This document discusses creativity and innovation for school leaders. It begins by defining creativity as using imagination rather than routine skills to imagine new solutions. It then discusses why innovation is important, noting that schools that do not innovate will decline. The document outlines some key challenges schools may face in the next 10 years and areas for potential innovation, such as teaching and learning processes. It also discusses common barriers to creativity and provides techniques to overcome blocks and generate new ideas, such as brainstorming, visualization, and mind mapping. Finally, it covers how to effectively pitch and sell new creative ideas to decision-makers by addressing potential objections and doing homework to build support.