A three-hour, interactive workshop where attendees define customer personas, draft concepts for content and more. Two worksheets accompany this deck, but are not included.
Slides from our June 17, 2009 webinar.
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
The basics of a social media marketing plan. Social media marketing via facebook, twitter, blogging does not have to be difficult.
This short presentation I did for one of my clients lays out the basics of how to drive engagement and action via social media channels for any company
Social Media Success: Creating & Implementing a Social Media Plan! Rachel Eichen
During this two-part workshop, attendees will take the theory of social media plans and make them a reality for their library. Each attendee will develop a basic social media plan to implement at their library. Social Media to be discussed includes: Facebook, Twitter, Instagram, Tumblr, Pinterest and more.
The course includes:
Analysis of Social Media demographics
Exploration of effective posting techniques and times of major social media
Recommendations of uses for different social media
Recommendations for a social media schedule
Exploration of tools and statistics to make social media successful
Between classes, attendees will work one on one with the instructor on their custom social media plan.
Presentation given at the Berkeley WAG group on 2_4_15. Covering a variety of strategies and best practices for small businesses to leverage/optimize social media, blogging, online selling, Yelp, and other digital strategies.
Slides from our June 17, 2009 webinar.
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
The basics of a social media marketing plan. Social media marketing via facebook, twitter, blogging does not have to be difficult.
This short presentation I did for one of my clients lays out the basics of how to drive engagement and action via social media channels for any company
Social Media Success: Creating & Implementing a Social Media Plan! Rachel Eichen
During this two-part workshop, attendees will take the theory of social media plans and make them a reality for their library. Each attendee will develop a basic social media plan to implement at their library. Social Media to be discussed includes: Facebook, Twitter, Instagram, Tumblr, Pinterest and more.
The course includes:
Analysis of Social Media demographics
Exploration of effective posting techniques and times of major social media
Recommendations of uses for different social media
Recommendations for a social media schedule
Exploration of tools and statistics to make social media successful
Between classes, attendees will work one on one with the instructor on their custom social media plan.
Presentation given at the Berkeley WAG group on 2_4_15. Covering a variety of strategies and best practices for small businesses to leverage/optimize social media, blogging, online selling, Yelp, and other digital strategies.
For the Boyette Strategic Advisors ThinkIn conference, this presentation focuses on how executives and company leaders can use social media to build their personal brand and the reputation of their companies.
Getting Started with Content Marketing - Workshop for Greenhouse GrowerJoe Pulizzi
Workshop from Joe Pulizzi, Content Marketing Institute, for the greenhouse grower audience. Includes definitions of content marketing, content marketing research, and multiple case studies on finding your "why" with content marketing.
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
Building a Social Media Plan that Gets ResultsKrista Neher
Steps to building a strategic social media plan that gets results based on my best-selling book The Social Media Field Guide. This presentation demonstrates a proven planning method that helps businesses achieve REAL results with their social media plans.
10 Productivity Tips From Hootsuite & EvernoteHootsuite
As a social media marketer, you are constantly on the lookout for new tools that can make you more productive online! Today’s smart businesses know that time is of the essence and improving your social media engagement can feel like a never ending task—but it doesn’t have to.
Our experts at Hootsuite and Evernote are constantly making sure there is an easier way to work smarter online!
Watch the webinar here:
https://www.youtube.com/watch?v=FSSRqAijkOM
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
Boost your presence on Facebook, Twitter, and LinkedIn. This webinar workshop will enable you to grow your brand, programs and business through the use of social media marketing.
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
Using social media to grow brand awareness around your charity requires a solid strategy and a detailed implementation. These slides will help your achieve both.
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
Social Media and Online Marketing Made Simple Series: An introduction to Onli...Molly O'Kane
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class One: Introduction to Online Marketing & Social Media:
In this class you will learn what online marketing is, an introduction to social media channels, how to evaluate what’s right for your business, and what you’ll need to get started.
