The document discusses online reputation management (ORM) and its importance for businesses. It notes that ORM involves improving or restoring a business's reputation online by countering negative information with positive content. It highlights that potential customers are influenced by online reviews and that negative reviews can significantly impact brand and sales. The document provides an overview of ORM services including reputation research, building positive reviews, social media profile creation, and content generation to improve a business's online standing.
ORM is a process to identify, influence, and monitor your credibility and digital reputation on the web. A great ORM strategy will be the one providing new opportunities to create brand awareness
SMITH Advertising had the pleasure of presenting these slides to the Charlotte Harbor Visitor's Convention Bureau and Chamber of Commerce. The presentation includes the top 10 digital & social media resources that are critical to be aware of when creating strategic marketing for business.
Online Reputation Management. The most effective way of clearing off persistent negative online stories and posts by completely drowning out any unwanted, undesirable, or reputation-damaging news stories so that a strong and favorable public perception is maintained on the Internet.
SMITH had the pleasure of hosting a Social Media & Digital Marketing seminar in Raleigh. We covered the top 10 digital trends business owners need to be aware of.
This outlines our goals for our social media strategy for 2010. With this medium changing all the time this will start as a guideline and be updated frequently. We share this with you in an effort to be transparent in our goals as it pertains to pet parents, veterinary partners, industry partners and even competitors.
Online Reputation has gained immense importance in today's virtual world. It is paramount to save your reputation on the Web.
This presentations tells you about how various celebrities and brand saved their online reputation and built on it.
Qualitative Research in Conversion OptimizationAndra Baragan
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It also contains two case studies where qualitative research has been used to improve conversion rates.
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
No one believes that Social Media Marketing is the new Direct Marketing, but it is making an impact everything that we do. Social Media Marketing's ability to capture huge amounts of data, is something that every marketer should be aware of, no matter if they choose to take advantage of it or not. This presentation was given to the Detroit Direct Marketing Association on 3 March 2011.
ORM is a process to identify, influence, and monitor your credibility and digital reputation on the web. A great ORM strategy will be the one providing new opportunities to create brand awareness
SMITH Advertising had the pleasure of presenting these slides to the Charlotte Harbor Visitor's Convention Bureau and Chamber of Commerce. The presentation includes the top 10 digital & social media resources that are critical to be aware of when creating strategic marketing for business.
Online Reputation Management. The most effective way of clearing off persistent negative online stories and posts by completely drowning out any unwanted, undesirable, or reputation-damaging news stories so that a strong and favorable public perception is maintained on the Internet.
SMITH had the pleasure of hosting a Social Media & Digital Marketing seminar in Raleigh. We covered the top 10 digital trends business owners need to be aware of.
This outlines our goals for our social media strategy for 2010. With this medium changing all the time this will start as a guideline and be updated frequently. We share this with you in an effort to be transparent in our goals as it pertains to pet parents, veterinary partners, industry partners and even competitors.
Online Reputation has gained immense importance in today's virtual world. It is paramount to save your reputation on the Web.
This presentations tells you about how various celebrities and brand saved their online reputation and built on it.
Qualitative Research in Conversion OptimizationAndra Baragan
This presentation is a brief introduction in qualitative research's applicability in conversion optimization.
It also contains two case studies where qualitative research has been used to improve conversion rates.
Is social media the new direct marketing - 3 march 2011 -- slideshareRon Jacobs
No one believes that Social Media Marketing is the new Direct Marketing, but it is making an impact everything that we do. Social Media Marketing's ability to capture huge amounts of data, is something that every marketer should be aware of, no matter if they choose to take advantage of it or not. This presentation was given to the Detroit Direct Marketing Association on 3 March 2011.
Online reputation management and repair involves suppression of negative links or press coverage through creation and dissemination of carefully targeted positive content eventually pushes down negative links.
www.recoverreputation.com/about
Having a website, social media profiles, blog etc is not enough for a company to promote its brand online ? .
For further information's visit : http://www.udisystem.com/
How does digital marketing influence the consumers buying or purchasing decisionBOXFinity pvt ltd
Customers buying or purchasing decisions are the main pillar to any conversion. Understanding this behaviour is tough through traditional marketing and when it comes to digital marketing, it helps brands get the right insights and analytics about consumer behaviour.
Here in this Presentation you will find about the "use of internet as marketing medium"
and types of internet marketing with complete data and analysis .....
I hope, it will be helpful
This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
This presentation was given at the Kukutana networking group in London at the JWT cafe on the 21st June 2010. Its objective is to explain what listing using social media is all about and why it is important for marketers
How to Optimise the Efficiency of Your Digital CommunicationLa French Tech
Discover 6 easy tips that will help you to get the maximum out of your digital communication. Optimize your paid media and owned media approach of the Internet in order to generate online visibility and improve your digital ROI.
It is important to understand the social conversations about your brand — and your competitors and industry. Gain relevant feedback across your marketing, service, and sales campaigns. Track mentions of your brand across all networks — and use these insights to optimize and improve your marketing strategies.
Presentation material used during the Harness the power of online marketing seminar held on October 13, 2011 at the Fairmont Château Laurier in Ottawa.
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
The Social Consumer, study explores the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer.
In this study, we tested the belief that brands which can tap into emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers.
Our view is that the super-connectedness of global communications has challenged how companies interact, engage and maintain relevance and trust with their key audiences and the public-at-large. As such, the reputation of a company is no longer defined by what they “report” or what they “say” they stand for. Instead, they are increasingly defined by the shared opinions and experiences of socially-connected consumers.
The findings reflect a number of surprising and validating insights, informed by surveys completed by 927 respondents mostly from the U.S. with about 10 percent from rest-of-world with great distribution and balance across age and gender.
Social CRM: what it is and how you can use it to grow customer valueOgilvy Consulting
Social is increasingly powerful in your customer’s lives, but rarely well integrated with or used as a CRM programme. This presentation covers the key four pillars of Social CRM, examples of it being successfully used in practice and what you can do to drive purchasing, loyalty and advocacy using Social CRM.
In this whitepaper, Chris Marriott, VP of Services & Principal Consultant at The Relevancy Group, explains how brands can nurture relationships with customers along the lifecycle—all while keeping email as the glue that holds marketing channels together.
Download the paper to gain actionable insights, such as:
-How to plan for stages in the customer lifecycle that don’t end in “buy right now”
-The primary challenges marketing executives face that are related to department silos
-Using data to recognize ‘smoke signals’ that indicate consumers are ready to buy
Online reputation management and repair involves suppression of negative links or press coverage through creation and dissemination of carefully targeted positive content eventually pushes down negative links.
www.recoverreputation.com/about
Having a website, social media profiles, blog etc is not enough for a company to promote its brand online ? .
For further information's visit : http://www.udisystem.com/
How does digital marketing influence the consumers buying or purchasing decisionBOXFinity pvt ltd
Customers buying or purchasing decisions are the main pillar to any conversion. Understanding this behaviour is tough through traditional marketing and when it comes to digital marketing, it helps brands get the right insights and analytics about consumer behaviour.
Here in this Presentation you will find about the "use of internet as marketing medium"
and types of internet marketing with complete data and analysis .....
I hope, it will be helpful
This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
This presentation was given at the Kukutana networking group in London at the JWT cafe on the 21st June 2010. Its objective is to explain what listing using social media is all about and why it is important for marketers
How to Optimise the Efficiency of Your Digital CommunicationLa French Tech
Discover 6 easy tips that will help you to get the maximum out of your digital communication. Optimize your paid media and owned media approach of the Internet in order to generate online visibility and improve your digital ROI.
It is important to understand the social conversations about your brand — and your competitors and industry. Gain relevant feedback across your marketing, service, and sales campaigns. Track mentions of your brand across all networks — and use these insights to optimize and improve your marketing strategies.
Presentation material used during the Harness the power of online marketing seminar held on October 13, 2011 at the Fairmont Château Laurier in Ottawa.
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
The Social Consumer, study explores the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer.
In this study, we tested the belief that brands which can tap into emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers.
Our view is that the super-connectedness of global communications has challenged how companies interact, engage and maintain relevance and trust with their key audiences and the public-at-large. As such, the reputation of a company is no longer defined by what they “report” or what they “say” they stand for. Instead, they are increasingly defined by the shared opinions and experiences of socially-connected consumers.
The findings reflect a number of surprising and validating insights, informed by surveys completed by 927 respondents mostly from the U.S. with about 10 percent from rest-of-world with great distribution and balance across age and gender.
Social CRM: what it is and how you can use it to grow customer valueOgilvy Consulting
Social is increasingly powerful in your customer’s lives, but rarely well integrated with or used as a CRM programme. This presentation covers the key four pillars of Social CRM, examples of it being successfully used in practice and what you can do to drive purchasing, loyalty and advocacy using Social CRM.
In this whitepaper, Chris Marriott, VP of Services & Principal Consultant at The Relevancy Group, explains how brands can nurture relationships with customers along the lifecycle—all while keeping email as the glue that holds marketing channels together.
Download the paper to gain actionable insights, such as:
-How to plan for stages in the customer lifecycle that don’t end in “buy right now”
-The primary challenges marketing executives face that are related to department silos
-Using data to recognize ‘smoke signals’ that indicate consumers are ready to buy
Engineering design of an environmental management system: A trans-disciplinar...Henk (Jan) Roodt
The big issues we face today contain society, nature and man-made components. It is difficult to consider these systems within the traditional systems contexts, where we can set well-defined boundaries during the design (analytical decomposition) process. Still, the analysis/synthesis process must be thorough enough to ensure that the functional, physical and allocated architectures that are discovered and defined during the analytical phase, can deliver a reasonable, traceable outcome.
How to remove moles warts & skin tags naturally ebizmediapro
There are plenty of different natural home remedies that people use every day to get rid of warts. However, not every wart removal method will be as effective for everyone because every individual reacts differently to various treatment methods.
However, some or all of the following entirely natural wart treatments might work for you, and there is definitely no harm in trying to use any or all of these natural treatment strategies before turning to pharmaceutical drug–based treatments.
1. Do you Google your name and you wish that the information were not there?
2. Do you often think "How to remove/delete/bury the negative/bad review posts/links from Google"?
In the light of Google, Negative reviews, articles, media articles, videos of your business can go viral at speed of light. Improper optimization of website may pull your reputation further down in reality.
Our team consists of Social Engineers, Lawyers, SEO experts, etc. that help us solve a variety of cases with the following techniques:
1. Push down Negative Search Result
2. De-Index links so that Negative Link will not appear in Google search
3. Permanently Delete the Negative link from the website using our 7 Step strategy
We help you build your Client's Trust in you!
"There's Never a Second Chance for First Impression", so order our Gig & make that first impression Positive & Powerful !!!
Look for us at Fiverr: ORM_GURUS https://www.fiverr.com/orm_gurus
Order our Services at fiverr : https://www.fiverr.com/share/gvxQvW
Today, everything posted about your business online has the potential to make a big impact on the consumer’s decision whether or not to do business with you. That’s because the Web is a vital resource consumers turn to when researching a purchase. So, what do people see when they research your business online? The answer might surprise you. Even some of the best businesses find that consumers aren’t afraid to express frustrations online. In fact, a recent study showed that almost half of Internet users feel they can be “brutally honest” online, and over a quarter of social media users are likely to “share dissatisfaction with a company, brand or product via social media” (Source: Harris Interactive).
Repusurance is providing its services in online reputation management for past seven years. We deal in different branches of online reputation management. Online review management is the part of our services where we help clients to boost their business with their positive reviews. Repusurance believes that online reviews has the ability to double your growth and helps in marketing.
Reputation Guards. We are Reputation management agency specialised in reputation management services for individuals and reputation legal removal. Our Reputation management firm can suppress and remove negative links for you.
Advocacy Marketing has been on the rise for several years now, however experts in the field are betting that "2016 will be the year advocate marketing breaks through as a top priority for marketers.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Enhance your brand protection strategy with our cutting-edge Brand Monitoring Service. Safeguard your online reputation and intellectual property with real-time monitoring and comprehensive reporting. Stay ahead of potential threats and protect your brand integrity with Securium Solutions.
1. 1
What is Online Reputation Management?
Your online reputation is your image on the Internet. Online reputation management (ORM) is about improving
or restoring your name or your brand’s good standing. This is by countering, weakening or eliminating the
negative material found on the Internet – defeating it with more positive material to improving your credibility
and customers’ trust in you.
Why is ORM Important to your Business?
Potential customers change purchase decisions when they see bad reviews, negative blog posts and
comments which can spread in various channels such as in search engine results and in social media
networks. These can gravely affect your brand and your business. That’s why it’s important to have your
online reputation monitored and have these negativities mitigated—while proactively building positive
reputation.
Do you Google yourself or
your company and you
don’t like what you see?
Your reputation is important. Unflattering news,
pictures, negative reviews, blog posts, and
comments about your person, your business, brand,
products and services can be posted and spread
instantaneously throughout the online world fast—
damaging your status and affect your sales and
bottom line. You cannot afford not to do ORM!
44% of adults online have searched for information about
someone whose services or advice they seek in a professional
capacity, like a doctor, lawyer or plumber
50% of ALL Internet users over the age of 18 have left a review
online
78% of Internet users conduct product research online; they
believe reviews are the most credible form of advertising
86% of people surveyed had changed a purchase decision due
to a bad review they saw online
- comScore, MarketingSherpa, PEW Internet, Cone Communications, Dimensional Research
2. 2
Online reviews are crucial for today's businesses. Several studies show that reviews can greatly impact a
brand's reputation, and consequently sales. They are widely read and can influence people's purchase
decisions. This means rebuilding or reinforcing your online reputation is about the promotion of positive
reviews: highlighting what's good.
Online Reputation Management will avert negative buzz, safeguard and
nurture your brand equity, impact sales and revenue
Reviews Represent Reputation
- BIGresearch, Google, Nielsen, eTailing Group, Forrester, BizRate, JupiterResearch, TechCrunch
59% considered customer reviews to be more valuable than expert
reviews
60% of online shoppers provide feedback about a shopping experience,
and are more likely to give feedback about a positive experience than a
negative one
70% say they look at product reviews before making a purchase
70% of global consumers trust online consumer reviews, making them
the second most trusted form of advertising behind earned media like
word of mouth
71% of online shoppers read reviews, making it the most widely read
consumer-generated content
71% used keyword searches to find products
80% of online shopping time is spent researching products rather than
buying them
92% deemed customer reviews as "extremely" or "very" helpful
92.5% of adults regularly or occasionally research products online before
buying them in a store
3. 3
What Are Your Competitors Doing?
In a test of product conversion with and without product ratings by customers: Conversion nearly doubled, going
from .44% to 1.04% after the same product displayed its five-star rating. (Marketing Experiments Journal)
63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.
(CompUSA & iPerceptions study)
Conversion rates are higher on products with less than perfect reviews (less than 5 stars) than those without
reviews at all, indicating that the customer feels that the product has been properly reviewed by other customers.
(Burpee)
39 percent of those who bought from sites with reviews cite the reviews as the primary factor influencing the
purchase decision. (Foresee Results Study)
96% of these ranked customer ratings and reviews as an effective or very effective tactic at driving conversion.
But only 26% of the 137 top retailers surveyed offered customer ratings and reviews. (Forrester)
User-generated ratings and reviews are the second most important site feature behind search. Retailers who
adopt ratings and reviews as a differentiator and retention strategy will gain market share. (JupiterResearch)
Online Reputation Management will avert negative buzz, safeguard and
nurture your brand equity, impact sales and revenue
They use monitoring tools
They aggressively build customer ratings
or positive reviews
They use press releases and articles to
increase positive publicity
They are actively engaged in social
networks to influence their target
audience
They are constantly managing their online reputation,
which in turn increase their conversion rates and business standing
4. 4
The Future
Online reputation will become more and more important as online users increase at exponential rates and
become more and more connected with each other via various devices and online media.
Online users search for local business via social networks:
This makes social media a very good venue to build brands, customer loyalty, and word-of-mouth or viral
promotion. It is a perfect platform to build your online reputation.
Social media giants are growing:
Online Reputation Management will avert negative buzz, safeguard and
nurture your brand equity, impact sales and revenue
70% read others’ experiences
65% learn more about businesses, brands, products and services
53% compliment brands
50% express concerns about brands, products, and services
- Nielsen
Facebook has over 1.28
billion monthly active users,
doubling from only 600
million 2010
LinkedIn has 300 million users,
welcoming 2 members per
second
Twitter has 255 million
monthly active users in 2014,
growing from only 15 million in
2009
Expected in 2014: Majority of Facebook users
will be mobile
Expected in 2015: Small and medium-sized
businesses will spend $5 billion on online
reputation management (BIA / Kelsey)
Social networks continue to grow today and this trend gives
people more opportunities to interact with each other, as well
as research about products and services on the Internet. The
growth in mobile adoption means it will be easier to stay
online and leave or read product reviews. Your business can
either suffer or benefit from this trend, depending on how well
you manage your online reputation.
5. 5
Why Choose Us?
Choosing us means finally paying attention to your online reputation and having someone who is competently
capable of managing it for you.
It means you can focus on your core business without worrying about your reputation on the Internet. That's
one concern off your shoulders. And because we have the knowledge and the expertise, you can expect us to
improve or restore your image online.
Choosing us means not having to hire and pay extra staff to take care of your ORM. There’s no need to
purchase new equipment for extra employees or to pay rent for extra office space. It's a more convenient and
cost-effective way of maintaining your image in the online world.
It also means you will have the opportunity to weaken your negative image by facilitating the publication of more positive
reviews. Customers do not buy from businesses they cannot trust. A business that has too many negative comments
online is hard to trust. Let us help you turn things around.
You'll see some immediate results such as the appearance of more positive reviews and comments. However, online
reputation management is a continuous process of building and improving your image online. To see the long-term results
of ORM, let us manage your online reputation for a minimum recommended duration of nine months.
More and more companies are buckling up for negative social media buzz, which can threaten a brand’s online reputation.
You need to be prepared as well. Start with proper ORM for your business today.
Online Reputation Management will avert negative buzz, safeguard and
nurture your brand equity, impact sales and revenue
6. 6
In-depth Consultation
Before we conduct any effort to improve your online reputation, the first thing we need to do is to conduct in-
depth consultation with you. We need to know if there are pressing issues affecting your image to prospects
online. We will conduct initial research about your business and what types of web pages appear when
prospects search your name or your company name on Google.
We follow a cycle beginning with an in-depth consultation with you to identify your needs in order to establish
the best strategy and implement the most suitable solutions for you. We then measure and analyze the results
and listen to your feedback so we can apply continuous improvements to your campaign to make your Online
Reputation Management successful.
Online Reputation Management will avert negative buzz, safeguard and
nurture your brand equity, impact sales and revenue
"Your online reputation is shaped by your interactions in the online world and spans
the disparate and varied data about you, whether created and posted by you or
others. This information can have a lasting presence online, and can affect your
business in many ways.
- Microsoft chief privacy officer Brendon Lynch
7. 7
Summary of What We Do
Research and Analysis
Before we can start ORM efforts for your business, we need to determine the current state of your online reputation. We will conduct
reputation and keyword research for you so that we know what appears about your business when prospects search for a particular
keyword. Under this service, we can also set up a single blog or a natural link network, depending on what's more applicable. Content
creation may be required but we can also provide that for you.
Competitor Backlink Analysis
We will also carry out research to analyze your competition and their online reputation. You need to know where you stand alongside
your competitors as this also affects your online reputation. We will use competitive link finder and integrative link placement research
tools.
Review Building
You can submit genuine customer reviews about your product, service, or business and we will post them for you. These reviews are
posted in authoritative web properties so that they are able to surpass negative reviews in search results. Our focus is to "push down"
negative reviews and highlight positive comments about you or your business.
SMO Profile Creation and Optimization
We will set up your social media accounts, particularly Facebook and Twitter. For Facebook, we can create a personal profile or a
business page. We can optimize your accounts with tweets and page updates, by joining groups, and by participating in discussions.
We can customize your social network account URL in accordance with your branding initiatives.
Social Media Boosting
Imagine SMO profile creation and optimization on steroids. This is a recurring service that will ensure your social accounts will be rich
with activity meant to improve your online reputation. Apart from updates, groups, and discussions, we can also acquire friends and
followers for you.
Content Generation
We provide on-page and off-page content generation such as press release, article, and blog article. This content is optimized with the
correct application of links, anchor texts and keyword usage. Users like valuable content and so search engines put much weight on
content in their algorithms. The more useful the content you have on your web pages, the higher your web pages will rank on search
engines and the better your reputation will be.
Examples of Techniques We Use:
Improving the ranking of existing web pages with positive content
Genuine customer review posting
Press releases and articles
Blogging
Social networking
Requesting removal of unwanted content or web pages from web masters
Proactively responding to issues and criticisms before they become difficult to control
Online Reputation Management will avert negative buzz, safeguard and
nurture your brand equity, impact sales and revenue
8. 8
What is the Next Step?
Online reputation is not just a personal issue for today's Internet users. It's also a must-have for today's businesses. As data suggests,
prospects and customers use the Internet to know more about businesses they want to buy from. If all they see are positive reviews,
congratulations! Your business is likely to grow because of these reviews.
But if a negative review comes up whenever people search your business name, you better act now. When one disgruntled customer
leaves a scathing review online, it can destroy your reputation, your brand, and everything you have worked hard for all these years. All
it takes is one negative comment.
However, with an efficient Online Reputation Management plan, you'll be able to reclaim or rebuild your tarnished reputation on the
Internet. We will make sure that positive reviews and user comments sink negative content low enough on search results for prospects
to ignore. Your brand doesn't have to suffer just because of one negative review. There are other positive comments about you and
your company and those are the reviews yours prospects need to see.
Send us an email or give
us a call to schedule an
appointment.
Engage our services and get the following:
ORM strategy and tactics based on thorough research and analysis and best industry practices.
In-depth consultation with you to tailor-fit your ORM campaign with your marketing goals.
Beat negative publicity about you and/or your business and restore and improve
your reputation bringing positive results to your career or business.
We'll take care of your reputation online so you can focus on growing your core
business.
Send us an email or give
us a call to schedule an
appointment.
Online Reputation Management will avert negative buzz, safeguard and
nurture your brand equity, impact sales and revenue
Email: rodney@ebizprofitmedia.com
Phone: 856.497.3330
Skype: ebizmediapro