Jim Rossi's keynote talk at the inaugural LinkedIn Masters Summit at the Los Angeles Endowment Center, May 10, 2018. For more information, contact Jim at: https://www.linkedin.com/in/cleantechconartist/
What are the major differences between startups and established companies and why should you choose to work at one vs. the other.
Rand Fishkin's presentation from CodeFellows Seattle, Jan. 16, 2013
Since opening up our publishing platform in February, we’ve been blown away by the amazing posts our members have shared every single day. We’re celebrating the incredible stories, thought-provoking debates, and eye-opening advice shared so far through a compilation of 2014’s most memorable posts.
We hope they inspire you as much as they've inspired us.
Share your own memorable moments of 2014: Write a post on LinkedIn and include the hashtag #My2014Moments somewhere in the body of the post. Start writing here: https://www.linkedin.com/pulse/article/new
What If PR Stood for People and Relationships By Brian SolisCision
In partnership with Vocus and Cision, Brian Solis released his new e-book, “What If PR Stood for People and Relationships?,” illustrated by world-renowned cartoonist Gapingvoid.
A principal analyst at Altimeter Group, Solis is an award-winning author, prominent blogger and frequent keynote speaker. In the free e-book, he challenges PR pros to use technology to strengthen stakeholder relations to deliver business outcomes. Solis says relationships must be the guiding force for the modern communicator’s actions.
Check out the e-book to learn:
• A vision for the PR industry in the digital era
• A PR-centric approach to adapting new technologies
• The means to avoid “shiny object” syndrome
The 3 Secrets of Highly Successful GraduatesReid Hoffman
Today's graduates don't feel ready for the new world of work. I share three things that successful professionals eventually figure out about their careers. http://www.startupofyou.com
Jim Rossi's keynote talk at the inaugural LinkedIn Masters Summit at the Los Angeles Endowment Center, May 10, 2018. For more information, contact Jim at: https://www.linkedin.com/in/cleantechconartist/
What are the major differences between startups and established companies and why should you choose to work at one vs. the other.
Rand Fishkin's presentation from CodeFellows Seattle, Jan. 16, 2013
Since opening up our publishing platform in February, we’ve been blown away by the amazing posts our members have shared every single day. We’re celebrating the incredible stories, thought-provoking debates, and eye-opening advice shared so far through a compilation of 2014’s most memorable posts.
We hope they inspire you as much as they've inspired us.
Share your own memorable moments of 2014: Write a post on LinkedIn and include the hashtag #My2014Moments somewhere in the body of the post. Start writing here: https://www.linkedin.com/pulse/article/new
What If PR Stood for People and Relationships By Brian SolisCision
In partnership with Vocus and Cision, Brian Solis released his new e-book, “What If PR Stood for People and Relationships?,” illustrated by world-renowned cartoonist Gapingvoid.
A principal analyst at Altimeter Group, Solis is an award-winning author, prominent blogger and frequent keynote speaker. In the free e-book, he challenges PR pros to use technology to strengthen stakeholder relations to deliver business outcomes. Solis says relationships must be the guiding force for the modern communicator’s actions.
Check out the e-book to learn:
• A vision for the PR industry in the digital era
• A PR-centric approach to adapting new technologies
• The means to avoid “shiny object” syndrome
The 3 Secrets of Highly Successful GraduatesReid Hoffman
Today's graduates don't feel ready for the new world of work. I share three things that successful professionals eventually figure out about their careers. http://www.startupofyou.com
Presentation as given at the Harvard Business School Association event "Social Networking for Grownups." Description: You've heard about using social media to develop your personal brand. Maybe you've even dabbled a bit in Twitter, Facebook, LinkedIn, or the "blogosphere" at large. But how do you go from there to building relationships?
Effective Blogger Relations: Debunking Myths, Discovering RealityGeben Communication
Delivered to Central Ohio PRSA's blogger relations conference, this presentation is designed to help PR pros understand the realities of blogger relations and the value of incorporating blogger outreach into PR strategies.
