Marketing environment is constantly changing. Brands that want to stay ahead of competition must follow current trends and more importantly listen to their audiences. Consumers nowadays are more impatient and more demanding than ever. They expect brands to solve their problems and meet their expectations. On the other hand, they do not trust brands anymore. That's why you should think of redefining your marketing strategy and adjust it to today's reality.

1. LATEST TRENDS AND FACTS IN
THAT WILL MAKE YOU CHANGE YOUR STRATEGY
NOW
DIGITAL MARKETING

2. SOCIAL MEDIA IS NOT AN
OPTION. IT’S A MUST.

3. Around 40% of the world population has
an internet connection today.

5. MOST CONSUMERS WOULDN’T CARE IF
73% OF BRANDS DISAPPEARED FOR
GOOD

6. the
content
marketing
69
%
Of people say that
content from brands
have no relevance to
them
9
$
50
%
Of them say „If I see
this content I’ll go
away to another
brand

7. FORGET 4P. WELCOME 4E

8. ENGAGEMENT EXPERIENCE EXCLUSIVITY EMOTIONS

9. START WITH WHY

10. What the company does
to fulfill that core belief.
How the business fulfills
that core belief.
The core belief of the
business.

11. EMOTIONAL BRANDING IS
WHAT MAKES A BUSINESS
STAND OUT.

13. HUMANIZE YOUR BRAND

14. Source: The Brand Storytelling Report 2015 by content marketing agency Headstream
Responders are more
likely to buy the product in
the future if they really
love a brand story.
Want to see and hear
stories about regular
people
Couldn’t give an example
of a memorable story told
by a brand.
‘.
55% 66% 85%

16. LEVERAGE USER-GENETARED
CONTENT IN MARKETING

17. A #GoPro hashtag to add to
their content so that
GoPro’s social media team
can find new videos
uploaded to Facebook,
Instagram, Twitter and
Youtube.
#

18. A webpage dedicated to
showing the best content
generated by their
customers.
www

19. Another webpage dedicated
to explaining how users can
upload and share content
from different devices.
www

20. A big button urging viewers
to upload their own videos.
>

21. AROUND 6,000 GOPRO
VIDEOS ARE POSTED ONLINE
EACH DAY

23. INFLUENCER MARKETING
WORKS BETTER THAN
EVER

24. Change in the sentyment structure after starting engaging bloggers and opinions leaders.

25. • Somersby Blackbery introduced
to bloggers and vloggers
• Bloggers post content about the
new variant of Somersby
• Coordination with Facebook
• Consumers as brand ambassadors
create content about the brand
and promote the new beer drink

30. Discover key influencers with
social listening in 3 steps
1.Track mentions about your brand
2.Check who’s the most active and has the
highest social media reach
3.Reach out to influencers on social media
and ask if they want to cooperate with you

31. EPHEMERAL MARKETING

34. More than 100,000 snap views.
5,500 new Snapchat followers on the day of the
game.
2,400 campaign mentions on Twitter totaling 37m
impressions.
2,500 new Twitter followers and 9,000 new
Facebook fans.

36. THE WHITE HOUSE FOUND
BRAND24 THROUGH
GOOGLE

37. „Showing up in search results gets
your brand in the game to be
chosen, not just seen.

38. of
they use search to find local businesses
smartphone users say
Source: www.thinkwithgoogle.com
82%

39. 51%of
have discovered a new company or product
when conducting a search
smartphone users
Source: www.thinkwithgoogle.com

40. SOCIAL MEDIA CRISIS CAN
HAPPEN TO EVERY BRAND

41. • 90% of enterprises say they use social media to respond to
customer service inquiries.
• But 58% of consumers who have tweeted about a bad experience
never received a response from the offending company.
Source: Bluewolf

42. NESTLÉ CASE

43. TARGET BRANDJACKING
One Facebook user posing as
official Target’s customer
representative.

44. 18,120
shares
55,290
likes
5,200
comments
Remember when Trolls were the kings of the
world? Woo hoo! They're back and only at
Target stores.RESULTS

49. SOCIAL MEDIA IS ALL
ABOUT ENGAGEMENT

50. Discover online
discussions about your
brand and industry using
social listening tools.
Design your own style
of communication
that is consistent with
your brand image.
Create relevant
content that
resonates with your
audience.
Interact with your
community to increase
their engagement
ENGAGE SOCIAL MEDIA USERS

54. MORE TWEETS ABOUT
PLAYSTATION
MORE FOLLOWERS ON
PLAYSTATION PROFILE
MORE POSITIVE CONTENT
ABOUT
PLAYSTATION
55% 60% 88%

55. 300 HOURS OF VIDEO CONTENT
IS UPLOADED TO YOUTUBE EVERY 60
SECONDS.

56. CONSUMERS ARE BUSIER THAN EVER

57. • 50% of consumers claim that they would wait only up
to 10 seconds for a site to load before abandonment.
• For an e-commerce business, 1 second of delay may
cost 7-percent reduction of conversions
Source: KissMetrics

58. Main reasons for
site abandoment
73%
Website was too slow51%
Website crashed,
froze, or received
48%
Website’s formatting
was difficult to read

60. SOCIAL MEDIA AS SALES
LEAD GENERATION TOOL

61. • 88% of consumers read online reviews to determine the quality
of a business.
• 39% of consumers read reviews on a regular basis.
• 82% of smartphone users say they consult their phones on
purchases they’re about to make in a store
• 93% of shoppers’ buying decisions are influenced by social media-
because 90% trust peer recommendations
Sources: Bright Local’s Local Consumer Review Survey, Micro-Moments: Your Guide to Winning the Shift to Mobile, Socialnomics

66. Thank You!
Natalia Chrzanowska
natalia.chrzanowska@brand24.net
tt: @ishoottheworld