This document provides 3 ways for businesses to get more local customers through mobile marketing. It first discusses how mobile marketing works and why businesses need it given mobile usage statistics. The first way is to get locally listed on maps, search engines, and location-based review sites since most searches and photos online include a location. The second is to ask for online reviews since most consumers trust reviews as much as personal recommendations. The third way is to invest in a mobile app because mobile ad spending and app usage is growing significantly.

1. 3 WAYS TO GET
MORE LOCAL
CUSTOMERS
THROUGH MOBILE MARKETING
digitalmarketingtactic.com

2. WHAT IS MOBILE
MARKETING?
Marketing designed
for delivery to cell
phones, smart
phones and other
handheld devices.

3. WHY YOU NEED IT?
70% of mobile searches lead to online action within an hour.
http://www.mediative.com/mobile-stats-for-2015/
40% of cell phone owners use a social networking site on their phone
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
A survey found that 85% of adults are internet users and 67%
are smartphone users
http://www.pewinternet.org/2015/08/19/mobile-messaging-and-social-media-2015/
1.4 billion smartphones are expected to be sold in
2016 alone
http://www.statista.com/statistics/263441/global-smartphone-shipments-forecast/

4. WHY FOCUS
ON LOCAL
CUSTOMERS?

5. Social networks help easily
spread the word about your
business if you target a
locality
Real-time communication
with your customers giving
your business a fresh look

6. Getting involved in the local
scene gives your business
better visibility
Google and other search
engines give searchers
local-specific results

7. HERE ARE THREE
WAYS TO GET
MORE LOCAL
CUSTOMERS
THROUGH MOBILE
MARKETING

8. 1. Get Locally Listed
About 67% of photos posted
to the internet have an associated
location
96% of Google searches
include a specific location
http://emarketingblogger.com/2014/04/27/top-10-local-search-ranking-factors/

9. LOCATION-BASED
SERVICES THAT
MATTER:

10. PUBLISH CROWD-SOURCED REVIEWS
ABOUT LOCAL BUSINESSES
UNIQUE MONTHLY VISITORS:
142 MILLION

11. PROVIDES RECOMMENDATIONS OF THE
PLACES TO GO AROUND A USER'S
CURRENT LOCATION
60 MILLION REGISTERED USERS AND
MORE THAN 50 MILLION MONTHLY
ACTIVE USERS

12. PROVIDE REVIEWS OF
TRAVEL-RELATED CONTENT
350 MILLION UNIQUE
MONTHLY VISITORS

13. FEATURES RESTAURANT INFORMATION
SUCH AS SCANNEDMENUS AND PHOTOS AS
WELL AS USER REVIEWS AND RATINGS
IN THE THIRD QUARTER OF 2014,
ZOMATO HAD 35 MILLION UNIQUE
VISITORS MONTHLY

14. SHOPPING APP FOR SMARTPHONES AND
TABLETS THAT OFFERS CUSTOMERS
REWARDS FOR WALKING INTO STORES
SHOPKICK'S USERS VIEWED MORE
THAN 1 BILLION PRODUCTS IN THE
APP WITHIN THREE MONTHS

15. 2. Ask For Online Reviews
88% Of
Consumers Trust
Online Reviews As
Much As Personal
Recommendations

16. A bad review can deter
as much as 22% of
new customers that are
considering making a
purchase with a
business.

17. When something
has already received
reviews online it
encourages other visitors
to leave their own
feedback

18. Of Consumers Trust
Online Reviews As
Much As Personal
Recommendations

19. Businesses risk losing as many
as 22% of customers when
just one negative article is
found by users considering
buying their product

20. 72% of consumers say that
positive reviews make them
trust a local business more

21. 72% of consumers will
take action after reading a
positive review

22. Sources:
http://searchengineland.com/88-consumers-trust-online-
reviews-much-personal-recommendations-195803
https://moz.com/blog/new-data-reveals-67-of-consumers-
are-influenced-by-online-reviews
https://www.brightlocal.com/2014/08/14/5-visual-stats-
power-of-online-reviews/

23. 3 INVEST
WHY INVEST ON
A MOBILE APP?

24. In 2015 mobile ad spending accounts for 49% of digital ad spending
Mobile digital media
time in the US is
now significantly
higher at 51%
compared to
desktop (42%)
In 2015 mobile ad
spending accounts
for 49% of digital ad
spending

25. In 2015 mobile ad spending accounts for 49% of digital ad spending
Nearly two-thirds of
Americans own a
smartphone and 19% of
Americans rely on a
smartphone for accessing
online services and for
staying connected.
65% of US smartphone
users check their
phones within 15
minutes of rising. 64%
check their phones
within 15 minutes of
going to bed
64% of decision-
makers read their e-
mail via mobile
devices
Mobile app store
revenues worldwide
are projected to
grow to US $76.5
billion in 2017
according to
Statista.

26. In 2015 mobile ad spending accounts for 49% of digital ad spending
44% of consumers say
that they would like
brands to deliver deals
and coupons to their
mobile devices.
Mobile commerce will
account for 24.4% of
overall ecommerce
revenues by the end of
2017.
78% of smartphone
users access a retail
site via a mobile
app.

27. Sources:
http://www.smartinsights.com/mobile-marketing/mobile-
marketing-analytics/mobile-marketing-statistics/
http://www.cmocouncil.org/facts-stats-
categories.php?category=mobile-marketing
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