On how we turn into 100% converged personality. Online-offline is one. And we don't just project our identity - we create online. Work-Personal is one. Holistic view - Taylorism is gone!

1. Aristotles lyceum (even if the picture is from another school;)
Social media before social media

2. Human trends and attitudes
– as we go online...
Facebook focus, but translate to all other social media as well

3. A typical swedish baby ;)
http://bit.ly/ck1wyM

4. Iris
11 months old
She cant stand straight, but she can handle the iphone.
DONT fokus on the hard part first.

5. 4 years old
50% of the swe population is internet users @ age 4
You’ll get there, one day. It may take some time, or it might go faster than we all dare to
hope. Anyway. I want you all to be ready.

6. FOUR TRE N DS, FO R RE AL
Four steps towards 100%
• You are your identity
• You are your network
• You are internet
• You don't care. Kind of.
As we move to a whole person

7. 1. ID E NT I TY
We take bits and pieces of are ”real” identity and project it online.
Google yourself everyday

8. 1. ID E NT I TY
Linkedin

9. 1. ID E NT I TY
Google is getting there /profile

10. 1. ID E NT I TY
And of course - the almighty Facebook

11. 1. ID E NT I TY
Bloggs, youtube, flickr, ”old sites” etc...
We use all this services, and wear it like a badge.
But that’s not enough...

12. 2 . N E TWO R K
the social graph...
discovery, identity, authentication, contacts, network - we are all linked together. The
economy of links.

13. 2 . N E TWO R K
... it's people
But once we get tired of collecting friends - we realize that people by them selfs are worth
nothing. The social graph is not the shit.

14. M AKE ME N TA L N OTE
content isn't king,
conversation is
content is just the stuff
we talk about
[social knots]Cory Doctorow (boing boing)

15. 2 . N E TWO R K
and it always has been...
Who cares about sports, really? We just want something to talk about...

16. 2 . N E TWO R K
social knots
Kids know this. Toys are social objects. They build bridges, they unite. For as long or as short
as it takes.

17. 2 . N E TWO R K
Renny Gleeson
http://bit.ly/cEUePm
http://bit.ly/9GXMsI

18. 2 . N E TWO R K
”We aren’t simply projecting
identity, we’re creating it.”
Renny Gleeson @ TED
This is the facebook-fix. We get response, we build are identity online as well as offline. And
the interact, seamlessly

19. 3 . YO U A RE I NTE R N E T
Sharing is caring
And we do it together

20. 3 . YO U A RE I NTE R N E T
Creating identity...
Johari window. Facebook is the perfect feedback loop

21. 3 . YO U A RE IN TE R NE T
The volume...
• +1 billion objects added every day (facebook)
• +200 millions Facebook by phone
• 35 hrs video / every minute (Youtube)
• and so on...
Close to 600 million users, net uptake 700K/
day

22. 3 . YO U A RE I NTE R N E T
Transparency vs. integrity
Pushing the limits
http://www.withings.com/

23. 3 . YO U A RE I NTE R N E T
Transparency vs. integrity
*really* pushing the limits...

24. 3 . YO U A RE I NTE R N E T
”It's not information overload
it's filter failure”
Clay Shirky @ Here comes everybody
A great book.

25. 3 . YO U A RE I NTE R N E T
The sound of a modem is not something you’ll hear when Internet takes of. You need lower
barriers for full penetration.

26. 3 . YO U AR E IN TE R NE T
It changes how we consume - but also how we produce...

27. 4 . YO U D ON 'T C ARE
The geeks don't rule
Speaking of friction - Internet is now easy. Hassle free. That’s when the real fun starts.

28. 4 . YOU DO N 'T C ARE
”One machine”
Look up Kevin Kelly and One Machine
http://bit.ly/dfcuL9
http://bit.ly/9gGy7V

29. R E ALT IDSW E BB E N
Turn us into super heroes

30. O N E M AC HI NE
And we do it all the time, everywhere.
Our identity is one!

31. M AN Y W I ND OWS
all the windows into one machine. All our personalities converge.

32. 4 . YO U D ON 'T C ARE
Ubiqutuous
It’s not ”not present”, it’s always present - but in the context you
prefer.

33. 4 . YO U D ON 'T C ARE
A new look at knowledge
All the worlds knowledge in your pocket. New skills are marking the difference.

34. 4 . YO U D ON 'T C ARE
It all comes together
Almost no difference between a ”television-site”, a ”newspaper-site” and yours or mine blog.

35. 4 . YOU DO N 'T C ARE
It's a new way
out with the old

36. 4 . YOU DO N 'T C ARE
and we really don't care
Without regrets

37. 4 . YOU DO N 'T C ARE
We just do. If it works, we keep doing it. Easy as that!

38. 4 . YOU DO N 'T C ARE
like electricity in the wall or water in the tap
when will we proclaim access to fast, everywhere available, hassle free internet a human
right?

39. FOUR TRE N DS, FO R RE AL
Four steps towards 100%
• You are your identity
• You are your network
• You are internet
• You don't care. Kind of.
You *will* pass these steps. Make sure you are in the forefront.

40. This world grows together with the offline world
(http://xkcd.com/802_large/ Randall Munroe)

41. Avoid the big #FAIL
Go for the ”easy” #WIN
Don’t get stuck on the hardest part
go for the lowest hanging fruit first.
once you get to the hard part, it may already be fixed
– and do it together...

42. When I get sad
I stop being sad
and be
AWESOME instead
Key take away Barney Stinson (How I met your mother)
"The Bro Code" ...

43. T HA NKS!
http://jardenberg.se
joakim@jardenberg.com
@jocke
+46 735 187700

44. THE END