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
The future of marketing is about being human, because humans don't remember the pitch, they remember the experience. We've got to stop thinking like marketers and start acting like humans to delight our prospects and customers at every touch point. Let's put on our human hats and create an experience worth writing home about.
Gramercy Park Consulting's 'Little Book of Social Business' is an educational ebook providing a brief overview of; 'The New Social Landscape', 'What is a Social Business', 'What is Social Business Strategy', 'What are the Benefits of Social Business' and 'What are The 7 Success Factors of Social Business Strategy’?
Enjoy the read and feel free to share :-)
Contact Gramercy Park Consulting (Simon te Brinke) via email stebrinke@gramercypark.com.au or on Twitter @gramercypark.
All quotes, text, trademarks, product names, company names and logos appearing in this booklet are the property of their respective owners.
Everything I needed to know about marketing I learned playing Dungeons and Dr...Ian Lurie
No, seriously. There are great marketing lessons in the game of Dungeons & Dragons. This is a updated, annotated version of a presentation I've given three times now.
Since Jim Gilbert created The 9 Immutable Laws of Social Media Marketing in 2009 thousands of people have seen it live, and it has been viewed well over 50,000 times on the internet.
On June 29th 2014, Jim presented The 9 Immutable Laws of Social Media Marketing at Social Media Day Miami #SMDayMIA at the Arsht Center to a packed lecture room. What a great audience! FEEL FREE TO SHARE THIS!
To all in attendance who wanted to see the full version (I only had a half hour to present), here it is. Fully 36 more slides with great do this, don't do that examples from my social media clients.
About the author of the 9 Immutable Laws, Jim Gilbert
Jim is the President of Gilbert Direct Marketing, Inc, a full service direct, digital and social media marketing agency. He is also the President of the Florida Direct Marketing Association (www.fdma.org).
Jim loves to give back and spends a lot of time presenting to marketers from all over at FDMA, The Direct Marketing Association, Social Media Day, Word Camp, Catalog University, and colleges and university.
How to reach Jim:
Email: jimdirect@aol.com
Twitter: @gilbertdirect
Web: www.gilbertdirectmarketing.com
Linkedin: www.linkedin.com/in/jimwgilbert/
This 1/2 day workshop recently delivered for Radisson Hotels & Hospitality Sales Group introduces the sales skill transformation required to compete and win in the knowledge economy. Ryan reinforces the importance of relying on sales process and introduces new tools, technology and techniques to drive more meaningful connections, communication, relationships and results.
Client Testimonial: "As for the presentation, the content was spot on and highly motivational. (at one point I needed to return a call, but didn’t want to leave the room for fear I would miss something!) You were awesome, Ryan, and our staff thoroughly enjoyed the presentation and the day. Hopefully, we can get you back soon to talk about more in-depth social media."
Personal Branding: What? Where? Why? How?James McCrae
2012 has been called "the year of personal branding." This presentation covers several aspects of personal branding, from style to resume to online positioning. Enjoy, and unlock your own personal brand.
Deploy a Digital Recruiting Strategy on a Startup BudgetMarie Burns
If your budget is tight AND if your effort & sweat is what is going to get it done, here are several examples of how you can get hires using inbound and outbound marketing. These examples are quick to execute, have a small budget, you can toss them or pivot away from them quickly, and they are wildly flexible to build.
Executives are the Simon Cowell of the business world: impatient, critical, often caustic. But they're also desperately searching for talent. How do you make the right impression? These 5 tips will get you started
10 Things You Actually NEED to Know! Shift Your Thinking in 2016 - #Millionai...Marsha Wright
TV Business Expert, Successful Entrepreneur, World-Renowned Influencer and 4x International #1 Bestselling Author on Strategic Alliances submits this OPEN LETTER to shed light on how those in business or those wanting to improve their lives can get ahead.
She impacts millions of people worldwide every year despite retiring at 32 whilst still maintaining and growing a portfolio of businesses, paper assets and more.
