This document provides an overview of three major social networks: Facebook, LinkedIn, and Twitter. It discusses key facts and figures about each platform, how users interact with and search each network, and strategies for optimizing one's presence on them. The main points covered are optimizing profiles, pages and groups for social search, leveraging connections and engagement to increase discoverability, and recognizing the importance of social search and networks for lead generation and search engine optimization.
SEO and Social Search: Facebook, LinkedIn and TwitterScott K. Wilder
The webinar discussed optimizing presence on Facebook, LinkedIn, and Twitter for social search. It noted that social search determines relevance based on user interactions rather than just links. The presenters advised treating the social networks as part of an SEO and lead generation strategy by leveraging profile real estate, encouraging employees to populate their profiles, and recognizing that social search is becoming more important. Recency and sharing help determine prominence in search results on the real-time networks. Different goals may warrant distinct strategies on each platform.
Search engines crawl billions of webpages to build an index and provide relevant search results. They use links between pages to efficiently discover and index content, storing snippets of text and metadata in vast data centers. Complicated algorithms rank results based on over 100 factors related to relevance and popularity to return the most useful pages for a user's query within seconds. Search engine optimization aims to understand and influence these algorithms through on-page and off-page techniques.
SEO has evolved significantly over time from focusing solely on on-page context to also considering off-page authority and now personalization. Early SEO involved stuffing keywords and optimizing individual pages. Later, the focus shifted to creating high-quality, link-worthy content to build authority. Now, search results are highly personalized based on user history, social connections, and real-time information. To succeed at SEO today, companies must publish content across multiple channels, build large social followings, engage those followers, and empower employees to participate in content sharing and discussions online.
Tomorrow’s SEO Today – Social Search and Beyond - Pubcon SFIMA 2014Bill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
This document provides an overview of an SEO workshop. The workshop aims to help attendees understand how SEO works, learn common jargon, create an SEO strategy, and provide useful tools and tips. The workshop covers the basics of SEO including why it's important, how search engines work, myth busting, and the anatomy of search results. It then discusses setting an SEO strategy including choosing keywords, targets, and current/potential search terms. On-page optimization techniques are explained like optimizing titles, headings and URLs. Off-page factors like backlinking, social media, PR, blogs and content are also covered. Finally, free and paid SEO tools are listed.
Social media platforms like Twitter, LinkedIn, Facebook, and Google+ allow businesses to engage customers and build their online presence. Blogs are also effective for search engine optimization by regularly providing valuable content. The document reviewed best practices for utilizing features on each platform to connect with audiences and drive traffic to websites. Regular posting of keyword-rich content across all channels was emphasized for search visibility and marketing success.
This document provides an overview of Search Influence, an online marketing firm that specializes in search engine optimization (SEO). It discusses Search Influence's history and credentials in the SEO industry. It then covers some of the basic principles of SEO, including selecting keywords, optimizing on-site content, getting relevant backlinks, and understanding how Google's algorithm works by analyzing various ranking signals. The goal of SEO, according to the document, is to deliver the most relevant search results by optimizing websites to match searcher intent.
SEO and Social Search: Facebook, LinkedIn and TwitterScott K. Wilder
The webinar discussed optimizing presence on Facebook, LinkedIn, and Twitter for social search. It noted that social search determines relevance based on user interactions rather than just links. The presenters advised treating the social networks as part of an SEO and lead generation strategy by leveraging profile real estate, encouraging employees to populate their profiles, and recognizing that social search is becoming more important. Recency and sharing help determine prominence in search results on the real-time networks. Different goals may warrant distinct strategies on each platform.
Search engines crawl billions of webpages to build an index and provide relevant search results. They use links between pages to efficiently discover and index content, storing snippets of text and metadata in vast data centers. Complicated algorithms rank results based on over 100 factors related to relevance and popularity to return the most useful pages for a user's query within seconds. Search engine optimization aims to understand and influence these algorithms through on-page and off-page techniques.
SEO has evolved significantly over time from focusing solely on on-page context to also considering off-page authority and now personalization. Early SEO involved stuffing keywords and optimizing individual pages. Later, the focus shifted to creating high-quality, link-worthy content to build authority. Now, search results are highly personalized based on user history, social connections, and real-time information. To succeed at SEO today, companies must publish content across multiple channels, build large social followings, engage those followers, and empower employees to participate in content sharing and discussions online.
