1. The 4 Proven Marketing Systems
Every Business Must Optimize to
Maximize Revenue Growth

2. In the next hour, I‘m going
to teach you how you can
dominate your market and
take your income to
entirely new levels.

3. Leverage marketing & technology to
achieve maximum results.

4. Are missing AT LEAST 2 out of
95% the 4 critical, proven marketing
systems that are necessary to
of Small
achieve maximum business
Businesses
growth!

5. Why?

6. The competitive landscape
for business has changed
dramatically!

7. And so has the way your
customers find and shop
for your services/products.

8. Businesses - small
businesses in particular -
have been slow to adapt.

9. 3 Drivers Of Change
Search
Social
Mobile

10. Search
• Easier than ever!
• Accessible from multiple devices
• Has become the predominant way to find
information, products and businesses

11. Search
92% of consumers have more confidence in info
found online than they do in anything from a
salesclerk or other source.
(Wall Street Journal, Jan 2009)

12. Social
• Connecting and sharing opinions with ease
• Opinions are highly visible
• Search engines paying attention
• Content about your business is NOT created
by you!
• CONSUMERS ARE THE PUBLISHERS!

13. Social
70% of consumers consult reviews or ratings
BEFORE purchasing.
Google Zero Moment of Truth 2011

14. Mobile
• The biggest game-changer
• Mobile search = Immediate gratification
• You MUST be present – If not you, your
competitors eat your lunch!

15. Mobile
Mobile searches have QUADRUPLED in
the last year according to Google.
1 in 7 searches are now mobile.

16. It is easier than ever for consumers to
quickly research and compare various
products and services.

17. The companies that ―GET IT‖ are
crushing the companies
that don‘t!

18. The BIG question:
How do you strategically work
with these three big drivers
of change to make sure you come
out on top?

19. It means that now more than ever,
you need to have a marketing
plan that works!

20. Simplify the challenge and
clarify the approach!

21. You Must Maximize the Impact of 4
KEY Marketing Systems

22. R4 Marketing Framework

23. Reputation

24. Reach

25. Resell

26. Referral

27. R4 Marketing Framework

28. 25%
growth on their own…

29. Ignite business growth to
100%
or more when combined!

30. Reputation

31. It is easier than ever for consumers to
find the feedback of other consumers
to help them make a decision about
who to buy from.

32. 70% of consumers…
say that the feedback they find online is
the #2 factor in making a decision about
who to work with/visit/etc.

33. 7 in 10 who read reviews share them with
friends, family & colleagues.
(Deloitte & Touche, Sept. 2007)

34. 74% of U.S. consumers…
choose to do business based on
online feedback

35. Everyone is talking…
who‘s talking about you?

36. Who‘s talking about you?
Today, an unhappy customer
will tell thousands of their
―closest strangers‖ on the
Internet.

37. Who‘s talking about you?
• Customers
• Prospects
• Competitors
• Disgruntled employees
• Ex spouses
• Former business
partners, investors
• Trolls (the permanently
aggrieved)

38. Reviews at the center of search

39. trust recommendations from people
90 %
of online consumers they know.
70%
of online consumers
trust unknown users!
14 %
of online consumers
trust advertising
(Econsultancy, July 2009, Erik Qualman, Socialnomics)

40. Reviews at the center of search
3/30!

41. Reviews at the center of search

42. Your goal!
5-Star Reputation

43. CONTRIBUTE
To the conversation in a meaningful way.

44. Why do you need to contribute?
• You can‘t control what people say about your
company BUT …
• You can make sure you‘re adding enough to the
conversation to ensure that the ratio of positive
to negative is in your favor!

45. Take ownership of profiles in all of
your key directories and networks
• Google+ Local
*important*
• Yelp
• Trip Advisor
• LinkedIn
• Facebook
• Twitter

46. Publish your own story!
• Make your own news
• Post on subjects that will help your clients and
prospects
• Add social media sharing buttons

47. Make educational videos and post
them to YouTube
Any given video stands
about a 50x better
chance of appearing on
the first page of results
than any given text
page in the index.
Source: Forrester

48. Build a review collection system
Collecting referrals should be an ACTIVE and
METHODICAL process
Reviews on a site can boost conversion +20%
(Bazaarvoice.com/resources/stats 'Conversion Results')

49. The BIG takeaway
Reputation is now THE FOUNDATION of effective
marketing!
It is no longer enough to do good work.
YOU MUST PROACTIVELY DEVELOP AND
MARKET YOUR REPUTATION!

50. Reach

51. Reach via Social Media
Social media use has grown by
712% since 2005.

52. 66% of adult internet users…
access social media. In 2005, this was true
of only 8%!

