Using Digital Media to Build a Profitable Business
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Presentation by Aaron Mottern (www.ghostpepperagency.com) at the March 14, 2012 ACA Lighthouse Speaker Series. www.lighthousegrowthresources.com www.uncommonwisdomblog.com
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Using Digital Media to Build a Profitable Business
- 1. How to Use Digital Media to Build a Profitable Business By: Aaron J. Mottern
- 2. Who is Aaron Mottern? • Entrepreneur • Digital Strategist • Community Friend • City Dweller • Animal Lover
- 3. What is Digital Marketing? • Internet based advertising – Search Engine Optimization (SEO) – Search Engine Marketing (SEM) – Pay-Per-Click/Display Advertising – Display Advertising – Online PR • Social Media Marketing – Facebook – LinkedIn – Twitter • Blog Marketing – Stubble Upon – Digg
- 4. Why is Digital Marketing Important?
- 5. Why is Digital Marketing Important?
- 6. Why is SEO Important?
- 7. Does Digital Marketing Work?
- 10. Will Your Blog Help SEO?
- 11. How Do You Do This? • Commit to your digital media budget • Define your target market • Identify the digital media that best fits your market • Create a goal for your campaign • Develop your digital marketing strategy • Empower a champion to own the implementation of your strategy
- 12. What Can You Do Now? • Set up Google Analytics & Web Master accounts • Add a blog to your website • Claim your search engine map listings • Sign up for online directories • Select one social media channel to master • Create premium content for your new blog • Add links into all company email signatures
- 13. “Just Do It” Tips & Tricks
- 14. Optimize Your Website • Title Tags • META Descriptions • “H” Tagged Content Titles • Keyword Content • 404 Error Pages • 301 Redirects • Internal and External Links • XML Site Map
- 15. Optimize Your Map Listing • 100% Completeness • Keyword Description • Relevant Photos • Relevant Videos • Targeted Categories • Service Area • Review Requests
- 16. Top Blogging Tactics • Target your content to an audience likely to share • Make your blog's content SEO-friendly • Use Twitter, Facebook and Google+ to share your posts & find new connections • Add graphics, photos and illustrations with back link • Conduct keyword research while writing your posts • Participate in social sharing communities like Reddit + StumbleUpon • Interact with other blogs via comments • Participate in Q&A sites
- 17. Top Facebook Tactics • Create fan liking campaigns • Use a campaign software - www.ShortStack.com • Reward your top influencers • Use your fans for a focus group • Test Facebook PPC campaigns • Offer promotions • Stagger your educational and fun postings • Comment quickly to postings
- 18. Top LinkedIn Tactics • Ensure 100% completeness • Optimize your profile • Ask for recommendations • Use LinkedIn add-on profile apps and plug-ins • Create a company page • Be a paid member • Promote yourself and your company in LinkedIn groups • Build your own group • Research sales prospects and utilize direct email • Promote your business using LinkedIn
- 19. Top Twitter Tactics • Share tips related to your business and work-life balance • Share photos of conferences, products and other finds • Share news and commentary related to your business • Link to content with a summary of why it’s valuable • Feed your tweets into Facebook and LinkedIn • Participate in tweets related to your industry • Post discounts and offers on Twitter • Follow industry experts, companies and competitors • Be authentic, genuine and real
- 20. Contact Me Aaron J. Mottern Email: aaron@ghostpepperagency.com Cell: (314) 629-4505