Tomorrow’s SEO Today – Social Search and Beyond - Pubcon SFIMA 2014Bill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
This document provides an overview of an SEO workshop. The workshop aims to help attendees understand how SEO works, learn common jargon, create an SEO strategy, and provide useful tools and tips. The workshop covers the basics of SEO including why it's important, how search engines work, myth busting, and the anatomy of search results. It then discusses setting an SEO strategy including choosing keywords, targets, and current/potential search terms. On-page optimization techniques are explained like optimizing titles, headings and URLs. Off-page factors like backlinking, social media, PR, blogs and content are also covered. Finally, free and paid SEO tools are listed.
Social media platforms like Twitter, LinkedIn, Facebook, and Google+ allow businesses to engage customers and build their online presence. Blogs are also effective for search engine optimization by regularly providing valuable content. The document reviewed best practices for utilizing features on each platform to connect with audiences and drive traffic to websites. Regular posting of keyword-rich content across all channels was emphasized for search visibility and marketing success.
This document provides an overview of Search Influence, an online marketing firm that specializes in search engine optimization (SEO). It discusses Search Influence's history and credentials in the SEO industry. It then covers some of the basic principles of SEO, including selecting keywords, optimizing on-site content, getting relevant backlinks, and understanding how Google's algorithm works by analyzing various ranking signals. The goal of SEO, according to the document, is to deliver the most relevant search results by optimizing websites to match searcher intent.
The document provides tips for effectively using social media for businesses. It discusses an overview of social platforms, how search engine marketing and social media are converging, using social media for recruiting, and developing an online strategy within a 40 hour work week. Key platforms like Facebook, Google+, LinkedIn, Twitter, YouTube and blogging are explained in terms of their uses and features.
SEO Content Creation 101 By LinchpinSEO for Small Business in ChicagoLinchpin SEO
This document provides an overview of SEO content strategies. It discusses what SEO is, defines different types of content, and outlines strategies for developing high-quality SEO content. These include conducting competitive analysis of keywords, using tools to find related keywords and content ideas, and creating in-depth articles with images, headings, and internal links to provide value for search engines and users. The goal is to produce content that search engines will rank highly and that users will find genuinely useful.
Link building and social media marketing for googleCoryon.com
This document provides an introduction to internet marketing and link building strategies. It discusses key concepts like PageRank, nofollow vs dofollow links, and link quality factors. It also covers social media marketing basics like why to use blogs and social sites, WordPress, finding blogs to participate in, and using Facebook and Twitter. The document provides many references and resources for further reading on topics like SEO, link building, blogging best practices, and marketing tools.
Chicago SEO 101 Training for Small Business [PDF] by LinchpinSEOLinchpin SEO
FACT. While .edu domains are generally seen as authoritative by search engines, the specific page linking and its relevance to the topic is more important than just the domain alone. Not all .edu links are equally valuable. The content, authority and relevance of the specific page determines the value of the link.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
Blogs are one of the most trusted forms of content for recommendations on the web and brands can improve reach and engagement by optimizing and socializing for customers.
This presentation outlines key strategies and tactics for companies to incorporate social media optimization and SEO to create more customer centric content that readers are inspired to share and link to.
Presentation by Lee Odden, CEO of TopRank Online Marketing.
How Google Got Binged, and other SEO StoriesSanky Inc.
The document provides an overview of search engine optimization (SEO) presented by representatives from SankyNet, an SEO specialist firm. It discusses what SEO is, how search engines work, important on-site and off-site optimization techniques, differences between Google and Bing, current SEO news and trends, and tips for non-profits getting started with SEO. Key topics included keyword research, link building, content creation, technical elements like metadata and XML sitemaps, and the importance of ongoing optimization.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
Content is seen as a commodity. Everyone has content and words on their pages. Everyone has a bunch of web pages and information. But is this mindset creating a competitive advantage? Is it delivering your message and demonstrating your expertise in the most valuable ways?
Presentation from 2009 PRSA International conference in San Diego on the top ten Search Engine Optimization (SEO) tips for Public Relations. Covers keyword research, on-page optimization, press release optimization, newsroom optimization, analytics, social media PR and selling the idea of SEO for PR within organizations.
Presentation given by TopRankMarketing.com CEO, Lee Odden.
This document provides tips for small businesses on using inbound marketing to get found online through search engines like Google. It discusses what inbound marketing is and how it differs from outbound marketing. The key aspects of inbound marketing covered are getting found through search engine optimization (SEO), creating content like blogs, and promoting content on social media. It then discusses how to convert website visitors into customers through things like calls to action and landing pages. The overall document provides a high-level overview of an inbound marketing strategy for small businesses.
The document provides information about the speaker's career history working in search engine optimization, pay per click marketing, and knowledge management. It then outlines an agenda for an upcoming presentation on SEO and PPC topics like keyword research, content optimization, and link building. The summary highlights the speaker's experience and the planned presentation topics.