53. There are 155 million +
Facebook users in the U.S. and
over 1 billion throughout the
world.

54. Chances are…
No matter who your target audience is, you can
reach them on Facebook.

55. 6 Reasons to Advertise
on Facebook

56. 1. Reach
• 51 percent of Internet users
• Variety: huge number of every group
• Engage them in a multiple ways

57. 2. Precision targeting
• Location (ZIPs, area code, etc.)
• Age and birthday
• Education (e.g. Michigan State class of ‘05)
• Connections
• Demographics
• Interests
• Relationship status

58. 3. Cost control
• Advertisers (you) control how much you spend
for each campaign
• Budgets can be very low
• Better targeting = less wasted spend

59. 4. Cost efficiency
• Precision = efficiency
• FB‘s measurability means you can
keep driving down your cost per click
• Dollar for dollar, there‘s no better way to get the
word out with relevancy

60. 5. Simplicity
• Great UI makes setup a breeze
• Much easier than Google AdWords
• No PPC experience required

61. 6. Interests targeting
• Ads are much more likely to perform better when
you target smaller, specific groups of people!
• Display ads to the people who are most likely to
be interested in your product or service
• Customize your ad so it‘s more appealing to the
audience you‘re trying to reach

62. Sponsored Story Ads
on Facebook

63. Sponsored Story Ads
Convert users‘ activity into ads and display
the ad to friends of the user...

64. Sponsored Story Ads
• Geared to increase ‗likes‘
• Tightly fits into how people use Facebook
• Psychographics vs. Demographics

65. Facebook Sponsored Stories
have an 18% LOWER cost per
fan than direct ads.
Source: TBG Digital Test

66. Facebook Sponsored Stories
have a 53% higher click
through rate than direct ads.
Source: TBG Digital Test 2011

67. The BIG takeaway
Your audience is socially active online!
If you‘re not reaching them via Social Media...
YOUR COMPETITORS ARE!

68. Reach via Mobile
Mobile
Mobile searches have QUADRUPLED in
the last year according to Google.
1 in 7 searches are now mobile.

69. The average user spends an
average of 2 hours a day on their
mobile phone.

70. Nomophobia: The fear of being out of
mobile phone contact
Almost 66% of Smartphone
subscribers admit to sleeping
with their phones

71. Reach via Mobile
1 in 3 mobile searches are LOCAL.

72. After looking up a business via mobile…
61
61% % result in a phone call
59
59%% result in a visit

73. 6 in 10 prospects will leave your
site if it‘s NOT mobile friendly.

74. 52% of users say a bad mobile
experience makes them much
less likely to engage with a
business.

75. Your goal:
Make it as EASY as possible
for prospects to consume
information about your
business on their mobile
phones.
AVOID THIS 

76. CONFUSION CLARITY
Standard Website Mobile Website

77. The BIG takeaway
Consumers don‘t want to be disconnected from
their phones…
This ‗addiction‘ gives you a chance to stay
connected to consumers wherever they go.
You have the opportunity to REACH your audience
without making them step out of their daily routine.

78. Resell

79. Resell via Mobile
• 87% of Americans have mobile phones
• 73% say it‘s their no. 1 most-used
technology device
• 25% of all U.S. households have ditched
their landlines!

80. Resell via Mobile
6.1 trillion text messages were
sent/received in 2010.
SMS is capable of reaching 91% of
the US population.
Source: Telecommunications Union (ITU)

81. Why Use SMS
• Instant deliverability
• Flexible Platform
• Instant Opt-in and Opt-Out
• High open and conversion rates
• Low effort to create (short message, no
html…etc.)

82. Why Use SMS
• 97% of all SMS marketing texts are opened
• 95–98% of text messages are read within
minutes of receipt
• 33% of email addresses change on a yearly
basis, but … People are keeping their cell
phone number for LIFE

83. Appointment Reminders
SMS reminders can reduce no-shows by 50% or
more—which means you can …
Save a TON of money—and put it back into your
business (or into your pocket)

84. Coupons
Mobile coupons are 10x more likely to be
redeemed than traditional coupons
Source: Borrell Associates 2010

85. Geo-targeting
Automatically send text coupons when people are
shopping in the vicinity of your businesses

86. The BIG takeaway
Text messaging is the most popular form of
communication among consumers…
Your audience is almost GUARANTEED to get
your message with SMS!
BUILD YOUR SMS LIST TODAY!

87. Referral

88. Referrals
The New York Times states…
65% of NEW business comes
from referrals.
Source: The New York Times

89. Referrals
41% of businesses count on
referrals for over 80% of sales.

90. How can you proactively
drive referrals?!

91. You need to understand that
good customer service doesn‘t
always equate to referrals.

92. 83% of satisfied customers are
willing to refer products and
service.
Only 29% actually do!

93. You MUST leverage a referral system.

94. Word-of-Mouth vs. Referral
Systems
Chance Predictable
Consistent
Repeatable

95. Referral System
A methodical process that captures
qualified prospects through your
association with people.

96. So how do you generate referrals
in a repeatable system?
YOU ASK FOR THEM!

97. 91% of clients would give a
referral, but have never been
asked.

98. Requesting Referrals
It‘s as straightforward as…
Incorporating the message into referral
cards, postcards, social media, your
website – and making sure your happy
customers see them!

99. Requesting Referrals
Print/Mail:
Distribute referral cards and postcards
on a structured schedule.

100. Requesting Referrals
Online:
Incorporate referral requests into contests,
coupons and other viral promotions.

101. The BIG takeaway
Referrals are great, but hard to depend on if
you can‘t make them predictable.
Design a repeatable system that captures the
referral when your customers are thrilled!
Make it easy for them to share you!

102. R4 Marketing Framework

103. Are you doing everything you
can to grow your business?

104. No.
Awareness, time, budget
& expertise!

105. The problem?

106. The gap between those that ―get it‖
and those that don‘t is widening!

107. 90% realize they...
aren‘t growing like they should!

108. Only 50% realize...
THEY need to make a change.

109. Only 20% realize that...
being strategic about their marketing is
THE difference.

110. If you are a part of the 20%...

111. If you are committed to creating
maximum growth at your
business…

112. I‘d like to get to know you and
your business better!

113. Questions?