This document discusses how to think like an entrepreneur and evaluate if your business idea has potential. It dispels common myths such as only certain people can start companies or that a poor economy is a bad time. It outlines 5 key questions entrepreneurs should answer about what they are building, who it's for, market size, who will build it, and how they will make money. Additional advice includes focusing on innovation to fill needs, building a strong founding team, and developing skills like recognizing opportunities, driving innovation, and tolerating risk. Resources for further learning are provided.
Personal Branding: What? Where? Why? How?James McCrae
2012 has been called "the year of personal branding." This presentation covers several aspects of personal branding, from style to resume to online positioning. Enjoy, and unlock your own personal brand.
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsTyJennings
Social Media & Digital PR Specialist/Strategist Ty Jennings delivers keynote on "Person Branding."
Sep 25, 2009 (PRWeb.com via COMTEX) -- Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled "Personal Branding 2.0: Best Social Media Practices" on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media.
The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo.
"Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology," said Linda Passante, CEO of The Halo Group. "Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication." Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities.
About The Halo Group, Inc.
The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net ###
Personal Branding presentation presented to the J4801 & J7200 classes at the University of Memphis. This presentation was adapted from Dan Schawbel teachings on personal branding.
The Workplace of the Future: Where does your Personal Brand Fit?Hajj Flemings
The workplace of the future is being shaped by people of influence and social media technologies. One of the fundamental issues that every person has to deal with is identifying how they are wired and where their personal brand should exist. Is it within a corporate structure, as an entrepreneur, brand ambassador or somewhere in between?
Companies want to MINE the talent you have but don’t know to extract or attract it. Most people have talent but don’t know how to harness it. In this workshop you will learn . . .
* How to establish an internal culture for your personal brand
* How to make your personal brand portable and social
* How your personal brand is wired: corporate or entrepreneurial
* How to become a disruptive talent that companies and brands want to MINE
You will walk away with an understanding of how to manage and integrate your digital lifestyle so that you can build a career or business around your identity and who you are?
Zoom Webinar Series: 5 Steps for Building Your Personal BrandGabe Villamizar
Follow these slides along the personal branding video recording here: https://youtu.be/_j7ZqsUjsf0
Personal branding matters now more than ever before. The question isn't anymore "Should I build my personal brand online?". Instead, the question should be "Should I manage my personal brand online?". In these slides and video link (provided above) I take a deep dive in regards to the the what, why, and how to build your personal brand by taking advantage of social media networks.
Personal Branding: What? Where? Why? How?James McCrae
2012 has been called "the year of personal branding." This presentation covers several aspects of personal branding, from style to resume to online positioning. Enjoy, and unlock your own personal brand.
Personal Branding 2.0 by Social Media & Digital PR Strategist Ty JenningsTyJennings
Social Media & Digital PR Specialist/Strategist Ty Jennings delivers keynote on "Person Branding."
Sep 25, 2009 (PRWeb.com via COMTEX) -- Today, Tyler Jennings, Social Media Specialist for The Halo Group, was the keynote speaker at the sold-out event titled "Personal Branding 2.0: Best Social Media Practices" on the closing day of Advertising Week, North America's premier gathering of cutting-edge communications leaders. Jennings addressed the Advertising Women of New York, the first women's association in the communications industry, and offered his expert point of view on the importance of personal branding given the uprise of social media.
The Halo Group, a new agency model that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists, to work collaboratively with clients. Jennings functions as the social media strategist among the multidiscipline environment of seasoned professionals at Halo.
"Tyler's knowledge of social media has strengthened Halo's digital offering and will keep the agency on the forefront of the newest technology," said Linda Passante, CEO of The Halo Group. "Personal branding is just as important as corporate branding and will remain so as social media continues to be a necessary tool of communication." Jennings shared expert tips on how to sell oneself through a variety of social media channels. For those who are not yet savvy about social media and for those who want to perfect personal branding in the social media realm, Jennings provided insightful feedback on how to stand out in an oversaturated and competitive environment by communicating strategic messages to targeted communities.
