Digital Media Plan for Scotch Brite (3M India ). The objective of the plan is to increase consideration among the Target Group by generating interest for the product
Advertising through Google platforms provides opportunities to advertise through various ad formats and platforms
It offers niche targeting options that can help reach the right target audience
Tubular DealMaker - Analytics for Sponsored Video ContentTubular Labs
DealMaker helps brands and media partners build successful sponsored video campaigns. Sponsored video is the world’s fastest growing marketing channel. In 2017 there will be over 24B views on sponsored content - that’s over $1.2B in media value. But with thousands of competing media companies and millions of influencers, selecting the right partners to build effective campaigns is challenging.
Digital Media Plan for Scotch Brite (3M India ). The objective of the plan is to increase consideration among the Target Group by generating interest for the product
Advertising through Google platforms provides opportunities to advertise through various ad formats and platforms
It offers niche targeting options that can help reach the right target audience
Tubular DealMaker - Analytics for Sponsored Video ContentTubular Labs
DealMaker helps brands and media partners build successful sponsored video campaigns. Sponsored video is the world’s fastest growing marketing channel. In 2017 there will be over 24B views on sponsored content - that’s over $1.2B in media value. But with thousands of competing media companies and millions of influencers, selecting the right partners to build effective campaigns is challenging.
The 87th Academy Awards Brand Lift StudyExtreme Reach
The 87th Academy Awards commanded close to $2 million for a 30-second TV spot and reached a US television audience of 36M+. The Oscars have now become a spectacle for Hollywood, its fans and advertisers alike, offering a grand opportunity for brands to speak to a mass audience. Which brands won the night and came home with the advertising gold? Our Brand Effectiveness Study has all the answers.
In this study, we’ve compiled insights that illustrate which brands ran the most effective Oscar ads based on brand lift data.
Advertisers are looking to reach many different audiences with their message. Many of these endeavors focus on leasing audiences as is the case with TV. In Facebook, we have the ability to purchase media which drives users to Like your brand. This represents an owned audience. Once this action occurs, you as a marketer now have the ability to talk to your audience on a regular basis, extracting incremental media value each time. It also opens up secondary re-engagement opportunities that you can’t get anywhere else. Our solution only charges you when a user “Likes” your brand so we take all the guess work out of the initial audience acquisition process.
Digital media plan for Star bazar Bangalore. The objective of the plan is to increase consideration among the Target Group by generating interest for the product and offers.
Presenting our growth series webinars to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Retention & Growth
Key learnings:
-Pair real-time analytics with personalized engagement campaigns to supercharge your retention strategies.
-Ignite user engagement with insider tips on making the most of your Google App Campaigns.
Shrnutí nejzajímavějších analytických schopností platformy DoubleClick pro vyhodnocování efektivity reklamních aktivit a investic napříč celým nákupním cyklem a v různých zařízeních. V čem se liší od těch, co znáte z Google Analytics?
How can the 168-year-old insurance brand MassMutual turnaround a 300-year tradition of broker-based consumer connections? It creates an in-house DTC that marries classic mortality and underwriting data with cutting edge psychographics and cross-screen behavioral targeting. Matt Myers illustrates how Haven Life uses new and old data types to model, activate and measure its DTC outreach. Meet your new programmatic broker.
Beyond DAUs and MAUs, 3 Key Levers to Understanding User Engagement For Your ...CleverTap
-Understand how better user engagement and retention drives long-term revenue growth and higher customer lifetime value.
-Learn how to build successful engagement and retention campaigns using the AIC Framework.
-Learn the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework
Programmatic 2.0 - Optimization for Next Generation of Digital AdvertisingMediaPost
Programmatic is eating the world. With more ad formats, data signals, and competitors than ever, smart marketers need to have the right strategy to succeed in the next generation of digital advertising. Joe Luchs from Beeswax will discuss modern optimization and the tactics sophisticated marketers are using to win.
Post campaign summary report for 2008's google challenge competition.
Ten pages for reporting how campaign was performed and the goals the team was able (or not) to achieve during the three weeks of adwords advertising.
