Nationally known financial leader, MarketWatch columnist and speaker to LinkedIn, SXSW & top financial firms/associations brings the latest on social. Topics include:
• Best practices for LinkedIn, Facebook and Twitter
• What pitfalls to avoid when using social media
• How firms are using social right now
• How to measure ROI; Increase credibility and reach
• How to turn yourself into an expert or influencer
• Best ways to leverage content to increase SEO
• New, emerging social platforms for greater reach
www.sociallysavvyadvisor.com
Maryland Parks and Recreation - Connecting People and Places SociallyLutricia Eberly
Curious what it means to engage your community socially? What to cultivate a stronger following on your existing social media platforms? Learn what you can do to engage your community at a higher level socially
The Content Competitive Advantage: Winning Content Wars With Business Strategy Principles
A presentation on creating sustainable competitive advantage through competitive content strategy. When content marketing neglects competition and external forces it fails. This presentation takes a resource-based view (VRIO) toward content strategy and accounts for research on content psychology and incorporates optimization, seeding, and measurement.
Presentation originally given at WebVisions Portland 2013 on May 24, 2013.
The Potential of Social Media for Business Development in Higher EducationSue Beckingham
During this workshop we will consider:
Who are your key audiences?
Identify the most appropriate platforms (e.g. LinkedIn, Twitter, Facebook) to engage with your target audiences
Explore how social media can increase efficiency and effectiveness without increasing workload
Agree an overall approach to harness the excellent work that is already undertaken by individuals across the Faculty
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...Dream Local Digital
Shannon Kinney joins Inland Press Association and Creative Circle Media Solutions for the 2014 New Business Development Conference, August 7-8 in Chicago.
She will be presenting in two sessions, covering what's next with mobile marketing and social marketing 2.0.
Schedule Shannon to speak with your group >> http://dreamlocal.com/seminar-request/
Maryland Parks and Recreation - Connecting People and Places SociallyLutricia Eberly
Curious what it means to engage your community socially? What to cultivate a stronger following on your existing social media platforms? Learn what you can do to engage your community at a higher level socially
The Content Competitive Advantage: Winning Content Wars With Business Strategy Principles
A presentation on creating sustainable competitive advantage through competitive content strategy. When content marketing neglects competition and external forces it fails. This presentation takes a resource-based view (VRIO) toward content strategy and accounts for research on content psychology and incorporates optimization, seeding, and measurement.
Presentation originally given at WebVisions Portland 2013 on May 24, 2013.
The Potential of Social Media for Business Development in Higher EducationSue Beckingham
During this workshop we will consider:
Who are your key audiences?
Identify the most appropriate platforms (e.g. LinkedIn, Twitter, Facebook) to engage with your target audiences
Explore how social media can increase efficiency and effectiveness without increasing workload
Agree an overall approach to harness the excellent work that is already undertaken by individuals across the Faculty
Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Co...Dream Local Digital
Shannon Kinney joins Inland Press Association and Creative Circle Media Solutions for the 2014 New Business Development Conference, August 7-8 in Chicago.
She will be presenting in two sessions, covering what's next with mobile marketing and social marketing 2.0.
Schedule Shannon to speak with your group >> http://dreamlocal.com/seminar-request/
Webinar: Understanding What Influences Our Career JourneysLinkedIn
Think back to your childhood. Who was the biggest influence on your “dream” job – and the career path that you eventually pursued?
According to a new study released by Citi and LinkedIn, how you answer may have a lot to do with your generation – and your gender.
Join us for a discussion at 11am Eastern/8am Pacific on Tuesday, October 28th about the findings from the newest release of the Today’s Professional Woman Report, a joint Citi/LinkedIn study that explores the biggest influences on our career journeys, and how those factors have shaped our perceptions of work-life “balance”, our self-confidence, and the way that we promote ourselves at work.
Linda Descano, CFA®, Head of Content Creation and Partnerships at Citi, will moderate a discussion about the findings with Victoria Pynchon of SheNegotiates.com, Forbes.com columnist and career coach Kathy Caprino, and self-promotion expert Nancy Joyce, exploring topics that include:
· How men’s work-life balance conversations differ from women’s
· Which workplace situations shake our self-confidence the most
· Who is most likely to self-promote at work (the answer may surprise you!)