About The Halo Group, Inc.
The Halo Group is a Manhattan-based marketing communications and branding agency that brings together a team of marketing, branding, creative, traditional, digital and mobile advertising, public relations and social media specialists to work collaboratively and directly with clients. Since its founding in 1994, Halo has been honored with almost 250 creative awards, including many in international advertising agency industry competitions. For more information, visit www.thehalogroup.net ###
Personal Branding presentation presented to the J4801 & J7200 classes at the University of Memphis. This presentation was adapted from Dan Schawbel teachings on personal branding.
The Workplace of the Future: Where does your Personal Brand Fit?Hajj Flemings
The workplace of the future is being shaped by people of influence and social media technologies. One of the fundamental issues that every person has to deal with is identifying how they are wired and where their personal brand should exist. Is it within a corporate structure, as an entrepreneur, brand ambassador or somewhere in between?
Companies want to MINE the talent you have but don’t know to extract or attract it. Most people have talent but don’t know how to harness it. In this workshop you will learn . . .
* How to establish an internal culture for your personal brand
* How to make your personal brand portable and social
* How your personal brand is wired: corporate or entrepreneurial
* How to become a disruptive talent that companies and brands want to MINE
You will walk away with an understanding of how to manage and integrate your digital lifestyle so that you can build a career or business around your identity and who you are?
Zoom Webinar Series: 5 Steps for Building Your Personal BrandGabe Villamizar
Follow these slides along the personal branding video recording here: https://youtu.be/_j7ZqsUjsf0
Personal branding matters now more than ever before. The question isn't anymore "Should I build my personal brand online?". Instead, the question should be "Should I manage my personal brand online?". In these slides and video link (provided above) I take a deep dive in regards to the the what, why, and how to build your personal brand by taking advantage of social media networks.
Personal branding is not just about style or packaging and it is more about substance, the inner core, discovering what is innate about you and projecting it to the outer world authentically. Thus there would be a congruence between the inner self and the world’s expectations.
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
How to do personal branding to stand out? In today’s digital social world, personal branding is essential to form trust, differentiate yourself, form trust, control perception, and eventually become thought leader. In this deck, I explain how to become a thought leader by creating your personal brand leveraging social media (e.g., LinkedIn, Twitter). Further, I explain how to thrive on social media using tools to automate, find valuable content to share, and leverage growth hacking techniques.
This was my closing keynote session at the Sales 2.0 Conference on October 18, 2011. In this presentation I draw upon the philosophy of Bruce Lee and apply it to how sales professionals can sell without selling and build trust with customers in a digital world.
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively.
Presentation given by Jennifer McClure - President of Unbridled Talent, LLC at the Cincinnati USA Regional Chamber Women's Leadership Development Program on February 1, 2011.
How non-profits can improve their fundraisingMark Zmarzly
Sales isn't a dirty word or at least it shouldn't be. Here are some details about the evolving sales industry and how non-profit organizations and leaders can do a better job of re-positioning their own personal role as well as their organization's role and ultimately improve how they ask for donations but better understanding the person across from them.
Social Media Branding 2.0 presentation created by Grace Rodriguez (President, AYN Brand) for Diverseworks Creative Capital DW2 "Public Relations and Marketing Workshop" held at Spacetaker in Houston, TX (January 2009)
Building a strong brand. North West Regional Group, 16 September 2014CharityComms
Chris Dessent, managing director, Creative Concern
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
The 4 P's of Personal Branding - RELOADED editionCasey Knox
The 4 P's of Personal Branding is a strategic approach to building a solid personal reputation online. This is a reloaded presentation with more stats, more insights, and more ideas for building and growing your personal brand online.
The rules have changed for job seekers. Online profiles, content, posts and social media engagement are becoming more important than the resume. Learn how to craft a memorable personal branding statement and engaging content that separates you from the crowd.
In this presentation to the students of the Public Relations Student Society of America at the University of Delaware, I talk about branding yourself as a PR professional, and five tools to help you establish a personal brand.