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
Facebook Watch: Building Connections Through VideoMediaPost
Every day, millions of people come to Facebook Watch to discover, watch and share videos. For people, Watch is where content, community, and conversation come together. For brands this presents an opportunity to build stronger online relationships with people. Businesses across industries are building their brands among hard to reach audiences, through Facebook’s In-stream video solutions. Stephanie Worthy, Facebook US Agency Video Activation Lead, explores the video content and experiences we’re investing in to build a thriving ecosystem and shares how advertisers are seeing success in this session.
YouTube y video online: El nuevo lenguaje de las marcas #SMSUMMITamdia
YouTube y video online: El nuevo lenguaje de las marcas.
Orador: Roman Gancberg. Gerente de Producto y Soluciones, Latam Google.
Videos:
https://www.youtube.com/watch?v=1mOyIUCCtDE
https://www.youtube.com/watch?v=cBC-pRFt9OM
https://www.youtube.com/watch?v=KXqp9Izk0yM
https://www.youtube.com/watch?v=79uA-gHvw18
https://www.youtube.com/watch?v=f_RF7w8-Gn8
The 87th Academy Awards Brand Lift StudyExtreme Reach
The 87th Academy Awards commanded close to $2 million for a 30-second TV spot and reached a US television audience of 36M+. The Oscars have now become a spectacle for Hollywood, its fans and advertisers alike, offering a grand opportunity for brands to speak to a mass audience. Which brands won the night and came home with the advertising gold? Our Brand Effectiveness Study has all the answers.
In this study, we’ve compiled insights that illustrate which brands ran the most effective Oscar ads based on brand lift data.
Advertisers are looking to reach many different audiences with their message. Many of these endeavors focus on leasing audiences as is the case with TV. In Facebook, we have the ability to purchase media which drives users to Like your brand. This represents an owned audience. Once this action occurs, you as a marketer now have the ability to talk to your audience on a regular basis, extracting incremental media value each time. It also opens up secondary re-engagement opportunities that you can’t get anywhere else. Our solution only charges you when a user “Likes” your brand so we take all the guess work out of the initial audience acquisition process.
Digital media plan for Star bazar Bangalore. The objective of the plan is to increase consideration among the Target Group by generating interest for the product and offers.
Presenting our growth series webinars to discover how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention for today and beyond.
Retention & Growth
Key learnings:
-Pair real-time analytics with personalized engagement campaigns to supercharge your retention strategies.
-Ignite user engagement with insider tips on making the most of your Google App Campaigns.
Shrnutí nejzajímavějších analytických schopností platformy DoubleClick pro vyhodnocování efektivity reklamních aktivit a investic napříč celým nákupním cyklem a v různých zařízeních. V čem se liší od těch, co znáte z Google Analytics?
How can the 168-year-old insurance brand MassMutual turnaround a 300-year tradition of broker-based consumer connections? It creates an in-house DTC that marries classic mortality and underwriting data with cutting edge psychographics and cross-screen behavioral targeting. Matt Myers illustrates how Haven Life uses new and old data types to model, activate and measure its DTC outreach. Meet your new programmatic broker.
Beyond DAUs and MAUs, 3 Key Levers to Understanding User Engagement For Your ...CleverTap
-Understand how better user engagement and retention drives long-term revenue growth and higher customer lifetime value.
-Learn how to build successful engagement and retention campaigns using the AIC Framework.
-Learn the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework
Programmatic 2.0 - Optimization for Next Generation of Digital AdvertisingMediaPost
Programmatic is eating the world. With more ad formats, data signals, and competitors than ever, smart marketers need to have the right strategy to succeed in the next generation of digital advertising. Joe Luchs from Beeswax will discuss modern optimization and the tactics sophisticated marketers are using to win.
Post campaign summary report for 2008's google challenge competition.
Ten pages for reporting how campaign was performed and the goals the team was able (or not) to achieve during the three weeks of adwords advertising.
Key learnings:
-Discover the top acquisition channels that are driving real growth right now.
-Find out where successful growth leaders are investing acquisition resources for optimal ROI.
Facebook Watch: Building Connections Through VideoMediaPost
Every day, millions of people come to Facebook Watch to discover, watch and share videos. For people, Watch is where content, community, and conversation come together. For brands this presents an opportunity to build stronger online relationships with people. Businesses across industries are building their brands among hard to reach audiences, through Facebook’s In-stream video solutions. Stephanie Worthy, Facebook US Agency Video Activation Lead, explores the video content and experiences we’re investing in to build a thriving ecosystem and shares how advertisers are seeing success in this session.