Worksheet available for download at: http://bloggerithm.com/blog/intro-online-marketing-social-media-scheduling-slides-viewing/
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
2014 Social Media Forecasts From The ExpertsHeidi Cohen
Want to know where social media is headed in 2014? Here are 67 social media forecasts from 27 experts to get your social media strategy and plans on track.
If you enjoy this presentation, please read the full text of these predictions on Heidi Cohen’s Actionable Marketing Guide [http://HeidiCohen.com/?p=21440 ] & share it with your colleagues.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Modeling the Content Experience: Delivering the Right Content, to the Right P...Andrea L. Ames
Presentation by Andrea Ames (@aames) from STC Summit 2017 (#stc17): https://summit.stc.org/schedule/
Do you work in a multi-product environment and struggle to keep content experiences consistent and delightful for your customers across the enterprise? Do you feel that your style and design guidance is necessary, but not sufficient, to address the task of ensuring your content is delivered to the right person, in the right place, and at the right time? If so, join Andrea for this deep-dive into modeling the content experience. You will dive into a real-world example and work in a group to follow Andrea's process for creating the framework of several models. You will complete enough of each model to continue the process back on the job, and you will take away actionable advice, tips, and tricks to make the work as efficient and successful as possible. Bring your questions and plan to get your hands dirty and have fun!
In this hands-on workshop, you will learn
- What content experience modeling is and how it differs from content or topic modeling
- How modeling benefits your customer experience
- What some typical models are and how to identify the right models for you
- How to design, develop, and validate models
- How to enable the content designers and developers on your team to apply those models
GAUC 2017 Workshop Customer Journey Optimierung: Timo von Focht (Commanders Act)e-dialog GmbH
„Ganzheitliche“ Optimierung bedeutet, alle Touchpoints mit den Kunden – vom Erstkontakt bis hin zum wiederholten Kauf – zu berücksichtigen. Dieser Vortrag zeigt, wie Sie Ansprache, Kanalauswahl und Budget optimieren.
For the Boyette Strategic Advisors ThinkIn conference, this presentation focuses on how executives and company leaders can use social media to build their personal brand and the reputation of their companies.
Getting Started with Content Marketing - Workshop for Greenhouse GrowerJoe Pulizzi
Workshop from Joe Pulizzi, Content Marketing Institute, for the greenhouse grower audience. Includes definitions of content marketing, content marketing research, and multiple case studies on finding your "why" with content marketing.
Facebook Bootcamp - Facebook Content Strategy By Natalie AlaimoNatalie Alaimo
Creating Content for Facebook presented at the Facebook Bootcamp Sunshine Coast 16th September 2013 by Natalie Alaimo
Shared the four different types of content to use on your Facebook page.
Building a Social Media Plan that Gets ResultsKrista Neher
Steps to building a strategic social media plan that gets results based on my best-selling book The Social Media Field Guide. This presentation demonstrates a proven planning method that helps businesses achieve REAL results with their social media plans.
10 Productivity Tips From Hootsuite & EvernoteHootsuite
As a social media marketer, you are constantly on the lookout for new tools that can make you more productive online! Today’s smart businesses know that time is of the essence and improving your social media engagement can feel like a never ending task—but it doesn’t have to.
Our experts at Hootsuite and Evernote are constantly making sure there is an easier way to work smarter online!
Watch the webinar here:
https://www.youtube.com/watch?v=FSSRqAijkOM
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
Boost your presence on Facebook, Twitter, and LinkedIn. This webinar workshop will enable you to grow your brand, programs and business through the use of social media marketing.
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
Using social media to grow brand awareness around your charity requires a solid strategy and a detailed implementation. These slides will help your achieve both.
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
Social Media and Online Marketing Made Simple Series: An introduction to Onli...Molly O'Kane
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class One: Introduction to Online Marketing & Social Media:
In this class you will learn what online marketing is, an introduction to social media channels, how to evaluate what’s right for your business, and what you’ll need to get started.
Worksheet available for download at: http://bloggerithm.com/blog/intro-online-marketing-social-media-scheduling-slides-viewing/
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
2014 Social Media Forecasts From The ExpertsHeidi Cohen
Want to know where social media is headed in 2014? Here are 67 social media forecasts from 27 experts to get your social media strategy and plans on track.