Personal branding is not just about style or packaging and it is more about substance, the inner core, discovering what is innate about you and projecting it to the outer world authentically. Thus there would be a congruence between the inner self and the world’s expectations.
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
How to do personal branding to stand out? In today’s digital social world, personal branding is essential to form trust, differentiate yourself, form trust, control perception, and eventually become thought leader. In this deck, I explain how to become a thought leader by creating your personal brand leveraging social media (e.g., LinkedIn, Twitter). Further, I explain how to thrive on social media using tools to automate, find valuable content to share, and leverage growth hacking techniques.
This was my closing keynote session at the Sales 2.0 Conference on October 18, 2011. In this presentation I draw upon the philosophy of Bruce Lee and apply it to how sales professionals can sell without selling and build trust with customers in a digital world.
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively.
Presentation given by Jennifer McClure - President of Unbridled Talent, LLC at the Cincinnati USA Regional Chamber Women's Leadership Development Program on February 1, 2011.
How non-profits can improve their fundraisingMark Zmarzly
Sales isn't a dirty word or at least it shouldn't be. Here are some details about the evolving sales industry and how non-profit organizations and leaders can do a better job of re-positioning their own personal role as well as their organization's role and ultimately improve how they ask for donations but better understanding the person across from them.
Social Media Branding 2.0 presentation created by Grace Rodriguez (President, AYN Brand) for Diverseworks Creative Capital DW2 "Public Relations and Marketing Workshop" held at Spacetaker in Houston, TX (January 2009)
Building a strong brand. North West Regional Group, 16 September 2014CharityComms
Chris Dessent, managing director, Creative Concern
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
The 4 P's of Personal Branding - RELOADED editionCasey Knox
The 4 P's of Personal Branding is a strategic approach to building a solid personal reputation online. This is a reloaded presentation with more stats, more insights, and more ideas for building and growing your personal brand online.
The rules have changed for job seekers. Online profiles, content, posts and social media engagement are becoming more important than the resume. Learn how to craft a memorable personal branding statement and engaging content that separates you from the crowd.
In this presentation to the students of the Public Relations Student Society of America at the University of Delaware, I talk about branding yourself as a PR professional, and five tools to help you establish a personal brand.
HBDI. A hack for better communication and motivationMikhail Podurets
This is a presentation for a Luxoft webinar covering the Herrmann Brain Dominance Instrument (HBDI) and how it may help us in making our communication and motivation more efficient.
This is an outstanding book on People Process especially getting people on board . Whether you are the Chairman , MD , CEO , CFO , HR head or a functional head one of the key and critical accountability is to get the right people on the bus and into the key seats. Anyone who strives to lead from the Good to Great would do well to grow by delving into Claudio’s work, for he is a true master. He gives a brilliant perspective into the fourth era of people decisions for all organizations striving to keep pace with this rapidly changing, increasingly complex world.
As per Daniel Goleman – Emotional Intelligence – “ People decisions are some of the most difficult, yet most consequential choices managers/leaders make. It is not the How or the what but the who has engaging, practical, and evidence based wisdom that will help anyone with this essential task. Claudio offers up a rich collection of penetrating insights . The book offers every Manager / Leader sound direction on what to do Monday morning .
An excellent book on how to execute on great people decisions- extremely relevant for thoughtful executives – “ Hire for Potential & Just not experience “
Finally , a focus on hiring for insatiable curiosity and the insight to see connections, all to achieve collective greatness.
Happy Reading
Think like an entrepreneur achieve new levels of business successJim Ferguson
Puzzling Times is a story of change and the challenges in today's business world where the tendency is to react to short term results. The utilization of entrepreneurial thinking can offset these challenges and bring new levels of business success
How can a 18-year-old be an entrepreneur?Ricardo Sousa
The slides of my TEDxEdges presentation at TEMPO in Portimão Portugal on 1st of October 2010.
http://www.youtube.com/watch?v=urQ-mnB-phE
www.tedxedges.com
(C) Ricardo Sousa, 2010
From improving leadership development programs to raising employee engagement, I will help you optimize your business through your most powerful tool: your people’s thinking. My approach is based on the fact that better thinking leads to better results. Help your colleagues put their whole brain to work.
