1. Finding Online Success For Your Small Business
Presented By:
Alisa Conner, Owner
Ripple Effect Marketing

2. How important is your online
presence?
• Currently 172Billion mobile users in the
US; 48% are smartphone users
(82,560,000,000 users)
• 97% of customers search for local
businesses online
• 78% of small businesses attract business
online
• 80% of Pinterest users are female
• 72% of adult internet users in the U.S.
have a least 1 online social profile

3. What is the overall goal
of social media?

4. Simple – to drive
customers and
prospective customers
to your website.
Because?

5. More time spent on
your website
=
More money/profits
for your business

6. As of January 2014, the five largest social
networks based on active monthly users were:
1. Facebook (1.15 billion) *2004
2. Google+ (359 million) 2011
3. Twitter (215 million) *2006
4. LinkedIn (250 million) *2003
5. Instagram (150 million) *2011
6. Pinterest (70 million) *2010
*date founded
Social Media Is Here To Stay!

7. Which medium is right for
your Small Business?
This is where your marketing strategy comes in,
consider first:
• Who is your audience? And where do they
hang out online? Offline?
• How will you engage with your audience?
Where have you previously engaged
successfully? Can you repeat?

8. • What is your value? (what do you provide to
them that they can’t get anywhere else?)
• How will they find you? How will you get the
word out?
• How much time do you have to dedicate to
social media? What can you/will you
outsource?
Which medium is right for
your Small Business? (cont.)

9. Things to remember…
• Go slow, social media takes time to build a
following regardless of medium.
• Remember who your audience is
• How will you entertain, educate or inform
them consistently?
• It is better to not be on social media than to let
it die a slow and lonely death.

10. Professional Help (things to
outsource)
• Blogging and or editing of posts
• Design Work/Branding
• Social Media Engagement/Posting
• Time is $$$
• Choose wisely whom you outsource to.
– Will they represent your company the way you would?
– Are they willing to learn about your company and common
practices?
– Can they write in your voice?
– Do you trust them with customer engagement?
– Are you willing to initially invest in someone to ensure
success?

11. Alisa Conner, Owner
www.rippleffectco.com
720-202-5060