needs and media logic, Kontrapunkt aims to deliver 'winning communication' that resonates with audiences.
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Everyone's a Winner
- 1. Everyone’s a winner º Japan Rm 2cWakamatsu-cho center bldg. 4-1-5 Nishi Temma Osaka 530-0047 +81 06 6362 5150 Denmark Nikolaj Plads 2 1067 Copenhagen +45 3393 1883 kontrapunkt.com Kristina Kristensen, UX designer Morten Gade, partner
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- 4. Kontrapunkt©2015 4 Kontrapunkt isthe leading Scandinavian design agency We develop brands and design brand experiences through visual identity, communication, services, products, behaviour and surroundings. We are 60 specialists working globally from our offices in Copenhagen & Tokyo.
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- 7. What’s the message? What’sthe channel? What’s the intended effect? Who’s the target group? What genre should be utilized? … Kontrapunkt©
- 8. In the daysof old, communication was really about mediating messages as efficient as possible. And if anything, games where seen as medium you could choose. Kontrapunkt©
- 9. Usually only utilisedwhen old marketing people out of reach tried to be young and hip. Look at us! We’re millennials! Kontrapunkt©
- 10. Today however, strategic thinkingcommunication professionals have realised that communication isn’t just about messages and media, but more about meaningful moments and experiences. Kontrapunkt©
- 11. Kontrapunkt© We draw itup like this. Surroundings Marketing communication CVI Behaviour ServicesProducts Brand
- 12. Kontrapunkt© But it couldalso look like this. Surroundings Marketing communication CVI Behaviour ServicesProducts You
- 13. In this wayof thinking, games and play can be utilised in the design of services, products, communication, etc., etc. It’s a tool to do winning communication. Kontrapunkt©
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- 18. Brand promise + medialogic + user needs & wants = Winning communication Kontrapunkt© Brand promise User needs & wants Winning Media logic Advertising UsabilityInefficient
- 19. Practicing magic is damn hard. Gamescan make it a little easier. Kontrapunkt©
- 20. 20 One of the hardestthings is finding true empathy with people different from yourself. Kontrapunkt©
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- 22. Great games have intrinsicempathy for the player. Kontrapunkt©
- 23. Great games have intrinsicempathy for the player. You’re always the protagonist in your own mind. Kontrapunkt©
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- 26. Amnesty - TheGame Kontrapunkt©
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- 38. Experience of meaning Emotional experience Aesthetic experience Experienceof meaning Desmet&Hekkert Kontrapunkt©
- 39. Dafur is Dying2006 Kontrapunkt©
- 40. Dafur is Dying2006
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- 46. Pleasure Pleasure Usable Reliable Functional Hierarchy of userneeds AarronWalter Kontrapunkt©
- 47. Pleasure Pleasure Usable Reliable Functional Hierarchy of userneeds AarronWalter Kontrapunkt©
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- 50. klassiske joyful spil AdidasGo App Kontrapunkt©
- 51. Quantas Frequent FlyerProgram co-lab with nib
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- 61. Kontrapunkt© Every Day TheSame Dream
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- 69. Heike Mutter andUlrich Genth: Tiger and Turtle: Magic Mountain Kontrapunkt©
- 70. Volkswagen: The FunTheory Kontrapunkt©
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- 73. Games are about evolvingand constantly moving towards a goal. Kontrapunkt©
- 74. Play is abouthaving fun in the moment. Kontrapunkt©
- 75. So, let’s getback to the winning communication 75Kontrapunkt© Brand promise User needs & wants Winning Media logic Advertising UXInefficient Winning communication
- 76. 76 Correctly utilized, games canbe a way to create empathy or emotions, deliver efficient communication and bring the brand promise to life. Winning communication Kontrapunkt©
- 77. 77 Correctly utilized, games canbe a way to create empathy or emotions, deliver efficient communication and bring the brand promise to life. Winning communication Kontrapunkt©
- 78. 78 Correctly utilized, games canbe a way to create empathy or emotions, deliver efficient communication and bring the brand promise to life. Winning communication Kontrapunkt©
- 79. Kontrapunkt© Thank you! Kristina Kristensen UXdesigner kkr@kontrapunkt.com Morten Gade Partner, digital director mga@kontrapunkt.com #kontrapunkt