This document outlines various search engine optimization (SEO) strategies and techniques including conducting keyword research, building links, optimizing pages for local search results, crawling and indexing, and the importance of factors like title tags, image alt text, and fresh unique content. It also discusses the difference between organic and paid search, and how SEO efforts can help increase click-through rates and conversions from organic traffic.
A brief description of Google+, its features and its impacts on SERP.
Google+ was launched on June 28, 2011 with a private beta and in the first month gained more than 40 million users. It is a continuosly developing social network, more and more intergrated with other Google products. But the most important impact of Google+ is on SERP, influencing results thanks to Social Search and Search Plus Your World functions.
The document outlines 12 ways to increase website traffic: 1) Commenting on popular blogs and articles to drive traffic; 2) Participating in forums related to the site's niche and including a signature link; 3) Submitting quality content at regular intervals to get better search engine optimization and ongoing followers. Some other methods include social bookmarking, article submission, mailing lists, free advertising forums, link exchanges, advertisements, and submitting the site to search engines. The overall goal is to engage with relevant online communities and content to promote the site and build an audience.
Google+ is Google's social network that allows sharing of posts, pages, photos and videos. It has advantages over Facebook for businesses in that it can increase brand awareness, help build communities, and positively impact search engine optimization through greater authority and credibility. The document provides tips for businesses to get started on Google+ such as setting up a Google+ page, organizing circles of contacts, and connecting the Google+ page to a company website.
Why Has Content Marketing Become So Important to SEOTim Aldiss
June 2014 presentation around SEO to help delegates understand the value of content and content marketing to search engine optimisation today. Covers the paywall dilemma and solutions such as Google's First Click Free
This document outlines the sections and content required for a career exploration project. The project requires students to research a potential career including by assessing their learning styles, describing the chosen career and its education requirements, comparing educational programs, researching salary and career paths, conducting an informational interview, and presenting additional findings from research. Students are to cite at least seven sources and conclude with thoughts on pursuing or altering plans for the chosen career.
The document provides tips for effectively using social media for businesses. It discusses an overview of social platforms, how search engine marketing and social media are converging, using social media for recruiting, and developing an online strategy within a 40 hour work week. Key platforms like Facebook, Google+, LinkedIn, Twitter, YouTube and blogging are explained in terms of their uses and features.
SEO Content Creation 101 By LinchpinSEO for Small Business in ChicagoLinchpin SEO
This document provides an overview of SEO content strategies. It discusses what SEO is, defines different types of content, and outlines strategies for developing high-quality SEO content. These include conducting competitive analysis of keywords, using tools to find related keywords and content ideas, and creating in-depth articles with images, headings, and internal links to provide value for search engines and users. The goal is to produce content that search engines will rank highly and that users will find genuinely useful.
Link building and social media marketing for googleCoryon.com
This document provides an introduction to internet marketing and link building strategies. It discusses key concepts like PageRank, nofollow vs dofollow links, and link quality factors. It also covers social media marketing basics like why to use blogs and social sites, WordPress, finding blogs to participate in, and using Facebook and Twitter. The document provides many references and resources for further reading on topics like SEO, link building, blogging best practices, and marketing tools.
Chicago SEO 101 Training for Small Business [PDF] by LinchpinSEOLinchpin SEO
FACT. While .edu domains are generally seen as authoritative by search engines, the specific page linking and its relevance to the topic is more important than just the domain alone. Not all .edu links are equally valuable. The content, authority and relevance of the specific page determines the value of the link.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
Blogs are one of the most trusted forms of content for recommendations on the web and brands can improve reach and engagement by optimizing and socializing for customers.
This presentation outlines key strategies and tactics for companies to incorporate social media optimization and SEO to create more customer centric content that readers are inspired to share and link to.
Presentation by Lee Odden, CEO of TopRank Online Marketing.
How Google Got Binged, and other SEO StoriesSanky Inc.
The document provides an overview of search engine optimization (SEO) presented by representatives from SankyNet, an SEO specialist firm. It discusses what SEO is, how search engines work, important on-site and off-site optimization techniques, differences between Google and Bing, current SEO news and trends, and tips for non-profits getting started with SEO. Key topics included keyword research, link building, content creation, technical elements like metadata and XML sitemaps, and the importance of ongoing optimization.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
Content is seen as a commodity. Everyone has content and words on their pages. Everyone has a bunch of web pages and information. But is this mindset creating a competitive advantage? Is it delivering your message and demonstrating your expertise in the most valuable ways?
Presentation from 2009 PRSA International conference in San Diego on the top ten Search Engine Optimization (SEO) tips for Public Relations. Covers keyword research, on-page optimization, press release optimization, newsroom optimization, analytics, social media PR and selling the idea of SEO for PR within organizations.