YouTube y video online: El nuevo lenguaje de las marcas #SMSUMMITamdia
YouTube y video online: El nuevo lenguaje de las marcas.
Orador: Roman Gancberg. Gerente de Producto y Soluciones, Latam Google.
Videos:
https://www.youtube.com/watch?v=1mOyIUCCtDE
https://www.youtube.com/watch?v=cBC-pRFt9OM
https://www.youtube.com/watch?v=KXqp9Izk0yM
https://www.youtube.com/watch?v=79uA-gHvw18
https://www.youtube.com/watch?v=f_RF7w8-Gn8
From Business Objectives to Meaningful Content AdvanceCPH
At Advance we believe that the key to creating meaningful content on all channels - and specifically in social media - is to develop a coherent brand experience for the consumer at every touch point.
We do this through a 5-step process, defining the brand, leveraging key insights about the target group, and mapping the customer journey. This way we can identify where brand purpose and customer needs meet to create a narrative that allows us to develop meaningful content.
El video online, el nuevo lenguaje de las marcas, el nuevo canal de la gente. A través de un repaso de la plataforma de YouTube, se verá el poder de la herramienta y sus diversos usos, evidenciando el cambio de paradigma en la proactividad y poder del usuario en cuanto a generación de contenidos. Disertantes: Yanina Vidal y Delfina Grossi
Social listening case study of first-time-ever celeb's MV launched by YouTube live streaming in Vietnam. In the report you can find many insightful data of YouTube live streaming & strategic advice learned from listening data.
Rather than just post a bunch of random videos to YouTube, you can actually build your own channel. Here branding and consistency is key. Learn important strategies to build a subscriber base as well as how to convert clicks into action or commerce. The team at RHED Pixel will share their strategies for keeping projects organized and building a visual identity.
Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
Matt Koval, Programming Strategist, YouTube
Twitter Handle: @MattKoval
A framework for YouTube creators to filter their ideas through, with the goal of maximizing their potential for long-term success. Got a series idea for your YouTube channel? Workshop it during the presentation!
How do I implemented video advertising and what formats do I use in my campaigns. This presentation helps you on your way. You can always contact me as well ;)
Google AdWords for Video with TrueviewMrkt360 Inc.
TrueView video ads are an exciting way to reach and engage your audience on YouTube and across the web. We can create and manage your TrueView campaigns.
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
Google AdWord or Google Ads for Videos - Detailed view about advertising your business on YouTube. Presentation by XakBoX Digital Marketing Studio, A full-service Digital Inbound Marketing company.
Tubular Labs is the worldwide leader in online video intelligence, serving over 4,000 video creators and 100+ enterprise customers, including Viacom, Warner Bros., HGTV, Activision, AwesomenessTV, Maker Studios and Fullscreen. Tubular’s audience and content insights empower our customers to refine their content and distribution strategy, find and partner with influencers, and optimize their promotion budgets. Only Tubular analyzes the engagement of over 400 million viewers and tracks 2 billion videos across 29 platforms, including YouTube, Facebook, Twitter, Vine, Instagram, AOL and Yahoo.
Proven Strategies for Optimizing Earnings in the YouTube Partner Program
In today’s digital era, YouTube is a profitable platform for content creators to earn income through their unique video content. As YouTube’s popularity continues to grow, so does its revenue opportunity. It is indeed a gold mine for creators who know how to make the most out of it, particularly by joining the YouTube Partner Program (YPP) and optimizing earnings.
What is the YouTube Partner Program?
The YouTube Partner Program is a revenue-sharing system whereby creators can earn money from ads on their YouTube channels and Premium subscription fees. To be eligible for the YPP, you must meet certain criteria, including, but not limited to having at least 1,000 subscribers and 4,000 watch hours in the previous 12 months.
Why is Optimizing Earnings Important?
Optimizing earnings is crucial for creators participating in the YPP because it maximizes the potential revenue per view. This essentially means getting more income from the same amount of work, thus improving the efficiency of your money-making efforts on YouTube.
