Presentation from my General Assembly talk at Campus London in June. My thoughts on how to Improve team creative culture & boost individual creativity.
Presentation from my General Assembly talk at Campus London in June. My thoughts on how to Improve team creative culture & boost individual creativity.
Workshop culture for a better workplaceAlison Coward
Slides from my talk at All About People 2016.
How can you take the energy and feeling of a great collaborative workshop into the rest of your organisation?
A short introduction to the skill of facilitation with important tips on common tools to help engagement and outcome improvement at your meetings and workshops.
Appreciative Inquiry: strengths-based approach to information literacy instru...Alan Carbery
Slide deck from a workshop presented at LILAC 2016 conference in Dublin in March 2016. This workshop gave an overview of appreciative inquiry, and then rounded out with how appreciative inquiry has been used in Champlain College library within its teaching librarian group.
Increasing your personal impact - using questionsPeter Taylor
Great leaders ask questions to learn. Then utilise that understanding to motivate and execute a sensitive and appropriate pathway. This short presentation describes some of the key ways to use questions to help lead people and busineses through change and development.
Brainwriting: The Team Hack To Generating Better IdeasChris Murman
If you work in an office, your boss has probably forced you into a brainstorming session or two (or 12). Invented in the 1940s by an advertising executive, the purpose was to solicit a large amount of ideas in a short period of time. By putting a collective of creative people in the same room, better concepts should come. Sounds very agile.
However, science has shown several times that brainstorming is a terrible technique. It’s cumbersome due to all of the interdependent activities happening at once. When spending time generating ideas as a group, you often spend more time thinking of others ideas than your own.
Fortunately, a relatively unknown technique is starting to gain popularity called brainwriting. Incorporating it into your team events can produce more diverse ideas and provide a friendlier environment for collaboration. In this session, we will workshop them and leave the audience with all of the tools to bring the technique back to their offices.
What are you blind spots conquering the 5 misconceptions that hold leaders back Kam Kazemi
Blind spots! Yes, your existing leadership beliefs and experiences are the reason why 60-90% of leaders’ dreams, aspirations, and strategies are not executed, and why 70% of the people in our organizations are not actively engaged. The problem ends now. Many organizations and leaders are using beliefs and methods grounded in the industrial age to try to motivate and engage employees to create change and sustain growth. Learn from Jim Haudan, Chairman and Co-Founder, and Rich Berens, President and CEO, of Root Inc. as they detail five leadership blind spots that hinder employee engagement and innovation in the workplace. If you’re hoping to be an organization that stands apart because of strong engagement scores, this session will offer actionable, real-life tactics to start making positive changes today.
Why and how to use data to form compelling storytelling. Hands-on with basic tools of data analysis and visualisation (MS Excel and Tableau Software). A first version of this presentation was instructed on Wednesday, December 14th, 2016, during Panteion University's Communication, Media and Culture ADandPRLab series of workshops on digital skills.
Workshop culture for a better workplaceAlison Coward
Slides from my talk at All About People 2016.
How can you take the energy and feeling of a great collaborative workshop into the rest of your organisation?
A short introduction to the skill of facilitation with important tips on common tools to help engagement and outcome improvement at your meetings and workshops.
Appreciative Inquiry: strengths-based approach to information literacy instru...Alan Carbery
Slide deck from a workshop presented at LILAC 2016 conference in Dublin in March 2016. This workshop gave an overview of appreciative inquiry, and then rounded out with how appreciative inquiry has been used in Champlain College library within its teaching librarian group.
Increasing your personal impact - using questionsPeter Taylor
Great leaders ask questions to learn. Then utilise that understanding to motivate and execute a sensitive and appropriate pathway. This short presentation describes some of the key ways to use questions to help lead people and busineses through change and development.
Brainwriting: The Team Hack To Generating Better IdeasChris Murman
If you work in an office, your boss has probably forced you into a brainstorming session or two (or 12). Invented in the 1940s by an advertising executive, the purpose was to solicit a large amount of ideas in a short period of time. By putting a collective of creative people in the same room, better concepts should come. Sounds very agile.
However, science has shown several times that brainstorming is a terrible technique. It’s cumbersome due to all of the interdependent activities happening at once. When spending time generating ideas as a group, you often spend more time thinking of others ideas than your own.
Fortunately, a relatively unknown technique is starting to gain popularity called brainwriting. Incorporating it into your team events can produce more diverse ideas and provide a friendlier environment for collaboration. In this session, we will workshop them and leave the audience with all of the tools to bring the technique back to their offices.
