The document discusses the importance of mobile applications and optimized websites for small businesses to engage customers in a mobile-driven market. It outlines key mobile marketing strategies, statistics on consumer behavior, and emphasizes the significant impact of mobile platforms on business growth. Trinity Mobile Apps provides tailored solutions for creating mobile-friendly experiences to attract and retain customers.

1. Mobile Apps & Websites
For Small Businesses
Your customers are going mobile…
Is your business ready?
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2. Online Marketing
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 Website (Social Media)
o Must be kept current and relevant to what your customers are searching
 Mobile Optimized Website
o 61% of customers who visit a mobile unfriendly site from their mobile device
are likely to go to a competitors site (mobile friendly)
 Custom Mobile App
o Interactivity and Push Notifications – 97% of push are opened and read
o Native application to specific mobile platforms (Apple & Android)

3. Why Mobile Marketing?
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Occam’s Razor: sometimes the best solution is the simplest solution

4. Top 10 Mobile Marketing Tips
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1) Thou shall not send mobile spam
2) Thou shall only cause mobile action with QR Codes
3) Mobilize thy site
4) Thou shall only create a mobile app if there is a valid reason to do so
5) Honor your mobile campaigns by marketing them fully and accurately
6) Mobilize thy email
7) Thou shall not ignore mobile, for thy neighbor won’t
8) Thou shall provide RELEVANT VALUE
9) Obey the context in which your customers are interacting with you
10) Only use mobile when it is the right tool for the job
Source: Kim Dushinsky – Mobile Marketing Profits

5. Top 25 Mobile Marketing Facts
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1) Half of smartphone owners have scanned QR codes and 18 percent of them made
a purchase after scanning.
2) 30 million consumers watch television content via their mobile phones.
3) 40% of tablet owners said they looked up information related to a program they
were watching on TV while watching, and 30% said they looked up information
about a product after seeing it on TV.
4) 33% of US mobile customers prefer offers via text message to those via mobile
Web (21%), apps (11%), and voice mail (8%).
5) Of smartphone owners that used them while shopping in a store, 73% used
mobile Web instead of an app.

6. Top 25 Mobile Marketing Facts
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6) The average amount of time smartphone and tablet users spend with mobile
applications reached 94 minutes in December 2011, more than the 72 minutes
they spend on the Web.
7) Time spent on mobile apps is largely dominated by games and social networking,
at 49% and 30% respectively.
8) By 2013, mobile phones will overtake PCs as the most common Web access
device worldwide.
9) Nearly 60% of Web users say they expect a site to load on their mobile phone in
three seconds or less, and 74% are only willing to wait five seconds or less for a
single Web page to load before leaving the site.
10) 95% of smartphone users looked up local information, and of those, 61% called
and 59% visited the business.

7. Top 25 Mobile Marketing Facts
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11) Mobile sites are preferred for shopping: 81% of users prefer them to apps for
researching product and price information, and 63% prefer them for purchasing a
product.
12) Of smartphone users asked why they would scan a QR code, 87% said to get a
coupon, discount or deal.
13) 40% of smartphone users and 42% of tablet users report using their device while
watching TV on a daily basis.
14) The majority of 25-34 and 18-24 year olds now own smartphones (64% and 53%
respectively).
15) 87% of app downloaders (those who have downloaded an app in the past 30
days) have used deal-of-the-day websites like Groupon or Living Social.

8. Top 25 Mobile Marketing Facts
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16) U.S. adults spend 10.1% of their total media consumption time with mobile, but
only .9% of total ad spend is dedicated to mobile. Contrast with TV time spent vs.
ad spend, at 42.5% and 42.2%, respectively.
17) The average mobile campaign has a positive impact on the five traditional brand
metrics and significantly outpaces online, especially in ad awareness, with
average exposed-control deltas of +19.9 for mobile vs. +4.2 for online.
18) 16 % of smartphone users report that they’ve made a purchase as a result of a
marketing message they received on their phone. Email was by far most effective,
with 55% purchasing as a result of an email received on their mobile device.
19) More than half of those who purchased as a result of a marketing message on
their smartphone did so on the device itself.
20) 1 in 10 American adults have texted a charitable donation from their phones. Of
those that contributed to the January 2010 Haiti earthquake relief, 73% of these
contributed on the same day they heard about the campaign, and 56% continued
to contribute to other disaster reliefs using their mobile device.

9. Top 25 Mobile Marketing Facts
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21) In Q3 2011, teens increased their mobile data consumption by 256% over the
prior year.
22) In June 2011, the number of U.S. wireless subscriber connections surpassed the
U.S. population.
23) Mobile Internet use ranks almost equally high for in-home (89%) and out-of-home
(93%) access.
24) Mobile user traffic remains constant throughout the week, and holds at a
consistently high level from 9 a.m. until 11 p.m.
25) Inneractive found that there is a direct correlation between the size of a mobile
device’s screen and the CTR the device yields for mobile advertising. For example,
the iPhone yields a 4.35% CTR with a 3.5” screen, compared to a 9.61% CTR on
the iPad’s 9.7” screen.

