The document discusses the concept of branding, emphasizing that a brand is shaped by actions rather than words, as expressed by Jeff Bezos. It highlights the significant role of online consumer engagement, noting that 97% of consumers' digital experiences can influence their purchasing decisions. Additionally, it provides several digital engagement strategies to enhance brand affinity and emphasizes the importance of monitoring brand presence online.

1. Society for Marketing Professional Services Unearth Your Brand Miranda McCage, MediaSauce

3. Our Partners

4. What is a brand?

5. Experience “ Your brand is formed primarily, not by what your company says about itself, but what the company does.” - Jeff Bezos, CEO, Amazon

6. Reputation “ A brand for a company is like a reputation for a person .” - Jeff Bezos, CEO, Amazon

7. Searching for Your Brand

8. Your brand lives in the minds of others

9. clients employees partners end-users

10. Whether you request feedback or not...it’s online 69% of people have provided feedback to a brand online, either on their website or through a 3rd-party service. Source: FEED Digital Experience Report, Razorfish, 2009 69% 31%

11. Social Media Has Shifted Who People Trust To Influence Their Decisions Source: Nielsen Global Online Consumer Survey, April 2009 Recommendations from people known 90% Consumer opinions posted online 70% Brand websites 70% Editorial content (e.g. newspaper article) 69% Brand sponsorships 64% TV 62% Newspaper 61% Magazines 59% Billboards / outdoor advertising 55% Radio 55% Emails signed up for 54% Search engine results ads 41%

14. The Good News Consumers are more receptive and actively engaged with brands than ever before.

15. 65% of consumers say that their digital experience either positively or negatively changed their opinion about a brand. 65% 35% 97% 3% Source: FEED Digital Experience Report, Razorfish, 2009 Of that group... 97% say that their digital experience influenced whether or not they eventually purchased a product or service from that brand.

16. Engagement = Brand Affinity

17. Communicating a Brand

18. Our most valuable asset is our staff. Their participation inspires clients to open their doors.

20. 5 Digital Engagement Ideas Chronicle a project

22. 5 Digital Engagement Ideas Chronicle a project Meet the neighbors

24. 5 Digital Engagement Ideas Chronicle a project Become a neighborhood expert Crowd-source ideas

26. 5 Digital Engagement Ideas Chronicle a project Meet the neighbors Crowd-source ideas Use niche microsites to drive traffic

29. 5 Digital Engagement Ideas Chronicle a project Meet the neighbors Crowd-source ideas Use niche microsites to drive traffic Blog to recruit talent & gain customer loyalty

31. Engagement = Brand Affinity

32. WHAT DO YOU NEED TO DO NOW?

33. Recognize the Importance of Search There are 31 BILLION searches on Google every month.

34. Monitor What People Are Saying www.google.com/alerts

35. Monitor What People Are Saying http://search.twitter.com

36. Control Your Brand Presence http://knowem.com

37. Get Connected

38. Questions?

39. connect with me diasauce Miranda McCage Cell: 812.219.7428 [email_address] www.mediasauce.com OR CONNECT WITH ME ONLINE: www.facebook.com/mirandamccage www.twitter.com/mirandamccage or @mirandamccage www.linkedin.com/in/mirandamccage