Social media 2.0 for Businesses
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Overview of social media, business and brand management. From the history and definition of social media to ROI and common pitfalls. Other areas of topic discussion include SEO, SEM, SMO, Social Media Networks, Case Studies and Top 10 Checklists.
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Social media 2.0 for Businesses
- 1. Social Media 2.0 The Beginning of New Business Strategies Shannon K. Steffen President & CEO
- 2. What is Social Media?
- 3. Social Media is a Conversation Word of Web Trust & Relationship Building Pull Vs. Push Marketing
- 4. Word of Web
- 7. Trust and Relationships 1. Content 7. No Hard Selling 2. Be Transparent 8. Time is Important 3. Picture of Your Day 9. Criticism is Important 4. Picture of You 10. Have Fun! 5. Saying Thank You 6. Do Not Auto-Message
- 9. Economics and Buying Power 69% are “Spectators” 37% are “Critics” 29% are “Collectors” 29% “Joiners” Only 5% are “Inactives” Reference: http://www.briansolis.com/2009/04/social-media-influences-buying/
- 10. AJ Bombers Milwaukee, WI • Networks: Twitter, Foursquare • Reach: 75% of his customers • Weekly sales were up +60% a year later without spending $1 in traditional media through Twitter. • Foursquare increased sales +110%. Reference: http://barnraisersllc.com/?p=2460
- 11. BlendTech Orem, Utah • Networks:YouTube • Reach: Geeks, Households & Health Community • ROI: Increased company sales +700%. Reference: http://barnraisersllc.com/?p=2460
- 12. DELL Round Rock, TX • Networks: Twitter (Dell Outlet) • Reach: Worldwide Customer Base • ROI: Booked $3 million in revenue in one year. Reference: http://barnraisersllc.com/?p=2460
- 13. Social Media Myths 1. Social media is for kids 2. There is no ROI in SoMe 3. SoMe can’t be measured 4. Not for businesses “like us” 5. No control - safer out 6. SoMe is a fad
- 14. Strategic Planning Traffic Conversion Rate Branding Networks Success
- 16. Trend Analysis
- 17. SoMe to Search Engines
- 18. 10 Cautionary Pitfalls 1. Don't astroturf 6. Don't use interns 2. Don't confuse your value 7. Don't overreact with your customer’s 8. Don't be afraid to try new 3. Don't be inconsistent with things your message 9. Don’t make the mistake of 4. Don't think that SoMe is thinking that supporters networking websites only play in your sandbox 5. Don't wait to build a 10. Don't focus on tactics! relationship
- 19. Let’s Connect! How can I help you? Shannon K. Steffen http://ShanSteffen.com ssteffen@sksdesigns.com @ShanSteffen linkedin.com/in/shannonsteffen facebook.com/shansteffen
Editor's Notes
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- Next: Word of Web.\n
- Next: SoMe Networks\n
- Launches into larger view.\n
- Next: Trust and Relationships.\n
- 1. Blogs & dynamic data.\nNext: Push Vs. Pull\n\n
- Use unBootCamp example of Pull marketing.\nNext: Economics and Buying Power.\n
- Next Case Study #1: AJ Bombers\n
- Next: Case Study #2 BlendTech\n
- Next: Case Study #3 - Dell.\n
- Next: Social Media Myths\n
- 19% of online adults age 18-24 (Twitter)\n20% of online adults age 25-34 (Twitter)\nmedian age of a twitter user is 31\nmedia age of a facebook user is 26\nmedia age of a linkedin user is 40\n5. Dominos Pizza example.\nNext: Strategic Planning\n
- Which are you planning for?\nNext: Sharing\n
- Free items, information or affiliate programs.\nNext: Trend Analysis\n
- Reporting tools - Google Analytics, WebTrends, etc\nNext: SoMe to Search Engines\n
- Next: 10 Cautionary Pitfalls\n
- Astroturf - to disguise or promote personal agenda.\nNext: Let’s Connect!\n
- Mention: Human SEO Book, Services and Excira Media.\n