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Presented by: Ready Steady Digital
www.readysteadydigital.com
How Your Local Business Can
ATTRACT and KEEP Customers
Through Mobile Marketing
Table Of Contents
1 Mobile Usage Facts & Trends
2 Popular Mobile Activities
3 Why Mobile Marketing?
4 Potential Mobile Profit Boosters
What is Mobile Marketing?
Mobile Marketing is a set of practices
that enables organizations to
communicate and engage with their
audience in an interactive and relevant
manner through any mobile device or
network.
Mobile Marketing Facts & Trends
Every Business Should Know About
 More than 6 Billion Mobile Users Worldwide
 By 2015, Mobile Internet Usage is Expected to
Exceed Desktop Internet Usage
 More than 60% of all “Local” Searches are
Done from a Mobile Device
 Over 350 MILLION People Access Facebook
from Their Mobile Devices
Mobile Marketing Facts & Trends
Every Business Should Know About
A Majority of Adult Cell Owners Now Go
Online Using Their Mobile Devices
Our Mobile Devices are the First Thing We
Check in the Morning and the Last Thing We
Check Before Bed
Most People Keep Their Mobile Devices
within Arm’s Reach 24/7
Smartphones are Now OUTSELLING Personal
Computers
Mobile Marketing Facts & Trends
Every Business Should Know About
 Adults Now Spend More Time with Mobile Devices
than Print Media Such as Newspapers and
Magazines
 Mobile Coupons Get 10 TIMES the Redemption Rate
of Traditional Coupons
 86% of cell phone owners are “connected TV
viewers” – meaning they use their phones in some
form or fashion while watching TV
Popular Mobile Activities
Social Networking Performing Searches
Using Mobile Apps Listening to Music
Sending and Reading Emails
Watching VideosBrowsing Websites
Checking News and Weather
Sending and Reading Text Messages
What Are People Doing on Their Mobile Devices?
You Must :
1. Put your business in front of your
mobile target audience
2. Spend your marketing budgets
where they can yield the best
returns
3. Utilize the power of mobile
marketing to stay connected to your
local market
What Does This Mean for Your Business?
Mobile Technology is
GREAT, But It Has Caused
Problems for Some Local
Businesses…
Mobile has changed the way consumers spend their money…
It has also changed the way your business can truly
CONNECT with your local target market…
 Build Your Brand
 Gain the Edge on Your Competitors
 Connect with Local Consumers
 Generate New Leads & Repeat Loyal Customers
Why Mobile Marketing?
It’s POWERFUL For Helping You…
TRADITIONAL METHODS MOBILE METHODS
• Mobile Websites
• Text Message Marketing
• Mobile Apps & More!
• Yellow Page Books
• Newspaper Ads
• TV Commercials
Traditional Advertising Methods Are No
Longer as Effective as They Once Were
Could Mobile Marketing Be The Missing
Piece of the Puzzle for YOUR
Small Business?
Mobile Marketing is No
Longer a Trend…
It’s the NEW Way to
Do Business!
Potential Mobile Profit Boosters
Mobile Apps
QR Codes
Text Marketing
Mobile Websites
Your Website Should be Viewable and
Easy to Navigate on Mobile Devices
Send Valuable Offers and Info to Your
Customers on Their Mobile Devices
Provide Instant Gratification and Access to
Your Mobile Audience
Stay in Touch with Your Customers
Directly on Their Mobile Devices
Is This YOUR Mobile Audience?
Recent studies show that current
mobile web-user experiences are
overall HORRIBLE when it comes
to viewing and navigating
websites…
Web Designers Understand How to
Build Websites Made for COMPUTERS
But a MOBILE PHONE is
Not a Computer…
Mobile-Friendly Site vs. Traditional Site
 Improved Mobile User Experience
 Faster Website Loading Speed on Mobile Devices
 Location-Based for Geo-Targeting
 More Exposures to “On-the-Go” Consumers
Why a Mobile Website?
Permission-based communication with
customers and potential customers via text
messages sent to their mobile devices…
Communication includes helpful
information, coupon offers, event
notification, and more…
What is Text Message Marketing?
 Builds a Powerful List of Targeted Buyers
 Permission-Based – Customers Opt-in to Receive Your
Text Messages
 Cost-Effective and Produces a High Rate of Return
 Very Little Technical Knowledge Required
Why Text Message Marketing?
A QR Code is a matrix barcode (or
two-dimensional code), readable by QR
scanners, mobile phones with a camera,
and smartphones…
Once scanned, the mobile user will be
directed to your destination of choice such
as a coupon offer, an online video, etc…
What is a QR Code?
 Quickly Becoming Popular in the
Marketing World
 Allow Consumers to Access Information
About a Product or Company
IMMEDIATELY
 Many Major Brands are Using Them to
Engage with Customers
 Easily Read by Most Mobile Devices with
the Help of a QR Code Reader
Why QR Codes?
Mobile applications (also called “mobile
apps”) are applications developed for small
handheld devices, such as smartphones...
Most smartphones today come preloaded
with mobile apps and users can download
additional apps via the internet…
What is a Mobile Application?
 Your Customers Can Reach You Easily
with One Tap
 Produces Repeat, Loyal Customers
through Engagement
 Effortlessly Send Out Coupons and
Special Announcements with “Push”
Notifications
 Builds Your Brand by Staying in Front of
Your Customers
Why Mobile Apps?