Very often we say things or write things assuming that people will understand what we said or wrote the way we assumed it would be understood. This is wrong, and this presentation shows how we can recognise another person's thinking and communication style, allowing us to adapt our communications with this person in a more relevant manner
This is a presentation delivered in 2012 for a Masters degree subject (Management Consulting) at Griffith University, Gold Coast, Australia. The content may be useful for consultants/presenters working with diverse groups. The concept of Whole-brain learning was championed by Ned Herrmann - see inside for details. Co-authored by Anuar Kaden, Ali Abdolkhani, and Kien Traht.
Entrepreneurs come in all shapes, sizes, ages and can be from anywhere. They, as far as I know, do not wear a uniform or carry membership cards for an entrepreneurship club. If you passed one on the street or sat next to one in a restaurant, you’d likely not even know.
So what makes someone an entrepreneur?
PR 101 - Communications for Startups and EntrepreneursLars Voedisch
1) How to tell your story and why anybody should actually listen
2) Knowing your audiences is everything
3) Social media isn't the holy grail - are you sure you wanna go viral
Overview of social media, business and brand management. From the history and definition of social media to ROI and common pitfalls. Other areas of topic discussion include SEO, SEM, SMO, Social Media Networks, Case Studies and Top 10 Checklists.
Find the recorded webinar at http://learn.marketleader.com/display/learning/LinkedIn+for+Real+Estate
Special guest Laura Monroe, Director of Industry Engagement & Social Media for Inman News, discusses specific strategies to leverage LinkedIn tools to expand your real estate business.
Digital marketing trends that will help your future strategyNatalia Chrzanowska
Marketing environment is constantly changing. Brands that want to stay ahead of competition must follow current trends and more importantly listen to their audiences. Consumers nowadays are more impatient and more demanding than ever. They expect brands to solve their problems and meet their expectations. On the other hand, they do not trust brands anymore. That's why you should think of redefining your marketing strategy and adjust it to today's reality.
Vinton Chamber Social Media for Business WorkshopSandy Ratliff
The Vinton Chamber of Commerce partnered with Sandy Ratliff at the Virginia Department of Business Assistance to host a social media for business workshop. The event focused on using social media to promote and brand small business.
Keynote material for recent seminar in PPKI. An Indonesian government sponsored event for Indonesia Creative and Digital scene. The material layout some challenges and opportunity in Indonesia Tech and Digital Start Up. Also highlighting Indonesia's first Tech Incubator: Merah Putih Inc.
What You Didn't Know About Social Media - The Internal PerspectiveHelen Levinson
Studies have shown that employees spend at least 30 minutes a day on social networking sites during work hours, leaving companies concerned with the amount of time employees spend on non-related work. As internet access grows and becomes more mobile-friendly, it will be nearly impossible to keep employees from engaging in social networks in the workplace. In this session, Helen Levinson, Principal of Digital Marketing at Desert Rose Design will put a twist on this issue to show how the growing social media trend can work in your favor.
Using Social Media Techniques to Improve Customer ConversionStephen Joyce
In this presentation I discuss techniques for using social media to improve your on-line customer conversion. I first discuss the customer conversion process and how it applies to the travel purchase life cycle and then apply some real-life examples of how to improve customer conversion by using social media including blogs, flickr, youtube, and twitter.
