General Course ObjectivesUpon the completion of this course the student will be able to:• Assess potential to become an entrepreneur;• Be aware of ways to generate ideas and how a fertile human mind can be an idea machine;• Identify changes and trends as a source of new business ideas• Discover career paths to develop entrepreneurial skills• Identify personal goals, background, hobbies, interests, experience, abilities and financial resources that impact the choice of business• Acquire knowledge about legal issues and ethical business choices.
Creative Thinking •Brian Levin’s Jerk Test •Brainstorming •Life Observations •Mechanisms to Generate Ideas
Self-Employment Pros/Cons •Job Security Issues •Rising Capital •Time management •Starting a Business while still employed
Developing Entrepreneurial Skills•Career paths that can help developentrepreneurial skills.•Study and read successful stories•Learn from life around you•The lifestyle entrepreneur•Web and social marketing
Teen Entrepreneurs •Expenses are low •Lack of skills •Capital •Experience•Our society has not toldthem they can not do it•They have the time andenergy
Protecting Your Idea•Patents•Trademarks•Copyrights•Non-Discloser Statements•Web domain and DBA•Sell the most the fasted for market share
Patents •Do you need a Patent? •Types of Patents; Utility and Design •Provisional Patents •Patent it yourself •Patent Pending •New Laws
Running a Business•Limiting personal liability-the business structure•Fanatical software and your customer list and funding•Business phases and cycles-start with the end in mind •Public Relations over advertising