This document provides an overview of creativity skills for HR managers. It discusses conceptual blocks to creativity such as constancy, compression, and complacency. The three components of creativity are expertise, motivation, and creative thinking skills. Tools for defining problems creatively include the Kipling method, problem statements, and challenge methods. Brainstorming, attribute listing, and visioning are presented as tools for generating new ideas. Finally, the document outlines characteristics that support an organizational climate conducive to creativity, such as risk-taking, open information sharing, and rewarding innovators.
Sourcing talent as key recruiting differentiator part 1 A Alexander Crépin
Talent Sourcing is a core part of recruitment. In the War-for-Talent
In the first part you learn about What sourcing is about How to Source data driven.
We use the A STEP model, part of the SAAA data driven recruitment model.
Human Resource Metrics PowerPoint Presentation Slides SlideTeam
Help your company get empowered with the best human capital with the help of your analysis presented through these impactful Human Resource Metrics PowerPoint presentation slides. The slides cover all the Key Performance Indicators (KPIs) of a HR Metrics report like employee turnover, training, return on human capital, absenteeism, ratio of HR professionals to employees, ratio of business partners per employee, billable hours, costs of labor, returns and expenses per employee. The best KPIs should be able to reflect the human capital performance, such as financial outcomes, performance drivers, etc. The best way to design a good KPI is to communicate with the company business managers who know the jobs the best in their own divisions. You can compare the efficiency and effectiveness of the team through a dedicated slide provided. Quantifying the cost and the impact of talent management programs and HR processes, and measuring the success of HR initiatives can be done conveniently through the various slides provided. Your research based on theories such as Maslow’s hierarchy of needs can be displayed well in the pyramid diagram provided for it. Additional templates for details like agenda, mission, team, goal, finance, timeline, location, lego and magnifying glass have been provided. These slides can be used according to your presentation’s requirement. Set them up with our Human Resource Metrics PowerPoint Presentation Slides. Your team will take over from there.
Sourcing talent as key recruiting differentiator part 1 A Alexander Crépin
Talent Sourcing is a core part of recruitment. In the War-for-Talent
In the first part you learn about What sourcing is about How to Source data driven.
We use the A STEP model, part of the SAAA data driven recruitment model.
Human Resource Metrics PowerPoint Presentation Slides SlideTeam
Help your company get empowered with the best human capital with the help of your analysis presented through these impactful Human Resource Metrics PowerPoint presentation slides. The slides cover all the Key Performance Indicators (KPIs) of a HR Metrics report like employee turnover, training, return on human capital, absenteeism, ratio of HR professionals to employees, ratio of business partners per employee, billable hours, costs of labor, returns and expenses per employee. The best KPIs should be able to reflect the human capital performance, such as financial outcomes, performance drivers, etc. The best way to design a good KPI is to communicate with the company business managers who know the jobs the best in their own divisions. You can compare the efficiency and effectiveness of the team through a dedicated slide provided. Quantifying the cost and the impact of talent management programs and HR processes, and measuring the success of HR initiatives can be done conveniently through the various slides provided. Your research based on theories such as Maslow’s hierarchy of needs can be displayed well in the pyramid diagram provided for it. Additional templates for details like agenda, mission, team, goal, finance, timeline, location, lego and magnifying glass have been provided. These slides can be used according to your presentation’s requirement. Set them up with our Human Resource Metrics PowerPoint Presentation Slides. Your team will take over from there.
HR Strategy: What is it? Why do we need it?CreativeHRM
The modern organization cannot survive without the innovative HR Management. The modern HR Management is always based on the underlying HR Strategy. However, many companies do not have the competitive strategy and they do not utilize the full potential of Human Resources in the organization.
What is the HR Strategy? Generally, it is not just a document. It is a true roadmap for HR. It allows to HR employees to find the right way and it gives the certainty to top executives that Human Resources is on the right track.
The HR Strategy is a basis for your success.
The Transformation of Talent Management presentation takes an in depth look at the challenges facing the HR community as professionals attempt to navigate the changing Talent Management landscape. The piece is full of insights and thought leadership. The data was gathered as part of a survey conducted by the HR Exchange Network on the topic.