If you enjoy this presentation, please read the full text of these predictions on Heidi Cohen’s Actionable Marketing Guide [http://HeidiCohen.com/?p=21440 ] & share it with your colleagues.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Modeling the Content Experience: Delivering the Right Content, to the Right P...Andrea L. Ames
Presentation by Andrea Ames (@aames) from STC Summit 2017 (#stc17): https://summit.stc.org/schedule/
Do you work in a multi-product environment and struggle to keep content experiences consistent and delightful for your customers across the enterprise? Do you feel that your style and design guidance is necessary, but not sufficient, to address the task of ensuring your content is delivered to the right person, in the right place, and at the right time? If so, join Andrea for this deep-dive into modeling the content experience. You will dive into a real-world example and work in a group to follow Andrea's process for creating the framework of several models. You will complete enough of each model to continue the process back on the job, and you will take away actionable advice, tips, and tricks to make the work as efficient and successful as possible. Bring your questions and plan to get your hands dirty and have fun!
In this hands-on workshop, you will learn
- What content experience modeling is and how it differs from content or topic modeling
- How modeling benefits your customer experience
- What some typical models are and how to identify the right models for you
- How to design, develop, and validate models
- How to enable the content designers and developers on your team to apply those models
GAUC 2017 Workshop Customer Journey Optimierung: Timo von Focht (Commanders Act)e-dialog GmbH
„Ganzheitliche“ Optimierung bedeutet, alle Touchpoints mit den Kunden – vom Erstkontakt bis hin zum wiederholten Kauf – zu berücksichtigen. Dieser Vortrag zeigt, wie Sie Ansprache, Kanalauswahl und Budget optimieren.
Vortrag im Rahmen der Akademie der deutschen Medien. 30 Mai 2016
Themen: 4 Punkte die Social Media im Unternehmen erfolgreich machen. Ziele setzen, Organisation von Team, Know How Aufbau im Unternehmen und Fokus auf die wichtigen Channels!
Dazu: Was wird 2017 wichtig? Messenger und Bots!
The better you understand your content and content owners, the more effectively you can analyze your content and make it better for the long term. This workshop covers common content challenges and the organizational issues that cause them, and then delves into how to create the right kind of inventory and analysis that drive improvements.
WORKSHOP: Optimising Video As Part of Your Content Strategy - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Greg Fry, CEO of Content Plan
Greg is always an engaging and inspiring presenter. In this, very active workshop, Greg clearly demonstrates why you should actively encourage and promote video creation and usage as part of your storytelling and content marketing.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
WORKSHOP: Content Marketing on a Shoestring Budget - 3XE DigitalEduardas Gricius
3XE Digital Proudly presents:
Caoimhe Gaskin, Content Marketing at Digital Marketing Institute
In this workshop, Caoimhe will share some practical solutions for your content needs that you can implement immediately, recommend apps and tools for producing content using mobile journalism techniques and highlight the key metrics for measuring success in your multimedia efforts.
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
Learn the essentials of building a documented content marketing strategy, from our Co-Founder and Chief Content Officer, Debbie Williams. Set goals and KPIs, develop buyer personas and an SEO plan, and map editorial content ideas to your buyer's journey. Filled with data, insights, and dozens of ideas for generating content ideas that will deliver results. www.sproutcontent.com
Das Filmstudio in der Hosentasche: Apps, Tipps und Tricks für Smartphone-Vide...Realizing Progress
Hands-on-Session von Günter Exel beim social media travel day 2017 in Frankfurt, 26. Oktober 2017. Der Mini-Workshop gibt erste Inspirationen zur Videoproduktion am Smartphone: Wie kann man Videos aufnehmen, mobil schneiden, vertonen und fürs mobile Storytelling auf Facebook, Twitter, Instagram, Snapchat & Co. einsetzen?