Those who read this are encouraged to partake in the #MillionaireInsights twitter hashtag in order to discuss what you've learned and ask for tips so you can flourish.
https://twitter.com/hashtag/MillionaireInsights?src=hash
Marsha's information and accolades can be sought via her press site: www.MarshaWright.com.
Follow her on twitter at: https://twitter.com/marshawright / @MarshaWright
The Age of Conversation book idea began has a dare between two bloggers. This dare quickly involved over 100 social media champions, each submitting a short essay to encourage businesses to enter the Age of Conversation. That was the first edition in 2007.
Now, in 2008, the second edition involves over 230 social media champions sharing essays challenging still-reluctant businesses to enter the Age of Conversation.
This presentation shares a few “Money Quotes” from the Age of Conversation essays. Learn much more at: AgeOfConversation.com
Goldsmiths Social Media Markting Course - 9th Nov - Discovering the essence of each social network by looking at the words of their CEO's. More details at: http://www.gold.ac.uk/short-courses/social-media-marketing/
http://www.christopherhogg.net
Presentation as given at the Harvard Business School Association event "Social Networking for Grownups." Description: You've heard about using social media to develop your personal brand. Maybe you've even dabbled a bit in Twitter, Facebook, LinkedIn, or the "blogosphere" at large. But how do you go from there to building relationships?
Effective Blogger Relations: Debunking Myths, Discovering RealityGeben Communication
Delivered to Central Ohio PRSA's blogger relations conference, this presentation is designed to help PR pros understand the realities of blogger relations and the value of incorporating blogger outreach into PR strategies.
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
The future of marketing is about being human, because humans don't remember the pitch, they remember the experience. We've got to stop thinking like marketers and start acting like humans to delight our prospects and customers at every touch point. Let's put on our human hats and create an experience worth writing home about.
Gramercy Park Consulting's 'Little Book of Social Business' is an educational ebook providing a brief overview of; 'The New Social Landscape', 'What is a Social Business', 'What is Social Business Strategy', 'What are the Benefits of Social Business' and 'What are The 7 Success Factors of Social Business Strategy’?
Enjoy the read and feel free to share :-)
Contact Gramercy Park Consulting (Simon te Brinke) via email stebrinke@gramercypark.com.au or on Twitter @gramercypark.
All quotes, text, trademarks, product names, company names and logos appearing in this booklet are the property of their respective owners.
Everything I needed to know about marketing I learned playing Dungeons and Dr...Ian Lurie
No, seriously. There are great marketing lessons in the game of Dungeons & Dragons. This is a updated, annotated version of a presentation I've given three times now.
Since Jim Gilbert created The 9 Immutable Laws of Social Media Marketing in 2009 thousands of people have seen it live, and it has been viewed well over 50,000 times on the internet.
On June 29th 2014, Jim presented The 9 Immutable Laws of Social Media Marketing at Social Media Day Miami #SMDayMIA at the Arsht Center to a packed lecture room. What a great audience! FEEL FREE TO SHARE THIS!
To all in attendance who wanted to see the full version (I only had a half hour to present), here it is. Fully 36 more slides with great do this, don't do that examples from my social media clients.
About the author of the 9 Immutable Laws, Jim Gilbert
Jim is the President of Gilbert Direct Marketing, Inc, a full service direct, digital and social media marketing agency. He is also the President of the Florida Direct Marketing Association (www.fdma.org).
Jim loves to give back and spends a lot of time presenting to marketers from all over at FDMA, The Direct Marketing Association, Social Media Day, Word Camp, Catalog University, and colleges and university.
How to reach Jim:
Email: jimdirect@aol.com
Twitter: @gilbertdirect
Web: www.gilbertdirectmarketing.com
Linkedin: www.linkedin.com/in/jimwgilbert/
This 1/2 day workshop recently delivered for Radisson Hotels & Hospitality Sales Group introduces the sales skill transformation required to compete and win in the knowledge economy. Ryan reinforces the importance of relying on sales process and introduces new tools, technology and techniques to drive more meaningful connections, communication, relationships and results.
