Rock your Brands Social Media with 1-hour a day! Soho House Seminar

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The following seminar was hosted at Soho Farmhouse, Soho House in June 2017. This session was prepared for Soho House members who are creative entrepreneurs! The purpose of this workshop was to enable them to manage their own Social Media channels, with the little time available in the day. Key Takeaways: - Brands need to establish WHY they are going online. - Brands should prioritise Social Media channels for purpose. - Understand your audience. When do they reach for their phone, what sort of content are they looking for, how do they want to be spoken to. - Don't make content, Document. - You should be able to run your brands social media ALL from your MOBILE - User-generated-content is noted as one of the highest revenue drivers by building a genuine and authentic connection with your fans - Plan your day!

Marketing

ROCK YOUR BRANDS
SOCIAL MEDIA WITH
1-HOUR A DAY
@CamillaMaryRose

WE ARE BUSIER
THAN EVER BEFORE
@CamillaMaryRose

WE ARE MORE CONNECTED
THAN EVER BEFORE
@CamillaMaryRose

WE HAVE MORE IDEAS
THAN EVER BEFORE
@CamillaMaryRose

WHY IS SOCIAL MEDIA IMPORTANT!
BUT WHAT SOCIAL CHANNEL IS FOR ME?
KNOW YOUR AUDIENCE, GROW YOUR AUDIENCE!
WHAT ON EARTH SHOULD I POST?
CHEATS (THE GOOD KIND)
PLAN OUT YOUR HOUR…
@CamillaMaryRose

HOW TO ROCK YOUR SOCIAL
MEDIA WITH 1-HOUR A DAY!
@CamillaMaryRose

WHY IS SOCIAL MEDIA
IMPORTANT?
@CamillaMaryRose

THE AVERAGE PERSON CHECKS
THEIR FACEBOOK
400 TIMES A WEEK
@CamillaMaryRose

INSTAGRAM HAS OVER
500 MILLION ACTIVE
MONTHLY USERS
@CamillaMaryRose

300 HOURS OF VIDEO ARE
UPLOADED TO YOUTUBE
EVERY MINUTE
@CamillaMaryRose

WHAT IS YOUR KEY
SOCIAL MEDIA OBJECTIVE?
@CamillaMaryRose

Facebook:
I am who my mother
approves of.
@CamillaMaryRose

Instagram:
I am my Passion. Have you
also seen what I’ve had for
breakfast?
@CamillaMaryRose

Twitter:
This is my opinion, as long as
it does not get my fired.
@CamillaMaryRose

LinkedIn:
I am my job title.
@CamillaMaryRose

VISUAL FIRST TRAFFIC
DRIVING
#TRENDING
@CamillaMaryRose

WHEN WILL YOUR CONSUMER
REACH FOR THEIR PHONE?
@CamillaMaryRose

DON’T MAKE CONTENT. DOCUMENT!
@CamillaMaryRose

BUT THIS IS TAKING UP WAY
TOO MUCH OF MY TIME… @CamillaMaryRose

BUT THIS IS TAKING UP WAY
TOO MUCH OF MY TIME… TRUE!

SO LET’S TALK ABOUT A SOLUTION…
@CamillaMaryRose

PLAN, WHAT
YOU CAN.
JUMP ON
# EVENTS!
@CamillaMaryRose

“AFTER ONLY 18 MONTHS IN
BUSINESS FRANK BODY WILL
LIKELY EXCEED $20 MILLION IN
REVENUE THIS YEAR”
@CamillaMaryRose

NOW, LET’S WORK ON THAT HOUR!
@CamillaMaryRose

POCKET SIZE DESIGNER SOCIAL MEDIA MANAGER WORK SMARTER
@CamillaMaryRose

ALRIGHT, LET’S PLAN THIS HOUR.
@CamillaMaryRose

WHAT YOU NEED TO BE CONSIDERING (AND A LITTLE EXAMPLE)
• PEAK POSTING TIMES FOR YOUR CHANNEL
• WRITING YOUR COPY (10 MINS)
• SELECT YOUR IMAGE (10 MINS)
• POST ACROSS CHANNELS (15 MINS)
• RESPOND TO YOUR COMMUNITY (10 MINS)
• A FEW MOMENTS TO CHECK IN BETWEEN (10 MINUTES)
• ANYTHING ELSE?
@CamillaMaryRose

SO, WHAT IS THE RIGHT
STRATEGY FOR YOU?
@CamillaMaryRose

PILOT PROGRAMMES.
TEST FAST, TEST OFTEN.
@CamillaMaryRose

On a Sunny Saturday in London, we pulled up a chair in the gorgeous Notting Hill pub the Walmer Castle, surrounded by creative minds to share ideas, learn and grow our knowledge in Social Media. The workshop was designed for Entrepreneurs , Influencers and those looking to grow their career in Social Media. Why? We all live super damn busy lives. So why not spend a few hours on Saturday giving back to your mind, working on your ideas and delving deep into the opportunities that Social Media can give you and your business! Key Takeaways: Brands are now being built for Social Media, how can you make your brand shareable? Limit yourself with Social Platforms. Find the right ones for your brand and message! User-generated-content is the highest driver of sales on Social Media It is vital to join and build a community on Social Media Influencer marketing returns $6.85 for every dollar spent on paid media Macro-Influencers are can have more impact on the bottom line when used correctly Grow your community through consistency Test fast - Test Often!

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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Gokila digital marketer Coimbatore

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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

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