A talk given to the Xerox Women's Alliance on social networking. Where do you start? How do you build a positive online brand? How do you be human without getting personal?
Social media is the hot topic in marketing today but what’s all the fuss about and how can you make LinkedIn, Facebook, Twitter or Google+ work for your business?
This seminar will demystify the world of social media and offer top tips and practical information about how you can use Facebook, LinkedIn and Twitter to help drive sales for your business.
This presentation is for social media virgins and anyone who has put a toe in the water but is still unsure about whether they are really reaping the rewards.
Using Social Media for Professional NetworkingErin Norvell
The best way to use social media for professional networking is to use it effectively in your day-to-day life. Learn how to: create a professional digital profile; find your voice and create fresh social media content; use LinkedIn and Twitter effectively for networking; create meaningful connections; and build lasting professional relationships.
This presentation was developed for the American Public Health Association (APHA) as part of their resources for early career professionals. It was originally delivered in January, 2015 and was updated in May, 2016.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
How to Use Inbound Marketing to Grow Your Startup Cindy Kelly
Media Fusion's Cindy Kelly educates the Tampa Bay Wave on how to use Inbound Marketing to grow your startup. Topics include SEO (paid and organic search), keywords, landing pages, calls-to-action, email and social media marketing.
LinkedIn - How to Build the Ulitmate Profile - Dean Delisle - Social Jack - ...Social Jack
This was a presentation talking about Social Teaming and how your profile on LinkedIn can be used to attract the ideal team based network. Then how you can use this to generate inbound referrals. This was delivered to a high powered networking group in Chicago.
Live Webinar: From Publishing to Distribution: How to Grow Your Lead Generati...LinkedIn
In a recent research study by Content Marketing Institute, 85 percent of marketers stated lead generation as their No. 1 goal for content marketing. Marketers who understand how to effectively utilize publishing platforms will be an organization’s differentiating factor. And that’s where the LinkedIn Publishing Platform comes in.
In this webcast, Influence & Co.’s co-founder, John Hall and LinkedIn’s very own Global Content Marketing Leader Jason Miller, join forces to educate marketers on how to use the LinkedIn Publishing Platform as a core lead generation strategy when creating authentic, quality content.
Check out this webcast to:
- Master publishing and distributing content on LinkedIn
- Learn proven tactics for leveraging LinkedIn for top of mind marketing strategies
- Understand key metrics and tracking tools for effectively measuring content ROI on LinkedIn
- Hear first hand their experiences, networking advice, and how Influence & Co.’s marketing team utilizes the LinkedIn Publishing Platform
I spoke to an undergraduate marketing class at SDSU about social media marketing. I was asked to speak about my background, social media marketing, how to set up a social media strategy, some use cases, and how to get a job in social media marketing.
"Generating Lower Cost Leads With Social Media” offers advice on how B2B businesses can integrate social media as a lead generation tool into their business model. This presentation offers best practices for generating leads through social media and examines case study examples of how B2B marketers are using social media to generate leads.
Webinar: Understanding What Influences Our Career JourneysLinkedIn
Think back to your childhood. Who was the biggest influence on your “dream” job – and the career path that you eventually pursued?
According to a new study released by Citi and LinkedIn, how you answer may have a lot to do with your generation – and your gender.
Join us for a discussion at 11am Eastern/8am Pacific on Tuesday, October 28th about the findings from the newest release of the Today’s Professional Woman Report, a joint Citi/LinkedIn study that explores the biggest influences on our career journeys, and how those factors have shaped our perceptions of work-life “balance”, our self-confidence, and the way that we promote ourselves at work.
Linda Descano, CFA®, Head of Content Creation and Partnerships at Citi, will moderate a discussion about the findings with Victoria Pynchon of SheNegotiates.com, Forbes.com columnist and career coach Kathy Caprino, and self-promotion expert Nancy Joyce, exploring topics that include:
· How men’s work-life balance conversations differ from women’s
· Which workplace situations shake our self-confidence the most
· Who is most likely to self-promote at work (the answer may surprise you!)
A talk given to the Xerox Women's Alliance on social networking. Where do you start? How do you build a positive online brand? How do you be human without getting personal?
Social media is the hot topic in marketing today but what’s all the fuss about and how can you make LinkedIn, Facebook, Twitter or Google+ work for your business?
