A slide show on imagination where we were trying to show that creativity and imagination lead to value added through innovation but imagination must come first.

1. Creating Strategic Imagination
Minnesota
Manufacturers
Network
Sept 14, 2010
Dr. John Persico Jr.
Ms. Peg Peck Chapman
Minnesota
Consulting Alliance

4. Imagination in Empathy Program
Patient Satisfaction Scores
Sensitivity 94%
Cleanliness 95%
Compassion 93%
Professionalism 93%
Scheduling 92%
Baxter Medical Center
Radiology Dept: July 2009 – March 2010
http://www.wwmt.com/articles/margin-1376480-bottom-patient.html

5. “Experts reckon an enterprise has to
start with around 3,000 bright ideas if
it is to come up with 100 worthwhile
projects” (The Economist, June
2003)

6. Augmented Idea Implementation System
Gold Ideas are worth 100,000 dollars per year
Silver ideas are worth 10,000 dollars per year
Bronze ideas are worth 1,000 dollars per year
Tin Ideas are worth being noted for their effort
Every employee has at least:
1 Gold idea per year Value = $1000 each
3 Silver ideas per year Value = $100 each
15 Bronze ideas per year Value = $10 each
25 Tin ideas per year Value = $1 each

7. Imagination is the ability to
change the absurd into
reality.

8. When you change the absurd into
reality, you change the rules!
Honda Motorcycles
Sony Walkman
You can have both high quality
and low costs –Dr. W. E. Deming
Value is more
important than price!

9. What is Imagination?
What is Creativity?
What is
Innovation?
Imagination is a divergent process. It
is not problem solving, solution
finding or brainstorming. It is creating
possibilities.

10. What is absurd in
your organization?
How imaginative are
your vision, mission and
values?
How imaginative
are your
employees?
Can you have an
imaginative
organization if your
senior leadership is
not imaginative?
Who is responsible
for imagination in
your organization?

11. Absurd Tool:
Competition Industry All Businesses
Absurd for Us/Not
for them
Absurd for Us/
Also Absurd for
them

12. Vision
The act or power of imagination,
unusual discernment or foresight,
a mode of seeing or conceiving.
Vision
Vision
Vision

13. Vision
MissionValues
Strategies
Tactics

14. Identifying the
correct value
to sell
Finding Customers
Improving
quality and
lowering
costs
Understanding the
customers real needs
Adjusting to
market changes
Creating
synergy within
the
organization
Adopting
Technology
Developing Metrics
Talent
Management
Negating
competitor
advantage
Keeping
customers
loyal
Building a quality sales and
marketing function
Key Strategies for
Competitive
Advantage

15. Imagination Creation ValueInnovation
Design
Products
ServicesDevelopment
Possibilities
Problems
Imagination
is a
multiplier

16. Fantasy and Imagination
are the starting points for
strategic development
Scan your
environment
What IF?
Scenarios
Identify the
Absurd
Simulations

17. Ask people to complete the
Imagination Assessments
and compare in small groups
Group Spokesperson?

18. 10 Strategies that the Minnesota Consulting Alliance
advocates for developing Imagination in organizations
1. Learn to manage and identify the absurd
2. Flip your paradigms
3. Create a mission for imagination
4. Measure imagination
5. Develop at least 9 channels for ideas In, Up, Down and Sideways
6. Build a method for creating meaning around new ideas
7. Find the unicorns, genies and dragons in your organization
8. Expect everyone in the organization to be creative
9. Hire radicals
10.Create a culture of fantasy, surprise and fun

19. Imagination Tools (for employees and managers)
This workshop will describe five tools that will enhance imagination and creativity in employee
thinking and problem-solving. When managers remove barriers and provide the systemic
support for imagination, employees can use these five tools to develop value-unique products,
processes and services. Each tool is explained and participants will have the chance to apply each
tool to specific problems and issues in your company. Emphasis will be on “what next” and the
application of ideas generated to real-time improvements and innovation.
• The Absurdity Tool: A tool for rethinking what cannot be done in your organization,
for challenging existing constructs, and for helping to redefine possibilities that have
been ignored or buried by conventional thinking.
• The Fantasy Tool: A tool for out of the box thinking that relies on fantasy and play to
construct alternative views of reality. This tool will help you to imagine new ideas and
methods of doing things by breaking out of your current patterns of thinking.
• The Integration Tool: A tool for synthesizing and seeing the big picture. This tool
teaches the importance of networks, holistic thinking and combining components to
create synergy.
• The Cloud Tool: A tool for creating dreams from your latent imagination by invoking
the power of the subconscious.
• The SFOIR Tool: This is a tool for creating possibilities that are so far out of the range
of possibilities that you would normally consider them ridiculous. It is a tool for creating
backup and contingency plans in a system when there does not seem anyplace else to go.

20. A Price Waterhouse Coopers study
showed that the top five percent of
companies based on return on capital
employed gave a high level of strategic
importance to innovation.
Ninety-five percent of the
bottom performers rated
innovation and design as
having a low strategic value.

23. We are in the Imagination Age.
Imagination, over Information is
the essential activity of the
economy and culture.

29. “I have learned this, at least, by experiment;
that if one advances confidently in the direction of his
dreams, and endeavors to live the life which he has
imagined, he will meet with a success unexpected in
common hours.
If you have built castles in the air, your work
need not be lost; that is where they should be. Now
put the foundation under them.”
--Henry David Thoreau