Brief Overview of the Strategies Discussed in this Blog
In the following sections, we’ll explore proven strategies such as optimizing your video content for SEO, embracing the power of affiliate marketing, leveraging YouTube features like Super Chat, incorporating memberships, and selling your merchandise. With the right application, these strategies can significantly improve your earnings from the YouTube Partner Program. Stick around to find out more.
Understanding the YouTube Partner Program
The YouTube Partner Program is a lucrative revenue-sharing scheme that allows creators to monetize their content on the platform. But before jumping headlong into this opportunity, it’s critical to understand how the program functions, the prerequisites, and how income is computed.
Eligibility Requirements
To qualify for the YouTube Partner Program, you must meet several criteria. These include having more than 1,000 subscribers, generating over 4,000 valid public watch hours over the previous 12 months, adhering to YouTube’s policies and guidelines, and having a linked AdSense account. Bear in mind that these eligibility requirements are designed to ensure that only committed content creators are included in the program.
Benefits and Perks of Being a YouTube Partner
Being a part of the YouTube Partner Program comes with numerous advantages. For starters, you’re entitled to revenue sharing from ads displayed on your videos and from YouTube Premium subscribers watching your content. Additionally, you gain access to Creator Support teams, and copyright match tools, and can monetize your content through channel memberships and merchandise shelves.
Our YouTube Views service catapults your videos into the spotlight, enhancing visibility and attracting organic viewership. Experience increased engagement, improved search rankings, and a thriving channel.
YouTube, the world's second-largest search engine and a massive video-sharing platform, offers endless possibilities for businesses to promote their products and services, engage with their target audience, and increase brand awareness.
Nuevas herramientas de Google para Marketing Oscar García
Google Q3 presenta nuevas herramientas de marketing digital para aumentar el posicionamiento SEO de las empresas. Estas diapositivas muestran todos las nuevas posibilidades de posicionamiento web que Google pone al alcance de todos.
Solicita una asesoría con un experto en Google Adwords y sube posiciones haciendo clic en http://experto-adwords.com/. Optimiza tu tienda online aquí http://www.activatuprestashop.com/, aumenta tus ventas optimizando tu cuenta en http://www.activatushopping.com/ o mejora tu SEO local en expertosmybusiness.com.
Succesul unui brand de retail în afiliere - Studiu de caz BestValue2Performant
Programul de afiliere BestValue generează între 9-18% din vânzările magazinului online. Au ajuns la aceste rezultate remarcabile prin implicare constantă, incluzând afilierea în strategia lor de creștere încă de la început.
Omnichannel-ul invinge. Retailerul de jucarii Noriel - Lider in offline, adap...2Performant
Creștere de 250% în al doilea an în platforma 2Performant. Succesul programului de afiliere Noriel vine din înțelegerea canalului și integrarea perfectă în mixul de marketing.
Vânzări de peste 1 Milion de Euro prin Afiliere2Performant
Vivre, principalul magazin online de Home & Deco din România, este promovat de mii de specialiști online prin platforma de marketing afiliat 2Performant.
Presentation delivered at the 2Performant Talks conference, on September 2019
https://ro.2performant.com/conferinta-2performant-talks/
Full recording (Romanian with English subtitles) https://www.youtube.com/watch?v=hak6_jcvhko
Black Friday is an exciting moment for everyone… that anxiously awaits to buy something they want, at a great price. For the ones that work to make it happen, to keep the stores and platforms up and running, it is a time of hard work, sometimes anxiety & unknown.
This presentation describes how we prepare, at 2Performant, for Black Friday from a technical point of view.
Statistici și trenduri de Black Friday și nu numai
Toate datele sunt disponibile pe portalul de ecommerce 2Performant: https://2performant.com/ecommerce-statistics/
Dorin Boerescu și Bogdan Aron au prezentat compania 2Performant - în calitate de potențial emitent pe Bursă - la ”How to IPO”, eveniment educativ despre piața de capital organizat de Investors Club.
Prezentare susținută de Dorin Boerescu, CEO 2Performant, în cadrul conferinței "Influencer Marketing Conference", 12 septembrie 2019, în calitate de fondator
INTRODUCERE ÎN MARKETINGUL AFILIAT DE TOP2Performant
Prezentare susținută de Dorin Boerescu, CEO 2Performant, în cadrul webinar-ului INTRODUCERE ÎN MARKETINGUL AFILIAT DE TOP, 23 iulie 2019
2Performant este prima rețea de afiliere din România, lansată în urmă cu 10 ani, prin care brandurile online colaborează simplu și transparent cu talentele digitale (afiliați, instagrammeri, vloggeri, bloggeri etc.).