Wer sich über die hier vorgestellten Apps, Tipps und Tricks rund um das Filmstudio in der Hosentasche näher mit dem Thema beschäftigen möchte, findet weitere Trainings-Programme in den eintägigen Tourismuszukunft-Workshops „Mobiles Storytelling“ (www.tourismuszukunft.de/akademie/seminare/seminar-mobiles-storytelling/) und „Mobile Video“.
You already have the right app to increase content consumption, and conversions with Marketo Predictive Content. View these slides, where we share best practices, use cases and how-to's on automatically recommending the right message to the right buyer and boosting your web and email ROI with powerful machine learning!
How to Perfect Your Facebook Business Page - WorkshopBoostly
Here are the slides and live video from a recent workshop I hosted in Scarborough, UK.
We covered
- How to create an engaging post
- Why competitions are the best way to quickly growth hack
- Why you are wasting your money with Facebook Ads
- Why Live video is the way forward
- Why you should have a Facebook Group
Facebook Workshop - Mache Facebook zum MarkenbotschafterPaul Anderie 🧢
Facebook ist das neue Fernsehen. Gerade kleine und mittelständige Geschäfte können sich einen Vorteil davon machen.
Mehr Infos unter: https://prandible.com/
"Making things real: Content strategy for realistic content management" - Con...Blend Interactive
From Corey Vilhauer's workshop "Making things real: Content strategy for realistic content management" at Confab Intensive 2017 in Denver, Colorado.
Everyone has a plan. Until reality sets in.
You've seen it all before. A marketing team that's created unreasonable expectations. A designer who's looking to break barriers—without regard to the content model. The myth of personalization. The dangers of the completely customizable website.
And now it's your job to bridge the gap between dreams and usable web programming. How do we take what we want and translate it into something usable? How do we take someone's ideas and turn them into a usable web implementation, navigating the constraints and pitfalls of project dreams, organizational bias, and unrealistic expectations?
It's called "reification," and it's the act of making something real. We're not talking code. We're not talking CMS selection. We're simply talking about helping those we work with understand the content management landscape though a common language and practical questions. Let's take the best case scenario and get it closer to a real life scenario. Let's make things real.
Im Dezember 2016 wurde die Marke derwesten.de durch die FUNKE Medien NRW reaktiviert. Die Zielsetzungen der Verlagsgeschäftsführung und der Chefredaktion waren ambitioniert und ehrgeizig. nach 3 Monaten sollte das neue Newsportal mind. 600.000 Visits aus den sozialen Netzwerken verzeichnen. Schneller Reichweitenaufbau über Paid und organische Maßnahmen – die wichtigsten Learning und Tipps gibt es in unserem Vortrag. ( Vortrag zusammen mit Alexander Boecker, Chefredakteur derwesten.de)
Het inzetten van content op social media is voor veel bedrijven een effectieve manier op om social media zichtbaar te zijn en doelgroepen in beweging te krijgen. Een doelgerichte inzet van content op social media ondersteunt bedrijven bij het vergroten van bereik, het stimuleren van interactie, een betere reputatie en imago en het genereren van verkeer en leads. Deze 1 daagse NIMA workshop leert alles over het opstellen van een strategisch raamwerk om een doelgerichte content strategie voor social media te bepalen en in de praktijk te kunnen toepassen.
Auf der All Facebook Marketing Conference 2017 hat Dr. Claudia Hilker den Vortrag gehalten: Leitfaden Content Marketing. Im Vortrag präsentiert sie Erfahrungen aus der Berater-Praxis für Fortgeschrittene:
- Strategien-Typen zum Content Marketing
- Einsatz von Customer Journey, Buyer Persona, Content Marketing Canvas
- Best-Practice-Beispiele zum Content Marketing im B2B-/B2C-Bereich
- Content-Marketing-Management mit Content-Audit, Produktion und Storytelling
- Inbound Marketing zur Leadgewinnung mit Tools zur Marketing Automation
- Erfolgsmessung und Handlungsempfehlungen zum Content-Management
KMU Best Practice: Bestattungen Hubert Laubach bei Facebook #AFBMCAllFacebook.de
Vortrag von Marc Laubach und Thorsten Bost auf der AllFacebook Marketing Conference 2017 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/bestattungen/
Die Internationalisierung schreitet weltweit voran. Ehemals lokale Unternehmen bekommen auf einmal internationale Konkurrenz. Der Kunde hat die Wahl zwischen immer mehr Online Shops, die genau das liefern, was gewünscht ist. Genau hier kommt die Marke ins Spiel! Denn Marken liefern Mehrwerte für die Käufer und bauen Anziehungskraft statt Verkaufsdruck auf. In diesem Webinar lernst du, mit welchen digitalen Marketing-Methoden du dein Unternehmen zur starken Marke machst und dich über steigende Gewinne, Bekanntheit und treue Kunden freuen kannst.
