Leading the BA Service
Debra Paul &
Christina Lovelock
IIBA UK Event – Hosted by Capita PLC
6th February 2023
Definition and value proposition
The BA Service
01
Content
Challenges and responsibilities
BA Leadership
02
Enabling the community
BASF & T-Shaped BAs
03
How the BASF helps
Summary & Close
04
01 The BA Service
Definition and value proposition
• Infographic Style
Role Clarity
Clear Value Proposition
Clear Expectations
Role Ambiguity
Misunderstanding
Lack of Recognition
The problem with roles
Applying a service view
Service - activities – value proposition – customer experience
Where to start? Sinek’s Golden Circle
Why: does the
BA Service exist?
How: does the
BA Service
achieve this?
What: are the
desired results
and outcomes
from the BA
Service?
Source: Paul & Lovelock (2019)
Discussion exercise
Discuss the following
with the person next to you:
• Why does the BA Service exist?
• Does your view align with that of your
organisation?
2 mins!!
How do we form a BA Service?
Service
Design
Recruiting
Developing
Standards
Tools
Design
Service
Management
Leading
Operating
Customer-focused
Culture
Quality
Deliver
Service
Framework
Portfolio:
• services
• activities
• approaches
Define
BA Service Framework
Situation investigation &
problem analysis
Feasibility assessment &
business case development
Business process improvement
Requirements definition
Business acceptance testing
Business change deployment
BA Service Design: Double Diamond
Problem space Solution space
issue solution
Develop Deliver
Discover Define
02 BA Leadership
Challenges and responsibilities
• Infographic Style
What Do BAs Do?
BA Work
Not
BA Work
What is in here?
Discussion exercise
Discuss the following
with the person next to you:
• In your opinion, which activities are in
the grey area?
• Do you carry out these activities?
2 mins!!
Highs and Lows of a BA Career Path
▪ Role focused
Business Analyst
▪ Project Focused
▪ Experience
▪ Attitude
Senior or Lead BA
▪ Team Focused
▪ Standards
▪ Processes
BA Team Manager
▪ Decision point
What next for me?
▪ Decision point
Influence and remit?
▪ Customer Focused
▪ CSI Mindset
▪ Culture of development
BA Leader
How will we deliver BA activities?
Toolset
Skillset
Mindset
Toolset
Skillset
Mindset
What to do and tools and
techniques to use
Skills needed to be a BA
Attitude and behaviours
needed to be a great BA
© Christina Lovelock
• Infographic Style
Clear Vision
Coaching Skills
Professional Expertise
Emotional Intelligence
Personal Values
Commitment to Self
Development
Leaders Must Have…
© Christina Lovelock
• Infographic Style
Self Awareness + Self Confidence
Who am I?
What is important to me?
What do I stand for?
Vision Values
Attitude
Behaviours
Decision Making
Culture
Strategic Thinking + Communication
Why are we here?
Where are we going?
What are we trying to achieve?
Purpose
Goals
Actions
© Christina Lovelock
03 BASF & T-Shaped BAs
Enabling the Community
Applying a BA Service Framework
Situation investigation &
problem analysis
Feasibility assessment &
business case development
Business process improvement
Requirements definition
Business acceptance testing
Business change deployment
Individual Community of Practice Profession
BASF: Job crafting
Analytical thinking
Requirements
engineering
Process modelling
Use case modelling
Data modelling
Professional skills
Personal skills Business skills
Business domain understanding
Communication/negotiation
Facilitation
Relationship building
Requirements definition
BASF: Career crafting
Analytical thinking
Requirements
engineering
Process modelling
Use case modelling
Data modelling
Process redesign
Gap analysis
Professional skills
Personal skills Business skills
Business domain understanding
Generic business knowledge
Communication/negotiation
Facilitation
Relationship building
Business process improvement
04 Summary & Close
How the BA Service Framework Helps
Shared ways of working
Some standardisation of approach
and outputs applied by business
analysts.
Individual BAs
Variable experience of business
analysis across organisation,
driven by individual capabilities.
Co-ordinated BA Practice
Community approach and greater
emphasis on sharing knowledge
and developing the profession.
Thriving BA Service
Customer-focused service with a
strategy, objectives, and relevant
assurance and measurement.
By assessing BA Service maturity and implementing a BA
Service improvement plan, the Service can continue to grow in
terms of capability, capacity, maturity, reputation and remit.
BA Service growth
Chaotic
Consistency
Community
Collaboration
Thriving BA Service
BA Service
finances
The BA Leader must consider
and develop appropriate
action plans to address all
elements of the BA Service.
Definition and value proposition
The BA Service
01
Close
Challenges and responsibilities
BA Leadership
02
Enabling the community
BASF & T-Shaped BAs
03
How the BASF helps
Summary & Close
04
Delivering Business Analysis:
The BA Service Handbook
“If you thought there was nothing more to
learn about leading a BA practice, this book
will prove you wrong.”
Lynda Girvan, Head of BA Profession, CMC Partnership
Consultancy Ltd. & Co-author of “Agile and
Business Analysis”
“This book is exactly what the BA
Community has been waiting for: A practical
and insightful guide on how to set-up, run,
manage and measure a BA Service. A
"must read" for all senior BAs and leaders.”
Adrian Reed, Principal Consultant at Blackmetric & Author of
"Business Analyst"
For more on
these topics…
Thank You

IIBA_Manchester_D_Paul_C_Lovelock_LeadingTheBAServiceV07.pdf

  • 1.