What are you blind spots conquering the 5 misconceptions that hold leaders back Kam Kazemi
Blind spots! Yes, your existing leadership beliefs and experiences are the reason why 60-90% of leaders’ dreams, aspirations, and strategies are not executed, and why 70% of the people in our organizations are not actively engaged. The problem ends now. Many organizations and leaders are using beliefs and methods grounded in the industrial age to try to motivate and engage employees to create change and sustain growth. Learn from Jim Haudan, Chairman and Co-Founder, and Rich Berens, President and CEO, of Root Inc. as they detail five leadership blind spots that hinder employee engagement and innovation in the workplace. If you’re hoping to be an organization that stands apart because of strong engagement scores, this session will offer actionable, real-life tactics to start making positive changes today.
Why and how to use data to form compelling storytelling. Hands-on with basic tools of data analysis and visualisation (MS Excel and Tableau Software). A first version of this presentation was instructed on Wednesday, December 14th, 2016, during Panteion University's Communication, Media and Culture ADandPRLab series of workshops on digital skills.
Visualisez les tweets des candidats à la présidence - Collecte et visualisati...Jade Le Van
Les politiques utilisent désormais les réseaux sociaux pour communiquer leurs idées. En combinant l'utilisation des outils gratuits IFTTT, Google Sheets et Tableau Public, vous pouvez créer des visualisations vous permettant de suivre jour après jour les prises de position des différents candidats présidentiels. En complément d'autres outils d'information, cela vous aidera à vous faire une idée des priorités de chacun.
Data driven storytelling tips from an iron viz champion ryan sleeperRyan Sleeper
"Data-Driven Storytelling: Tip from an Iron Viz Champion" is a presentation by Ryan Sleeper, Manager of Data Visualization & Analysis at Evolytics. Ryan Sleeper is the 2013 Tableau Iron Viz Champion. This presentation was presented at the 2014 Tableau Conference in Seattle, Washington on 9/9/2014. The presentation offers fifteen actionable tips for improving your data visualization. For more information, visit Evolytics.com/15tips
Step-1 Tableau Introduction
Step-2 Connecting to Data
Step-3 Building basic views
Step-4 Data manipulations and Calculated fields
Step-5 Tableau Dashboards
Step-6 Advanced Data Options
Step-7 Advanced graph Options
Brainstorming can be of real value, provided it is used under the right conditions and for the right reasons. Tips and tricks to making the most of group collaboration.
Co-creation brings groups together to jointly produce a mutually valued outcome.
Today’s business world: we meet to talk about what we’re going to do, we go off in our vacuum, we create something, we come back to review, we get feedback, we debate, we revise, and ultimately create something that doesn’t hit the mark from all sides. This is wildly inefficient and produces subpar products.
Pinaki Kathiari, co-founder of Local Wisdom and Stephen Garguillo, Senior Manager of Creative Engagement at Johnson & Johnson, have changed this model in their teams. Co-creation can be used with clients and agencies, companies and customers, between internal departments, basically any number multi disciplined teams looking to produce something.
In their talk 7 Do’s and Don’ts for Co-Creation, Stephen and Pinaki talk about the important aspects of how to bring people together to create fantastic outcomes. From knowing why and when you should co-create, to facilitation, and keeping a bias towards action, you’ll learn what it takes to produce awesome work together than hits the mark from all angles.
Where does creativity come from? Explore then inspire your content marketing with quotes and tips from Content Marketing World keynote speaker John Cleese and other creative innovators.
Creative Problem Solving - Six Thinking Hats and Other Tools by CTRAndre Hannemann Harris
The thinking process is like a kayak with two paddles: One is CREATIVE Thinking while the other represents CRITICAL Thinking.
Six Thinking Hats, introduced in 1985 by Edward DeBono, is an effective tool for decision making and problem solving that uses both sides of your brain.
Culture Transformation Resources, LLC (CTR) provides a fresh look at Creative Problem Solving and Six Thinking Hats in this training presentation.
There are many Benefits of using Six Thinking Hats, including, it helps:
- Provide a common language
- Maximize productive collaboration
- Diversity of thought while using more of our brains
- Consider issues, challenges, decisions and opportunities systematically
- Remove ego (reduce confrontation)
- Save time
- Focus (one thing at a time)
- Think clearly and objectively
- Create, evaluate & implement action plans
- Achieve significant and meaningful results
- Make meetings more productive in less time
#CreativeProblemSolving #ProblemSolving #Leadership #CTR
by Culture Transformation Resources, LLC
www.CTRConsultingServices.com
1-877-287-1234
Every startup begins with an idea. This is a talk on how to come up with startup ideas and how to use validation to pick the ones worth working on. It's based on the book "Hello, Startup" (http://www.hello-startup.net/). You can find the video of the talk here: https://www.youtube.com/watch?v=GkmiE8d_5Pw
Great leaders need great tools.