Client Testimonial: "As for the presentation, the content was spot on and highly motivational. (at one point I needed to return a call, but didn’t want to leave the room for fear I would miss something!) You were awesome, Ryan, and our staff thoroughly enjoyed the presentation and the day. Hopefully, we can get you back soon to talk about more in-depth social media."
Personal Branding: What? Where? Why? How?James McCrae
2012 has been called "the year of personal branding." This presentation covers several aspects of personal branding, from style to resume to online positioning. Enjoy, and unlock your own personal brand.
Deploy a Digital Recruiting Strategy on a Startup BudgetMarie Burns
If your budget is tight AND if your effort & sweat is what is going to get it done, here are several examples of how you can get hires using inbound and outbound marketing. These examples are quick to execute, have a small budget, you can toss them or pivot away from them quickly, and they are wildly flexible to build.
Executives are the Simon Cowell of the business world: impatient, critical, often caustic. But they're also desperately searching for talent. How do you make the right impression? These 5 tips will get you started
10 Things You Actually NEED to Know! Shift Your Thinking in 2016 - #Millionai...Marsha Wright
TV Business Expert, Successful Entrepreneur, World-Renowned Influencer and 4x International #1 Bestselling Author on Strategic Alliances submits this OPEN LETTER to shed light on how those in business or those wanting to improve their lives can get ahead.
She impacts millions of people worldwide every year despite retiring at 32 whilst still maintaining and growing a portfolio of businesses, paper assets and more.
Those who read this are encouraged to partake in the #MillionaireInsights twitter hashtag in order to discuss what you've learned and ask for tips so you can flourish.
https://twitter.com/hashtag/MillionaireInsights?src=hash
Marsha's information and accolades can be sought via her press site: www.MarshaWright.com.
Follow her on twitter at: https://twitter.com/marshawright / @MarshaWright
The Age of Conversation book idea began has a dare between two bloggers. This dare quickly involved over 100 social media champions, each submitting a short essay to encourage businesses to enter the Age of Conversation. That was the first edition in 2007.
Now, in 2008, the second edition involves over 230 social media champions sharing essays challenging still-reluctant businesses to enter the Age of Conversation.
This presentation shares a few “Money Quotes” from the Age of Conversation essays. Learn much more at: AgeOfConversation.com
Goldsmiths Social Media Markting Course - 9th Nov - Discovering the essence of each social network by looking at the words of their CEO's. More details at: http://www.gold.ac.uk/short-courses/social-media-marketing/
http://www.christopherhogg.net
The notes from start upsocial for start up loans attendees from thursday 13th...Great Marketing Works
We went through a lot of information in this social media workshop - far too much for a half a day - as it is normally a full day or more. So here are the notes from it - not all of them but most - as a thank you from me for you tweeting out about #startupsocial
Ringling College of Art & Design: Content and Social MediaAutumn Sullivan
Had a wonderful conversation with students from Ringling College of Art & Design. What is, and what isn't, content, tips on strategy and creation, and how social media marketing works (and how it doesn't).
Social Media and Online Marketing Made Simple Series: An introduction to Onli...Molly O'Kane
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class One: Introduction to Online Marketing & Social Media:
In this class you will learn what online marketing is, an introduction to social media channels, how to evaluate what’s right for your business, and what you’ll need to get started.
Worksheet available for download at: http://bloggerithm.com/blog/intro-online-marketing-social-media-scheduling-slides-viewing/
Social Media in Business - Best Practice for EntrepreneursAmar Trivedi
On Thursday 5 April, 2012, I was invited by the New Zealand Centre for Social Innovation (NZCSI) as a Social Media - Expert Witness to present to the Class of 2012 at Social Entrepreneurs School (SES) at Ko Awatea Centre, Auckland.
I had the honour of giving an introductory 90 minute session on Social Media in Business - Best Practice for Entrepreneurs. I titled it Social Media for SOLO-preneurs i.e. entrepreneurs (usually 1-2 person teams) armed with heaps of passion and a business plan to go with it.