Presentation given by TopRankMarketing.com CEO, Lee Odden.
This document provides tips for small businesses on using inbound marketing to get found online through search engines like Google. It discusses what inbound marketing is and how it differs from outbound marketing. The key aspects of inbound marketing covered are getting found through search engine optimization (SEO), creating content like blogs, and promoting content on social media. It then discusses how to convert website visitors into customers through things like calls to action and landing pages. The overall document provides a high-level overview of an inbound marketing strategy for small businesses.
The document provides information about the speaker's career history working in search engine optimization, pay per click marketing, and knowledge management. It then outlines an agenda for an upcoming presentation on SEO and PPC topics like keyword research, content optimization, and link building. The summary highlights the speaker's experience and the planned presentation topics.
This document outlines various search engine optimization (SEO) strategies and techniques including conducting keyword research, building links, optimizing pages for local search results, crawling and indexing, and the importance of factors like title tags, image alt text, and fresh unique content. It also discusses the difference between organic and paid search, and how SEO efforts can help increase click-through rates and conversions from organic traffic.
A brief description of Google+, its features and its impacts on SERP.
Google+ was launched on June 28, 2011 with a private beta and in the first month gained more than 40 million users. It is a continuosly developing social network, more and more intergrated with other Google products. But the most important impact of Google+ is on SERP, influencing results thanks to Social Search and Search Plus Your World functions.
The document outlines 12 ways to increase website traffic: 1) Commenting on popular blogs and articles to drive traffic; 2) Participating in forums related to the site's niche and including a signature link; 3) Submitting quality content at regular intervals to get better search engine optimization and ongoing followers. Some other methods include social bookmarking, article submission, mailing lists, free advertising forums, link exchanges, advertisements, and submitting the site to search engines. The overall goal is to engage with relevant online communities and content to promote the site and build an audience.
Google+ is Google's social network that allows sharing of posts, pages, photos and videos. It has advantages over Facebook for businesses in that it can increase brand awareness, help build communities, and positively impact search engine optimization through greater authority and credibility. The document provides tips for businesses to get started on Google+ such as setting up a Google+ page, organizing circles of contacts, and connecting the Google+ page to a company website.
Why Has Content Marketing Become So Important to SEOTim Aldiss
June 2014 presentation around SEO to help delegates understand the value of content and content marketing to search engine optimisation today. Covers the paywall dilemma and solutions such as Google's First Click Free
This document outlines the sections and content required for a career exploration project. The project requires students to research a potential career including by assessing their learning styles, describing the chosen career and its education requirements, comparing educational programs, researching salary and career paths, conducting an informational interview, and presenting additional findings from research. Students are to cite at least seven sources and conclude with thoughts on pursuing or altering plans for the chosen career.
This document describes NARC Technologies, a company that has developed a system called "Narc That Car" to help automotive finance companies recover collateral (repossess cars) more efficiently. The system works by building a national database of license plate numbers, which consultants can submit for a fee. Consultants earn money both for submitting plates and for recruiting new consultants. They describe a simple multi-level marketing structure where consultants recruit three people and submit 10 license plates per month to start earning commissions. The document outlines the startup process and compensation plan to incentivize rapid growth of the consultant network.
A drain device is a system that provides an exit point for liquid waste. It includes sensors to detect liquid and a drain valve to remove the liquid from its collection area. There are different types of drain devices, including automatic devices that use electrode sensors and electronic controls to open drain valves when liquid is present. Another type is a drain discharge device that selectively connects a single outlet to multiple inlets to discharge effluent. Aircraft also have specialized drain devices to safely drain water from areas like ice drawers to external drains.
The document discusses the history of mold issues and how mold has become more prevalent in modern homes. It outlines health effects of mold exposure and describes what mold is and why it thrives in today's homes. The document also discusses litigation related to mold, best practices for inspectors to mitigate liability, different types of mold testing, and levels of inspection services.
The document discusses the author's top New Year's resolution to create a job through writing articles and blog posts to earn affiliate income, rather than continuously looking for a job. It recommends using free Squidoo lenses to start without investment, while noting success is not guaranteed and to choose trustworthy online programs. The resolution is to generate $500 per week through writing skills and creating one's own job opportunities.
This document discusses trends in enterprise resource planning (ERP) and mobile technologies according to several analyst firms. Key points include:
- ERP systems are expanding beyond core operations to become the backbone of business processes and information across domains.
- Over 55% of Global 2000 organizations will deploy mobile sales force automation and mobile email support by 2011 to enhance core sales processes.