Many business owners have the misconception that they need to focus on every social media channel. Not true! Learn how to leverage social media properly for your small business.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
Today's business leaders are struggling to understand how to harness the power of digital marketing such as LinkedIn to improve their business results.
This interactive webinar discussion with Marie Wiese, Founder of Marketing CoPilot will cover:
- Why LinkedIn is a useful business tool
- 10 Steps to an All-Star personal LinkedIn profile
- How to build and leverage a LinkedIn company page
- How LinkedIn fits into your overall content marketing plan
For more information on how to use content marketing to engage with your buyers at the top of the sales funnel, visit marketingcopilot.com
Emmy-nominated, Addy-award winning writer and marketer Sherean Malekzadeh Allen shares tips to creating great content and managing your social media presence. Especially for SMALL and MEDIUM sized businesses, this is chock full of creative examples for posting to Facebook, Twitter, Instagram, and Pinterest.
Optimize Your Online Presence for the 2015 Digital LandscapeSage Island
For most companies, establishing a digital presence starts with a website, and that opens the door to a much broader array of digital marketing tools which, used properly, can have a profound, positive effect on sales, profits, branding, customer experience, and more. Find out which tactics and tools you need to be focusing on to get the most out of today’s digital landscape.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Each month, an evoker creates and leads a Lunch ’n’ Learn session to share insights on their field of expertise. In this presentation, our social media gurus, Meagan and Valentina, break down social media myths, talk about the importance of strategy and let us know insider tips on sharing great content.
Erica Paczkowski, Social Media Strategist at Design & Promote, presented how to build a social media strategy that is manageable and cohesive with your branding. Here's everything you need to know.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
Presented to a group of interior design professionals in Mountain View, CA hosted by Doreen Yun of Windows & Beyond.
This is a followup presentation to one I did back in the Spring - it has updated tools and I hope you find them valuable and useful!
Learn how to build a Facebook following and then convert that following into ...Andrea Stenberg
Are you getting customers from Facebook?”
Did you know:
* Canadians spend more time online than anybody else – average of 45.3 hrs/month
* And we love Facebook: half of Canadian Facebook users log in at least once a day.
* People using Facebook on mobile devices check their Facebook as much as 20 times per day.
*Every demographic is represented on Facebook
Can your business afford NOT to be on Facebook too?
However, reaching your customers on Facebook isn’t easy. If you already have a Facebook page you know that your “reach” has been decreasing. And even if you reach your Facebook fans, how do you convert that reach into sales? And how do you accomplish this without having your Facebook marketing take over your life? This slide show shows you how to get started.
In the first of our "Just the Tips" webinar series, Patrick King goes over the hard truths about advertising and marketing, as well as how marketers can overcome them. This webinar was broadcast on November 28, 2018.
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
Culture Matters: Finding and Creating an Audience of SuperfansImagine
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Tribes are a common theme in marketing. This talk takes it further to explain that every company is already a tribe, and there are people eager to join it. I show how to attract them.
Presented on March 3, 2015, this Imagine class explains the fundamentals of advertising in both print and web. Particular focus is given to color and composition.
We love the challenge of making great work – the strategy and execution that drives the bottom line growth of our clients. Founded in 2004 with $14 and a dream, and with over twenty-five years of marketing and branding experience, we’ve often seen the issues our clients are going through and come to the table with more than talent – we offer relevance, results, and time-tested ideas.