Things I will tell my kids if they become entrepreneursLaurent Haug
The lessons I learned in 20 years as an entrepreneur. Partly inspired by Sam Altman's excellent course on How to start a startup, available on http://startupclass.samaltman.com
Feedback on laurenthaug at gmail dot com
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiPam Moore
What is Your Social Brand Zoom Factor? This is the keynote deck I used at the Social Media Week Miami event 2014. http://www.socialzoomfactor.com http://www.themarketingnutz.com http://www.pammarketingnut.com
Nationally known financial leader, MarketWatch columnist and speaker to LinkedIn, SXSW & top financial firms/associations brings the latest on social. Topics include:
• Best practices for LinkedIn, Facebook and Twitter
• What pitfalls to avoid when using social media
• How firms are using social right now
• How to measure ROI; Increase credibility and reach
• How to turn yourself into an expert or influencer
• Best ways to leverage content to increase SEO
• New, emerging social platforms for greater reach
www.sociallysavvyadvisor.com
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
8. 5 key questions you need to answer
1. What are you building?
• 60% respected brands who wanted to interact with
2. Who are you building it for?
3. How big is that market?
4. Who will build it?
5. How will you make money?
18. Equity in small business makes up the 2nd
• 60% respected brands household wealth, 2nd
largest share of who wanted to interact with
only to home equity
(source: Federal Reserve)
19. • 60% respected brands setswanted to interact with
Top 10 skill who to build as an
entrepreneur
20. Remember these?
1. What are you building?
• 60% respected brands who wanted to interact with
2. Who are you building it for?
3. How big is that market?
4. Who will build it?
5. How will you make money?
23. A word about founders.
• 60% respected brands who wanted to interact with
Who you choose to team with will be the
single most important business decision
you’ll make.
27. Yup, still talking about these……
1. What are you building?
• 60% respected brands who wanted to interact with
2. Who are you building it for?
3. How big is that market?
4. Who will build it?
5. How will you make money?
33. • 60% respected brands who wanted to interact with
The lack of those 10 characteristics is
also the cause of most failures
34. • 100respected brands who wanted to interactdon’t
60% % of the shots you don’t take, with
go in.
Wayne Gretzky
35. Mark Suster, Both Sides of the Table
Ben Horowitz, Bens Blog
Paul Graham Essays
Fred Wilson, AVC
Brad Feld, Feld Thoughts
Nivi and Naval, Venture Hacks
Foundry Group, Ask The VC
Entrepreneur Magazine
Resources – Books and Blogs
Ben Cohen and Jerry Greenfield. Took a correspondence course on making ice creamDiscovered the only college town without an ice cream store was Burlington, VTHad $8000 in savings and took out bank loan for $4000Rented an old gas station, now make close to $300M/year
Laid off web developer and designer. Husband-and-wife team Mena and Ben Trott developed Movable Type as a tool for Mena’s personal blog posts. When they offered it online, there were over 200 downloads within the first hour. From their apartment, the Trotts (who were also high school sweethearts) launched software company SixApart, now a multi-national provider of blogging tools with more than 10 million estimated users.
BronwenTagoe An 18 year old was born blind but she has her sights set on a bright future. She and her mom, Deb started Braille-a-wear, t-shirts and apparel for the blindBronwenTagoe from Lower Paxton Township, Dauphin County never developed eyeballs but she didn't let that hold her back.
Sanity check
One of the biggest myths!! Yes, tough to get loans, people spend less money, people with jobs don’t take risks, BUTRents are cheaperEmployees might be willing to take below-market salariesFewer people start new companies so fewer competitorsRuthless product developmentBigger companies get conservative and wait it out – competitive opportunity
The story of chicken diapers is one of the most clicked-on stories on Entrepreneur Magazines wesbite.
Threadless story, Craigslist is on here too
Innovation is what fuels every industry – as long as there are smart people coming up with better, faster, smaller, cheaper, funner, ways to do things, people will pay for them
So what are some ways to be innovative?QuieterScalableBigger
There are hundreds of quirky characteristics that entrepreneurs have, but 10 are the most important. The key here is not to try to have them all (no one has them all) but to be self-aware enough to recognize where your strengths and weaknesses are and build a team that has the rest.