- Converged mobile devices that combine functions of barcodes, RFID, PDAs and phones will see business use increase to 100 million devices by 2012.
- Dynamics Anywhere provides mobile business solutions for Microsoft Dynamics ERP systems to link up parts of businesses not connected to core ERP. It offers flexibility, integration and support for
This document defines and provides examples of common logical fallacies. It discusses fallacies such as slippery slope, hasty generalization, post hoc ergo propter hoc, begging the claim, ad hominem, straw man, and others. For each fallacy, it provides a definition and example to illustrate how the fallacious reasoning works. The overall document serves to help readers identify and avoid using logical fallacies in arguments and debates.
Fast Food Nation Student Presentation Outlinecrhude
This document outlines the structure and requirements for a research project presentation on whether fast food companies or consumers are to blame for obesity. The presentation must include an introduction outlining the relevance of obesity and introducing the thesis. Multiple points supporting the thesis need to be covered, using statistics and citations from Fast Food Nation to argue how marketing strategies, ingredients, and socioeconomic factors impact personal food choices and health. A conclusion reaffirms the thesis. Work cited in MLA format is required.
A literature review examines and evaluates previous research on a topic to establish what is known and unknown. It focuses on scholarly sources and analyzes them using the five C's: cite, compare, contrast, critique, and connect. The review has an introduction outlining the topic and context, a body section examining past research and identifying gaps, and a conclusion summarizing key findings and conclusions. Proper literature reviews are carefully organized, critically analyze sources, and clearly demonstrate how the current research builds upon past work.
LinkedIn is a professional social media network with over 225 million members that has grown to become the foremost online location for business networking and opportunities. The presentation outlines the three main ways to use LinkedIn - as a free basic user, paid user, or through a company page. It provides tips for setting up a professional profile, engaging in networking through groups and following companies, and how LinkedIn can be leveraged for job opportunities, industry news, recruitment, and powerful advertising capabilities for businesses.
Have you ever wondered if your LinkedIn profile is doing all it can for you? Harness the power of LinkedIn, thanks to this presentation from Rare Method, first given at Social Media Breakfast (#SMBYYC) in Calgary on July 19, 2013.
SEO and Social Search on Facebook, LinkedIn, and Twitter by Scott WilderEdelman Digital
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
Presentation by Scott Wilder
SEO and Social Search on Facebook, LinkedIn, and TwitterScott K. Wilder
Powerpoint presentation from a webinar Scott K. Wilder from Edelman Digital and WilderVoices did with Gary Angel from Semphonic. The topic was how to optimize search on Facebook, LinkedIn and Twitter. And to be honest, we learned by doing and from others out there on the web.
This is a presentation I put together for a project working with jobseekers who were NOT high-end professionals. A large company laid off bunches of people, and most were retail workers and manufacturers who didn't know too much about online media. I was asked to put together a 4-day training that made it easy, and this is the result. Day 4 was reserved for any advanced material for which the group showed interest over the first 3 days.
This document provides guidance on using social media for job searching. It recommends establishing profiles on LinkedIn, Facebook, Twitter and About.me to create an online presence. It advises optimizing profiles with relevant keywords and following companies, recruiters, and hashtags. The document also recommends engaging on these platforms by sharing content, asking questions, and staying active to build connections and visibility to potential employers.
Social Media 101: Facebook, LinkedIn, TwitterScott K. Wilder
This document provides an overview of using social media platforms Facebook, Twitter, and LinkedIn for business purposes. It discusses strategies for optimizing presence on each platform, including focusing on relevant content and keywords, building networks and follower bases, and leveraging search and discovery features to maximize visibility and outreach. Key metrics and facts about user activities on each site are also reviewed. The document aims to help businesses effectively engage with audiences and optimize discovery across the "Big 3" social media sites.
Using Social Media (Tips and best practices)Sundeep Kapur
Best practice tips on social media. This presentation covers social media principles, different social media channels, and offers ideas on how brands can drive focus. This presentation was made at the Timber Frame Guild in Burlington VT, 2013.
The document discusses how social media marketing principles for businesses can also be applied to individuals seeking to improve their careers. It recommends acquiring the mindset of an athlete who is committed to their goals. The strategies presented include developing an online presence on networks like LinkedIn, Twitter and Facebook, building a personal brand, and becoming an entrepreneur in one's career through activities like blogging or content creation. The key message is that using social media proactively and developing an online reputation is no longer optional for career seekers.
Build Your Brand: A Crash Course in Social Media with Julio ViskovichUBC Imprint
The BCC and Imprint are pleased to present the first workshop in Imprint’s Build Your Brand Series.