Our focus is on the end result – your bottom line. By quickly uncovering the tactics that work, and eliminating the ones that don’t, we are able to establish a strategy that delivers both short-term impact and long-term growth.
Thought Leadership for Professional ServicesImagine
Learn how you can use a combination of online/offline tactics to build your credibility, visibility, and - most importantly - trust with your target clients. This is specifically for business in the professional service space (accounting, legal, construction, technology and healthcare).
WordPress is a website powerhouse for small and large businesses. Learn how to use it, and make it a valuable weapon in your marketing and SEO arsenal.
Thought Leadership in the Construction IndustryImagine
Thought leadership (sometimes called "content marketing" or "idea marketing") can one of the most powerful but challenging tools in your marketing toolbox. Sadly, many builders and A/E/C firms have given up trying to develop valuable content, and started dressing up their brochures as thought leadership. While an impressive brochure has its place, it’s not exactly what we’re going for here. With the right approach, B2B companies large and small can leverage their Subject Matter Expertise (SME) and create valuable content that will connect with their customers and drive business results.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
2. www.imaginedc.net info@imaginedc.net @wefightugly
1 INTRODUCTIONS
2 THE STATE OF SOCIAL MEDIA
3 SOCIAL MEDIA PLATFORMS
4 CRAFTING CONTENT
5 BEST PRACTICES
6 MEASURE & REFINE
7 CLOSING Q&A
Workshop
overview
5. www.imaginedc.net info@imaginedc.net @wefightugly
PRE-SESSION QUESTIONS
• What do you want to get out of this workshop?
• What is your current social media level?
• How do you use social media yourself?
• How do you use social media for your business?
• Are the two aligned?
6. www.imaginedc.net info@imaginedc.net @wefightugly
EXPECTATIONS
• I probably won’t have all the answers.
• I’m not here to sell you on using social media.
• 100% of what I talk about won’t apply to
100% of you.
• This is going to be punchy – I’m going on
vacation.
• This will be worth your time.
12. www.imaginedc.net info@imaginedc.net @wefightugly
MORE TRENDS WE’VE SEEN…
• Social is catching up with search in the
product research phase of the buying cycle.
• Social commerce is on a solid rise.
• Dark social usage is now of a size worth
tracking.
• All platforms are trying to cater to social
video.
• Organizations are empowering their people
to do the selling for them.
18. www.imaginedc.net info@imaginedc.net @wefightugly
INSTAGRAM PROS/CONS
• 58x more engagement per follower than FB
• 120% more engagement than Twitter
• Connects with FB for split advertising budgets
• No links, so feeding a funnel can be a challenge
23. www.imaginedc.net info@imaginedc.net @wefightugly
Youtube pros/cons
• Content ranks in Google
search
• Over 1b active users per month
• Reaches more 18-49 y.o. than any cable network in
the U.S.
• Lack of reliance on a feed, so content needs to be
relevant to trending/popular topics.
• Making videos vs. regular SM posts is harder.
25. www.imaginedc.net info@imaginedc.net @wefightugly
Start with personas
• Simplifies your marketing
• Allows you to create a direct, consistent flow of
relevant content
• Very few businesses only have one
• Most have 5+
• Guide content strategy: content timing, online
channels, voice/media and they help you stay
focused.
• Content made to appeal to everyone is bland,
distant, irrelevant and ineffective.
26. www.imaginedc.net info@imaginedc.net @wefightugly
B2C Persona: Raoul
Background
• Lives outside of town
• Owner of an older house
• Married with a young son
Demographics
• Male, mid 30s, HHI of $60k
Identifiers
• University teacher
• Spends time on Youtube or
Reddit
• Does all of his product research
online
• Bit of a gadget fanatic
27. www.imaginedc.net info@imaginedc.net @wefightugly
B2B Persona: CATHERINE
Background
• Has three adult children, each with
children of their own
• Lives downtown in a condo
• An executive in her profession for
over 20 years
Demographics
• Female, late 50s, HHI of $120k
Identifiers
• Keeps a very active lifestyle
• Uses Facebook to keep in touch
with friends/family
• Enjoys unwinding on weekends
28. www.imaginedc.net info@imaginedc.net @wefightugly
Now it’s your turn!