LeadershipHQ gives you the tools you need to take your leadership to the next level.
Download FREE tools to help you be the best you can be.
https://www.leadershiphq.com.au/tools/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. •Agree that brainstorming is bad
•Understand the weaknesses of brainstorming
•Identify potential alternatives
•Work toward a better “brainstorm”
BY THE END OF THIS PRESENTATION,
WE WILL:
3. “Evidence from science suggests that business people must be
insane to use brainstorming groups”
!
- Adrian Furnham, organizational psychologist
4. The only people enthusiastic about joining a “brainstorm
meeting” are the interns.
!
Typically, everyone else comes prepared with blank stares and
better things to do.
9. Well, an ad man. Alex Osborne, the O in
BBDO, coined the concept in the 1950’s to
solve a problem vexing his creative teams.
They were smart enough, generally creative,
but they, like all of us, were not immune to
criticism in group work.
!
Thus, brainstorming was born.
10. 1. Don’t criticize.
2. Freewheel - encourage all ideas.
3. Go for quantity. More is better.
4. Build on others’ ideas.
BRAINSTORMING CAME WITH RULES
Osborne gave us four principles for creating a nonjudgmental atmosphere.
11. So how did Osborne know he had solved his
problem?
13. “The quantitative results of group brainstorming are beyond
question.”
!
“One group produced 45 suggestions for a home-appliance
promotion, 56 ideas for a money-raising campaign, 124 ideas on
how to sell more blankets.”
14. “The quantitative results of group brainstorming are beyond
question.”
!
“One group produced 45 suggestions for a home-appliance
promotion, 56 ideas for a money-raising campaign, 124 ideas on
how to sell more blankets.”
!
Quantity. He knew people were coming up with ideas.
17. •People working independently come up with more, and better, ideas.
•Performance drops as the group size increases.
•There’s one exception - online brainstorming groups work well.
We’ve since learned:
Research has disputed the value of
brainstorming since 1963.
18. Online brainstorming works really, really well.
Look at Wikipedia.
!
When managed, the group’s performance actually improves as
more people contribute.
!
Why? It could be the screens blocking us from peer review.
19. Still a brainstorming-believer?
!
It’s ok. Research also proves brainstorm-participants believe that
their group performed far better than it actually did.
21. 1. Social loafing: someone tends to sit back and let others do the work
PSYCHOLOGISTS OFFER 3 EXPLANATIONS
22. 1. Social loafing: someone tends to sit back and let others do the work
2. Production blocking: only one person can talk at once
PSYCHOLOGISTS OFFER 3 EXPLANATIONS
23. 1. Social loafing: someone tends to sit back and let others do the work
2. Production blocking: only one person can talk at once
3. Evaluation apprehension: fear of looking stupid in front of peers
PSYCHOLOGISTS OFFER 3 EXPLANATIONS
24. Another point to consider:
Just because you tell people not to judge others’ ideas doesn’t
mean they won’t feel judged by others. It’s human nature.
25. So, how can we truly combat these 3 failures of
brainstorming?
27. The following 5 ideas are thought
starters for the new agency “brainstorm”
28. 1. Social loafing
2. Production blocking
3. Evaluation apprehension
Keep these challenges in mind:
The following 5 ideas are thought
starters for the new agency “brainstorm”
29. Like a creative brief, but with room to fill things in.
What’s the background? Objectives? Timing? Budget?
!
Things to leave blank:
Examples from other brands, ideas that meet X objective, ideas that
meet Y objective, ideas we as an agency would be excited about
1. WORKSHEETS
Thought starter
30. Brief in the larger group, then split everyone into pairs.
!
Request ideas by EOD, not EOmeeting.
2. DYADS
Thought starter
31. Can we create an anonymous Google Doc?
!
Are there resources already available to accommodate this?
3. ONLINE PORTALS
Thought starter
32. Post our “brainstorm” topics in the agency kitchen.
!
Let people contribute at their own pace. Incentivize participation by
rewarding the winning idea. Starbucks giftcards?
4. BULLETIN BOARDS
Thought starter
33. Can we pass out blank notecards for people to fill in ideas before
the meeting, then shuffle them and discuss as a group?
!
Make contributions anonymous, and encourage discussion.
5. NOTECARDS AND VOTING
Thought starter
34. It should help with the evaluation-apprehension if we all look
ridiculous.
6. BEER AND COSTUMES
Thought starter