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Social Media Metrics - part 2 Platforms and Tools
1. Staney Varghese - @staneymv
METRIC MEN
Part 1I -Social media metrics
Platforms and tools
2. "let's figure out how to collect and report ever
more data and not bother with a truly immersive
understanding of these channels and what makes
them unique"
3.
4.
5. “The day you sign a
client is the day you
start losing them”
8. BLOG METRICS
• Blogging for content
• Total visits
• Percentage of new visits
• Visits from search engines
9. BLOG METRICS
• Blogging for content
• Total visits
• Percentage of new visits
• Visits from search engines
• Blogging for commerce
• Average length of stay
• Number of pages viewed per visit
• Referrals from other sites
10. BLOG METRICS
• Blogging for content
• Total visits
• Percentage of new visits
• Visits from search engines
• Blogging for commerce
• Average length of stay
• Number of pages viewed per visit
• Referrals from other sites
• Blogging for community
• Repeat visits
• RSS subscribers
• Comments
• Referrals from social outposts like Twitter or Digg
14. TWITTER METRICS
• Engagement
• How diverse is the group that @ messages you?
• Are you broadcasting or participating in conversations?
15. TWITTER METRICS
• Engagement
• How diverse is the group that @ messages you?
• Are you broadcasting or participating in conversations?
• Velocity
• How likely are you to be retweeted?
• Do a lot of people retweet you or is it the same few
followers?
16. TWITTER METRICS
• Engagement
• How diverse is the group that @ messages you?
• Are you broadcasting or participating in conversations?
• Velocity
• How likely are you to be retweeted?
• Do a lot of people retweet you or is it the same few
followers?
• Activity
• Are you tweeting too little or too much?
• Are your tweets effective in generating new followers,
retweets and @ replies?
18. TWITTER METRICS
• Reach
• Are your tweets interesting and informative enough to build
an audience?
• How far has your content spread across Twitter?
• Are people adding you to lists and are those lists being
followed?
19. TWITTER METRICS
• Reach
• Are your tweets interesting and informative enough to build
an audience?
• How far has your content spread across Twitter?
• Are people adding you to lists and are those lists being
followed?
• Demand
• How many people did you have to follow to build your count
of followers?
• How often are your follows reciprocated?
22. TWITTER METRICS
• Linguistic Analysis
• Analysis of words used in tweets and creating associations
• Content Visualization
• Visualization of highly associative words with your brand and
viewing streams (tweets) for any associative word
27. FACEBOOK METRICS
• Interactions
• Total number of comments, Wall posts, and likes.
• Interactions per post
• Average number of comments, Wall posts, and likes generated
by each piece of content you post.
28. FACEBOOK METRICS
• Interactions
• Total number of comments, Wall posts, and likes.
• Interactions per post
• Average number of comments, Wall posts, and likes generated
by each piece of content you post.
• Demographic info
• Stats on the gender and age of your fans
29. FACEBOOK METRICS
• Interactions
• Total number of comments, Wall posts, and likes.
• Interactions per post
• Average number of comments, Wall posts, and likes generated
by each piece of content you post.
• Demographic info
• Stats on the gender and age of your fans
• Post quality
• Score measuring how engaging your content is to Facebook
users. A higher Post Quality indicates material that better
engages users.
30. FACEBOOK METRICS
• Interactions
• Total number of comments, Wall posts, and likes.
• Interactions per post
• Average number of comments, Wall posts, and likes generated
by each piece of content you post.
• Demographic info
• Stats on the gender and age of your fans
• Post quality
• Score measuring how engaging your content is to Facebook
users. A higher Post Quality indicates material that better
engages users.
• Posts
• Number of posts your Page has made either on the Wall or in
video.
32. FACEBOOK METRICS
• Page views
• Number of times your Page has been viewed by Facebook users.
33. FACEBOOK METRICS
• Page views
• Number of times your Page has been viewed by Facebook users.
• Media consumption
• How many photo views, audio plays, and video plays your
content have received.
34. FACEBOOK METRICS
• Page views
• Number of times your Page has been viewed by Facebook users.
• Media consumption
• How many photo views, audio plays, and video plays your
content have received.
• Discussion posts
• Total number of discussion posts written by fans.
35. FACEBOOK METRICS
• Page views
• Number of times your Page has been viewed by Facebook users.
• Media consumption
• How many photo views, audio plays, and video plays your
content have received.
• Discussion posts
• Total number of discussion posts written by fans.
• Reviews
• Number of times your Page has been rated in the Reviews
application.
36. FACEBOOK METRICS
• Page views
• Number of times your Page has been viewed by Facebook users.
• Media consumption
• How many photo views, audio plays, and video plays your
content have received.
• Discussion posts
• Total number of discussion posts written by fans.
• Reviews
• Number of times your Page has been rated in the Reviews
application.
• Unsubscribes / Re-subscribes
• Number of people who have chosen to hide your posts
(unsubscribes) in their News Feed, compared to the number of
people who have purposely undone that action
45. SUMMARY
• Put aside traditional methods of analytic thinking.
46. SUMMARY
• Put aside traditional methods of analytic thinking.
• Participate in these mediums to truly appreciate what their real strengths are.
47. SUMMARY
• Put aside traditional methods of analytic thinking.
• Participate in these mediums to truly appreciate what their real strengths are.
• Question metrics that have cute names, dig a little deeper to check if the
metric definition passes the BS filter.
48. SUMMARY
• Put aside traditional methods of analytic thinking.
• Participate in these mediums to truly appreciate what their real strengths are.
• Question metrics that have cute names, dig a little deeper to check if the
metric definition passes the BS filter.
• It is important to choose the metrics that help you measure your unique goals.
49. SUMMARY
• Put aside traditional methods of analytic thinking.
• Participate in these mediums to truly appreciate what their real strengths are.
• Question metrics that have cute names, dig a little deeper to check if the
metric definition passes the BS filter.
• It is important to choose the metrics that help you measure your unique goals.
• There are no short cuts. Be willing to work hard. Be willing to put in the sweat
equity. Be willing to try 33 things (tools / metrics / strategies) to find the 3 that
work for you.
Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