Strategic Workforce Planning Model Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Our content-ready strategic workforce planning PowerPoint presentation has pre-designed templates that provide fact-based methods of understanding workforce behavior. This human resource management PPT presentation contain varied range of PowerPoint templates on organizational development, employee plan, vision mission and values, goals and objectives, performance requirements, core skills and competencies, industry trends external analysis, labor market forecast, demographic makeup of customers, human resource trends, levels of employee performance, current staff composition, managing future workforce needs, gap analysis, gap closing strategies, and employee action management. Our workforce developments strategies framework PowerPoint template can impress your viewers and leave an impact on your audiences. Create the impact you wish to deserve. Download our impressive human capital presentation design for topics like succession planning, workforce management, staffing and personnel, human resource management, human capital, capacity building, workload analysis, supply and demand forecasting and business transformation. This strategic workforce planning model PPT slides can make your presentation look even more impressive. Give off confidence with our Strategic Workforce Planning Model Powerpoint Presentation Slides. Display an attitude of self assurance. https://bit.ly/3ETrVdj
Understand terms such as Competency Framework, Competent, Competence, and Competencies in this article and download your Free Competency Frameworks
http://www.makingbusinessmatter.co.uk/blog/competency-framework/
Recruitment and selection powerpoint presentationAndrew Schwartz
Having the highest performing employees is critical for the success of an organization but too often the best candidates can be hidden among stacks of scripted resumes. Hiring managers must learn strategies to find and select the right candidate. The Recruitment and Selection Powerpoint Presentation offers slides on topics such as: 27 points on creating a recruitment strategy, 24 slides on methods of recruiting, 10 tips for how to review resumes, 5 slides on evaluating interviews, 5 points on making the final decision, 17 points on assessing recruitment and selection strategies including 3 steps on how to benchmark these strategies, 15 slides on training and retention including 6 tips to increase retention and 8 tips for implementing training programs, 6 slides describing the legal issues, 4 slides for final action steps and much more. Royalty Free - Use Them Over and Over Again. Once purchased, download instructions will be sent to you via email. (PC and MAC Compatible).
The New Model for Talent Management: Agenda for 2015Josh Bersin
Corporate talent management has matured over the last ten years. In the light of today's new world of work, the globalization of the workforce, and the power of Millennials, it's time to rethink the model. Talent Management today is not just integration of HR - its a new set of 9 imperatives every company must address.
This topic shows the importance of problem solving, and why do we need a problem solving mind. It also shows how to solve problems through 4 steps, using creative tools & techniques to define the problem, generate alternatives, analyze alternatives and taking action.
Learn How To Practice HR Management Different Functions to Hire, Retain & Develop Best Talents in the Market.
Components:
- HR Purpose & Major Functions
- Recruitment & Selection
- Training & Development
- Performance Management
A guide to hiring based on my book, "Hello, Startup". Learn who to hire, where to find them, how to interview them, and how to make an offer they can't refuse.
Recording: https://www.youtube.com/watch?v=jaSmYLymc0U
Book: http://www.hello-startup.net
HR Strategy: What is it? Why do we need it?CreativeHRM
The modern organization cannot survive without the innovative HR Management. The modern HR Management is always based on the underlying HR Strategy. However, many companies do not have the competitive strategy and they do not utilize the full potential of Human Resources in the organization.
What is the HR Strategy? Generally, it is not just a document. It is a true roadmap for HR. It allows to HR employees to find the right way and it gives the certainty to top executives that Human Resources is on the right track.
The HR Strategy is a basis for your success.
The Transformation of Talent Management presentation takes an in depth look at the challenges facing the HR community as professionals attempt to navigate the changing Talent Management landscape. The piece is full of insights and thought leadership. The data was gathered as part of a survey conducted by the HR Exchange Network on the topic.