I created this presentation mainly in the hope it inspires small businesses and professionals to get started, have a play and explore the vast possibilities (or switch up a marketing gear and take it up a notch or two) with social media.
Q - Who is a Social Entrepreneur?
A - "Social entrepreneurs act as the change agents for communities and society, developing ideas and new approaches, creating and implementing solutions to social problems that change society for the better."
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiPam Moore
What is Your Social Brand Zoom Factor? This is the keynote deck I used at the Social Media Week Miami event 2014. http://www.socialzoomfactor.com http://www.themarketingnutz.com http://www.pammarketingnut.com
Social Media Summer School - Session 5 (social listening, engaging customers,...Rare Communications
Learn how to listen on social media, how to engage your customers, how to build your community and how deal with negative social media attention aka trolls.
Why Your Customers Need an Online Community (Updated 2018)Becky Benishek
You want your company to lead in a dynamic, transformative world. Here's how we use digital (and some analog!) strategy in our Yammer External Network to reach customers while never losing sight of the fact that people are our greatest asset.
LinkedIn and Social Media for IFAs and Financial PlannersPhilip Calvert
The IFA and Financial Planner’s Guide to Social Media and LinkedIn.
For details of our next LinkedIn training for IFAs, Financial Planners, Wealth Managers and Financial Advisers, contact: events@ifalife.com
Similar to Digital tools for personal brands eh (20)
This guide is produced free by the Institute of Creative and Cultural Entrepreneurship. It is for Artists, Start-ups, Charities and Cultural Entrepreneurs. It offers a powerful and unique human perspective on digital marketing and the power of social media.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
2. Chris: In the next hour or so you will….
• Understand what a brand is.
• Understand what brand thinking is.
• Understand how digital identity is changing.
• Appreciate the value of social capital
• Appreciate the value of trust in establishing your
brand.
• See what happens if we apply this knowledge to
our online identities.
• Become aware of tools
• Establish our personal brands.
3. Juliet: In the next hour or so you will….
• How to generate stories.
• How to find your company’s distinct voice.
• How to make your communication purposeful
and effective.
25. We all generate Personal Data
Fitbit, Garmin, and Nike—say they don't sell personally identifiable information
collected from fitness devices. But privacy advocates warn that the policies of these
firms could allow them to sell data, if they ever choose to do so.
26. Most data companies see people like this. They are interested in
great and profitable migrations of wallets. Not your name.
27. • We are all changing.
• With our new
knowledge of Social
networking, comes
a desire to
understand the
value of the types
of our new social
relationships.
• How much can we
trust these
technologies?
• How much do we
trust the people
within our networks
• Also how much do
we trust our
governments.
40. • Write down the roles that you have in your life.
• Father, brother, entrepreneur, writer, sometimes
a teacher.
• Choose at least 6.
• What excites you about each of these roles?
• Come up with a 8 word sentence to describe
yourself.
• e.g – 101 Dalmatians - Spotted puppies avoid
futures as fur coat components.
Exercise
41. • Look at your roles.
• Look at your partners, potential customers,
stakeholders.
• Look at what their job is . Define it.
• What are their biggest problems.
• What are they trying to do?
• How can you help them as individuals?
• How can you make their pains go away, how can
you help them grow?
Pains and Gains.
46. • You need less contracts.
• Important when you can’t monitor your employees
work.
• Trust is especially needed in the creative
industries.
• Litigation Is less frequent.
• Less resources to protecting yourself. Tax,
Insurance, bribes or private security.
• Low trust discourages innovation. More time to
dealing with bad employees, partners etc
Trust
55. Other Tools
• Nuzzle – Discover your competitors website
traffic details.
• BuzzSumo – Discover what content gets
shared most by competitor. Find out what
content is liked.
• Bluenod – A visual way of finding influencers
56. Finding your voice Part 1
• Sound human
• Tell don’t sell.
