Mobile marketing is becoming mainstream as mobile devices provide constant access to the internet, social media, and information. Nearly all adults now own smartphones or internet-connected phones. Businesses can reach customers through their mobile devices using strategies like text messages, mobile-optimized websites, mobile apps, mobile ads, and proximity marketing. Both large and small businesses should utilize mobile channels to engage customers.
Mobile Marketing tips and strategies
Gain valuable insight into Mobile Marketing:
- When is the right time for an app versus a mobile friendly website?
- Do your website and email messages work on mobile devices?
- Multi-platform publishing strategies: Update once, view everywhere.
Mobile Marketing tips and strategies
Gain valuable insight into Mobile Marketing:
- When is the right time for an app versus a mobile friendly website?
- Do your website and email messages work on mobile devices?
- Multi-platform publishing strategies: Update once, view everywhere.
This presentation provides an overview of the Chinese mobile marketing space. Also contains some useful examples of mobile advertisements and mobile apps.
Mobile and CRM - Marketing to Situations and ContextsBrandEmotivity
Mobile can be integrated into a company’s communications mix in two main ways. If done rightly, it presents brands with an opportunity to manage their customer relationships in a deeper, more relevant way.
Apple Passbook - The impact on mobile vouchering, and what it means for brand...BrandEmotivity
With the new mobile app Passbook, Apple is pushing ahead with a common infrastructure for the delivery of coupons, tickets, boarding passes and loyalty cards, straight into consumers’ pockets.
This whitepaper explores the advantages and challenges of Apple’s Passbook platform, why it matters for marketers and which brands will be able to benefit
from it.
Presentation Dayton area marketing preofessionals on strategies for leveraging mobile apps as marketing tools. Provides update on new mobile technologies such as NFC. Explains native apps vs. mobile apps and how apps can be constructed and integrated with web sites and print media.
Mobile marketing overview for B2B and B2C marketers, covering the unprecedented growth and opportunities of mobile--as well as a summary of mobile marketing tools available to today's companies.
This presentation provides an overview of the Chinese mobile marketing space. Also contains some useful examples of mobile advertisements and mobile apps.
Mobile and CRM - Marketing to Situations and ContextsBrandEmotivity
Mobile can be integrated into a company’s communications mix in two main ways. If done rightly, it presents brands with an opportunity to manage their customer relationships in a deeper, more relevant way.
Apple Passbook - The impact on mobile vouchering, and what it means for brand...BrandEmotivity
With the new mobile app Passbook, Apple is pushing ahead with a common infrastructure for the delivery of coupons, tickets, boarding passes and loyalty cards, straight into consumers’ pockets.
This whitepaper explores the advantages and challenges of Apple’s Passbook platform, why it matters for marketers and which brands will be able to benefit
from it.
Presentation Dayton area marketing preofessionals on strategies for leveraging mobile apps as marketing tools. Provides update on new mobile technologies such as NFC. Explains native apps vs. mobile apps and how apps can be constructed and integrated with web sites and print media.
Mobile marketing overview for B2B and B2C marketers, covering the unprecedented growth and opportunities of mobile--as well as a summary of mobile marketing tools available to today's companies.
Consumers demand brands that are always open and always available. Integrating mobile communications into your marketing mix gives customers a brand they can connect with anytime, any place. By fully embracing mobile, your brand can:
- Drive a constant dialogue
- Create effective cross-channel program management
- Deliver new customer connection opportunities
- Extend existing relationships
Mobile Web 101 (by Mobile Web Up - Oct 2011)Mobile Web Up
Mobile Marketing Webinars EVERY WEEK at http://mobilewebup.com/webinars/
Are you ready to go mobile? Understand the five facets of mobile technology; What makes mobile an emerging new mass media; Mobile web versus desktop web – how it differs and why it matters for business success; Selling with mobile - what sales and direct-response marketing approaches work with the mobile channel; Leveraging mobile with time-tested "offline" print and display advertising; and more!
This presentation gives an overview of The Mobile Marketing Industry. It explains the reason why any business nowadays has to be mobile. The presentation goes through various Mobile Marketing Strategies. It also helps you decide between Mobile Website or Mobile Apps for your marketing efforts. The presentation finally elaborates more on several applications of Mobile Marketing (QR Code, SMS, NFC, Social Media)
Mobile Marketing Pro delivers cost-effective, great-looking mobile websites that help your business connect with millions of mobile users nationwide. Our proven mobile websites help you stand out from the crowd and drive mobile in real-time. We offer complete managed solutions, where we create and manage your entire mobile marketing program and campaigns, hands-free!
Mobile Marketing Made Easy - What you need to do to Grow Your Business
Mobile App Vs Mobile Web
1. What you need to know (Right Now!) about Mobile Marketing March 3, 2011 Blue Ash Business Association http://www.twitter.com/servicewebsw
2.
3. “ According to Borrell Associates statistics, more than half a million apps are downloaded every hour and the average smartphone user has 22 of them.” The average smartphone users spends 2.8 hours per day using apps and 3 in 5 people first turn to an app before searching the Web, says Mobclix. “ Consumers in the United States are more likely to buy a smartphone in 2011 than PCs, feature phones, ereaders, media tablets and gaming products, according to a recent survey by Gartner Inc. U.S. smartphone sales are expected to grow from 67 million units in 2010 to 95 million units in 2011. By comparison, mobile PC shipments are forecast to total 50.9 million in the U.S. in 2011, up from 45.6 Report: Top 10 App Trends of 2011 , Read Write Mobile , December 28, 2010 2010 App Game Changers , Mobclix, December 20, 2010 Americans more likely to buy smartphone than any other device: Gartner , Mobile Commerce Daily, February 23, 2011 How fast is the mobile app marketplace growing?
4. Businesses of every size are targeting customers with smartphones as the primary communications medium
5. Nearly every social media site is now accessible through mobile apps. Mobile is the primary vehicle for reaching consumers through social media
6.
7. What are some of the solutions available to reach mobile customers? Option Integrate 2D bar codes into print media and promotions Use 1D and 2D bar codes Objective Action Modify website to capture statistics and support promotions Send SMS messages to customers, receive text messages Use text messaging Create campaign, register short code, modify web site Drive more mobile web traffic with mobile friendly website Create mobile friendly website Modify website to use mobile frameworks Create campaign to drive traffic to website Use mobile device advertising Provide mobile web access and track web traffic Provide enhanced capabilities to lock in customers (loyalty card, payments) Create a custom app to engage customers Develop custom app and integrate into business processes Develop kiosk solution and integrate with promotions Drive in-store sales Use proximity marketing Cost $ $$$
13. Apple’s iAd and Google’s AdMob programs allows mobile ads to be sent to smartphones if the user opts in. Push notifications set an alert notification in the home menu and the messages will be displayed within the target application. Reaching your Audience via Mobile… Mobile Banner Ads
14.
15.
16.
17. Bob McCarthy Biography Bob McCarthy is the President and CEO of ServiceWeb Systems, Inc. a software development and services company based in Cincinnati, Ohio. ServiceWeb Systems is a mobile device and web development services company based in Cincinnati, Ohio. SWSI uses onshore and offshore resources to deliver custom smartphone and tablet apps quickly and cost effectively. Visit the SWSI website for videos and screen shots of previous projects or scan the QR code below for contact information and links to our website. http:// www.servicewebsw.com http://www.twitter.com/servicewebsw