10.  The growth of the mobile industry is incredible
 In just over 3 years, over 25 billion apps have been
downloaded between iPhone and Android devices.
iPhone sales
in millions
Mobile Industry
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11.  Over 500,000,000 Android phones have been activated
 Over 300,000,000 iPhones have been activated
 Android owns 47% of the U.S. smartphone market
 iPhone owns 29% of the U.S. smartphone market
Growing Numbers
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12. Global Mobile Traffic
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 According To Cisco Systems
o Mobile devices will outnumber humans on the planet by the end of 2012
o Cisco predicts by 2016 there will be 10 Billion mobile-connected devices
around the world
o By 2016 there will be 7.3 Billion humans on the planet to put this into
perspective
o Global networks will be carrying 130 Exa-Bytes of data each year (equivalent to
33 Billion DVDs of content)
o Mobile traffic in 2011 was eight times the size of the global Internet’s activity
in 2000
o Mobile will only increase in popularity, so businesses are advised to consider
this advertising and marketing platform

13. Average Smart Phone Usage
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 According To Cisco Systems
o Tripled in 2011 from 55 MB per month in 2010 to 150 MB per month
currently
o 8 Trillion text messages were sent in 2011, expected > 16 Trillion in 2012
o Smart phones represent only 12 percent of global handsets in use today,
but they handle over 82 percent of total global handset network traffic
o In 2011, the typical smart phone generated 35 times more mobile traffic
(150 MB per month per device) than the typical basic-feature cell
phone, which generated only 4.3 MB per month of mobile traffic
o The average person carries or uses a mobile device 8 out of 24 hours per
day (represents 30% of one’s day they are connected via mobile)

14. SMS Marketing
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 SMS – Short Message Service or Text Message
 Works on virtually all cell & mobile phones with a texting plan
 Custom Short Code Keywords to engage your customers to request
more information via their mobile phone
 Works on smartphones as well as basic feature cell phones
 Automatically add interested potential clients to a mailing list via
SMS or text message – fast and simple

15. Why Mobile?
 FACT: Customers are using mobile to find your competition.
 Source: Google "Understanding Smartphone Users," 2011
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16. Why Mobile?
 FACT: Not having a mobile experience can lose you business.
 Source: Compuware, "What Users Want from Mobile," 2011
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17. Why Mobile Apps?
 FACT: Your customers prefer apps over mobile websites.
 Sources: comScore, Alexa, Flurry Analytics, 2012
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18. But I want a mobile website?
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 We offer both a mobile app and a mobile website.
 Appear in the iTunes App Store, Android Marketplace, and
mobilize your existing website.
 Complete mobile marketing solution.

19. Trinity Mobile Apps

20. Trinity Mobile Apps
Mobile Optimized Websites
 User friendly
 Loads fast
 Easy to see
 Easy to read
 Easy to take action
 Easy to find your location
 Special offers and coupons
 Drives targeted traffic that
wants to buy
 Online retailers - a mobile site
can increase consumer
engagement by 85%
 Website visitors are 51% more
likely to do business with an
online retailer with a mobile
site
Non Mobile Website Mobile Website

21. Mobile Optimized Websites
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22. Trinity Mobile Apps

23. Why Our Company?
 We make mobilizing your business simple & pain free
 We help bring in new business and increase repeat customers
 We handle everything from start to finish
 We’re mobile experts
 We’re extremely affordable
 We’re fast & apps are very
easy to use
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24. Information
 Apps Can Display
o Information on services
o Restaurants menu (text or PDF)
o All locations visible in maps
o One click or tap calling
o Events and much more…
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25. Links to Social Networks
 Customers can link to your social media pages.
 Increase Facebook fans.
 Increase Twitter followers.
 Approximately 40% of social
media users access their
accounts through mobile
devices – yes there is an
app for that…
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26. Loyalty Coupons
 GPS coupons
o When at your location, customers
can ‘check in’ and receive bonuses.
 QR code coupons
o Used to replace stamp cards.
o Increase customer loyalty!
28% of customers reported that they are
“Extremely Likely” to increase their visits
to a business if they have a loyalty reward
card for them. (Total Research Corp &
Custom Marketing Corp’s Loyalty Monitor Study)
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27. Instant Live Updates
 Take full control over your app’s content!
 Apps Can Provide Content Updates
o Display special events
o Specials of the week/day
o Loyalty coupons
o Image gallery
o Everything inside the app!
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28. Powerful Push Notifications
 Update your customers instantly
o Special offers, updates, happy hours
o 97% open and read rate
** (email has < 4% open rate)
 Push notifications break the barrier
between you and your customers.
o Included completely FREE.
o Compare to SMS texting plans
on average cost ~$200/month
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29. Many Other Great Features
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30. Many Other Great Features
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Customer Loyalty Fan Wall & Socializing

31. Many Other Great Features
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Music Food Ordering

32. Many Other Great Features
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Car Finder Appointment Reminders & Reservations

33. Many Other Great Features
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Advanced Events Shopping Cart

34.  Professional App Design & Setup Fee to Fit into any Budget
 Affordable Monthly Hosting Fee
 UNLIMTED Push Notifications & App Downloads
 UNLIMITED Revenue Potential – Seriously!
Mobile Services
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35. Dynamic QR Codes Mobile Apps
Mobile Websites SMS Text Marketing
Mobile Marketing Solutions
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36. Trinity Mobile Apps
Mobile Marketing Solutions
 Contact Us Anytime By:
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Call: 209-910-1506
Email: asanctuaryof1@gmail.com