This document outlines how to get started with mobile marketing. It begins with mobile media facts and figures showing the growth of mobile usage. Common mobile marketing myths are debunked, such as the idea that mobile is only for big companies or teenagers. Various mobile marketing tactics are described like mobile websites, SMS, display ads, search, and location-based services. The document concludes with 12 steps for getting started with mobile marketing, including mobilizing websites, watching competitors, running mobile ad campaigns, and integrating mobile across marketing efforts.