• Avoid corporate speak or fluffy brochure talk
• Your followers need to feel that there is an
engaged person behind every tweet, post, picture
or pin.
• Don’t be afraid to have a little personality:
everything should sound or read as though it’s
something a person would say not a marketing
machine.
57. Finding your voice Part 2
• To have credibility and charisma, it’s
important to ensure your tone, vocabulary,
and taste is consistent for your brand, across
everything you do.
• What other brands do you align yourself with?
• If you wanted celebrity endorsement – who
would you choose?
• What magazines/publications do your
customers buy?
58. Dishoom do it Right!
• https://www.instagram.com/dishoom/
• In your groups.
• Go to this Twitter account, and try and work-
out why it is doing what it does.
• Look at the pictures
• What they retweet.
• What is their relationship with their local
community?
59. List what is wrong with this picture from a
social media POV?
60. Storytelling with words and pictures.
• Rule of Thumb. Entertain and inform with
every post, picture, pin. Or ideally, entertain
and inform with each post.
• How could we improve the following Twitter
and Instagram?
• https://twitter.com/Cafedirect
61. 1.golden section
2.set your still life
3.crop don’t zoom
4.edit don’t filter
5.don’t use flash
6.keep your lens clean
Top Tips
smart phone pics
62. #goldensection
Vermeer is thought to
have used the golden
ratio, a geometric
proportion regarded as
the key to creating
aesthetically pleasing
art.
Science suggests that
these proportion help
the brain ‘get’ an image
quickly.
63.
64.
65. 1.take lots of pics choose one
2.lighting is key
3.background
4.angle high to low
5.not too close
6.filter
Top Tips
#selfie
67. #getcloseup
Instagram is a mobile only
tool. You can’t upload from
a desktop. It places all the
focus on visual language.
Travel and Restaurants
LOVE IT.
Take a close-up picture of
your lunch.
Who made it?
What exactly is in the
picture?
Choose 2 hashtags.
68. Thank you for listening.
• Juliet Kinsman - julietkinsman@mac.com
• Christopher Hogg – chris@digitalsavannah.net
Website: christopherhogg.net
Editor's Notes
What’s your story?
Describe yourself in 6 words or less.
Everything is connected.
The Pixar Theory that all of the Pixar movies actually exist within the same universe.
http://www.pixartheory.com/ - demo of connections
Everything is connected
So how do you start taking back the power of your brand in order to tell your brand story?
You start by looking for patterns and realising that everything is connected. Everything you are, everything you do and everything you say.
All the world’s a stage
Session 1: Who am I? 15 minutes
Most of us (and this applies to businesses as well) are trying to manage at least two personalities. Who we are in our professional context and who are we in our social context?
There is only one version of you. The more you fight to keep them separate the more fragmented you become, the more energy you use and the less time you spend being who you are really meant to be.
We tend to wear masks. There are lots of different psychological and sociological theories about why masking but I’m quite interested in the concept of Dramaturgy, the theory that we wear different character and or social masks depending on the audience, situation, and or view of the theatre of life that we are currently performing in.
But is that authentic and what does that do to the story we are trying to tell about ourselves and our personal brands? Do we push out narratives rather than have or be open to have dialogue and real connections?
Now I’m going to ask you to strip that back and hold a mirror up to yourselves for a moment. Look at the person behind those different masks and see what patterns see and can you make any connections?
What character, identity or masks do we wear?
What excites us but those different masks or identities?
I’d like you to take 8 pieces of paper and on the top of each write down what role you currently play (personally or professionally) e.g. Mother, Daughter, Entrepreneur….(2 mins)
When you have written all 8, go back to the first piece of paper and now write underneath, what excites you about that role.
Now I want you to rank those pieces of paper in order of importance to you where you are now in your life/ career. Don’t worry the order can change but this is about you in the NOW.
Now looking at your top 3, find a partner and have a short discussion about each of those roles and there reason they excite you.
Ask for some to share with the group and reflect on any personal revelations/ surprises.