Sanity check
They look like problemsThey look like people/products who would get along or complement each otherThey look like bad economies (small cars) injustice or unfairness (Toms shoes) or mistakes (i.e. GoDaddy)It looks like giving back: CU and ABC News Looks like luckStory: Entrepreneur Magazine and Amy Cosper
Describe system.Attracting and keeping good talent is something every company is trying to figure out. Sometimes it’s the great office, location, free lunch on Wed, but mostly its an environment in which people feel motivated to succeed and excel. The want to fee like they can learn something and be part of something bigger.Good leadership attracts A players Leadership is a whole other presentation
Most successful companies have a team of founders, mostly two or three, rarely one. One of the first pieces of advice potential investors will give you if you are a sole founder is to find a partner. Mainly because no one can do it on their own. No one person has all those skill sets, or time, or resources. Not a fan of tradingNot a fan of paying in equity (Facebook graffiti artist made millions)
Reality check – is there someone who cares more about building a better product than you do? Unrelenting drive (almost difficult to work with and perfection). Those are the people who have reputations for being hard to work with but drive brilliant innovations. Steve Jobs and Bill Gates were not saints to work with but they cared deeply about being the best. Do you want to be nice, or do you want to win?Do you care enough and are you willing to do this for the next 3-5 yearsThere is no such thing as no competition – people who think they have no competition often don’t feel like they have to innovate.
Need the ability to find and process information. Entrepreneurs never stop reading or asking about what is going on in their industry. The more information you gather and process, the better your decisions. Cockpit: Think of info as the cockpit of a jet plane with dashboards that tell you what is happening. That info includes what is going on with your customers, your product, your competition, your cashflow, profit margins, and your supply chain of resources. That information Competitor analysis, what kind of info should they be looking atStory: rental house
There will be lots of opportunities and ideas the get generated. Interesting and smart people will always be coming up with ideas. Part of winning it to pick the one thing you want to be good at and focus on that. Twitter took the most popular part of Facebook and turned it into a company.
Sanity check
There are no sure things in the start-up space. If you don’t like risk, it just means now might not be the time for you. If someone had it figured out already, it wouldn’t be any fun!
You have to choose, sometimes with little data. Its part of the taking in and processing information. Sometimes it’s a gut decision, sometimes you can make it based on data. Get as much data as you can, and then make a decision. Then be willing to be wrong.Example: MalcohmGladwell and Blink
Quote from investors who say they look for a failure
Find people who are smarter than you at certain things and enroll them in being a mentor. Ask for something do-able – can I send you an email once a month? Coffee or phone call? Don’t ask them to review your 30 page business plan without asking them ahead of time. Make it easy to help you and Be a good student and don’t ask for more than you agreed to. If you consistently stop taking someone’s advice, stop asking for advice. Tips on how to find mentors. Find people who believe in you or they believe in what you are doing.Bunker office hoursBlogFrog and TechStars storyExample: about to put demand generation (information marketing) process in place. SEO, SEM, Webinars, email marketing (Marketo, SilverPop), conferences. Have a VP of marketing who just went through it – same target audience, different product.I don’t believe in paid advisor boards. Have 5-10 people you can go to. Dozens are better. Cultivate relationships and give back.
Have a come-to-Jesus talk with your self and ask yourself if you can talk about money. Can you negotiate a contract? Talk a vendor down? Negotiate a salary, office lease, or narrow three trade shows you really want to go to down to two? Do you know how much it costs to make your product, how much people will pay for it, how much money people in the market will pay, and what your profit margin’s are? How long you can last without a paycheck? How much money you need to get your product to launch, what your “burn rate” is? Resource: talk a beginning accounting course or fine a bookYou can get away with not knowing a ton about legal, or SEO, or Java code, but you MUST learn how to talk about money.Not a fan of trades – unless one of you is John Nash, eventually someone is getting the short end of the deal. Never pay for services in equity. Example: Guy who painted Facebooksgraffity in their first office is now a millionaire. Find a way to pay the person or negotiate a higher rate to pay later, but don’t give equity.
Lack of opportunityPoor teamLack of FocusLack of innovationConservative (no risk)Lack of decision-makingNot shifting or pivoting when realize an idea is badNo support team, no learningPoor financial management
The beautiful thing about start-ups and innovation is that anyone who tells you its not going to work is probably just guessing. Innovation is about creating something where there wasn’t anything before so how does anyone else REALLY know it can’t work. Nobody does.