Strategic Workforce Planning Model Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Our content-ready strategic workforce planning PowerPoint presentation has pre-designed templates that provide fact-based methods of understanding workforce behavior. This human resource management PPT presentation contain varied range of PowerPoint templates on organizational development, employee plan, vision mission and values, goals and objectives, performance requirements, core skills and competencies, industry trends external analysis, labor market forecast, demographic makeup of customers, human resource trends, levels of employee performance, current staff composition, managing future workforce needs, gap analysis, gap closing strategies, and employee action management. Our workforce developments strategies framework PowerPoint template can impress your viewers and leave an impact on your audiences. Create the impact you wish to deserve. Download our impressive human capital presentation design for topics like succession planning, workforce management, staffing and personnel, human resource management, human capital, capacity building, workload analysis, supply and demand forecasting and business transformation. This strategic workforce planning model PPT slides can make your presentation look even more impressive. Give off confidence with our Strategic Workforce Planning Model Powerpoint Presentation Slides. Display an attitude of self assurance. https://bit.ly/3ETrVdj
Understand terms such as Competency Framework, Competent, Competence, and Competencies in this article and download your Free Competency Frameworks
http://www.makingbusinessmatter.co.uk/blog/competency-framework/
Recruitment and selection powerpoint presentationAndrew Schwartz
Having the highest performing employees is critical for the success of an organization but too often the best candidates can be hidden among stacks of scripted resumes. Hiring managers must learn strategies to find and select the right candidate. The Recruitment and Selection Powerpoint Presentation offers slides on topics such as: 27 points on creating a recruitment strategy, 24 slides on methods of recruiting, 10 tips for how to review resumes, 5 slides on evaluating interviews, 5 points on making the final decision, 17 points on assessing recruitment and selection strategies including 3 steps on how to benchmark these strategies, 15 slides on training and retention including 6 tips to increase retention and 8 tips for implementing training programs, 6 slides describing the legal issues, 4 slides for final action steps and much more. Royalty Free - Use Them Over and Over Again. Once purchased, download instructions will be sent to you via email. (PC and MAC Compatible).
The New Model for Talent Management: Agenda for 2015Josh Bersin
Corporate talent management has matured over the last ten years. In the light of today's new world of work, the globalization of the workforce, and the power of Millennials, it's time to rethink the model. Talent Management today is not just integration of HR - its a new set of 9 imperatives every company must address.
This topic shows the importance of problem solving, and why do we need a problem solving mind. It also shows how to solve problems through 4 steps, using creative tools & techniques to define the problem, generate alternatives, analyze alternatives and taking action.
Learn How To Practice HR Management Different Functions to Hire, Retain & Develop Best Talents in the Market.
Components:
- HR Purpose & Major Functions
- Recruitment & Selection
- Training & Development
- Performance Management
A guide to hiring based on my book, "Hello, Startup". Learn who to hire, where to find them, how to interview them, and how to make an offer they can't refuse.
Recording: https://www.youtube.com/watch?v=jaSmYLymc0U
Book: http://www.hello-startup.net
Why Your Competition Is Acquiring and Retaining Top TalentVisier
As unemployment declines, job seekers have the upper-hand in the recruitment process. Organizations are struggling to fill critical roles and at the same time, competition is fierce for top quality candidates. Talent Acquisition leaders are challenged to hire better and faster while ensuring that the right talent lands in the right roles.
In this SlideShare, learn how the following impacts not only the quality of your hire but their tenure in your organization:
- Investing in the candidate experience,
- Finding the right recruiting source,
- Knowing the employee lifecycle, and
- Incorporating diversity in the recruitment process
Coaches C.L.A.S.S. Creative Problem Solving Training Course OverviewCoachesClass
Coaches C.L.A.S.S. Creative Problem Solving Training Course Overview.
For Soft Skills course ware available by subscription only.
Email coaches.class2@outlook.com for subscription inquiries.
Thinking is the most important element in successful and peaceful life. This PPT is about Thinking: Definition, Types, Characteristics and methods of developing it.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Improving profitability for small businessBen Wann
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
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➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
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➢ Korean President visits Samsung Electronics R&D Center
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3. 3www.studyMarketing.org
Contents
1. Creativity and Types of Innovation
2. Conceptual Blocks : Constancy, Compression and
Complacency
3. Three Components of Creativity
4. The Paradoxical Characteristics of Creative Groups
5. Tools for Defining Problems and Creating New Ideas
6. Creating a Creative Climate
4. 4www.studyMarketing.org
Don’t Believe the Experts !
“Television won’t be able to hold onto any
market it captures after the first six
months. People will soon get tired of
staring into a box every night.”
Don’t Believe the Experts !
(Darryl F. Zanuck, Head of 20th Century Fox, 1946)
5. 5www.studyMarketing.org
Don’t Believe the Experts !