It will be led by Julio Viskovich, a social consultant and implementation specialist who has worked with multiple Fortune 500 brands such as, Rogers Wireless, Microsoft, IBM, and HootSuite to build social training programs. He was recently named in the Top 25 Most Influential Inside Sales Professionals of 2013 and Top 15 Professionals Using Social Selling. Find out more about Julio here: http://about.me/julioviskovich
This workshop will focus on helping students build a creative and distinctive brand by teaching how to:
• Leverage your brand online
• Use various social media tools
• Incorporate social media in to your daily life
For more information about using social media to build your brand, visit Julio's website at www.julioviskovich.com.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
This document provides an overview of developing a digital communications plan. It outlines key elements to include such as identifying your brand, defining goals and parameters, developing infrastructure like a website and blog, connecting with others on social networks, listening to conversations, engaging with your audience, publishing content, and evaluating your efforts. Social media continues to grow in popularity with nearly a quarter of online time spent on networks and blogs. Integrating social media can boost brand awareness, search engine optimization, collaboration, and relationships.
Social Media Crash Course in Personal BrandingSet2Close
Julio Viskovich discusses how social media applies to your personal brand and also which tools and networks are best to leverage in order to build your personal brand.
How to find a job using social media. Social media job search presentation presented by James Loomstein, Digital Space Consulting. Dallas, Texas based social media consulting firm. http://www.digitalspaceconsulting.com
http://www.facebook.com/digitalspace
Georgetown University Guest lecture on SEO and online marketingWO Strategies
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
Building a Great Online Presence Search Engines Love | PanPrestige.comElad Hogen
Know-how and tools that you’ll need to build and maintain a powerful and rewarding online presence and personal brand on the Internet. With these simple methods, you will stand out from the crowd and position yourself as one of the top authorities in your industry or profession.
This document outlines a digital marketing strategy that involves identifying brand parameters and goals, developing infrastructure like websites and blogs, listening to customers, connecting on social media, engaging audiences, and publishing content. It notes that brands engaging more on social media saw 18% revenue growth. Integrating social media is important for search engine optimization, collaboration, conversations, thought leadership, feedback, and relationships. The strategy advises defining SMART goals and focusing on the "big three" social networks. It provides tips for listening, connecting, engaging audiences, and publishing content across networks and a website/blog.
The document provides an overview of LinkedIn, including its history and evolution from a professional social networking platform. It discusses how LinkedIn works and makes money, as well as best practices for individuals and companies to utilize LinkedIn, such as completing profiles, growing connections, using advertising, and integrating LinkedIn with other marketing strategies. The presentation also includes tips and references for further exploring LinkedIn's capabilities.
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
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How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
1. Overview
Three Giants in Social
Networking Arena:
Facebook, Linkedin, twitter
with Rajkuwar N & Rituraj H
2. Overview
What we will cover:
Introduction
Facebook
LinkedIn
Twitter
Summary – Final thoughts…
This will be a good webinar if….you’ve gained insight into how to optimize
your presence on the Big 3 Social Networks
3. It’s an Art and a Science
“Can’t manage what you can’t measure”
4
4. Definitions
• Social search or a social search engine is a type of web search method that determines
the relevance of search results by considering the interactions or contributions of users.
• Earned Search: Based on content you create!
• Real-Time Search: material where there‟ s practically no delay between composition and
publishing.
> For the most part, Blogging is not real time
5
5. A Three Ring Circus
Hey, what
about me,
Googlebuzz?
6
9. Facebook – The obvious and the not so obvious
• More than 400 million active users
• 50% of our active users log on to Facebook in any given day
• More than 35 million users update their status each day
• More than 60 million status updates posted each day
• More than 3 billion photos uploaded to the site each month
• More than 5 billion pieces of content (web links, news stories, blog posts,
notes, photo albums, etc.) shared each week
• More than 3.5 million events created each month
• More than 3 million active Pages on Facebook
Source: Facebook
9
10. Facebook
Average User Figures
• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
• Average user spends more than 55 minutes per day on Facebook
• Average user clicks the Like button on 9 pieces of content each month
• Average user writes 25 comments on
Source: Facebook
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11. Facebook: Impacting your Search on FB
• Name of page: www.facebook.com/scottwilder
> Can't be changed
> Need to have a 100 fans
> Impact of other URLs
• Profile Info:
> Fill out all information
> Photos should have captions, events with descriptions.. maybe even
discussion forum, important cause all pages are indexable (also important
to get users to comment and like your content
> Use „ info‟ tab for keywords – help with Google too.
