The document discusses how search engines, social media, and mobile devices have changed how consumers research and purchase products. It notes that businesses now need to (1) optimize their websites for search engines to attract organic traffic, (2) design mobile-friendly websites as many consumers research on their phones, and (3) engage with customers on social media to build their brand and reputation online. The presentation encourages businesses to monitor online reviews, respond to customer feedback, and promote positive reviews to manage their online reputation.