“That’s an amazing invention, but
who would ever want to use one of
them?”
(US President Rutherford B. Hayes, after participating in a
trial telephone conversation between Washington and
Philadelphia in 1876).
6. 6www.studyMarketing.org
Don’t Believe the Experts !
“I think there is a world market for
about five computers”
Don’t Believe the Experts !Don’t Believe the Experts !
(Thomas J. Watson Sr., Chairman of IBM, 1943)
12. 12www.studyMarketing.org
Conceptual Blocks
Formal education
often produces…
“right answers”,
analytical rules, or
thinking boundaries
Experience in job
teaches…..
proper ways of doing
things, specialized
knowledge, and rigid
expectation of
appropriate actions
Individuals
lose the ability
to experiment,
improvise,
and take
mental
detours
15. 15www.studyMarketing.org
Constancy
Vertical
thinking
One
thinking
language
• Defining problem in only one way without
considering alternative views
• Lateral thinkers, on the other hand, generate
alternative ways of viewing a problem and
produce multiple definitions
• Using only one language (e.g., words) to
define and assess the problem
• Disregarding other language such as
nonverbal or symbolic languages (e.g.,
mathematics), sensory imagery (smelling),
feelings and emotions (fear, happiness) and
visual imagery (mental pictures).
16. 16www.studyMarketing.org
Compression
Distinguishing
figure from
ground
Artificial
constraints
• Not filtering out irrelevant information or
finding needed information
• The inability to separate the important from
the unimportant, and to appropriately
compress problems.
• Defining the boundaries of a problem too
narrowly
• People assume that some problem definitions
or alternative solutions are off-limits, so they
ignore them.
20. 20www.studyMarketing.org
Three Components of Creativity
Expertise
Motivation
Expertise is, in a word, knowledge –
technical, procedural, and
intellectual
Not all motivation is created equal. An
inner passion to solve the problem at
hand leads to solutions far more
creative than do external rewards,
such as money.
23. 23www.studyMarketing.org
Myths about Creativity
1. The smarter you are, the more creative you
are
2. The young are more creative than the old
3. Creativity is reserved for the few – the
flamboyant risk takers
4. Creativity is a solitary act
5. You can’t manage creativity
26. 26www.studyMarketing.org
Kipling Method
Kipling
Method
• Rudyard Kipling used a set of questions (5W +
1H) to help trigger ideas and solve problems
• One approach with this is to use the questions
in a particular order to help guide you through
a sequence of thought towards a complete
answer, such as: What is the problem? Where is it
happening? When is it happening? Why is it
happening? How can you overcome this problem?
Who do you need to get involved? When will you
know you have solved the problem?
27. 27www.studyMarketing.org
Kipling
Method
• Any questions work because we are
conditioned to answer questions that we are
asked. They challenge us and social rules say
it is impolite not to reply.
• The Kipling questions work because they are
short and direct. They are also largely
general, and 'What' can be applied to many
different situations, making them a flexible
resource.
Kipling Method
29. 29www.studyMarketing.org
Problem
Statement
• Write down more than one draft of the
problem statement. Remember that defining
the problem is almost a complete project in
itself and you may benefit from going through
iterative stages of convergence and
divergence.
• Listen and write down everybody's opinion of
what the problem really is. Find the points of
agreement and then discuss the differences.
Problem Statement
30. 30www.studyMarketing.org
Problem
Statement
• Stating the problem may seem obvious, yet
many creative efforts fail because the
problem is either unclear or it is focused in
the wrong place.
• The way you state a problem is half the
problem and half the solution. Once you have
identified a good problem statement,
sometimes the solution is so obvious that you
need little, if any, creative thought afterwards.
Problem Statement
31. 31www.studyMarketing.org
Challenge Method
• Use it to force yourself or other people out of
a thinking rut.
• Use it to test out ideas for validity.
• Use it to challenge the problem or situation
you are considering when initially defining the
problem.
Challenge
Method
32. 32www.studyMarketing.org
• Select all or part of the problem domain that
you are going to challenge. Perhaps it is
something that has been particularly difficult to
be creative around.