    Leading the BAService Debra Paul & Christina Lovelock IIBA UK Event – Hosted by Capita PLC 6th February 2023
  • 2.
    Definition and valueproposition The BA Service 01 Content Challenges and responsibilities BA Leadership 02 Enabling the community BASF & T-Shaped BAs 03 How the BASF helps Summary & Close 04
  • 3.
    01 The BAService Definition and value proposition
  • 4.
    • Infographic Style RoleClarity Clear Value Proposition Clear Expectations Role Ambiguity Misunderstanding Lack of Recognition The problem with roles
  • 5.
    Applying a serviceview Service - activities – value proposition – customer experience
  • 6.
    Where to start?Sinek’s Golden Circle Why: does the BA Service exist? How: does the BA Service achieve this? What: are the desired results and outcomes from the BA Service? Source: Paul & Lovelock (2019)
  • 7.
    Discussion exercise Discuss thefollowing with the person next to you: • Why does the BA Service exist? • Does your view align with that of your organisation? 2 mins!!
  • 8.
    How do weform a BA Service? Service Design Recruiting Developing Standards Tools Design Service Management Leading Operating Customer-focused Culture Quality Deliver Service Framework Portfolio: • services • activities • approaches Define
  • 9.
    BA Service Framework Situationinvestigation & problem analysis Feasibility assessment & business case development Business process improvement Requirements definition Business acceptance testing Business change deployment
  • 10.
    BA Service Design:Double Diamond Problem space Solution space issue solution Develop Deliver Discover Define
  • 11.
    02 BA Leadership Challengesand responsibilities
  • 12.
    • Infographic Style WhatDo BAs Do? BA Work Not BA Work What is in here?
  • 13.
    Discussion exercise Discuss thefollowing with the person next to you: • In your opinion, which activities are in the grey area? • Do you carry out these activities? 2 mins!!
  • 14.
    Highs and Lowsof a BA Career Path ▪ Role focused Business Analyst ▪ Project Focused ▪ Experience ▪ Attitude Senior or Lead BA ▪ Team Focused ▪ Standards ▪ Processes BA Team Manager ▪ Decision point What next for me? ▪ Decision point Influence and remit? ▪ Customer Focused ▪ CSI Mindset ▪ Culture of development BA Leader
  • 15.
    How will wedeliver BA activities? Toolset Skillset Mindset Toolset Skillset Mindset What to do and tools and techniques to use Skills needed to be a BA Attitude and behaviours needed to be a great BA © Christina Lovelock
  • 16.
    • Infographic Style ClearVision Coaching Skills Professional Expertise Emotional Intelligence Personal Values Commitment to Self Development Leaders Must Have… © Christina Lovelock
  • 17.
    • Infographic Style SelfAwareness + Self Confidence Who am I? What is important to me? What do I stand for? Vision Values Attitude Behaviours Decision Making Culture Strategic Thinking + Communication Why are we here? Where are we going? What are we trying to achieve? Purpose Goals Actions © Christina Lovelock
  • 18.
    03 BASF &T-Shaped BAs Enabling the Community
  • 19.
    Applying a BAService Framework Situation investigation & problem analysis Feasibility assessment & business case development Business process improvement Requirements definition Business acceptance testing Business change deployment Individual Community of Practice Profession
  • 20.
    BASF: Job crafting Analyticalthinking Requirements engineering Process modelling Use case modelling Data modelling Professional skills Personal skills Business skills Business domain understanding Communication/negotiation Facilitation Relationship building Requirements definition
  • 21.
    BASF: Career crafting Analyticalthinking Requirements engineering Process modelling Use case modelling Data modelling Process redesign Gap analysis Professional skills Personal skills Business skills Business domain understanding Generic business knowledge Communication/negotiation Facilitation Relationship building Business process improvement
  • 22.
    04 Summary &Close How the BA Service Framework Helps
  • 23.
    Shared ways ofworking Some standardisation of approach and outputs applied by business analysts. Individual BAs Variable experience of business analysis across organisation, driven by individual capabilities. Co-ordinated BA Practice Community approach and greater emphasis on sharing knowledge and developing the profession. Thriving BA Service Customer-focused service with a strategy, objectives, and relevant assurance and measurement. By assessing BA Service maturity and implementing a BA Service improvement plan, the Service can continue to grow in terms of capability, capacity, maturity, reputation and remit. BA Service growth Chaotic Consistency Community Collaboration
  • 24.
    Thriving BA Service BAService finances The BA Leader must consider and develop appropriate action plans to address all elements of the BA Service.
  • 25.
    Definition and valueproposition The BA Service 01 Close Challenges and responsibilities BA Leadership 02 Enabling the community BASF & T-Shaped BAs 03 How the BASF helps Summary & Close 04
  • 26.
    Delivering Business Analysis: TheBA Service Handbook “If you thought there was nothing more to learn about leading a BA practice, this book will prove you wrong.” Lynda Girvan, Head of BA Profession, CMC Partnership Consultancy Ltd. & Co-author of “Agile and Business Analysis” “This book is exactly what the BA Community has been waiting for: A practical and insightful guide on how to set-up, run, manage and measure a BA Service. A "must read" for all senior BAs and leaders.” Adrian Reed, Principal Consultant at Blackmetric & Author of "Business Analyst" For more on these topics…
  • 27.