2Performant a intermediat plăți de peste 10 milioane de euro de la clienții săi către profesioniști independenți în marketing (afiliați), pentru cele peste 4 milioane de tranzacții generate de aceștia în 10 ani pentru magazine online, în special din România. În prezent compania are peste 700 de clienți activi.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
1. Google Confidential and Proprietary
INTERNAL ONLY | August 2013
YouTube
Radu Stoica
Analytical Lead
Google Romania
2. Google Confidential and Proprietary
of time spent online is users
searching Google
5%
Search is key, but only part of the story
3. Google Confidential and Proprietary
The power of sound, sight & motion
Still one of the most powerful forms of advertising
4. Google Confidential and Proprietary
{Quiz Question}
How many unique users has YouTube in
RO?
A. 4M
B. 5M
C. 6M
5. Google Confidential and Proprietary
{Quiz Question}
How many unique users has YouTube in
RO?
A. 4M
B. 5M
C. +6.7M without mobile traffic Correct
Age + 14, desktop only
6. Google Confidential and Proprietary
The YouTube Ecosystem
Viewers
PartnersAdvertisers
YouTube
8. Google Confidential and Proprietary
INTERNAL ONLY | August 2013
Mikey Hash - +800.000 subscribers !
9. Google Confidential and Proprietary
{Quiz Question}
How many subscribers has the biggest
music channel in Romania ?
A. 250k
B. 500k
C. 1M
D. 1.5M
10. Google Confidential and Proprietary
{Quiz Question}
How many subscribers has the biggest
music channel in Romania ?
A. 250k
B. 500k
C. 1M
D. + 1.7M - Correct
11. Customers choose
relevant ads
Ads break through when users are given a choice
Advertisers pay for
engaged views
Good creative
is rewarded
CHOICE
Strategy: when consumers choose, advertisers win
12. Google Confidential and Proprietary
Best Targeting
Topics/placement/keywords/demo/interest categories/
The value proposition of TrueView
Efficient
Never pay for wasted impressions again!
Only pay when a user chooses to watch your video
Cross-Platform
Appear across all devices including mobile and tablets and both YouTube and the Google Display
Network
Social
Users can easily interact with, like, and share your video!
You receive more “earned” views than you pay for.
Close the loop
Users that want to know more about your brand and products
can be redirected to your website.
13. Three ways to promote video via invitation
Options: Choice-Based Ads
TrueView In-Stream (in-
stream video)
TrueView In-Display
(thumbnail video)
Masthead
(expandable banner)
14. TrueView In-Stream
Appearing on Watch pages & embedded videos
Variations/Creative Assets
• YouTube Video – no max length
• Optional Companion Banner (300x60)
Targeting
• Interests, Topics, Demographics,
Remarketing, etc.
Pricing
• Auction, CPV (Cost-per-View)
• Advertiser pays after 30 seconds or end
of video, whichever comes first.
15. TrueView In-Display
Now running across YouTube content and Search Network
Overview
Clickable thumbnail ads placed to the
right of videos on YouTube Search, the
YouTube Video Network and GDN
Creative Assets
• YouTube Video – no max length
Targeting
• Keywords, Interests, Demographics,
Topics, Remarketing
Pricing
• Auction, CPC (Cost-per-Click)
• Advertiser pays when viewer clicks on
thumbnail
16. TrueView Across the Funnel
Driving more awareness, interest, consideration, and purchase
Engaged Video Views
Social & Searches
Interaction &
Site Visitation
Conversions
Awareness
Interest
Consideration
Conversion
Higher value
Higher volume
TrueView
In-stream can be
used across entire
funnel
Affinity Segments
Custom Affinity
Similar Audiences
Re-marketing
Demo
Topic
17. Targeting Approach
Buy against content that aligns with your brand
Topic Targeting
Have your ads only appear against the
most relevant subjects that you choose.
