Pinterest is a social media platform focused on visual content where users can create boards and pin images, videos and other media. The document provides an overview of Pinterest, explaining how it works and best practices for using it effectively. Key points include that Pinterest drives new traffic, engagement is highest with images, and content should include high quality images, calls to action and relevant hashtags for search engine optimization. The document concludes by emphasizing the importance of sharing content to expand one's impact on Pinterest.

1. with Kalamali Church, MPH

2. Introductions

3. Outline
1. What is Pinterest?
2. Pinterest’s Amazingness
3. How it Works
4. Best Practices
5. Conclusion

4. What Do We Know About
Pinterest Already?
Raise Your Hand if……

5. What is Pinterest?
• Pin + Interest
• Made up of Pinners, Boards, and
Pins
• Bulletin board of ideas and content
• Very visual and image-oriented
• Service & purchase-oriented

6. Why Is a Site with Images So Great?
• 90% of information transmitted to brain
is visual
• Images are processed 60,000 times
faster than text
• Images are the highest form of
engagement
– Tweets w images 90% more likes, 150% more shares
– Facebook w images 53% more likes, 104% more comments
Source: 3M Corporation

7. Pinterest’s Amazingness
• Drives NEW traffic
• FASTEST growing
• SEO Boosting
• Top site for sales
• 4th largest driver of traffic on the web
• 70% of users go for inspiration on what
to buy
• 80% of content is re-shared

8. How it Works:

9. Example of a Pin
User
Site Traffic
Click on the
image-- go to
the source!

11. Creating Your Pinterest Strategy
• Intention?
• Audience(s)?
• Vibration?
• Resources?
• Content Marketing Plan
• Sharing the Account
• Networking & Community

12. Intention?
• Business vs Personal
• Website traffic
• Blog posts
• Purchases / Sales
• Service-oriented
• Video content
• Other social media site promotion

13. Audience? Let’s Review ...
• Who?
– Interests
– Passions
– Questions
• Pinterest Behavior?
• Core Values?
• How to communicate?
Practice identifying target audience
and core values with our e-book:

14. Practice: What’s the Vibration?

15. Resources?
• Time to spend
• Don’t get caught!
• Prioritization
Tips on organization and
prioritization appear in the
10-Page Guide to Success

17. What is Content Marketing?
Can anyone define from last time? ….

18. What is Content Marketing?
A Unified system including various online
media channels that work together to
reach exponentially more people.
Content = information shared
• inspirational
• helpful
• serviceful

19. Creating Content: A Pin Plan
• Title of Board
• Board Description
• Inviting other Pinners
• Keywords (#’)s
• Imagery and Creating
Content
• URL (Call to Action)
Pin of a Min-Pin...

20. Pin Plan: The Right Pin Descriptions

21. Creating Content:
You can Pin from a Website as you surf the internet for
content or from your own site

22. Creating Pins for Success
• IMAGERY
– Infographics
– Creative text (Quotes, How to’s, Checklists)
– Colorful
– High-quality (resolution 600 pixels works best)
• Call to Action (CTA)
– Pin this
– Comment
– Click here (URL)

23. Infographics

24. Creative Text

25. URL / Call-to-Action
Source: Amy Porterfield.com

26. High-Quality Imagery

27. Dharmic Pinning
• Image copyright
• Article & Helpful Stock Photo Lists:
http://expandyourimpact.org/2014/04/find-free-stock-photos-
copyright-free/

28. SEO Checklist for Pins
• Profile Name & URL address
• Profile Description
• Board Title
• Board Description
• First word in Pin Description
• Keywords (#’s) in Pin Description
• Pin URL or hyperlink
• Image file name (Format: xxxxx-xx-xxxx)

29. Example of SEO for a Board

30. Examples of Keywords
Pinterest allows spaces if you have a keyword
phrase of 1-2 words:
#ananda
#self realization
#kriya yoga
#Yogananda
#meditation
#autobiography of a yogi

31. How to Edit
a Pinterest
Board

32. How to Edit a Pin for SEO

33. Magnetizing Your Website’s Success
with Pinterest
• Pin-It Button for your website
(business.pinterest.com)
• Pin-able header images
• Videos!!!
• Pinterest Tool Bar (help.pinterest.com)
• Social Media icons
– Website (footer/header)
– Newsletters / Email
– Ap for Facebook

34. Social Media Icons

35. Pin-Friendly Web Surfing

36. Networking & Community

38. Pinning Resources
• Each Other! Ananda Pinterest Network List:
http://www.anandawebservices.org/blog/networking/ananda-
friends-on-pinterest-to-connect-with/
• Content creation tools:
– Paint (easiest!)
– Infogran
– Pic Monkey
– Canva
– Screenflow (MAC) or Camtasia (PC)
• Expand Your Impact Article:
http://expandyourimpact.org/2013/03/into-to-pinterest-build-
pinterest-network/

39. Conclusion
• Be Pinspired
• Be Dharmic
• Channel a Higher Vibration
• Sharing is Caring!

40. Affirmation
I leave behind me both my failures and
accomplishments. What I do today will create
a new and better future, filled with inner joy.

41. Thank you!
Additional articles, marketing templates & ex’s:
www.ExpandYourImpact.org
/store for E-Books

42. Questions? Email: ExpandYourImpact@gmail.com