This seminar will demystify the world of social media and offer top tips and practical information about how you can use Facebook, LinkedIn and Twitter to help drive sales for your business.
This presentation is for social media virgins and anyone who has put a toe in the water but is still unsure about whether they are really reaping the rewards.
Using Social Media for Professional NetworkingErin Norvell
The best way to use social media for professional networking is to use it effectively in your day-to-day life. Learn how to: create a professional digital profile; find your voice and create fresh social media content; use LinkedIn and Twitter effectively for networking; create meaningful connections; and build lasting professional relationships.
This presentation was developed for the American Public Health Association (APHA) as part of their resources for early career professionals. It was originally delivered in January, 2015 and was updated in May, 2016.
For more from Digital Edge Communications, visit our website: www.digitaledgecommunications.us
How to Use Inbound Marketing to Grow Your Startup Cindy Kelly
Media Fusion's Cindy Kelly educates the Tampa Bay Wave on how to use Inbound Marketing to grow your startup. Topics include SEO (paid and organic search), keywords, landing pages, calls-to-action, email and social media marketing.
LinkedIn - How to Build the Ulitmate Profile - Dean Delisle - Social Jack - ...Social Jack
This was a presentation talking about Social Teaming and how your profile on LinkedIn can be used to attract the ideal team based network. Then how you can use this to generate inbound referrals. This was delivered to a high powered networking group in Chicago.
Live Webinar: From Publishing to Distribution: How to Grow Your Lead Generati...LinkedIn
In a recent research study by Content Marketing Institute, 85 percent of marketers stated lead generation as their No. 1 goal for content marketing. Marketers who understand how to effectively utilize publishing platforms will be an organization’s differentiating factor. And that’s where the LinkedIn Publishing Platform comes in.
In this webcast, Influence & Co.’s co-founder, John Hall and LinkedIn’s very own Global Content Marketing Leader Jason Miller, join forces to educate marketers on how to use the LinkedIn Publishing Platform as a core lead generation strategy when creating authentic, quality content.
Check out this webcast to:
- Master publishing and distributing content on LinkedIn
- Learn proven tactics for leveraging LinkedIn for top of mind marketing strategies
- Understand key metrics and tracking tools for effectively measuring content ROI on LinkedIn
- Hear first hand their experiences, networking advice, and how Influence & Co.’s marketing team utilizes the LinkedIn Publishing Platform
I spoke to an undergraduate marketing class at SDSU about social media marketing. I was asked to speak about my background, social media marketing, how to set up a social media strategy, some use cases, and how to get a job in social media marketing.
"Generating Lower Cost Leads With Social Media” offers advice on how B2B businesses can integrate social media as a lead generation tool into their business model. This presentation offers best practices for generating leads through social media and examines case study examples of how B2B marketers are using social media to generate leads.
Live Webinar- Financial Professionals and the Future of Social Media and Thou...LinkedIn
How are financial advisers using social media today to engage clients and prospects? Are advisers using thought leadership as a way to engage prospects while providing a means to educate consumers? How are consumers using social media and thought leadership to connect with advisers?
These and other issues are the focus of Financial Professionals and the Future of Social Media and Thought Leadership, a special webcast presentation by LinkedIn and the Financial Planning Association® (FPA®).
Recent research by LinkedIn and FPA revealed that 67% of high growth firms have added new clients directly as a result of social media activity. What lessons can you learn from the research and how can you get your social media action plan together today to realize that same success?
Join us for this informative webcast to hear:
- Highlights from the Financial Professionals and the Future of Social Media and Thought Leadership research
- A detailed action plan to help you approach social media the right way
- Secrets for building a dynamic social media and thought-leadership presence
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Jay Palter Social Advisory
Social media networks are rapidly changing the communications landscape for many businesses, including financial services. There is an explosion of new ways to connect and new places to do so online. Consumers are leading the way, armed with a dizzying array of new devices and tools - and businesses risk being left behind.
In this webinar, we will introduce Financial Advisors to the human and technological aspects of social media networks and how consumers are using them to find, research and engage with professional service providers. Emphasis will be placed on understanding the key elements of effective social media strategy and not on any specific tactics.