• Demographics (age; location; income; family
dynamics)
• Background (level of education; length in
profession)
• Work environment (work challenges; time
management issues; work location(s)/schedule;
workplace - busy or calm office, remote, job site,
etc.)
• How they get their information (blogs, emails,
social media) and in what format (videos/webinars,
infographics, articles)
29. www.imaginedc.net info@imaginedc.net @wefightugly
With your personas, you can…
• Make fewer presumptive predictions
• Find timing opportunities (post to social at night
when they’re paying attention
• Find content direction (make shorter/list-style
articles if they’re super busy)
• If they have common out-of-work activities, tie
your content to that off-work activity like exercise
and seasonal traditions).
30. www.imaginedc.net info@imaginedc.net @wefightugly
YOU ALSO MAKE CONTENT WITH A
PURPOSE.
• Writing for a specific audience is more shareable
• Executives are busy, but will still engage (ask
questions or offer opinions)
• Deeper content informs and empowers
• Relevant content is more entertaining
32. www.imaginedc.net info@imaginedc.net @wefightugly
Content Discovery Exercise
• Format (based on length
of content and
audience’s preference)
• Title (construction)
• Description (why should
they care?)
• CTA (time-sensitive,
highly relevant offer)
33. www.imaginedc.net info@imaginedc.net @wefightugly
Trending Topics
Why pair up with trending topics?
• What Facebook deems as trending content will
always be published at the top of users’ feeds.
• As of June 2015, how much time you spend
viewing particular stories becomes a factor in
what Facebook puts at the top of your feed.
• Even videos will change based on how long you
viewed the one a couple videos before it (ex.:
Batman).
35. www.imaginedc.net info@imaginedc.net @wefightugly
In Support of Visuals…
• People can recall 10% of information they hear or
read after 3 days. They can remember 65% if it’s in
an image.
• 4x as many consumers would rather watch a video
about a product than read about it (Pew Research
Center).
• According to Comscore, 76% of all time spent on
social is via mobile device.
• Make sure that long-form content can be emailed to
mobile users so they can read them while they’re on
their desktops
37. www.imaginedc.net info@imaginedc.net @wefightugly
SOCIAL MEDIA PLANNING
• Goal setting (SMART-based)
• Schedule your time
– Use tools like Hootsuite, Buffer, Later, etc.
– Make it part of your weekly routine
• Repurpose evergreen content when busy
(interchangeable CTAs)
43. www.imaginedc.net info@imaginedc.net @wefightugly
RULE #1. be valuable
• Encourage your audience a
chance to speak up (rewards
programs, contests)
• Give them the exclusive (discount
codes, exclusive promotions)
• A whopping 42% of social media
followers do so to get exclusive
discounts.
45. www.imaginedc.net info@imaginedc.net @wefightugly
• Have a conversation, not a sales pitch. No
one likes being sold to.
• Boring in person is bad. Boring on social is
painful.
• Use casual language. Cut the jargon.
• Don’t be afraid of humor, but be sensitive.
• Use it to manage crises, and do so quickly.
• Focus on the brand, not the sale.
Rule #2: be human
47. www.imaginedc.net info@imaginedc.net @wefightugly
• Share a current experience (blogs, social posts,
news items)
• Feature an employee, customer or partner
• Respond to comments and messages promptly
• Schedule tweets and posts (<20 minutes a
week)
• Don’t let it use up all of your time – you will burn
out.
Rule #3: be consistent
48. www.imaginedc.net info@imaginedc.net @wefightugly
Tips & tricks
• Never use names of people/brands without taging
them.
• Hashtags on IG, Twitter, LinkedIn (really?).
• Share other people’s content: 80/20 rule.
• Your chances of having content shared has
everything to do with your reader’s relationship to
someone else, and nothing to do with you.
• Vanity metrics (likes/favorites, total audience
number).
• Real metrics (shares, comments, active audience
number).