How to develop better creative content | Content marketing conference | 27 April 2017
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Tom Tapper, co-founder, Nice and Serious Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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How to develop better creative content | Content marketing conference | 27 April 2017
- 1. How to Develop Better Creative Content Tom Tapper Co-founder - Nice and Serious
- 3. The workshop In theory (30 mins) • What is a creative idea? • A bit about the brain • The ideation process In practice (30 mins) • The brief • The brainstorm • The review
- 4. What is content marketing?
- 5. “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, ultimately, to drive profitable customer action.” What is content marketing?
- 6. But not all content is created equal.
- 7. So what is creativity?
- 10. “Creativity is just connecting things.” Steve Jobs
- 11. Creativity is not magical.
- 12. So how can you develop more creative ideas?
- 14. Our working lives imagination network attentional control network
- 15. An improvisational Jazz musician imagination network attentional control network
- 16. So we need to trick the system.
- 17. “Every child is an artist. The problem is how to remain an artist once he grows up.” Pablo Picasso
- 18. We need to have more bad ideas to find good ones.
- 20. The Process
- 21. 1. Articulate 2. Feed the mind 3. Incubate 4. Brainstorm 5. Analyse
- 22. 1. Articulate the problem
- 23. 2. Feed the mind
- 24. 3. Incubate
- 25. 3. Incubate - Wash the dishes
- 26. 3. Incubate - Take a walk in nature
- 27. 3. Incubate - Experience something new
- 28. 3. Incubate - Sleep on it
- 29. 3. Incubate - Write ideas down
- 30. 4. Brainstorm
- 31. 4. Brainstorm 5-10 min of rapid ideation 30 min of sharing 5-10 min of rapid ideation 30 min of sharing
- 32. 4. Brainstorm
- 33. 4. Brainstorm
- 34. 5. Analyse
- 35. The workshop
- 36. The brief IDEAS! SHARE IDEAS! SHARE 5 mins 5 mins 5 mins 5 mins Opening a new branch … A conservation charity has recently been gifted 1,000 acres of meadow near the New Forest to develop into a nature centre. We need yo to come up with a name / identity for the new space.