• Find something to challenge and question it
deeply. You can challenge many things,
including:
• Concepts - and broad ideas
• Assumptions - and beliefs that are not
questioned
Challenge
Method
Challenge Method
33. 33www.studyMarketing.org
Challenge
Method
• Boundaries - across which you do not yet
cross
• 'Impossible' - things that are assumed
cannot happen
• 'Can't be done' - things that are assumed
cannot be done
• 'Essentials' - things that you assume cannot
be disposed of
• Sacred cows - that cannot be challenged
Challenge Method
34. 34www.studyMarketing.org
Challenge
Method
• One way in which we deal with the complexity
of the world is to make assumptions about
many things. Our pattern-matching ability is a
great help in allowing us to take short-cuts but
it often ends up in us not noticing many things.
• If we do not take deliberate and conscious
action, our subconscious will let many
assumptions pass by unnoticed.
Challenge Method
37. 37www.studyMarketing.org
Attribute Listing
Attribute
Listing
• Use Attribute Listing when you have a
situation that can be decomposed into
attributes - which itself can be a usefully
creative activity.
• Particularly useful with physical objects.
You can use it elsewhere, too.
• Highly rational style. Suitable for people
who prefer analytic approaches. Good for
engineering-type situations.
38. 38www.studyMarketing.org
Attribute
Listing
• For the object or thing in question, list as
many attributes as you can.
• It can also be useful to first break the object
down into constituent parts and look at the
attributes of each part in question.
Attribute Listing
39. 39www.studyMarketing.org
Attribute
Listing
• For each attribute, ask 'what does this give'?
Seek the real value of each attribute. It is
also possible that attributes have 'negative
value' -- i.e.. they detract from the overall
value of the object.
• Finally look for ways in which you can
modify the attributes in some way. Thus you
can increase value, decrease negative
value or create new value.
Attribute Listing
40. 40www.studyMarketing.org
Attribute
Listing
• Attribute Listing works as a decompositional
approach, breaking the problem down into
smaller parts that can be examined
individually.
• All things have attributes which are
sometimes overlooked. By deliberately
focusing on these, you can find new ways to
be creative.
Attribute Listing
41. 41www.studyMarketing.org
Brainstorming
Brain-
storming
• Brainstorming is probably the best-known
creative tool.
• It can be used in most groups, although
you will probably have to remind them of
the rules.
• It is best done using an independent
facilitator who manages the process (so
the group can focus on the creative task).
• Typically takes around 30 minutes to an
hour.
43. 43www.studyMarketing.org
Brain-
storming
• Brainstorming works when people use
each other's ideas to trigger their own
thinking. Our minds are highly
associative, and one thought easily
triggers another.
• If we use the thoughts of others, then
these will stop us getting trapped by our
own thinking structures.
Brainstorming
44. 44www.studyMarketing.org
Visioning
Visioning
• A vision is a 'motivating view of the future'.
It creates pull. It gives direction.
• Imagine brilliant and innovative future.
Think about what you are trying to
achieve.
• Go out into the future. Look around and
see what is there.
45. 45www.studyMarketing.org
Visioning
Visioning
• Use dynamic and emotive words to paint
motivating pictures. Use words like 'sharp',
'now' and 'value'.
• Phrase it in the present tense to make it
more immediate. Use 'is' rather than 'will'.
• Use active verbs that talk about what is
happening.
• Test it with others to ensure it works for
them too.
48. 48www.studyMarketing.org
Organizational Characteristics that
Support Creativity and Innovation
Risk taking is
acceptable to
management
New ideas and
new ways of
doing things are
welcomed
Information is
free flowing
Employees
have access to
knowledge
sources
Good ideas are
supported by
executive
patrons
Innovators are
rewarded
51. 51www.studyMarketing.org
References/Recommended Further Readings:
1. David A. Whetten and Kim S. Cameron, Developing Management
Skills, Harpers Collins Publisher. You can obtain this excellent book at this link:
http://www.amazon.com/Developing-Management-Skills-David-
Whetten/dp/0131747428/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1219800012&sr=1-1
2. Floyd Hurt, Rousing Creativity, Crisp Publication. Link:
http://www.amazon.com/Crisp-Rousing-Creativity-
Professional/dp/1560525479/ref=sr_1_1?ie=UTF8&s=books&qid=1219802592&sr=1-1
3. www.creatingminds.org