1. 1 Million+ channels
2. Layer Audience targeting on top of
topic targeting to get even more
specific
3. Focus buy on the content where
your audience over indexes
Awareness
Aware
ness
Awareness
18. Reach Similar Audiences
1) Select a remarketing
list as an example of
your target audience
3) Your original Remarketing list is automatically excluded from your
Similar Audiences list
2) Enable Similar Audiences
Look-a-like technology lets you to
take signals from your GDN
remarketing list
Aware
ness
Consideration
Example:
Cross Country Home Services has 18K
site visitors, but 77K Similar Users
19. Retargeting – Cover The Basics
Aware
ness
Conversions
Client Headline
clientURL.com
General guidelines:
- Remarketing should be an
always-on, DR-focused aspect
of a TrueView strategy
- Benchmark site visitor list size
before and after running a
TrueView campaign, and assign
value to those users
Target both
kinds of lists
20. 20 Google confidential
Additional
clicks to
website
10K EUR YouTube campaign
25% average view
thru rate - estimation
FREE!
500-800k.
engaged
views
+ FREE
engaged
earned views
through social
or follow-on !
2-3 mil impressions
21. Key Metrics to Track
Consideration
*Can use data from AdWords for Video to track website traffic uplift through our betas.
Conversions & View-through-
conversions
Website traffic uplift*
Website Clicks
Cost-per-views
Views & Follow-on views
Subscriptions
Likes and dislikes
Favorites
Comments
Sharing
Engagement
Impressions & Earned Activity
Video Metrics in AdWords for Video: Social Metrics in YouTube Analytics:
23. Measure the metrics
that matter
Improve effectiveness
mid-flight
By understanding what works
in near real-time
Results you
can trust
Reflecting our
best-in-class methodology
Introducing Brand Lift
Brand Lift lets you measure the metrics that matter with
results you can trust to improve effectiveness mid-flight
Google Confidential and Proprietary
Brand awareness, ad recall, brand
interest, consideration,
favorability, and purchase intent
24. What is Brand Lift?
What we report
How we
measure it
Which types of
questions will we
help answer
Ad recall
Brand Awareness
Consideration
Favorability
Purchase Intent
Surveys
Which demo is driving
the highest lift in
brand awareness?
Brand
interest
Organic Search Activity
(on Google and on YouTube)
Is my campaign inspiring
consumers to search for
my brand or products?
Google Confidential and Proprietary
25. Measure the increase in ad recall, brand awareness,
consideration, purchase intent*, and favorability* directly
attributable to your TrueView campaign
53.3% lift in ad recall
* To start with, only available in the US for surveys in English, with global launch 6 July.
26. 8.2% lift in organic search activity
Measure the increase in brand interest
directly attributable to your TrueView or Display campaign
27. How does Brand Lift work?
Robust methodology, easy implementation and near real-time results
the control group
are people who were randomly
selected to see other ads
the exposed group
are people who will see your ads
Google technology creates
2 randomized groups
Robust research design
Serve a survey and/or analyze
organic searches on Google.com and
on YouTube.com to these 2 groups
Tagless implementation
We gather the responses
and compute the results
as early as 2+ weeks*
Fast and free results
28. Online video is not the same as display or search; have realistic
metrics1
Testing and iterating is important; measurement is key to this2
Don’t rely on just clicks / click conversions, view-through conversions
and other metrics are crucial3
Measurement Takeaways
Take advantage of Brand Lift studies to see the full picture4
29. 1
2
3
Make relevant or interesting ads that people want to watch (like
content)
Spark curiosity in the first 5 seconds to increase
view rate (for in-stream)
Shorter is better. Completion rates double for :15s vs :30s.
Longer can work if creative is engaging, like movie trailers.
YT Best Practices
30. Vodoo Video Website: http://voodoovideo.ro/
Contact: Valentin Vacarus valentin@voodoovideo.ro Tel. 0744.374.155
Kubis Interactive Website: www.kubisinteractive.com
Contact: Alina Ivan alina.ivan@kubisinteractive.com Tel: 0756.169.055
Monday Media www.mondaymedia.ro
Contact: Adrian Anton adi.anton@mondaymedia.ro Tel. 0730.191.839
Constantinescu Film Website: www.alexandruconstantinescu.com
Contact: Alexandru Constantinescu c.alexandru@icloud.com Tel. 0736.521.927