Jay Palter is a social media consultant with a career spanning two decades in financial services, software development and marketing. He writes a regular column for Advisor.ca on social media strategies.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Social media training for Otago Southland Employers AssociationRebecca Caroe
Businesses need to understand both WHAT and WHY social media may help or hinder their business marketing. This deck explains the basics so you can make up your own mind.
How To Engage and Manage Influencers for Your Next Marketing CampaignCait Hassett
In the brave new world of Influencer Marketing, it is sometimes hard to determine where to start, how to acquire influencers, how to manage them, and more.
Influencer Marketing Workshop - Social Jack - Social Media Strategy Summit (S...Social Jack
In the brave new world of Influencer Marketing, it is sometimes hard to determine where to start, how to acquire influencers, how to manage them, and more. In this training, we will cover the newest scope of Influencer Marketing, how to structure your engagement, plan your campaign, make sure your audience is ready and ways to measure success.
Join Cait Hassett, Influencer Marketing Manager at Forward Progress, Inc., as she shares the team’s system for managing the whole process, from start to finish, and new ways to look at this rapidly growing strategy to drive your brand to the next level.
You will learn:
What is Influencer Marketing (the newest definition)
Why You Should Do it
How to Tie in Your Business Objectives
Methods to Engage: Earned, Paid and Owned
Identify Your Target Influencers
How is Your Market Talking to Influencers?
Ways to Measure Success
Tools to Use Along the Way
Attendees will leave with:
Access to Social Jack – Influencer Development Platform
Tips Sheets and Worksheets to Use in Your Campaigns
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
Similar to Advance You and Your Business with Social Media (20)
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
2. SociallySavvyAdvisor.com︎
Jennifer Openshaw: Problem Solver
for America’s Money & Success
• A nationally known expert
• Founder, Women's Financial Network
• WSJ/MarketWatch columnist
• Advisor, Microsoft, Allstate
• Author, The Millionaire Zone – How the
wealthy network for financial success
@jopenshaw
4. SociallySavvyAdvisor.com︎Sources:
(1)
ING
Direct’s
USA’s
Sharebuilder
Survey
2012;
(2)
Social
Media's
Growing
Influence
Among
High
Net
Worth
Investors,
Cognet
Research
and
LinkedIn
LinkedIn: 107MM US
Twitter: 232MM Active Users
Facebook: 1.3B Postings
Stats
5. SociallySavvyAdvisor.com︎Sources:
(1)
ING
Direct’s
USA’s
Sharebuilder
Survey
2012;
(2)
Social
Media's
Growing
Influence
Among
High
Net
Worth
Investors,
Cognet
Research
and
LinkedIn
Nearly of wealthy investors reallocated
investments, altered relationships with investment
providers based on content found through SM
70%
7. SociallySavvyAdvisor.com︎
How Can Social Media Help YOU Succeed?Q:
1. Warm introductions
2. Knowledge > Expert
3. Prof. Promotion & Marketing
4. Strengthen relationships
5. Find your next job
8. SociallySavvyAdvisor.com︎
How Can You & Social Media Help Your Firm
Succeed?Q:
1. Gather customers – Niche, WOM
2. Promote events
3. Leverage content – build brand
4. Turn CEO into an influencer
5. Service customers, detect issues
11. SociallySavvyAdvisor.com︎
What if you did NOTHING with social
media? Would it matter to you, firms?Q:
• Opportunity Cost
• Visibility
• Allow Competitors to Define You
13. SociallySavvyAdvisor.com︎
3 Ways to Use LinkedInQ:
The Business Trade Show
• Prospect - View before meetings
• Live Events – Jobs, Baby
• Broadcast
14. SociallySavvyAdvisor.com︎
How It’s UsedQ:
• ParOcipate
in
Groups
(93.4%)
• Researching
New
Clients
(86.3%)
• MarkeOng
themselves
80.9%
• CommunicaOng
with
wholesalers
76.5%
• InteracOng
with
clients
68.8%
• Sharing
content
with
clients
54.7%
• Research
products
19.3%
Source:
Kasina
Research
&
LinkedIn
15. SociallySavvyAdvisor.com︎
3 Ways to Use TwitterQ:
Cocktail Party Real-time
• Connect, Engage Influencers, Press
• Customer service & Culture > Turn
customers into ambassadors
• Follow, research businesses, competitors
16. SociallySavvyAdvisor.com︎
Is Facebook Worth the Time?
