Misty is a marketing coach who provides a seminar on using Pinterest for business. She covers what Pinterest is, how businesses can use it to generate leads, best practices for setting up a business profile, and strategies for pinning content. Misty also provides tips on using hashtags, contests, and visually appealing graphics to engage users and drive traffic to websites. The goal is to help small businesses learn how to market themselves inexpensively and effectively using Pinterest.

1. The Power of Pinning
The Power Of
PINNINGFor Business

2. Hi, my name is Misty.
I am a marketing coach.
My formal education is in Marketing and
Graphic Communications and over 16 years
of sales experience.
I empower small business owners to take
control of their business growth by showing
them how to inexpensively - yet effectively -
market their business.
The Power of Pinning

3. The Power of Pinning
What we are going to cover today:
• What is Pinterest
• What experts are saying
• How to use Pinterest for lead generation
• Best practices
• SEO strategies
• Special strategies
• Show case studies

4. The Power of Pinning
BONUS
• You will receive a seminar on:
1. How to set up your business profile
2. How to create “Pin Boards”
3. How to make your first pin
4. How to link your pins to a website or landing page
SUPER DUPER BONUS
• A quick tutorial on how to use Pinstamatic to create
COMPLETELY UNIQUE pins!

5. The Power of Pinning
Pinterest Story:
Pinterest's mission is to get you offline and inspire you to do the things you love.

6. The Power of Pinning
Pinterest Language:
A Pin - Content that is shared.
Pinboard - A set of theme based pins.
Pinning - The act of sharing content.
Repin - Re-posting someone else’s pin.
Pin it Button - Place on websites / blogs to share.
Pinner - The person pinning.

7. The Power of Pinning
Why should you Pin?
• Traffic
• Links
• Leads
• Exposure (Sharing)

8. The Power of Pinning
Pinterest is the 4th largest SM
Pinterest is extremely viral – 80% of content is repinned
It’s simple, so people
click through more…
Pinterest is driving more
traffic than…
Over 17 Million Users
And increasing 400%
from month-to-month!
+ +
Generating more revenue per click than…
+

9. The Power of Pinning
THE POINT OF PINTEREST FOR BUSINESSES:
• Tell your story
• Build a community
• Drive traffic
• Learn and grow (from your community and competition)

10. The Power of Pinning
HOW TO USE PINTEREST FOR LEAD GENERATION:
Website
Landing Page
Lead
Capture
Form
Sales

11. The Power of Pinning
BEST PRACTICES (for setting up profile):
• Select a great image (keep your brand in mind)
• Make sure you fill out the “about” section
• Include your website (and verify it)
• Link to FB and Twitter
• Create boards that use keywords that will rank you by
what you want to be known for
• Pin images based on your target audience
• Run contests to drive pinning

12. The Power of Pinning
Special Strategy Suggestions:
• Use keywords in creating your "boards" to attract the
right audience
• See what people are pinning from your site
at http://pinterest.com/source/yourdomain.com
• Add a price tag to the corner of a pic by adding a $ then
the price ($1.99) in the description of the pin and it will
automatically add a price in the corner! (36% more likes
when price is included)
• Add the "pin it button" to your blog (make sure you
choose great images for your blog)
• Time your pins (just like FB or other social media)

13. The Power of Pinning
SEO suggestions:
• Add categories, keywords, #hashtags, URLs, and
Engaging captions in the "About" section in your
profile and on the pins
• Consider that content will move people to your site
(picture of cool looking food...people want
recipe...located on website)

14. The Power of Pinning
Marketing Ideas for Pinterest:
• Use visually appealing pictures (best if unique)
• Use image creation tools: Instagram, Pixlr, Pinstamatic

15. The Power of Pinning
Marketing Ideas for Pinterest:
• Host a contest

16. The Power of Pinning
Marketing Ideas for Pinterest:
• Create a video gallery

17. The Power of Pinning
Marketing Ideas for Pinterest:
• Use #hashtags
#wedding

18. The Power of Pinning
Marketing Ideas for Pinterest:
• Create a catalog of products (using $)

19. The Power of Pinning
Marketing Ideas for Pinterest:
• Create your own Infographics

20. The Power of Pinning
Out-of-the-box (OOTB) Marketing Ideas:
• Create promotion boards

21. The Power of Pinning
Out-of-the-box (OOTB) Marketing Ideas:
• Pin it to win it promo (having customers pin a picture
of using the brand in the most interesting ways)...track
by using #hashtag

22. The Power of Pinning
Out-of-the-box (OOTB) Marketing Ideas:
• Scavenger hunt

23. The Power of Pinning
How to make your information a GRAPHIC (and
VISUALLY appealing):
• Infographic (tall graphics stand out more)
• Tutorials (have a 42% higher CTR - click through rate)
EXAMPLE: Dawn Dish Soap
• Image with text overlay
• How to images EXAMPLE:
• Pin videos from YouTube
• Before and After’s

24. The Power of Pinning
CASE STUDIES: