This document outlines 10 strategies for marketing a business on LinkedIn, including creating an optimized company page and profile, regularly posting updates about the business and industry, connecting with other professionals, promoting the LinkedIn page on other websites, getting recommendations, advertising on LinkedIn, participating in relevant groups, creating an owned group, using introductions and InMail to connect with others, and provides a case study example of how one business owner used LinkedIn to build a $5 million business.
Social media for financial advisors **V2 MARCH 2011**Loic Jeanjean
Join our Director of Web Marketing and learn how being active on social networking sites can benefit your business.
The webinar covered the following topics:
- LinkedIn strategies & tips
- Facebook, beef up your fan page
Twitter, who to follow, what to tweet about etc.
YouTube, get 24/7 interaction with clients + prospects
Slideshare, what is it, what to post
Archiving, FINRA regulations, compliance
5 tips to build trust online
Learn how to master LinkedIn's intricacies and see how it can benefit your business. This presentation was geared towards financial advisors and members of the financial services industry.
Explore how to create a LinkedIn profile that brings your personal career story to life and opens you up to new opportunities. Presented to Young Professionals of Knoxville on August 11, 2020.
Linked In Top 10 HOT Business Generation Tips - New for SeptemberSocial Jack
Just released for September - including new LinkedIN features!
www.ForwardProgress.NET register for our newsletter for new social network articles next week.
Getting new business is critical in today’s business world where every targeted lead counts! Join the thousands of people who have generated new business in the last few months from these courses.
“Dean DeLisle is one of the foremost experts on using Social Networks for effective business marketing. Others offer introduction classes which provided me no value. Dean’s program got me up and running with immediate results to my bottom line.” - Darlene Ziebell, Entrepreneur Expert, Ziebell Enterprises, Inc.
In this in depth FREE Training Class we will cover what you can do to begin to leverage your LinkedIN Account to actually generate NEW business! This is a jam-packed one hour class.
ALL Registrants get access to recording and materials.
You will learn how to:
- Optimize your account
- Find your targets
- Leverage the power of Groups
- Increase your Google rankings
- Track your success
- Access new areas of LinkedIN
- Access new Tools available
We look forward to seeing you in this new class!
Social media for financial advisors **V2 MARCH 2011**Loic Jeanjean
Join our Director of Web Marketing and learn how being active on social networking sites can benefit your business.
The webinar covered the following topics:
- LinkedIn strategies & tips
- Facebook, beef up your fan page
Twitter, who to follow, what to tweet about etc.
YouTube, get 24/7 interaction with clients + prospects
Slideshare, what is it, what to post
Archiving, FINRA regulations, compliance
5 tips to build trust online
Learn how to master LinkedIn's intricacies and see how it can benefit your business. This presentation was geared towards financial advisors and members of the financial services industry.
Explore how to create a LinkedIn profile that brings your personal career story to life and opens you up to new opportunities. Presented to Young Professionals of Knoxville on August 11, 2020.
Linked In Top 10 HOT Business Generation Tips - New for SeptemberSocial Jack
Just released for September - including new LinkedIN features!
www.ForwardProgress.NET register for our newsletter for new social network articles next week.
Getting new business is critical in today’s business world where every targeted lead counts! Join the thousands of people who have generated new business in the last few months from these courses.
“Dean DeLisle is one of the foremost experts on using Social Networks for effective business marketing. Others offer introduction classes which provided me no value. Dean’s program got me up and running with immediate results to my bottom line.” - Darlene Ziebell, Entrepreneur Expert, Ziebell Enterprises, Inc.
In this in depth FREE Training Class we will cover what you can do to begin to leverage your LinkedIN Account to actually generate NEW business! This is a jam-packed one hour class.
ALL Registrants get access to recording and materials.
You will learn how to:
- Optimize your account
- Find your targets
- Leverage the power of Groups
- Increase your Google rankings
- Track your success
- Access new areas of LinkedIN
- Access new Tools available
We look forward to seeing you in this new class!
Get a deep dive on LinkedIn search with Recruiter Lite. You'll learn new and creative approaches and search techniques to help you find more qualified candidates and get more responses.
Learn more about Recruiter Lite: http://linkd.in/1vNLXxj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Brand matters: mobilize your best talent ambassadors on LinkedInShira Appell
This session was delivered as part of our Talent Solutions Customer InVite Only Webinar Series in Q4 of 2015.
Do you wish your colleagues had a stronger brand on LinkedIn? This content will give you the tools to teach and empower your cross-functional partners and/or colleagues to be talent ambassadors for your organization and leave a lasting impression. We also recommend this content to be used to education and train your employees on the importance of building a strong professional brand on LinkedIn.
Facebook for Real Estate is one of the most difficult topics for agents to understand. YouSocial has created a simple and easy to understand way to attract and convert leads on Facebook.
Top 10 Linkedin Techniques To Get New Business Coaching Clients Fp 030110 T...Social Jack
Interesting FACT About Your Competition:
Over 80% Use Facebook, LinkedIn, Twitter Every Day…
Why Is This GREAT NEWS For You?
Very Few Really Know What They Are Doing!
LinkedIn is BY FAR the Largest Business Network on the Internet Currently Over 50 Million Members Just Like You
Using LinkedIn helps you build a quality and credible relationship with your friends, family, groups, clients, and even within your community.
Why Should EVERY Financial Advisor or Insurance Agent Be Using LinkedIn?
Because unlike Facebook…LinkedIn is where they are not just talking…they are talking business! So don’t you want them talking about you?
Find 45 Minutes To Attend Our Upcoming Webinar and Learn How To…
1. Spend Less Time
2. Reach More People
3. Find the “Right People”
MARK YOUR CALENDAR AND JOIN THIS WEBINAR:
HOST: Dean Delisle, President and CEO of Forward Progress, Inc.
Nationally Recognized Social Media Expert, Business Coach, Speaker, Author
Featured frequently in news publications, radio and television, Dean DeLisle has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales—all by helping them make the connections that count.
All things LinkedIn advertising by Robert BradyIWMM
Watch the video: http://iwmm.org/all-things-linkedin-advertising-by-robert-brady/
This was presented at a IWMM.org meeting. Robert Brady founder of Righteous Marketing has moved to our parts. He's presented at well known conferences like HeroConf and now he will be presenting hist best LinkedIn advertising tips, tricks and ninja stuff. Robert believes LinkedIn is the most under-appreciated marketing platform. Come learn why.
LinkedIn can be a valuable tool throughout your professional career. This presentation provides some valuable direction to help maximize and utilize LinkedIn during your job search.
Learn how to maximize your profile, get 100% completion, explore other areas of the site, get job hunting tips and learn to avoid common mistakes.
face to face networking was the original social media. Learn how to go from face to face networking to extending and deepening relationships with social media especially linkedIn
Your professional brand is defined by information found about you online. Today's buyer starts their search before the salesperson enters the equation. A compelling, optimized LinkedIn profile is an opportunity to not only be found online, but to control that digital first impression.
Learn how to create a complete, keyword optimized LinkedIn profile. Research shows you are 40 times more effective in all your efforts on LinkedIn with a complete profile.
Understand the value of a building a large LinkedIn network of connections. The size of your network is directly linked to your rank in Google and LinkedIn search.
However, it's not enough to have a complete, keyword optimized profile and a large network. This is only the foundation you build upon. To be successful on LinkedIn you need to proactively reach out to your network: engage with valuable content and status updates that are both helpful and relevant to your target audience.
LinkedIn members are searching for thought leadership on LinkedIn. This is an opportunity to warm up the cold call and position yourself not as a service provide, but a valuable resource.
Your content should reinforce your branding statement and address the challenges that your clients and potential clients have. If you do this consistently, your network will have a clear understanding of your value proposition and reach out when they have a need.
Remember "People love to buy, but they hate to be sold."
I coach people on how to use LinkedIn to market themselves and their business to a targeted audience. If you want to learn more about this, please reach out to me for a complimentary consultation. 201.444.2991 or merrill.theresa@gmail.com
Networking, building conversations for businessRoisin Markham
Presented to Longford and Westmeath Enterprise Boards Women in Business Networks.
Looking at networking as a relationship building exercise; Networking 101, building on the basics, tips of how to, a persons network, what you don't see when you meet someone, building trust, towards a networking strategy.
Pretty much the rules that no one tells you.
Learn how to use social media and LinkedIn’s free solutions to:
· Attract more clients and candidates
· Engage them through relevant content
· Grow your talent pipeline and business by tapping into this pool.
WIN - Wonders of Intentional Networking WorkshopSocial Jack
The WIN! Program is revolutionary. Take advantage of this remarkable opportunity to maximize your influence in both business and your social life.
LIVE CHICAGO WORKSHOP!
Are you naturally social, or afraid to start a conversation? Are you new to social networks, or are you constantly on Facebook or LinkedIn, but with little business to show for it?
Led by Dr. Bob Wright and Dean Delisle, the WIN! Program will not just teach you how to "work a room - it will teach you that your "room" is bigger than you'd ever dreamed!
Our four-week program is packed with practical applications and exercise. You will learn to:
• Map your network • Understand the science behind networking • Connect to 2 million trusted connections through your core network, in just 20 minutes a day, leveraging them into appointments and sales • Hone your leadership skills and get team support in planning a WIN! Party—inviting friends, family, colleagues, and strangers!
Dr. Bob Wright, Founder and CEO of the Wright Leadership Institute, has been identified by Crain’s Chicago Business as one of Chicago’s top executive coaches. Dr. Wright is an internationally recognized author, speaker, coach, consultant, and expert on human relations and group/organizational dynamics.
Dean Delisle, Founder and CEO of Forward Progress, Inc., is a social media strategist, coach, trainer, speaker, and writer. Dean has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales by helping them make the connections that count.
Program Schedule: The next WIN! Training begins MAY 7th, and includes one networking party and one follow-up seminar to transform your social and business networks.
Day 1: Friday, May 7, 8:00 a.m. -5:00 p.m., Day 2: Your chosen networking party, May 24, 26, or 27, Day 3: Thursday, June 3, 9:00 a.m. – noon
The Cost: $99.00 per person
Register now! http://www.1shoppingcart.com/SecureCart/SecureCart.aspx?mid=69FE37A8-142B-4864-A8C9-9F149A487A29&pid=442d5e4156e14415b9690aba550ef5a7
Questions? Call 312;645-8300 or email Kirsten@wrightlearning.com
Inbound Marketing explained by Dwight SchrutteThomas M Schwab
FACT: Inbound Marketing works for bears, beets and Battle Star Galactica. Dwight Schrutte explains the top 10 basics of how to attract, engage and delight customers with Inbound Marketing
Franchising - A Realistic Business Opportunity In IndiaKarrox Franchise
A presentation looking at the criteria for a business wanting to expand through franchising.
Looks at the entrepreneurship scalability with franchising in India within the Education Sector.
End result is that any successful franchise is probably a mix of the various models.
There are as many models of Franchises as there are business multiplied by the different ambitions and desires of the owners of those businesses.
Get a deep dive on LinkedIn search with Recruiter Lite. You'll learn new and creative approaches and search techniques to help you find more qualified candidates and get more responses.
Learn more about Recruiter Lite: http://linkd.in/1vNLXxj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Brand matters: mobilize your best talent ambassadors on LinkedInShira Appell
This session was delivered as part of our Talent Solutions Customer InVite Only Webinar Series in Q4 of 2015.
Do you wish your colleagues had a stronger brand on LinkedIn? This content will give you the tools to teach and empower your cross-functional partners and/or colleagues to be talent ambassadors for your organization and leave a lasting impression. We also recommend this content to be used to education and train your employees on the importance of building a strong professional brand on LinkedIn.
Facebook for Real Estate is one of the most difficult topics for agents to understand. YouSocial has created a simple and easy to understand way to attract and convert leads on Facebook.
Top 10 Linkedin Techniques To Get New Business Coaching Clients Fp 030110 T...Social Jack
Interesting FACT About Your Competition:
Over 80% Use Facebook, LinkedIn, Twitter Every Day…
Why Is This GREAT NEWS For You?
Very Few Really Know What They Are Doing!
LinkedIn is BY FAR the Largest Business Network on the Internet Currently Over 50 Million Members Just Like You
Using LinkedIn helps you build a quality and credible relationship with your friends, family, groups, clients, and even within your community.
Why Should EVERY Financial Advisor or Insurance Agent Be Using LinkedIn?
Because unlike Facebook…LinkedIn is where they are not just talking…they are talking business! So don’t you want them talking about you?
Find 45 Minutes To Attend Our Upcoming Webinar and Learn How To…
1. Spend Less Time
2. Reach More People
3. Find the “Right People”
MARK YOUR CALENDAR AND JOIN THIS WEBINAR:
HOST: Dean Delisle, President and CEO of Forward Progress, Inc.
Nationally Recognized Social Media Expert, Business Coach, Speaker, Author
Featured frequently in news publications, radio and television, Dean DeLisle has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales—all by helping them make the connections that count.
All things LinkedIn advertising by Robert BradyIWMM
Watch the video: http://iwmm.org/all-things-linkedin-advertising-by-robert-brady/
This was presented at a IWMM.org meeting. Robert Brady founder of Righteous Marketing has moved to our parts. He's presented at well known conferences like HeroConf and now he will be presenting hist best LinkedIn advertising tips, tricks and ninja stuff. Robert believes LinkedIn is the most under-appreciated marketing platform. Come learn why.
LinkedIn can be a valuable tool throughout your professional career. This presentation provides some valuable direction to help maximize and utilize LinkedIn during your job search.
Learn how to maximize your profile, get 100% completion, explore other areas of the site, get job hunting tips and learn to avoid common mistakes.
face to face networking was the original social media. Learn how to go from face to face networking to extending and deepening relationships with social media especially linkedIn
Your professional brand is defined by information found about you online. Today's buyer starts their search before the salesperson enters the equation. A compelling, optimized LinkedIn profile is an opportunity to not only be found online, but to control that digital first impression.
Learn how to create a complete, keyword optimized LinkedIn profile. Research shows you are 40 times more effective in all your efforts on LinkedIn with a complete profile.
Understand the value of a building a large LinkedIn network of connections. The size of your network is directly linked to your rank in Google and LinkedIn search.
However, it's not enough to have a complete, keyword optimized profile and a large network. This is only the foundation you build upon. To be successful on LinkedIn you need to proactively reach out to your network: engage with valuable content and status updates that are both helpful and relevant to your target audience.
LinkedIn members are searching for thought leadership on LinkedIn. This is an opportunity to warm up the cold call and position yourself not as a service provide, but a valuable resource.
Your content should reinforce your branding statement and address the challenges that your clients and potential clients have. If you do this consistently, your network will have a clear understanding of your value proposition and reach out when they have a need.
Remember "People love to buy, but they hate to be sold."
I coach people on how to use LinkedIn to market themselves and their business to a targeted audience. If you want to learn more about this, please reach out to me for a complimentary consultation. 201.444.2991 or merrill.theresa@gmail.com
Networking, building conversations for businessRoisin Markham
Presented to Longford and Westmeath Enterprise Boards Women in Business Networks.
Looking at networking as a relationship building exercise; Networking 101, building on the basics, tips of how to, a persons network, what you don't see when you meet someone, building trust, towards a networking strategy.
Pretty much the rules that no one tells you.
Learn how to use social media and LinkedIn’s free solutions to:
· Attract more clients and candidates
· Engage them through relevant content
· Grow your talent pipeline and business by tapping into this pool.
WIN - Wonders of Intentional Networking WorkshopSocial Jack
The WIN! Program is revolutionary. Take advantage of this remarkable opportunity to maximize your influence in both business and your social life.
LIVE CHICAGO WORKSHOP!
Are you naturally social, or afraid to start a conversation? Are you new to social networks, or are you constantly on Facebook or LinkedIn, but with little business to show for it?
Led by Dr. Bob Wright and Dean Delisle, the WIN! Program will not just teach you how to "work a room - it will teach you that your "room" is bigger than you'd ever dreamed!
Our four-week program is packed with practical applications and exercise. You will learn to:
• Map your network • Understand the science behind networking • Connect to 2 million trusted connections through your core network, in just 20 minutes a day, leveraging them into appointments and sales • Hone your leadership skills and get team support in planning a WIN! Party—inviting friends, family, colleagues, and strangers!
Dr. Bob Wright, Founder and CEO of the Wright Leadership Institute, has been identified by Crain’s Chicago Business as one of Chicago’s top executive coaches. Dr. Wright is an internationally recognized author, speaker, coach, consultant, and expert on human relations and group/organizational dynamics.
Dean Delisle, Founder and CEO of Forward Progress, Inc., is a social media strategist, coach, trainer, speaker, and writer. Dean has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales by helping them make the connections that count.
Program Schedule: The next WIN! Training begins MAY 7th, and includes one networking party and one follow-up seminar to transform your social and business networks.
Day 1: Friday, May 7, 8:00 a.m. -5:00 p.m., Day 2: Your chosen networking party, May 24, 26, or 27, Day 3: Thursday, June 3, 9:00 a.m. – noon
The Cost: $99.00 per person
Register now! http://www.1shoppingcart.com/SecureCart/SecureCart.aspx?mid=69FE37A8-142B-4864-A8C9-9F149A487A29&pid=442d5e4156e14415b9690aba550ef5a7
Questions? Call 312;645-8300 or email Kirsten@wrightlearning.com
Inbound Marketing explained by Dwight SchrutteThomas M Schwab
FACT: Inbound Marketing works for bears, beets and Battle Star Galactica. Dwight Schrutte explains the top 10 basics of how to attract, engage and delight customers with Inbound Marketing
Franchising - A Realistic Business Opportunity In IndiaKarrox Franchise
A presentation looking at the criteria for a business wanting to expand through franchising.
Looks at the entrepreneurship scalability with franchising in India within the Education Sector.
End result is that any successful franchise is probably a mix of the various models.
There are as many models of Franchises as there are business multiplied by the different ambitions and desires of the owners of those businesses.
Creating an Inbound Marketing Strategy that SticksGYK Antler
You've just wrapped up the finishing touches on a wonderful piece of content you created and – click – it's live. You publish the link across various social networks and wait for the views your content deserves... but it never comes.
Does this sound familiar?
The problem is that the social channels you're promoting to, are the same places everyone else is. It's a crowded space where everyone's fighting for the same real estate. So crowded in fact, that often times a status update can become buried under newer updates within minutes, heck, sometimes even seconds after publishing.
This is a common problem marketers face, and the ultimate challenge is – how do we make our content stick?
Adding longevity to content is the ultimate challenge. The smaller your community is, the tougher you'll find it is to get that initial bit of traction needed.
This is a SlideShare I've put together outlining the problem, and the one thing that'll help you get it over the hump. I've also included examples of companies who've learned how to add longevity to their content, ultimately increasing visibility, and driving a call-to-action.
Palestra Woman Detox - Equilíbrio e consciência para uma vida plena e felizFlávia Lippi
Você sabia que a nossa mente não difere mentira de verdade, ou certo e errado? A mensagem que você envia a ela, é simplesmente a verdade. Portanto, quando um fato externo dispara algo dentro de você, e você envia mensagens que aumentam o fato, os sentimentos e as possibilidades de sofrimento que isso pode te causar, seu cérebro simplesmente aceita, acredita e age da maneira que você está solicitando.O amor próprio e a auto-estima estão muito ligados à sua imagem refletida em um espelho interno. Quando deixamos de querer ser um modelo de beleza e passamos a ser um modelo de saúde e equilíbrio, tornamo-nos extremamente belos. A OMS (Organização Mundial de Saúde) acaba de revelar em sua última pesquisa que 29,6% dos paulistanos, e moradores da região metropolitana, sofrem de algum tipo de perturbação mental. O levantamento pesquisou 24 grandes cidades em diferentes países.
Entre os problemas mais comuns apontados no estudo estão a ansiedade, mudanças comportamentais e abuso de substâncias químicas. Dentre eles, a ansiedade é o mais comum, afetando 19,9% das 5.037 pessoas pesquisadas.
Depois de São Paulo, cidade que representa o Brasil no estudo, os EUA aparece em segundo lugar,
Além de ser a cidade com maior incidência de perturbações mentais, São Paulo também aparece na liderança do ranking de casos graves, com 10% da população afetada.
Como mudar este quadro em nossa vida, nossa profissão, nossa empresa?
A web marketing roadmap for success in 2010 presented by Simplified Solutions, a Chicago web marketing agency. Contact Tom Casale or Bill Kamper with any questions.
A web marketing roadmap for success in 2010 presented by Tom Casale and Bill Kamper, Principals, Simplified Solutions - a Chicago online marketing agency.
Presentation for financial advisors about social media, web marketing, analytics, email marketing and other tools and techniques to increase ones web presence.
How to Generate New Business through LinkedIn - Social SellingDent
LinkedIn is a powerful platform - if you know how to leverage the trust contained in your networks to open up new business opportunities.
This slide deck outlines Passive, Active and Proactive LinkedIn strategies to turn LinkedIn into a lead generator for your business.
Automated Social Media Marketing Service Harris Consulting PresentationMike Harris
Harris Consulting is providing an automated social media marketing service where clients can automatically create social network profiles at Professional Social Networking Sites like LinkedIn. Automated Social Media Marketing is taking the industry by storm!
The presentation explored the most effective internet marketing strategies to make domain names more valuable.
Topics covered:
- New ways to drive domain traffic through internet advertising and website promotions
- Facebook Marketing strategies with Facebook Fan Pages and Facebook Likes
- The most effective tactics for search engine marketing
- Web site marketing tips
- New strategies to make money using social media
- Rapid content development strategies
- New awareness building techniques
- Article Marketing with ezinearticles.com
- Video and YouTube Marketing
- Create a Tribe or Community on your website
Jay Berkowitz, author and business keynote speaker, presented “10 Strategies to Build Organizational Trust and Credibility using Social Media Tools” to the IABC. Mr. Berkowitz explained how to build organizational trust and credibility using social media tools.
Similar to Top 10 Strategies for Marketing Your Business on LinkedIn (20)
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
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1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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2. Agenda:
Why you need to pay
attention to LinkedIn
How to use LinkedIn to grow your
business
Key Takeaways and
audience questions
3. Why you need to be paying attention to LinkedIn
www.losangeleswebstrategies.com
4. Why you need to be paying attention to LinkedIn
www.losangeleswebstrategies.com
5. Why you need to be paying attention to LinkedIn
Professional Image
www.losangeleswebstrategies.com
6. Openness to create professional
contacts/new relationships
Why you need to be paying attention to LinkedIn
www.losangeleswebstrategies.com
7. Online Visibility/Website Traffic
In search (Google) LinkedIn has authority
Piggyback on LinkedIn’s email updates
Why you need to be paying attention to LinkedIn
9. The Top 10 strategies - 01
Get A Company
Page On LinkedIn
10. How are company pages different
from personal profiles?
The Top 10 strategies - 01
11. How are company pages different
from personal profiles?
The Top 10 strategies - 01
12. What is a company page:
1
Site Navigation
2
Site Image
3
Company Posts
4
Friends &
Colleagues
The Top 10 strategies - 01
13. Why do you need one?
Tell your company’s story
Highlight your products and services
Engage with followers
Share career opportunities
The Top 10 strategies - 01
www.losangeleswebstrategies.com
14. Make Sure Your
Profiles are Complete
& Optimized
The Top 10 strategies - 02
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15. Make sure your personal profile is complete!
The Top 10 strategies - 02
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16. Tips for optimizing your profile
Strong headline
Professional picture
Publish content of your own
Use keywords you want to identify with
The Top 10 strategies - 02
Connect with as many people as possible
18. Benefits of posting regularly
Appear in LinkedIn Network Updates
Stay top of mind
Position as a source of good info
Others take notice and connect
The Top 10 strategies - 03
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21. What kind of content to share?
Articles you’ve written
Company news
Industry news
Events, meetings, webinars, etc.
The Top 10 strategies - 03
22. Tips for updating
Add the LinkedIn share button to browser
Publish on your website, then share
Include a catchy image
Include keywords
The Top 10 strategies - 03
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26. Tips for adding connections
Make it a daily routine
Collect business cards from everyone
Connect with everyone you’ve worked with
Have all employees build LinkedIn
profiles and connect
The Top 10 strategies - 04
Accept all connection invites
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28. Post your page URL on your:
Website
Blog
Business Card
Email Signature
Other Social Networks
The Top 10 strategies - 05
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30. The Top 10 strategies - 06
Company/product recommendations
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31. The Top 10 strategies - 06
Personal recommendations
32. Tips for getting recommendations
Do great work!
Don’t force it
Recommend others
The Top 10 strategies - 06
Build great products!
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38. Advertising Strategies
Always split-test your ads
Get really targeted
Test totally different images
Test different ad formats (video!)
The Top 10 strategies – Bonus 07
40. Why groups?
Collections of people by
interest, industry, etc.
Great place to make connections
Great place to find your target audience
Demonstrate your expertise
The Top 10 strategies – 08
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42. Group tips
Connect with the people in the group
Answer questions
Start thoughtful discussions
Don’t spam!
The Top 10 strategies – 08
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44. Benefits
Show your expertise
Demonstrate leadership
The Top 10 strategies - 09
Control over conversation
Message your group members
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45. Tips
3
1
2
Your name is important!
Create a group for the
audience you are targeting
Design the group logo to fit.
1
2
3
The Top 10 strategies - 09
50. Case Study: James Filbird
Case Study
• Built $5 million business
through efforts on LinkedIn
• Completed profile
• Joined 50 groups
• One hour weekly
participating in groups
• Sent connections to group
members
• Asked for phone call
www.losangeleswebstrategies.com
51. LinkedIn is an easy and
cost effective way to…
Expand your reach
Brand yourself and your company
Engage your prospects and customers
Network with key influencers in your industry
Summary
52. Be STRATEGIC
in your use of
LinkedIn and you’ll
have GREAT results!
Summary
www.losangeleswebstrategies.com
54. We’d love to help.
• Just get in touch!
www.losangeleswebstrategies.com
(213) 607-9100
Editor's Notes
What’s the POINT of this presentation? (Agenda)Why LinkedIn is $How to use LinkedIn to grow your businessKey takeaways and audience questions
Why should THEY CARE? (Why LinkedIn?)Size of LinkedIn membership (data)200 million membersConnections: 1st, 2nd, 3rd
Why should THEY CARE? (Why LinkedIn?)Size of LinkedIn membership (data)200 million membersConnections: 1st, 2nd, 3rd
Professional imageNo cat photos, etc.Executives from all Fortune 500 companies are members
Openness to create professional contacts/new relationships2 million C-level executives 1.3 million small-business owners
Online visibility / website trafficIn search (Google)LinkedIn has great authority in Google (PageRank is 9)Website trafficPiggyback on LinkedIn’s email updates
How is that different from personal profiles? Personal profiles – intimate and about your role and expertise Company page – Can be more sales oriented
How is that different from personal profiles? Personal profiles – intimate and about your role and expertise Company page – Can be more sales oriented
LinkedIn: “A Company Page is a place for companies to provide more information about their products and services, job opportunities, and company culture. Any LinkedIn member can follow a company that has set up a Company Page to get updates on key developments.”Components of a Company Page:Overview / Home: Shows image welcoming visitors to pagehigh-level overview of the businesscompany postsfeature groups, and friends and colleagues who are connected to the business
Make sure your personal profile is complete (per LinkedIn requirements)You're a current company employee and your position is listed in the Experience section on your profile.You have a company email address (e.g. john@companyname.com) added and confirmed on your LinkedIn account.Your company's email domain is unique to the company.You must have several connections.Your profile strength must be listed as Intermediate or All Star.
Benefits of posting regularlyStay top of mindAppear in LinkedIn Network Updates (email)Position your business as a source of good infoOthers may take notice of what you are working on and decide to connect or click through on links in your statusEnlist your current employees to post updates
What kind of content to shareNew hiresNew productsSales and promotionsNoteworthy news that concerns your industryTips and how-tos for your customers/clientsCompany milestonesPhotos of your team, customers
What kind of content to shareNew hiresNew productsSales and promotionsNoteworthy news that concerns your industryTips and how-tos for your customers/clientsCompany milestonesPhotos of your team, customers
Benefits of posting regularlyStay top of mindAppear in LinkedIn Network Updates (email)Position your business as a source of good infoOthers may take notice of what you are working on and decide to connect or click through on links in your statusEnlist your current employees to post updates
Benefits of posting regularlyStay top of mindAppear in LinkedIn Network Updates (email)Position your business as a source of good infoOthers may take notice of what you are working on and decide to connect or click through on links in your statusEnlist your current employees to post updates
It is a SOCIAL network! Connect with other companies you are interested in
It is a SOCIAL network! Connect with other companies you are interested in
Benefits of posting regularlyStay top of mindAppear in LinkedIn Network Updates (email)Position your business as a source of good infoOthers may take notice of what you are working on and decide to connect or click through on links in your statusEnlist your current employees to post updates
Promote your page with your other web propertiespost your page URL on yourWebsiteBlogBusiness cardEmail signature Other social networks
Get recommendations from happy customers/vendors/employeesGive to getAsk and you shall receive
Get recommendations from happy customers/vendors/employeesGive to getAsk and you shall receive
Benefits of posting regularlyStay top of mindAppear in LinkedIn Network Updates (email)Position your business as a source of good infoOthers may take notice of what you are working on and decide to connect or click through on links in your statusEnlist your current employees to post updates
Benefits of advertisingSimple and fastTarget your audienceMonitor your resultsA/B test campaigns
Benefits of advertisingSimple and fastTarget your audienceMonitor your resultsA/B test campaigns
Benefits of advertisingSimple and fastTarget your audienceMonitor your resultsA/B test campaigns
Benefits of advertisingSimple and fastTarget your audienceMonitor your resultsA/B test campaigns
Show your expertisePosition your business as an expert
Benefits of advertisingSimple and fastTarget your audienceMonitor your resultsA/B test campaigns
Your name is important! Consider which keywords your target members will search for. Make sure your group name is clear and includes these keywords.Create a group for your industry, not your company. People are more likely to join a group when it's not simply for fans of your company.Design the group logo to fit the small standard logo size. The group logos that are displayed on profiles will actually be quite small. Don't cram lots of hard-to-read-text into the small image.
InMail ($) lets you directly message members you're not connected to
An introduction (free) lets you contact members who are in your 2nd degree network or 3rd degree network. If a member is within your extended network, you can contact them through connections you have in common
Case study: a small business having success with LinkedInJames Filbird is the proprietor of JMF International Trade Group Ltd., a manufacturing consultancy he built to $5 million in revenue largely through his efforts on LinkedInFilbird’s core strategies: Touched up his profileJoined 50 groupsGot weekly digests for 5-10 groupsSpent one hour weekly participating in discussions of interestSent connection invitations to people he meet in discussionsAsked connections if they would like to connect by phone or SkypeEvery three months he’d reevaluate group memberships and weekly digests“If you can’t make money on LinkedIn, you’re deaf, dumb and blind.” –James Filbird
LinkedIn is an easy and cost effective way to … Expand your reachBurnish your reputationEngage your prospects and customersNetwork with key influencers in your industry
Be strategic in your use of LinkedIn and you’ll have great results