> Photos should have captions, events with descriptions.. maybe even
discussion forum, important cause all pages are indexable (also important
to get users to comment and like your content)
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12. Facebook: Fan Page vs. Group Page debate
Source: http://www.allfacebook.com
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13. Facebook: Fan Page
• Plan out your approach – and the intention of keeping some items locked in
and some evolving
• Choose a name for your Fan Page and don‟ t change it
• FB will disable generic names (Kleenex)
• Leverage the „ About‟ text box – with key words / phrases
• Photos should have captions, events with descriptions – “ text is key”
• Discussion forums create „ Search engine juice‟ cause all pages are indexable
(also important to get users to comment and like your content)
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14. Facebook: Fan Page
• Create 'Static FBML' boxes and tabs to place lengthy
content and more static pages
• FB allows owners to create addtional boxes or tabs
> Each can contain static text, links, images
> Good for FB search, but not for Google cause it is a
separate url
• Links to your page from FB and from the web
• Fan Count (or group or application numbers)
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15. Facebook: Fan Page
• Google Juice:
> Link from your home page to your FB page (reputation management -- links
like Google) - Inbound links important
> Profile Page searched by Google.
> Make sure as much content is open/available to everyone
> Set Privacy settings to Public (at least double check)
> Note: On Facebook itself: - If people have chosen to make their content
available to everyone, you also will be able to search for their
status updates, links and notes, regardless of whether or not you are
friends. Search results will continue to include people's profiles as well as
relevant Facebook Pages, groups and applications.
15
16. Facebook: Search
• Search powered by Bing (just renewed)
• Real – Time results (As of August 09)
• Site indexing completely automated – no human intervention
• Ranking algorithm looks at: web page content, number/quality of websites that
link to your webpages and relevance of your websites content to keywords
• Branded keywords or branded events might have greater impact
> Theory: Advertising might help you steal some FB search traffic
• Updates from your friends, which are not usually public, come before updates
from everyone
- All updates contain rich content in-line from videos to music to thumbnails
16
17. LinkedIn - What’s the Business Strategy?
• LinkedIn is professional networking site – one of it‟ s main functions is personal
job search. This makes it a double-edged sword for businesses.
• Because LinkedIn is a professional network – participants are generally
comfortable getting and distributing business information – it doesn‟ t have
the “ content conflicts” that Facebook may.
• Likely Business Strategy:
> Optimize access to your public-facing people
> Optimize job-seeking capabilities
> Use Groups for professional marketing
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18. LinkedIn: Types of Search
Types of Search
> People Search
> Jobs Search
> News Search
> Forum Search
> Group Search
> Company
Search
> Reference
Search
> Address book
Search
> Answers Search
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19. LinkedIn - Basic Facts
• Goal: Optimize Access to
your Public Facing people
• Basics:
> People Search on
LinkedIn is the default
option and almost
certainly dominates all
search on the system
> Search is keyword
based and faceted. It
searches all entered
fields. Advanced options
allow for numerous
facets.
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20. LinkedIn - Social Advantage
• Goal: Optimize Access to
your Public Facing people
• Social Advantage
> LinkedIn suggestions
are based on your
existing network – so
people and companies
are surfaced first if you
are closely connected.
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21. LinkedIn - Strategy
• Goal: Optimize Access to your Public Facing people
• Strategy
> Create a standard for all public-facing sales/marketing/communications
employees. Make sure that key fields are filled out (company, website,
company info, industry) in a standard fashion and that strategic keywords
are used in basic profiles.
> Make sure your company profile is accurate and has appropriate
keywords.
> Make sure that employees join key groups.
> Encourage broad networks for the appropriate people.
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22. LinkedIn - Basic Facts
• Goal: Optimize Job-Seeking
Capabilities
• Basics:
> Linked-In Job Search is
keyword based.
> Listing are posted for 30
days and are not sorted
(by default) by listing.
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23. LinkedIn - Advantage
• Goal: Optimize Job Seeking
• Social Advantage
> Nearly all LinkedIn Members are open to job postings. You can use your
employee networks to get qualified eyeballs on your postings.
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24. LinkedIn - Strategy
• Goal: Optimize Job-Seeking
• Strategy
> Keyword Stuff your posts. The search algorithm is basic and rewards
heavy density of keywords. Notice that very few listings are shown and
since date isn‟ t the key sort a keyword dense listing will pull many more
eyeballs.
> By default, LinkedIn populates the search with the searchers zip code
(assuming they are logged-in). Make sure your job listing is targeted to the
area from which you expect the best pull.
> Make sure you have a corporate image uploaded – it really adds visual
snap to the listing.
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25. LinkedIn - Basic Facts
• Goal: Using Groups for
Marketing
• Basics:
> User Groups are
Keyword matched but
not sorted by keyword
relevance or user group
communications.
> The default sort is by
Group Size.