QUESTIONS
ANY
Contact Us today
Unit no.809 tower A1 plot n.7A/1 Ansal
corporate park, Sector 142, Noida, Uttar
Pradesh 201034
Phone - 088009 22285
Mail – info@readysteadydigital.com

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Mobile Marketing | Market to Who Matters | Ready steady digital

  • 1. Presented by: Ready Steady Digital www.readysteadydigital.com How Your Local Business Can ATTRACT and KEEP Customers Through Mobile Marketing
  • 2. Table Of Contents 1 Mobile Usage Facts & Trends 2 Popular Mobile Activities 3 Why Mobile Marketing? 4 Potential Mobile Profit Boosters
  • 3. What is Mobile Marketing? Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
  • 4. Mobile Marketing Facts & Trends Every Business Should Know About  More than 6 Billion Mobile Users Worldwide  By 2015, Mobile Internet Usage is Expected to Exceed Desktop Internet Usage  More than 60% of all “Local” Searches are Done from a Mobile Device  Over 350 MILLION People Access Facebook from Their Mobile Devices
  • 5. Mobile Marketing Facts & Trends Every Business Should Know About A Majority of Adult Cell Owners Now Go Online Using Their Mobile Devices Our Mobile Devices are the First Thing We Check in the Morning and the Last Thing We Check Before Bed Most People Keep Their Mobile Devices within Arm’s Reach 24/7 Smartphones are Now OUTSELLING Personal Computers
  • 6. Mobile Marketing Facts & Trends Every Business Should Know About  Adults Now Spend More Time with Mobile Devices than Print Media Such as Newspapers and Magazines  Mobile Coupons Get 10 TIMES the Redemption Rate of Traditional Coupons  86% of cell phone owners are “connected TV viewers” – meaning they use their phones in some form or fashion while watching TV
  • 7. Popular Mobile Activities Social Networking Performing Searches Using Mobile Apps Listening to Music Sending and Reading Emails Watching VideosBrowsing Websites Checking News and Weather Sending and Reading Text Messages What Are People Doing on Their Mobile Devices?
  • 8. You Must : 1. Put your business in front of your mobile target audience 2. Spend your marketing budgets where they can yield the best returns 3. Utilize the power of mobile marketing to stay connected to your local market What Does This Mean for Your Business?
  • 9. Mobile Technology is GREAT, But It Has Caused Problems for Some Local Businesses… Mobile has changed the way consumers spend their money… It has also changed the way your business can truly CONNECT with your local target market…
  • 10.  Build Your Brand  Gain the Edge on Your Competitors  Connect with Local Consumers  Generate New Leads & Repeat Loyal Customers Why Mobile Marketing? It’s POWERFUL For Helping You…
  • 11. TRADITIONAL METHODS MOBILE METHODS • Mobile Websites • Text Message Marketing • Mobile Apps & More! • Yellow Page Books • Newspaper Ads • TV Commercials Traditional Advertising Methods Are No Longer as Effective as They Once Were
  • 12. Could Mobile Marketing Be The Missing Piece of the Puzzle for YOUR Small Business? Mobile Marketing is No Longer a Trend… It’s the NEW Way to Do Business!
  • 13. Potential Mobile Profit Boosters Mobile Apps QR Codes Text Marketing Mobile Websites Your Website Should be Viewable and Easy to Navigate on Mobile Devices Send Valuable Offers and Info to Your Customers on Their Mobile Devices Provide Instant Gratification and Access to Your Mobile Audience Stay in Touch with Your Customers Directly on Their Mobile Devices
  • 14. Is This YOUR Mobile Audience? Recent studies show that current mobile web-user experiences are overall HORRIBLE when it comes to viewing and navigating websites…
  • 15. Web Designers Understand How to Build Websites Made for COMPUTERS But a MOBILE PHONE is Not a Computer… Mobile-Friendly Site vs. Traditional Site
  • 16.  Improved Mobile User Experience  Faster Website Loading Speed on Mobile Devices  Location-Based for Geo-Targeting  More Exposures to “On-the-Go” Consumers Why a Mobile Website?
  • 17. Permission-based communication with customers and potential customers via text messages sent to their mobile devices… Communication includes helpful information, coupon offers, event notification, and more… What is Text Message Marketing?
  • 18.  Builds a Powerful List of Targeted Buyers  Permission-Based – Customers Opt-in to Receive Your Text Messages  Cost-Effective and Produces a High Rate of Return  Very Little Technical Knowledge Required Why Text Message Marketing?
  • 19. A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones… Once scanned, the mobile user will be directed to your destination of choice such as a coupon offer, an online video, etc… What is a QR Code?
  • 20.  Quickly Becoming Popular in the Marketing World  Allow Consumers to Access Information About a Product or Company IMMEDIATELY  Many Major Brands are Using Them to Engage with Customers  Easily Read by Most Mobile Devices with the Help of a QR Code Reader Why QR Codes?
  • 21. Mobile applications (also called “mobile apps”) are applications developed for small handheld devices, such as smartphones... Most smartphones today come preloaded with mobile apps and users can download additional apps via the internet… What is a Mobile Application?
  • 22.  Your Customers Can Reach You Easily with One Tap  Produces Repeat, Loyal Customers through Engagement  Effortlessly Send Out Coupons and Special Announcements with “Push” Notifications  Builds Your Brand by Staying in Front of Your Customers Why Mobile Apps?
  • 24. Contact Us today Unit no.809 tower A1 plot n.7A/1 Ansal corporate park, Sector 142, Noida, Uttar Pradesh 201034 Phone - 088009 22285 Mail – info@readysteadydigital.com