Q:
The Pub
• More personal
• Connect with clients and prospects
• Share photos, thoughts, comments
• Interact and comment
• Shopping mall analogy
• Follow media, partners, competitors
17. SociallySavvyAdvisor.com︎
How Do You Measure ROI/Success?Q:
• Engagement: reads/views
• Including your profile!
• Registrations, sign-ups to a tool
• Feedback
• ROI? Who Cares!
• “A new family a week!”-
David Edwards, Heron
By
monitoring
analyOcs,
“we
can
determine
where
to
spend
the
next
dollar….
Beaer
to
meet
someone
who’s
already
engaged
with
us
online
and
expressed
interest
than
to
meet
someone
who
hasn’t.”
CMO
Mark
McKenna
19. SociallySavvyAdvisor.com︎
How to Build a Compelling LinkedIn
Profile? 94% of Recruiters Use LinkedIn to
Vet CandidatesQ:
• Be Found > Key Words
• Custom URL – LinkedIn/In/JenOpenshaw
• Headline that Rocks
• Summary 3-5 graphs, bullets, specialties
• Personal is OK
• Add multi-media – Power of Pictures!
• Old-Fashioned Networking Still Matters
20. SociallySavvyAdvisor.com︎
Can Social Really Impact my Career?
Q:
94% of recruiters use LinkedIn to Vet
• Be Found > Key Words
• Custom URL – LinkedIn/In/JenOpenshaw
• Headline that Rocks
• Summary 3-5 graphs, bullets, specialties
• Personal is OK
• Add multi-media – Power of Pictures!
• Old-Fashioned Networking Still Matters
Guidance
from
LinkedIn
automaOcally
assists
with
key
words
in
your
profile
22. SociallySavvyAdvisor.com︎
How Can You Leverage Content?
Not just once; Many!Q:
Example: Speech or TV appearance
• Say
something
new,
relevant
• Write
an
arOcle
–
(Local/naOonal
paper,
assoc.,
industry)
• Take
photos
and
Tweet
it
• Tape
for
Youtube
• Picture
on
Pinterest
• PPT
on
SlideShare
23. SociallySavvyAdvisor.com︎
What Types of Content Work Best?
Make it compellingQ:
• Original
&
Unique
• Engages
(quesOons,
survey)
• Visual
sOmulaOon
• Video
–
Blue
Sky,
drives
SEO
24. SociallySavvyAdvisor.com︎
How Can You Drive Attendance… and
Brand with Content?
Highlight
an
event
in
a
LinkedIn
Post
or
Tweet
with
link
to
register/learnmore
Q:
25. SociallySavvyAdvisor.com︎
How Can You Drive More Reach,
Credibility & Relationships?
How?
Re-‐tweet
posts
from
influencers.
Here,
mutual
fund
company
T.Rowe
retreats
posts
from
Selected
financial
planners,
industry
associaOon
execuOves
and
members
of
the
media.
How
are
your
influencers?
Q:
29. SociallySavvyAdvisor.com︎
Can You Promote New Products?
Yes – Just don’t omit important information
A Tweet can be an
invitation to learn more.
A link to product
disclosures in Twitter
allows for social sharing
and legal compliance
Q:
30. SociallySavvyAdvisor.com︎
What are New Platforms to Consider
Q:
How?
• Create infographics
• Post a photo
• Share interests
Pinterest: 70MM users, Women, 25% of Fortune 1000 firms
32. SociallySavvyAdvisor.com︎
What do you wish you knew when you
got started using social media?Q:
• Blurring of the personal vs
professional: There is no separation
• Single platform or system
• Easier than you think
33. SociallySavvyAdvisor.com︎
What are Top 3 Takeaways for You?Q:
• Start with you LinkedIn Profile
• Share ideas with firm/business unit
• Amplify your expertise & successes
34. SociallySavvyAdvisor.com︎
Help
You
&
Your
Firm
Succeed
on
Social
To
order
books:
Amazon
or
Wiley
For
bulk
orders/
discounts:
Tula
Batanchiev
tbatanchie@wiley.com
(201)
748-‐5622
To
contact
Jennifer:
(203)
769-‐5630
or
info@sociallysavvyadvisor
Today