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26. LinkedIn - Social Advantage
• Goal: Using Groups for Marketing
• Social Advantage
> Most group sign-ups are social based – so search is definitely a fall-back
tool.
27
27. LinkedIn - Strategy
• Goal: Using Groups for Marketing
• Strategy
> Target secondary core words if there are already large groups in your
field.
> Since this is a “ rich-get-richer” search system, aggressive recruitment is
definitely rewarded.
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28. LinkedIn - External
• A content rich site!
• External search engines such as Google love LinkedIn (note: Facebook and
Twitter are quickly getting the love!)
• Keyword strategy important:
> Search will be done in all profile text including summaries, job descriptions,
school names, job titles,
> Fill in all fields
> Consider carefully job titles, descriptions, etc.
• Links into your page / links externally
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30. Twitter
• Growth:
• November 1, 2008: 1 million Tweets
• November 1, 2009: 5 million Tweets
• March 4, 2010: 10 million Tweets
• Check out the Gigatweet.com counter
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31. Twitter
• Real-Time Publisher
• Items that could negatively impact your placement on Search Results page
> Repeatedly posting duplicate or near-duplicate content (links or tweets)
> Abusing trending topics or hashtags (topic words with a # sign)
> Sending automated tweets or replies
> Using bots or applications to post similar messages based on keywords
> Posting similar messages over multiple accounts
> Aggressively following and un-following people
• Some challenges:
> Finding your Tweet from the past
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32. Twitter - What’s the Business Strategy?
• Twitter is a huge community but the format is quite limited. Companies have
engaged with Twitter in quite a few different ways:
> Evangelistic Engagement
> Customer Support
> Brand Management
> Crisis Management
> Marketing
• As will all social networks, search is a secondary mechanism after network
building – but your goals will impact how you choose to optimize for
search.
33
33. Twitter - Basic Facts
• Goal: Optimizing Your
Search Presence
• Basics:
> Search is very primitive
– creating a recency
ordered list with NO
relevancy ranking at all.
34
34. Twitter - Basic Facts
• Goal: Optimizing Your
Search Presence
• Basics:
> Popular Hashtags can
get swamped from a
search perspective
> Re-Tweets count
equally so a popular
tweet can dominate
search results
35
35. Twitter - Social Advantage
• Goal: Optimizing Your Search Presence
• Social Advantage
> Every Re-Tweet brings your message back to the top of search.
36
36. Twitter - Strategy
• Goal: Optimizing Your Search Presence: Evangelistic Engagement
• Strategy
> Hire an evangelist or make sure your evangelist is engaged with Twitter.
Even if the short term value is small, the value in a crisis situation is huge.
> An evangelist can build up a large community of willing re-tweeters
allowing you to dominate search threads at key times.
37
37. Twitter - Strategy
• Goal: Optimizing Your Search Presence: Crisis Management
• Strategy
> Tweet often and engagingly. Encourage re-tweets. The more you push
out, the more you will show in search.
> Prepare by building a network with evangelism.
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38. Twitter - Strategy
• Goal: Optimizing Your Search
Presence: Marketing
• Strategy
> Go after the mid-tail.
Results on secondary
terms can often persist for
quite some time.
> The core words for SEO
may be totally
inappropriate since they
are too popular and will be
quickly swamped.
> Test timing carefully
39
40. Twitter - Strategy
• Goal: Optimizing Your Search
Presence: Marketing
• Strategy
> You can‟ t own the long
tail
with your marketing or
evangelical teams – but
your product teams might
be able to…
> These tweets can last for
quite a long time.
41
41. A word about: Social Search
• Social search or a social search engine determines the relevance of
search results by considering the interactions or contributions of users..
(Wikipedia)
• Benefits:
> Reduces link spam
> Users determine relevance
> Leverages network of trusted sources
> Each web page has been endorsed by one or more people
> Pages / Results become more relevant
> Adopts quickly to changes in peoples tastes, etc.
TouchGraph via their Facebook application ---
42. Final Thought – (before summary)
• Think of creating a content as part of your lead generation strategy
> You implement key words so people can find you
> You reach out to friends, family and experts to help be found
> Consider what you want them to do when they find you:
42
43. Summary:
• Think of the Big 3 as BIG part of your SEO and lead generation
strategy
• Remember: The criteria for getting a prominent spot on Search Results
is evolving
• Leverage the real estate on your profile, fan and other pages – (can‟ t
hurt with search results)
• Recognize that Social Search will become increasingly popular
• Remember: If you work at a company, mobilize your employees and
motivate them to populate their profile, fan and other pages.
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44. It‟ s an overused cartoon now, but it still applies…
44