Content Jam 2013: Keyword Research in 2013 by Andy Crestodina

You’ve heard about content marketing. Maybe you’re already investing in it. But have you taken the first critical step that can make all the difference to your success? This session answers the top questions and addresses the top objections: • What’s content marketing? Why invest in content? • What topics does your audience really care about? • What if we’re not writers? We don’t have time to create marketing content This session puts marketing in a fresh context, showing how everyone in a sales or leadership role is already a content marketer although many don’t even know it yet. This session is ideal for the marketers and business leaders responsible for driving growth within your organization, regardless of the size of your marketing department or budget.

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Advanced Content Marketing & SEO: How to Publish More and Rank Higher

The art of delegation, collaboration and repurposing. These are advanced content marketing tactics for search engine optimization (SEO) for people who want to publish more content and rank higher in search. Learn how to... • Turn your sent mail into high ranking articles • Delegate repeatable tasks to virtual assistants • Update older content for higher rankings and more traffic • Support the URLs that need it most with targeted links in roundup contributions Recommended for bloggers and marketers with 5+ years of experience, or anyone who wants to level up their content marketing and SEO skills.

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Why should PR people use analytics? Learn which communications initiatives are most effective, traffic patterns, trends and which customer segments are most valuable to your organization. • Common Issues with Basic Setup • Overview of the Most Important Reports • Which sources of traffic and social networks are most effective? • Which topics are connecting with your visitors? • How can you get more value from the same traffic? • How to use digital measurement to enhance influence and impact • Learn the latest methods for digital measurement and sharing comprehensive results • Translate ROI results into corporate objectives support

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Brain science and web marketing go together. And anyone can learn how to do it. In this presentation, we’ll review the neuromarketing research, case studies and web marketing tactics that work with natural, human behavioral tendencies. • Herds, halos and the science of social proof • Context, contrast and color • Fear, loss and scarcity • Eye tracking, color and visual prominence • Writing copy for busy minds We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you. The ideal attendee has 2+ years of digital marketing experience. Space is limited. Register before your competition does. Learn the secrets of the brain, behavior and marketing. We’ll break down the marketing tactics that work with natural human tendencies. If there are humans in your target audience, this presentation is for you.

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Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. And anyone can learn how to do it. In this presentation, we’ll review the research, case studies and web marketing tactics that work with natural, human behavioral tendencies. Herds, halos and the science of social proof Context, contrast and color Fear, loss and scarcity Eye tracking, color and visual prominence Writing copy for busy minds We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.

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Learn techniques you can apply to your own online marketing efforts. This presentation will focus on the step-by-step application of a process to develop, optimise and syndicate content. It’s suitable for business owners and digital agencies looking for a smarter SEO strategy that will stand the test of time. Here are a few of the things you’ll discover: - An efficient method for creating up to 4 months of high-quality content in one day. - How to share content the ‘right way’ and earn quality backlinks. - Where most SEOs go wrong and why Google penalize them. - How to use data to amplify only your best content. - A holistic approach to successful online marketing. You can also watch video version here: www.semrush.com/webinars/case-study-2016-when-content-marketing-meets-seo/

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Beyond the Buzzwords: Using Artificial Intelligence + Machine Learning to Inspire Authentic Human Conversation (and Power Higher Response Rates) Artificial Intelligence (AI), a machine’s ability to have human-like intelligence, and Machine Learning (ML), a type of AI that provides a machine with the ability to learn from inference, continue to dominate the headlines and integrate into our daily lives. It’s natural to question how our jobs (and job security) may be affected. Well… Good news, Y'all − AI doesn’t replace you, it empowers you! Humans and AI actually need each other to coexist. Cognitive technology serves a critical role in augmenting humans. Artificial Intelligence = Augmented Intelligence. This creates unparalleled opportunities to draw out the full capacity and potential of the human spirit by relieving us of time-consuming transactional and mundane tasks. AI has begun revolutionizing talent acquisition/management so more time can be focused on recruiting strategy and candidate relationships. Paradoxically, it's the bridge to helping your digital communications feel more human at a broad scale. AI is the future, but so is the human touch. In this webinar, you'll learn how to leverage new-generation technology to inspire more authentic digital communication. These influential strategies will help improve your hiring process, create a better candidate experience, increase your quality of hire, and reduce your time to hire. “How to” Takeaways: • Strategically target talent using predictive signals, position matching, and automated sourcing. • Better understand talent profiles using social intelligence. • Increase response rates using hyper-personalization, optimized outreach times, and automated drip campaign sequences. • Improve overall hiring efficiency using an arsenal of shared tips, tricks, and user-friendly AI tools/technologies.

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Most of us search to solve a problem as quickly, easily, or thoroughly as possible. Once you decide your job is to help people find solutions to problems, you have to hear from them, not least because keyword research is lacking understanding of a searcher’s emotions. How many people searching for Rolex's today are dreamers vs. actual buyers, and how would you market to each group separately? You have to talk with them. Don't have time to talk to users? Google is a great proxy for what people want, and Wil will show you how to start turning keyword research into an empathetic exercise.

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In this session Andy moves beyond the basics and amp up your results with advanced content marketing. This session covers search engine optimization for experienced bloggers, including the specific tactics for keyword research on-page SEO and email list growth. This session is the proverbial knowledge bomb of practical content marketing advice. Key Takeaways for Participants ** Finding Topics that will connect in search and social ** Advanced keyword research ** Competitive Analysis ** Blog optimization for both traffic and conversions ** Conversion optimization for email list growth

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