The document discusses the importance of mobile marketing and provides guidance on getting started. It notes that mobile devices are ubiquitous and mobile marketing has significant potential. It recommends businesses create a mobile-friendly website, start a text message marketing program, and begin using QR codes to tap into the growing mobile space.

1. Presented by DS Internet Traffic Creation 1-866-220-4783 http://internettrafficcreation.com [email_address]

2. Just a few bullet points. Remember it’s about them

3. Plant the seeds that you focus on getting customers

4. YOU ARE A LOCAL MOBILE MARKETING EXPERT

5. End with “I help local businesses get more customers by helping them with their mobile marketing. INTRODUCTION Who Am I and Why Should You Listen To Me?

6. Why Mobile Marketing is one of the best ways to generate new customers

7. How Mobile Websites fit into your online presence

8. How the mobile habits of local consumers can affect your findability

9. This is a NO TECHIE ZONE WHAT YOU WILL LEARN TODAY Mobile Marketing

10. Cell phones, Smartphones, iPads, Gaming Devices, ebook readers (Nook, Kindle)

11. Mobile devices are everywhere.

12. Mobile phones are here to stay. WHAT ARE MOBILE DEVICES? Pocket-Sized Computing Devices

13. The result of all this new technology? Mobile Marketing! MOBILE MARKETING

14. Stop marketing the shotgun way.

15. Laser target your marketing instead with Mobile Marketing! MOBILE MARKETING

16. “ a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” WHAT IS MOBILE MARKETING? According to the Mobile Marketing Association, mobile marketing is:

17. Communicating with consumers using mobile devices.

18. Not a one-way message, not pushing info.

19. Consumers invited to opt-in, giving permission for communication.

20. Providing value to consumers. WHAT IS MOBILE MARKETING?

21. NO SPAM Zone NO unwanted messages WHAT IS MOBILE MARKETING?

22. Very targeted marketing

23. Push marketing

24. A New Tool for your Marketing Tool belt WHAT IS MOBILE MARKETING? The International Telecommunications Union (ITU) has found : According to the United Nations-run organization, a whopping 6.1 trillion text messages will be sent by the end of 2010 . That figure, which has tripled in the past three years, means people around the globe are sending 200,000 text messages every second.

25. Most of the cell phone population has purchasing power! Population approaching 7 billion

26. Cell phones approaching 5 billion

27. Internet users – less than 2 billion

28. 80% of Americans have cell phones

29. Smartphone usage growing to 50% in 2011

30. 20% of US households are mobile only WHY MOBILE IS IMPORTANT

31. About 1.3 billion internet users use email

32. About 3 billion cell phone users use text messages

33. By the end of 2010, 6.5 trillion text messages were sent WHY MOBILE IS IMPORTANT

34. More people of all ages are accessing emails on cell phones

35. But emails are not always opened

36. Considered spam or trashed WHY MOBILE IS IMPORTANT

37. On the other hand: 90% of text messages are read within 3 minutes

38. 99% of all text messages are read.

39. Average redemption rate is 20% regardless of business type

40. No spam filters. WHY MOBILE IS IMPORTANT?

41. Text messaging through mobile phones is becoming the preferred way to reach customers.

42. Global mobile advertising marketing will be over $16 billion by 2011. WHY MOBILE IS IMPORTANT? Clearly, if your business isn’t on the mobile web, you are losing clients and, more significantly, those clients are likely to go to your competitors!

43. The mobile marketing potential is ENORMOUS! You CANNOT afford to ignore this trend!! THE BOTTOM LINE

44. First came Print Then came Recordings … Cinema

45. … Radio

46. … TV Then came the Internet MOBILE – THE 7TH MASS MEDIA

47. Now we have MOBILE - the 7th Mass Media. What is Mass Media? Media that touches the greater masses. MOBILE – THE 7TH MASS MEDIA