The document discusses the growing importance and impact of mobile integration. It notes that mobile phones are more prevalent than cars or credit cards and that mobile is changing consumer expectations and the customer journey. The document then provides recommendations for businesses to integrate mobile into their strategies, including building a mobile website, mobile advertising, mobile couponing, mobile apps, and integrating across platforms. It also discusses emerging mobile trends and capabilities.

1. Powering Anytime, Anyplace Communications Why Integrating Mobile is imperative Presented by: Troy Gibson, Director of Technology & Mobile Offering Champion Dan Shust, Director of Emerging Media

7. AWARENESS CONSIDERATION SELECTION LOYALTY Friends & Neighbors Mass Media message Grocery staff At shelf/ on pack messaging Impact of traditional brand communications at the onset of the consumer purchase journey is decreasing PURCHASE

15. build a mobile web site

18. advertise in the mobile space Thank for your vote on Project Runway For Nordstrom’s BP Fashion & exclusive content on your phone, click here: http://nordstrom.mobi

21. have a plan for mobile apps

29. advanced device design Android G1 iPhone Blackberry Storm Palm Pre

30. advanced device design Nokia Morph Nokia 888

31. better browsing The New York Times ESPN Nike

32. OPEN platforms & app stores Apple iTunes App Store Android Market Blackberry Application Storefront

33. branded experiences Chanel Ford Pink Audi

34. branded experiences Nike Kraft The North Face Coca Cola

35. location awareness Loopt OpenTable Where Yelp!

36. location awareness Ecorio CitySense

37. location awareness Sonic Lighter Boxers vs Briefs Obama vs McCain Steelers vs Cardinals

38. mobile shopping/mcommerce Walmart Cellfire Target Amazon Godiva

39. coding and tagging Microsoft Tag ShopSavvy Android App Polo QR Code Many ways to connect

40. augmented reality iStylist

41. augmented reality Wikitude AR Travel Guide (Android)

42. augmented reality SekaiCamera (iPhone)

43. augmented reality Translation Decision Support Wayfinding

45. Q & A

46. thank you. http://www.resource.com http://www.theopenbrand.com NEW BUSINESS Melissa Dorko [email_address] SPEAKING ENGAGEMENTS Megan Burnside [email_address] PRESS Holly Davis [email_address]