Recommended
More Related Content
What's hot
What's hot (20)
Similar to How to build creative teams that flow
Similar to How to build creative teams that flow (20)
Recently uploaded
Recently uploaded (20)
How to build creative teams that flow
- 1. John Lanyon Monday 11th June, General Assembly How To Build Creative Teams That Flow @john_lanyon
- 4. US IN 60 SECONDS
- 6. Why am I here?
- 8. How to Improve team creative culture & Boost individual creativity.
- 9. Contents 1.Find Your Flow 2.Join The Dots 3.Open Up 4.Create Time Discussion Why isTeam Creativity important?
- 10. Why is Team Creativity important?
- 11. Increased Creativity = Increased Success
- 12. “…companies that encourage a creative culture are 3.5 times more likely to achieve 10% revenue growth goals and are 50% more likely to report a commanding market leadership position over competitors.” Adobe https://landing.adobe.com/dam/downloads/whitepapers/55563.en.creative-dividends.pdf
- 13. “Companies that foster creativity enjoy 1.5x greater market share.” Adobe https://blogs.adobe.com/creative/design-advantage/
- 16. 1.FindYour Flow
- 19. “His studies revealed that what makes experience genuinely satisfying is 'flow' - a state of concentration so focused that it amounts to complete absorption in an activity and results in the achievement of an ideal state of happiness.” !
- 20. What is Flow?
- 22. Flow is achieved when these conditions are met: ! 1. You are engaging in an activity that you enjoy and that is in a field you have sufficient skill and experience to engage in comfortably. 2.The task or activity that you are completing is pushing you just beyond your current skill level.
- 24. Flow is identical to the feeling of being“in the zone”or“in the groove”.
- 25. Designers Artists Engineers Writers Musicians Film Makers Programmers… Flow state can be experienced in any field where the task is intrinsically rewarding, for example:
- 27. So,why is Flow important for innovation & creativity?
- 28. Not only does this research indicate that we will be most creative,innovative and effective,when our tasks match or just exceed our skill levels. ! It also shows that we will be more happy in our work. ! Maximising the amount of opportunities for us and our teams to lock into a flow state,will help to improve our overall creative output and quality. ! !
- 29. How to FindYour Flow
- 30. Get a good Brief
- 31. You must have clear goals and feedback
- 32. Projects just forThe Love
- 34. Change it up
- 36. So we should look at our teams and ask – is every person here engaging in flow for an adequate percentage of their time? ! If not,then we should find ways for them to change that. Summary
- 37. 2.JoinThe Dots
- 38. “Creativity is just connecting things.When you ask creative people how they did something,they feel a little guilty because they didn’t really do it,they just saw something… ! …The broader one’s understanding of the human experience,the better design we will have.” Steve Jobs
- 44. The more digging through lifes crates you do, the more experiences you have,the more chances you will have to join the creative dots.
- 46. TakeYour brain for A Walk
- 50. About all the thought that goes into the things we don’t think about. Stories from people. You never know what you are going to get.
- 52. Keep an Open mind
- 56. Start small:10 minutes a day
- 57. “It’s fuel for the artist,you grow faster between films or paintings.It speeds things up. You start making the subconscious conscious;meditators have an edge over artists that don’t meditate" David Lynch
- 59. Practicing mindfulness for creativity can create: ! • An open and curious mindset that can look at challenges from many angles. • A rigorous and organized methodology for thinking holistically about a problem. • Clear visual and verbal communication skills to work through and articulate potential solutions. • A positive and optimistic outlook that can transform problems into solutions. https://www.ideo.com/blog/why-meditation-makes-you-more-creative
- 61. Encouraging ourselves and our teams to look in new and unusual places for inspiration and training our attention. ! Could help set us on course to create more unique creative solutions. Summary
- 62. 3.Open Up
- 66. “Within Pixar,members of any department can approach anyone in another department to solve problems, without having to go through 'proper' channels.” Ed Catmull Creativity Inc.
- 68. HowTo Open Up
- 69. Creative Huddles
- 73. Clients can help too
- 75. Adopting an open approach to idea generation,can reveal more innovative and original solutions. Summary
- 76. 4.CreateTime
- 77. “71% of companies report creating 10x the number of assets today than just a few years ago” ! Adobe https://blogs.adobe.com/creative/design-advantage/
- 78. Having too much time can kill creativity and lead us to having too many different ideas and too long to deliberate them. ! But in most cases,giving people more time to think and create - leads to better results. ! !
- 83. HowTo CreateTime
- 84. The Curse Of A Bad Brief
- 86. DefendYourTime
- 87. 10 day pitch policy
- 91. Are we and our teams being given enough time to be truly creative? ! If not,how can we change this? Summary
- 92. Summary 1.Find Your Flow 2.Join The Dots 3.Open Up 4.Create Time !